The purpose of this study is to highlight the opportunities of using social media as a communicative tool to attract and engage customers on different social media platforms. In recent years social media has become an important way for business to communicate with people both national and global. The idea behind this thesis was found when we saw different approaches of how companies used social media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two social media consults which have given us a basis of what companies really want to achieve with social media. With these interviews we were able to analyze and discuss the abilities to interact with people and how companies distribute content that engage users and increase their credibility to the company..

Uppsatsens syfte är att undersöka hur attityder till svordomar och bruket av svordomar i tal och i text ser ut bland studenter på en högskola i Mellansverige.Metoden i denna uppsats är en datainsamling som sker genom en kvalitativ enkätundersökning där studenter på en högskola i Mellansverige besvarar ett antal frågor om svordomar. Deras kön, ålder och program/kurs tas i beaktning så att det går att dela upp data och gå djupare bland annat för att undersöka skillnader mellan män och kvinnors svar. Resultatet redovisas kvantitativt.Det var 32 stycken studenter som fyllde i enkäten vid högskolan i Mellansverige. 10 stycken var män och 22 stycken var kvinnor. Resultatet visar att studenterna tycker att svordomar är okej och de använder alla svordomar i tal och många också i text.

Abstract In the following text we analyse different perspectives in a meeting between a theatre and a visiting school class from grade six in the Swedish Primary School, in order to investigate the conditions for children?s participation and for making children?s own voices heard in professional theatres. Though it is common for Swedish theatre artists to try to understand and interpret children?s perspectives, it is rare for children to be given the opportunity to show their own perspectives in professional theatres in Sweden (Davet 2011 p. 18).

This essay focuses on two social workers talking about their working field in the prostitution area in a Swedish city. The study aims to investigate how the social workers talk about their field and clients that are in it through the use of narrative analysis. Furthermore we discuss the complications with qualitative interviews, narrative analysis from a feminist theoretical and methodological point of view. The study is based on an interview with the two social workers. The result reveals only tendencies rather than a general "truth".

AbstractThe aim of this study is to analyze how the Swedish company VisitSweden and The Swedish institute creates an image of Sweden and what that image looks like? And also to compare their goals and their ways of present Sweden to find out how that contributes to the images of Sweden. The method for this analyze is chosen from the work and theories of Norman Fairclough called ?critical discourse analyze.? The analysis focuses on the text and how the text is created and if the author?s opinions are hidden in the words. The method can be applied in many ways.

The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis.

Syftet med den här uppsatsen är att undersöka vilka problem man som översättare av?miljötexter? kan ställas inför, och dessa problem diskuteras utifrån bl.a. Chestermansoch Tourys systemteorier om normer för översättning och ett resonemangkring översättning av LSP-texter.Miljövetenskapen är tvärvetenskaplig och miljöfrågor tas upp i många olika sammanhang.Källtexten som använts och översatts för den här uppsatsen är en rapportutgiven av FN-organet UNIDIR. Den har titeln ?La sécurité européenne dans lesannées 90: la dimension écologique? och har både politisk inriktning och miljöinriktning.Med tanke på KT:s karaktär har jag i min översättning utgått ifrån att minmålgrupp utgörs av bl.a.

The aim of this study was to investigate how selected municipalities? use social media, with a focus on how they are working to increase the dialogue between municipalities? and residents. To answer the purpose of the study three questions has been formulated: how do the communicators use social media in their daily work? What opportunities and challenges are the municipalities? experiencing with Facebook? How do they work with Facebook to increase dialogue with citizens?The theories that has been used in this study is Cutlip?s and Grunig?s public relations theories, Shannon and weavers communication model, Cutlip?s and Heath?s theory of issue management and Jenkins theory of convergence culture. The method that has been used in this study is qualitative semi-structured interviews and the analysis is done with a thematic text analysis.

