Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

This thesis deals with past and present political attitudes towards the Öresund bridge. It describes the decision making process which preceded the construction of the bridge, and has a short historical introduction to it. It then presents the attitudes towards the bridge of five different political parties, all represented by regional politicians. This empirical information was obtained through interviews with politicians and literature studies. The author then analyzes the empirical information with the help of the human ecological triangle developed by Steiner, and the center-periphery theories of Wallerstein and Persson.To conclude, the author describes what the central problem is in the case of the Öresund bridge from a human ecological perspective and analyzes the empirical data collected..

The purpose of the study was to find out whether the interaction between mentally disabled individuals and pet positively affects the individual and gives a feeling of well-being to the extent that this might be implicated in the psychologically disabled people?s everyday life in some form of rehabilitation measure. The study is qualitative and builds on an ethnographic design. Data collection was performed through six observations, six interviews and reflections. Interviews were also conducted with relatives and assistants for greater opportunity for follow-up questions, and descriptions of the situation.

As the title reveals this is a study of female college students alcohol habits in Kalmar,Sweden. During the spring of 2012 a total of 118 female students at Linnaeus universityanswered a survey about their alcohol habits. The survey reveled that as many as 67%percent of the answering female students (according to Audit) have risky drinking habits.The drinking habits are explained using Albert Banduras social learning theory in contextto the Scandinavian drinking pattern. The study concludes that female alcohol habits needeven further research. Furthermore the study shows that student initiation have an impacton the female drinking habits and that expectations of that students drink are to some extentimportant to the development of hazardous drinking habits..

It is a qualitative study that describes and analyzes how professionals deal with social issues of inclusiveness and ethics in the investigation of cases involving interventions for adolescents. The focus is on the strategies that staff in social services expressed in terms of obstacles and opportunities for working participatively and especially when it comes to dealing with ethical dilemmas that may arise.    The method used was qualitative research interviews. Five social workers from two different municipalities were interviewed and the material is analyzed on the basis of socio-cultural theory and organizational theory. Themes that emerged were participation, ethics, discretion and flexibility, collaboration, organization, skills and time. The main obstacles that have emerged in the study are that those who work in social services have had been difficulties to fully create participation due to various factors.

The interest of mindfulness has grown steadily during the last two decades. Mindfulness presence in the area of social work is mostly as an intervention offered to clients. However, the purpose of this study is to examine what implications the social worker?s mindfulness may have for the relationship with the clients. There is a lack of scientific studies focusing on mindfulness and the relationship between the client and the social worker.

It has been roughly 86 years since Gunnar Myrdal?s book ?The Political Element in the Development of Economic Theory? was published, in which he declared economic thought and theory as being established by hidden ideological premises. As well as accusing modern economic theory of being the subject of a pseudo-scientific construct. As such, this study seeks to test Myrdal?s critical view on Swedish economic education in upper secondary school.

The aim of this study is to examine how social workers and pree-school teachers resonate about their experiences of cooperation with each other, in relation to maltreated children and the duty to report. Several studies show that there is a difference between how many children that is suspected of maltreatment and how many that are reported to social service. In Sweden, pre-school staff are obliged to notify the suspicion of child abuse according to 14: 1 SoL, but previous research indicates that the obligation to declare is not used to the extent that it should. One reason for the low notification rate is  the interaction between preschool and the social services shortcomings.Therefore, we believe it is relevant to examine how the cooperation really looks like between the organizations, when the child is being abused or at risk of suffering. The results of the study are based on qualitative semi-structured interviews with four preschool teachers and four administrators.

The aim with the study was, that through a qualitative research approach, to examine in which way social services employees perceive information about children with incarcerated fathers and how they furthermore relates to the child's right to both parents in these situations. Seven interviews were implemented with social workers in the Stockholm County to obtain informa-tion on the following questions; how the children's needs are noticed at the social services, how employees discuss the child's right to their incarcerated father and which possibilities and obstacles social workers experience to promote contact between the child and the father. The ecology of human development theory was used in the analysis. The conclusions are that chil-dren with incarcerated fathers seldom is noticed at the social services as a result of inadequate cooperation between authorities but also due to whether the social services should be respon-sible for the children. Furthermore, children always have the right to maintain contact with their incarcerated father, with exceptions for situations where physical or sexual abuse have occurred.

