The purpose of this study is to highlight the opportunities of using social media as a communicative tool to attract and engage customers on different social media platforms. In recent years social media has become an important way for business to communicate with people both national and global. The idea behind this thesis was found when we saw different approaches of how companies used social media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two social media consults which have given us a basis of what companies really want to achieve with social media. With these interviews we were able to analyze and discuss the abilities to interact with people and how companies distribute content that engage users and increase their credibility to the company..

This essay focuses on two social workers talking about their working field in the prostitution area in a Swedish city. The study aims to investigate how the social workers talk about their field and clients that are in it through the use of narrative analysis. Furthermore we discuss the complications with qualitative interviews, narrative analysis from a feminist theoretical and methodological point of view. The study is based on an interview with the two social workers. The result reveals only tendencies rather than a general "truth".

The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis.

In my thesis, I set out to study academic peer reviews in the hope of clarifying the experts? views on what qualities and qualifications are desirable when appointing or promoting scholars within History of Science. I also investigate whether or not these views change over the years, as I have studied opinions written between 1980 and 2010. I use a qualitative method of analysis, in which I study what words in the peer reviews are used to describe certain values, and how these words relate to the historical and political background of History of Science in Sweden. My research indicates that academic experts are starting to adapt their opinions to the change in educational politics that has taken place during the second half of the 20th century.

The aim of this thesis is to interpret and discuss the weapon-graves of Viking Age Birka. The weapon-grave phenomenon is deemed differential in relation to the rest of the grave-material of the site, and thus the questions that motivate the thesis is: who was buried with weapons and why? Further questions arise regarding the social aspects of individuals who were buriedalong with weapons. The theoretical approach will be to evaluate any differences in 'social class', 'social age' and 'gender' between the weapon-grave contexts. By conducting qualitativeand quantified analysis of the grave-goods, this thesis adresses both overall and detailed patterns in correlation and constellations between weapons, other grave-goods and terms of burial..

Since a few years back television has been on a verge of an enormous digital change. Web-TV is now growing at an incredible rate and is said to completely change the way we consume TV. The purpose of this essay is to determine and gain an understanding of how representatives of the broadcast industry looks at the phenomenon of web-TV and especially the different kinds of online video services and how they believe this will affect the television. Methods used are qualitative interviews which we compared with previous studies on the subject and acknowledged communication theories. The respondents were people with good insight and understanding of the media and TV industry.

Studerade effekten av social ångest och självfokusering på attributionsstil och impressionsbildning. En 2 (uppmätt hög/låg social ångest) x 2 (manipulerad hög/låg självfokusering) design användes. Deltagarna var 68 studenter, 56 kvinnor och 12 män. För attributionsstil användes separata skalor för bra och dåliga händelser. För impressionsbildning användes en positiv och en negativ skala.

Intimate partner violence (IPV) is a recognized social problem. The IPV is common in all types of intimate relations, this essays purpose was focused on the violence performed by women against men. To find the social workers conceptions the study conducted a survey sent to local social service in Sweden. The essay had a statistic approach to visualize the social workers conceptions, and a discursive approach to focus on the language used in text answers. Different aspects of the violence were explored to find the conceptions.

 Prostitution has been intensely debated in Sweden for nearly four decades. Two major investigations have so far been initiated by the government and numerous propositions have been put forward in the Swedish parliament resulting in the sexköpslag from 1999 that criminalizes purchase of sexual services. The law aims at punishing the buyer and protecting the women in prostitution, thus making it possible for women to be helped by various social interventions rather than punished. Swedish society has undergone major changes in these decades. Globalization, the internet and the membership in the EU have changed the Swedish society and influenced the discourse on prostitution.This paper has a twofold aim, on the one hand investigating if and how these changes have had an impact on the prostitution discourse in texts produced by the government and analyze how female and male sexuality in connection to prostitution is constructed.

This thesis has been developed inassociation with Strängbetong AB, Sweden.A few years backCementa AB introduced a new type of cement on the Swedish market: Byggcement,which is a Portland Limestone Cement. This type of cement is better for theenvironment and cheaper than Rapid Hardening Cement which is used today at SträngbetongAB.Strängbetong AB isvery interested in a change of cement in the factory and wants to know what ittakes to make a transition from Rapid Hardening Cement to Byggcement.This final projectaims at investigating how the workability and strength development are affectedby a transition from the existing cement to Byggcement and how we can change theproperties of the concrete by adding different types of superplasticizers. Laboratory and factoryexperiments were made, to investigate the transition..

This Master thesis focuses on change conditions and change ambitions in Swedish public libraries. I have chosen to focus on three libraries that participated in a much-debated developmental project sponsored by the Swedish Arts Council almost twenty years ago. The aim of the project was to enhance service-quality, increase user-influence over media acquisition and library routines, and to redefine the concept of quality in the library context. I have made comparisons of the conditions and change ambitions between the project period 1991-1994 and present day 2009. To do this I have analyzed the evaluations of the above-mentioned project and the developmental plans that every municipality in Sweden is required to write according the library-law of 2004.

In this paper, a small business network with around 30 users is analyzed with respect to security, performance and usability. Based on this analysis, two suggestions on how to solve the problems listed are given. The first suggestion focus on keeping a low budget, while the other tries to deal with the problems more thoroughly. One advantage of the first suggestion is, in addition to not straining the company's budget more than nessecary, it does not involve too great changes in the way the network is used and administered. On the other hand, the smaller budget leads to certain compromises, and there is a risk that similar problems occur again if, for example, the company would grow.

In this thesis I discuss and analyse the use of violence of Basque radical nationalists after the 11th of September 2001 and the bombing of Madrid the 11th of March 2004. The field study is performed in the Basque country with interviews both on the French and Spanish side of the border with representatives from the Basque Nationalist Liberation Movement (BNLM).After the 11th of September the Spanish government continued its struggle against the countries own terror - ETA. But as the research will show the new political context after the 11/9 made it possible for the state to intensify the labelling of groups from the BNLM as terrorist organisations and thereby putting its members and leaders in prison for terrorism. My research shows that this Social change may lead to a mobilisation of activists inside ETA, which in turn might create a continuity of the group's use of violence. The scenario is though challenged by an other setting in which the political situation after the 11/9 have made use of violence by militant groups like ETA illegitimate and irrational as a consequence of the mental trauma among the people of the western world.

This thesis was written by order of Rud Pedersen Public Affairs Company, a PR- consultancy firm located in Gothenburg. The assignment was to investigate social media in Pr- activities. The thesis is formed by three main categories:? What is social media?? Who are using social media?? How can you use social media in public relations?The information which is being presented in this thesis is based on academic reports, interviews and research on social media blogs and lectures. It is a qualitative approach since the purpose is to get a deeper understanding for the subject in question.

Income support is often described as the community?s farthest protection, as a last economic way out. From the clients perspective it´s very important to get possibility to an equivalent and correct assessment. Even if it´s an individual assessment the individual social worker´s assessment should not be different than other social worker´s, this from two aspects ? quality and the rule of law.