Denna studie är ett kognitionsvetenskapligt examensarbete som syftar på att skapa en modell som skapar semantiska representationer utifrån ett mer biologiskt plausibelt tillvägagångssätt jämfört med traditionella metoder. Denna modell kan ses som ett första steg i utredningen av ansatsen som följer. Studien utreder antagandet om Self Organizing Maps kan användas för att skapa semantiska representationer ur stora mängder text utifrån ett distribuerat inspirerat tillvägagångssätt. Resultatet visar på ett potentiellt fungerande system, men som behöver utredas vidare i framtida studier för verifiering av högre grad..

The aim of this thesis is to interpret and discuss the weapon-graves of Viking Age Birka. The weapon-grave phenomenon is deemed differential in relation to the rest of the grave-material of the site, and thus the questions that motivate the thesis is: who was buried with weapons and why? Further questions arise regarding the social aspects of individuals who were buriedalong with weapons. The theoretical approach will be to evaluate any differences in 'social class', 'social age' and 'gender' between the weapon-grave contexts. By conducting qualitativeand quantified analysis of the grave-goods, this thesis adresses both overall and detailed patterns in correlation and constellations between weapons, other grave-goods and terms of burial..

Studerade effekten av social ångest och självfokusering på attributionsstil och impressionsbildning. En 2 (uppmätt hög/låg social ångest) x 2 (manipulerad hög/låg självfokusering) design användes. Deltagarna var 68 studenter, 56 kvinnor och 12 män. För attributionsstil användes separata skalor för bra och dåliga händelser. För impressionsbildning användes en positiv och en negativ skala.

The purpose of this paper is to examine the narrative in You are a bad man, mr Gum! to be able to understand and explain the intermedial aspects of the work. I assume an intermedial, narratological and reception theory perspective in my analysis. The method of close reading is used combined with a reader-oriented perspective. I examine the medial aspects of the chosen work through the pictures, the text, and the iconicity of the typographical pattern of the text. To reach my goal, the following questions are dealt with: What is the character of the narration? How do the various media interact in the production of meaning? What is the relationship between the text and the implicit reader? What is the narratological difference between reading the book aloud and silently? The theoretical framework f the paper consists of narratological and intermedial theories.

This masters thesis consists of a translation of acts I-IV from Dion Boucicault?s play London Assurance, a theoretical comment on the translation and a comparative study of asides. It is divided into four parts: an introduction, presenting the work and my translation strategy, as well as a short stylistic analysis; source text and translation; a theoretical comment, mainly based on theories from the field of Translation Studies, but also theories on lingustics and literature; and a comparative study of the use of asides as a theatrical convention in English and Swedish drama.The main focus of my translation strategy is to keep or adapt features that give the audience a sense of the cultural context where the play takes place, as well as the time ? fashionable society in early Victorian England, while providing a text that is performable and speakable for the actors, and which preserves the humor present in the source text. .

Mobiltelefoni och SMS (textmeddelanden) är ett intresseområde på frammarsch. Avsikten med studien var att undersöka om personlighetsegenskaper som självkänsla och locus of control har någon inverkan på vilket sätt människor använder sina mobiltelefoner. Tidigare studier har indikerat att de som föredrar textmeddelanden har lägre självkänsla än de som föredrar röstkommunikation. Ett internetbaserat frågeformulär användes för att undersöka mobiltelefonanvändningen hos studenter vid en högskola i södra Sverige, och då speciellt undersöka tal/text preferensen i relation till ålder, kön och personliga egenskaper. Överlag visade gruppen av studenter (n= 116) en preferens mot att tala (M = 4.5 med text och tala som ytterligheter på en femgradig skala).

This thesis was written by order of Rud Pedersen Public Affairs Company, a PR- consultancy firm located in Gothenburg. The assignment was to investigate social media in Pr- activities. The thesis is formed by three main categories:? What is social media?? Who are using social media?? How can you use social media in public relations?The information which is being presented in this thesis is based on academic reports, interviews and research on social media blogs and lectures. It is a qualitative approach since the purpose is to get a deeper understanding for the subject in question.