The environmental issues have during the last decenniums gained an increased role in both the political arena and in the market economy. The society is therefore more knowledgeable about the environment and our impact on it. Through this enlightened state, stakeholders tend to put pressure on the organizations of today. They, more or less willingly, incorporate this responsibility to be a part of their business. Entrepreneurs in the environmental area have seen this rising market as an opportunity to gain market shares and other positive outcomes.

Purpose: The purpose of this paper is to create an understanding of how customer engagement, communication / interaction and customer insight are driving forces behind the use of Social CRM from a leadership perspective.Method: The purpose of the study, we believed it was appropriate to use a qualitative approach to conduct the study. The empirical data were collected through semi-structured interviews. The sample consisted of 10 companies located in the Gävle area who are active on social media. The interviews were coded to obtain keywords and patterns. These patterns and keywords are then analyzed to arrive at the study's results.Results and contributions: Our results suggest that all the identified benefits, customer engagement, customer insight and communication are driving forces to make use of social CRM.

The purpose of this study is to understand the collaboration between school and social services. The primary focus of this study is the subject of interaction. The study analyzes how confidentiality affects collaboration between school and social services and examines what effect the organizations? different roles have on collaboration. The method used is qualitative interviews and the gathered empirical data has been analyzed using theories of discretion and street-level bureaucracy.

Att bygga med gröna tak börjar bli allt vanligare för att öka grönskan i städer. I västvärlden består en stor del av städerna av outnyttjade, mörkfärgade hustak. Takytorna kan förbättra det lokala klimatet om de istället blir omsorgsfullt designade till gröna ytor ? ?greening the skyline?. Gröna tak kan i städer ha en renande funktion av vattnet och luften, samtidigt som de även sänker temperaturen. De blir gröna oaser i stadens betongdjungel, med både produktiva och rekreativa syften.

Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of an official national tourism organization.Method: The authors used three different methods of research: one structured observation to study the national tourism organizations? everyday work in social media, one field stimulation to study if and how different NTO respond if a prospective visitor makes them a direct question via social media and finally an email interview to gain insight into NTO?s underlying strategies and policies about social media usage.Theoretical framework: The theories that have been used in this paper include the Uses and gratifications model, theories of one-way and multi-way communication, theories of social media and relationship marketing.Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the advantages of social media is that the platform favors dialogue and feedback. Social media can be used for traditional one-way communication, but works best as a supplement to the regular marketing activities, allowing the activities on social media platforms to focus on branding and building long-term customer relationships.

Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of an official national tourism organization.Method: The authors used three different methods of research: one structured observation to study the national tourism organizations? everyday work in social media, one field stimulation to study if and how different NTO respond if a prospective visitor makes them a direct question via social media and finally an email interview to gain insight into NTO?s underlying strategies and policies about social media usage.Theoretical framework: The theories that have been used in this paper include the Uses and gratifications model, theories of one-way and multi-way communication, theories of social media and relationship marketing.Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the advantages of social media is that the platform favors dialogue and feedback. Social media can be used for traditional one-way communication, but works best as a supplement to the regular marketing activities, allowing the activities on social media platforms to focus on branding and building long-term customer relationships.

The aim of this thesis is to examine young adults? attitudes towards libraries marketing in social media. Libraries mainly use social media to reach out to young adults. However, young adults mainly use social media to communicate with their friends. The question that arises is if young adults are interested in communicating with organizations such as libraries on social media.

The purpose of this paper was to describe how a phenomenon is constructed into being a social problem, by studying articles on honour killing in the Swedish daily press and in the technical journal Socionomen. The main questions were: can different discourses on honour killing be identified, and if so, have they changed over time, and are there differences between the discourses identified in the daily press and in Socionomen? The method used was a qualitative analysis of discourse influenced by Faircloughs Critical Discourse Analysis. The main conclusion was that honour killing has been textually constructed as a social problem in the studied media. There was one main discourse which clearly pointed out groups as bearers and victims of the social problem.

Befattningshavare av både stora och små organisationer har kommit till en punkt där det är viktigt att förstå vikten av sociala medier och ställa frågan, hur? och inte om? de ska möta sina kunder på denna nya arena. Sociala medier är fortfarande något väldigt nytt för många, och har förhållandevis få regler och rutiner för hur organisationer ska hantera det på bästa sätt.Syftet med denna studie är att undersöka hur de undersökta kommunerna arbetar med och väljer att hantera sociala medier som ett kommunikationsverktyg för att stärka relationen till sina medborgare.Frågeställningen som har använts för att besvara syftet är:Hur ser de undersökta kommunerna på sociala medier?Vad är syftet med användningen av sociala medier inom dessa kommuner?Hur väljer dessa kommuner att hantera användningen av sociala medier inom organisationen?Jag har valt att genomföra en kvalitativ undersökning som består av intervjuer och en dokumentundersökning av kommunernas riktlinjer och policys. Intervjuerna har genomförts med vad anser vara högkvalitativa källor, det vill säga chefsinformatören på Ljungby kommun och kommunikationschefen på Växjö kommun.