Children with Reading and Writing Difficulties and Their Language and Cognitive AbilitiesA Comparison with Children with a Cochlear ImplantAbstractThe aim of this study was to examine the cognitive abilities that are important for reading in children with reading disabilities, children with a cochlear implantation and typically developed children. 64 children aged 10-12 years participated in the study. To answer the question at issue we used the following tests: Block Design from WISC III, PPVT III, TOWRE, SL 40 and a few chosen tests out of the SIPS battery. On tests of the lexical access children with reading disabilities performed at the same level as hearing children, while the children with a cochlear implant performed significantly lower. Test of the phonological and complex working memory showed that children with reading disabilities performed significantly higher than children with a cochlear implant, but at the same time lower than typically developed children on the test of phonological working memory.

The aim of this study was to investigate the production of knowledge that can emerge in the use of Practice Research by Mirror method. This by finding out what it is in the practical work that leads to the production of knowledge and how knowledge production takes form. The empirical data that form the basis for this study is recorded group within the Mirror method discussions and a focus group interview with social workers who participated in the discussions. Those who have participated are social workers with experience from working with financial aid support and only real cases have been used in the discussions. The results have been analyzed according to Lipsky's theory of street-level bureaucracy and their discretion and Fook and Gardner´s theory of critical reflection.

The purpose of this study is to understand and analyze why individuals develop and manage to leave drug abuse. The material consists of interviews with eight individuals who have gone through a life of addiction and managed to change their lifestyle. We contacted the participants through the organization called KRIS (Criminals Redress with Society). The results indicate that the participants have had a troublesome upbringing and been labeled by society as outsiders which have led them into addiction. The results also show that they have all gone through a social conversion from the life as an addict to become sober.

Under 1990-talet implementerades i Sverige en metod för behandling av aggressivitethos barn och unga, som kallas Aggression Replacement Training (ART). Metoden ärutvecklad i USA av Arnold P. Goldstein och hans kollegor. Metoden har sin teoretiskagrund inom den sociala inlärningsteorin och bygger till stor del på behandlingsprinciperinspirerade av kognitiv beteendeterapi. ART som behandlingsmetod för aggressiva barnoch unga har fått stor spridning i Sverige och en av de kommuner som erbjuder ARTsom öppenvårdsinsats inom socialtjänsten är Västerås.

The purpose of this study was to examine social workers working process in social assistance with focus on the child´s perspective. We were interested in learning about the existence of variations in approach and attitude between two municipalities. Question to be answered about what methods and approaches used by social workers to include the child´s perspective in the process of social assistance. Another question to be answered about what the manner in which social workers took into account the child´s perspective when the families apply for social assistance in relation to the operations and requirement. To fulfill the purpose, qualitative methods were used.

The purpose of this study is to understand how street-level bureaucrats, working with clients with mental illness, are implementing their statutory obligation of support for family carers who are caring for or supporting relatives with mental illness. The study are based on vignettes and qualitative interviews with social workers in three different municipalities in southern Sweden. The questions of this study are:? How do the social workers communicate their statutory obligation of support to family carers?? How do the social workers distinguish the family carers?? How do the social workers distinguish the family carers who are in need of support? Metod: Vignettes and qualitative interviews has been used as methods to gather empirical data.Theory: Theories of street-level bureaucracy has been used as theory in the analyses of the empirical material.Results: The result of this study concludes that the social workers, in lack of policy introduction, communicate their obligation to support family carers within their discretion. The result shows that the majority of the municipalities do not have formalized support for family carers supporting relatives with mental illness. The study also concludes that the social workers have different understandings of which family carer who is a carer in need of support.