Companies in the apparel industry are becoming increasingly responsible with regards to the social and environmental issues related to textile production. Despite these tendencies, there are great insecurities surrounding the concept of CSR and the effects on consumers of CSR communication. There is currently no model for breaking the concept of CSR down into smaller elements, specific for the apparel industry. In the first part of this thesis, we create such a model, applicable in a consumer communication context. In the second part, we investigate the effects on consumer attitudes and intentions of communicating the different elements of CSR presented in the model.

The study deals with three questions concerning attitudes to singing: When does the joy of singing with girls and boys change to a feeling of ?I can not sing?? What is it that affects them? Are there any differences between girls and boys attitudes to singing?A questionnaire with 12 questions about singing was distributed to 5 girls and 5 boys in (Swedish) grade 1, 4 and 8. It turned out that the girls in the study ?play with singing? together or by themselves, while the boys are satisfied singing in school on music lessons. Because of this, the singing interest for boys gets lower and lower between 10 and 14 years.

Nowadays in our society we find it hard for some groups of people to integrate in society. It?s known by media, that the suburbs are presented by a negative view, which often highlights the social problems in these suburbs. We can see that the suburbs still get associated with social problems such as segregation, different attitudes and behaviors, cultural conflicts, poorness etc. This kind of presentation of the suburbs affects not only the society but also the individual living and the personal perception of the individual.

This essay is a meta study of essays published at theInstitution of Library and Information Sciences at theUniversity of Borås in 2009. It aims to answer the followingquestions:What attitudes about new media can be found in essayswritten within SSLIS and are there traces of media panic inthe discourse?The theoretical framework of the essay is based on a theoryof the concept of media panic as defined by Kirsten Drotneret al, and the concept of moral panic as defined by StanleyCohen.The method used is derived from Klaus Krippendorff?sideas on content analysis, as published in the book ContentAnalysis. The method in this study uses computerizedsearches for target words. The target words used were:Internet, web, e-, blogg, facebook and twitter.

This study aims to research how upper secondary pupils interact while playing online games, how the English language is used within each game and what attitudes these pupils have towards language in school and online gaming respectively. Online gaming sessions have been recorded to analyze the methods of interaction by which people communicate with each other while playing online games. Furthermore, the text-based communication occuring in online gaming is analyzed on a lexical level to find words not defined in legitimate English dictionaries. Interviews with students have been conducted to understand the attitudes held by students towards language in school and online games..

The purpose of this study was to investigate the relation between SOC, attitudes towards grades, and perceived stress levels among adolescents, and whether there was any difference in this relation between gender. The first research hypothesis was: "there is a gender difference to the degree of SOC, attitude to grades, and perceived stress level". The second was that "SOC and attitude to grades, predict stress in adolescents". To answer these hypotheses, a questionnaire survey was carried out among upper secondary students, 95 boys and 89 girls. The result of the analysis showed a significant difference between the gender.

Summary:Teenage girls? choice of dropping out or complete a treatment.The purpose of this study is to investigate, from a client?s perspective, why teenage girls (age 13 to 17) drop-out or complete a treatment at Familjehuset in Karlstad, Sweden. We also want to investigate if the teenage girls? experiences coordinate with the social workers opinion of why the teenage girls choose to drop-out or complete the treatment. Earlier research shows that many factors influence the client?s choice.

In this report, a case study of conditions for Swedish language development in children of immigrant origin is presented, and its results explored. The boundaries of the case study are defined as preschool pedagogues? facilitation of Swedish language development through co-learning, in children of immigrant origin in an ethnically segregated urban area. Concepts central to the report include dialogue, second language learning and perspectives on language difficulties. For the theoretical background of the report, a basic sociocultural theorem is used, which links language as well as other areas of development to verbal interaction in a social context.

This study was based on a quantitative method to examine gender-related attitudes towards leadership styles among employees in trade union organizations in Sweden. The aim of the research was to investigate and understand how gender relates to attitudes regarding leadership within these organizations. The study was based on research questions related to preferences for different leadership styles and the impact of gender on these attitudes. The study incorporated previous research and relevant theoretical frameworks such as leadership theories, gender theories, and theories on prejudice against female leaders to contextualize our findings. Data were collected through a survey using a convenience sampling method, targeting employees of trade union organizations in Sweden.

The focus of this essay is set on a number of processes that affect the challenges of the tourist trade, to be more precise ? an analysis of the attitudes towards tourism and sustainability within this line of business ? from an ethical and moral as well as social view. These issues are examined with reference to the concept of CSR (Corporate Social Responsibility). Thus, acquaintance with theories of social constructivism, post colonialism, globalisation and global civil society is essential in order to understand the analysed material. The essay is mainly based on the outcome of qualitative interviews with various kinds of persons working with CSR related questions.

The blog has become a widely discussed subject, but while marketers do invest in blogs, there is little evidence on the how the blog works as a marketing tool. Therefore, we thought it would be interesting to create a greater understanding of the blog's potential communication effects. To demonstrate the potential of the blog in comparison with more traditional media, we decided to compare the communication effects achieved by a blog with those achieved by an online magazine. We pursued an experiment where we exposed an identical text about a brand to respondents in seven blogs and in seven online papers and measured the resulting communication effects in terms of attitudes and intentions towards the exposed brand. The quantitative study showed that the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a blog, the attitude spills over to the attitude toward the brand, with higher buying and w-o-m intentions as a consequence.

Denna studie karaktäriseras av ett kvalitativt inifrånperspektiv och ger inblick i några unga kvinnors perspektiv på personlig trygghet i stadsmiljöns offentliga miljöer. Jag tittar här närmare på hur mina informanter resonerar kring att röra sig i dessa miljöer och vad som påverkar deras syn..

The debate in the media on a new Swedish sex education movie sparked our interest in this study. The twenty-eight minutes long movie ?Sex on the map? is the first of it?s kind in twenty-five years. It is also part of a bigger sex educational project that contains, apart from the movie, a book about sex education, a documentary and a teachers guide. The project is a co-production between the Swedish Educational Broadcasting Company (UR) and the Swedish Association for Sexuality Education (RFSU).We were interested in how teachers received information about the project, and what their attitudes were towards it.

This paper investigates how Swedish upper secondary school students relate to the financial support available from the Swedish state of education. It also looks at the attitudes of such students to the new CSN[1]truancy rules as they apply to school politics.Is there a difference in students? attitude to these truancy rules and does that difference depend on the students? socio-economic standard, whether they come from a wealthy background or a marginalised society or whether they are ethnic Swedish? Does this in any way affect the attitudes of the students?This financial support is only paid to those students who do not skip school. If they lose their right to this contribution because of truancy, their parents will also forfeit the right to the financial subsidies to which they may be entitled. Naturally, this may affect students in different ways, depending on what kind of financial situation their family is in.Do some students go to school out of their own financial interest or out of that of their parents? Through focus-group interviews, students have expressed their opinions, told about their experiences and stated their attitudes with regards to these matters.

Background: HIV is a worldwide spread disease with many deaths. People with the disease have previously been met with attitudes, stigma and discrimination in various contexts. A caring relationship should be built on empathy, respect and communication, where the patient is not seen as their illness, but as a person. Today, there are laws that are there to protect the patient, however, there is a lack of knowledge about what is current. Health care workers knowledge in the 2000s has improved, but there is still a lack of knowledge.Aim: To illustrate how patients with HIV experience health care.Method: The literature review was conducted with twelve scientific articles of which two articles were quantitative and the other qualitative.Results: The results revealed three main themes; Different expressions of fear, Perceived negative attitudes and stigmatization, as well as The wish to be lovingly treated in health care.