TO WORK WITH BIOLOGICAL MOTHERS IN LUND FROM AN ORGANIZATIONAL POINT OF VIEW ALEXANDRA BERTRAM Bertram, A. Degree project in social work 15 Credits. Malmö University: Faculty of health and society, Department of Social Work, 2014. This essay deals with biological mothers whose children are placed in foster care within the municipality of Lund. This essay aimed to describe how social workers in Lund deal with biological mothers from investigation, to treatment. In this essay social workers whom meets biological mothers on an everyday basis have been interviewed about their experience in the field, to gather information.

This work is about the rights of children, how students use social media and how effective teachers are using social media in their work against abusive treatment. The purpose of this work is to examine what students have rights in school, what and how students use social media and how schools and teachers are working to prevent the abuse that takes place over the internet and via mobile phones. The method used to investigate this is partly a survey of students in grades five and six at four different schools and interviews with four practicing teachers, working as a teacher in each class who made survey. My conclusion is that children have a variety of rights in school, and all schools and teachers are working on this through rules, values ??clarification and collaborative exercises. More and more younger children use out of social media, the survey shows that many of the students in grades five and six uses much social media.

The purpose of this essay was to examine six high school welfare officers' experiences and work with students suffering from social phobia and discuss the welfare officers' view on social phobia from a psychiatric, cognitive and a knowledge theory. The study consists of qualitative interviews with welfare officers from several different high schools and attempts to answer the following questions: What previous experiences do welfare officers have of students with social phobia? How do welfare officers become aware of students with symptoms of social phobia and bring forth their problems? How do welfare officers describe their social work with students suffering from social phobia?The welfare officers' experiences of students with social phobia varied but turned out to be less salient than the amount of research in the area would suggest. The theoretical knowledge also varied, as did the acquiring and use of theory. These findings were then analysed on the basis of Rosmari Eliassons thoughts on knowledge, leading to the conclusion that the interviewed welfare officers do not construct their work on praxis-knowledge.

According to the curriculum the Swedish school system should aim to let the democratic values permeate the school as a whole, and the school should assume each student's individual abilities in teaching. (Lpo -94) Democratic education is what the pragmatist John Dewey strongly encourages in his book Democracy and Education, which is why he stands for the theoretical framework of the concept of democracy in the school context. This study aims to examine whether and if so, the social roles in a classroom can affect students' opportunities for learning. The main research questions asked were:How can the social roles affect students' opportunities for learning in a classroom? How do students perceive that the social roles in the classroom affect their opportunities for learning? This has been investigated by two complementary perspectives.  Partly thru a student perspective to raise the students 'own experiences, and partly from an outside perspective to show how I, as an observer can see that social roles affect students' opportunities for learning.

Syftet med föreliggande studie var att undersöka samband mellan global self-esteem, fysisk aktivitet och social kroppsångest. Vidare var syftet att undersöka skillnader mellan kön, ålder och fysisk aktivitet angående global self-esteem, self-perception och social kroppsångest. 171 försökspersoner deltog i studien genom att svara på en enkät, besående av instrumenten Physical Self-Perception Profile (PSPP) (Fox & Corbin, 1989) och Social Physic Anxiety Scale (SPAS) (Hart, Leary & Rejeski, 1989). Resultatet visade negativa signifikanta samband mellan fysisk aktivitet och global self-esteem och även mellan global self-esteem och social kroppsångest. Däremot fanns inget signifikant samband mellan fysisk aktivitet och social kroppsångest.

Different studies have shown that somewhere between 10 000 and 75 000 persons live in Sweden as undocumented migrants. They are not entitled to basic human and social rights such as access to health care on the same basis as persons holding a residence permit in Sweden. Undocumented migrants are often exploited as workers in the informal economy and they are not allowed to organize in unions. The Swedish Social Services is by law bound to care for all people living in Sweden, though in reality undocumented migrants are excluded from benefits and efforts granted by the Social Services. Our aim with the study has been to investigate the situation of undocumented migrants in Sweden and in relation to Social Services.