The purpose of this thesis is to investigate the relationship between space and consumer interaction at WEEKDAY, a contemporary fashion retail store in Malmö, Sweden. The thesis is based on a qualitative case-study and has a social constructionist approach. In order to understand the interaction taking place between consumer and environment we conducted observations guided by Kenneth Burke?s Pentad.The retail servicescape at WEEKDAY is conceived as a metaphorical stage where drama unfolds, analysing and defining the retail space using Kenneth Burke?s pentad of dramatism. We concentrate on the use of two terms of Burke?s pentad, the scene and the act, almost exclusively as we investigate how the scene stimulates the act.

The aim of this paper is to study whether the way directioners (One Direction fans) on Twitter express self-understandings denote fandom as a sacred experience. For this purpose, the data was analyzed in relation to Nicholas Jay Demerath III typology of the varieties of the sacred experience. The method used was discursive psychology. The data was analyzed by how the fans draw the line between ?us? and ?them?, when expressing their self-understandings and their position in relation to others. Five themes were identified: (1) positioning and demarcation for membership, (2) group identity, (3) conflict, (4) the norms for behavior, opinions and language and (5) the group?s role and function.

The purpose of this study is to hightlight experiences of living in a relationship where BDSM is being exercised. The acronym is an umbrella term for bondage/discipline, dominance/submission and sadomasochism. The study is based on qualitative interviews with five persons who define themselves as BDSM practitioners. The overall questions of this study are: How does the BDSM practice appear in everyday life? How did the practice start and how has it developed over time? What's included in the sexual BDSM practice? The empirical material has been analyzed with interactionism as the theoritical framework. The picture that emerges is complex.

The aim of this study is to through six interviews, with six experienced, social workers?, in three cities, understand how the child?s position in the Swedish child protective services? enquiries has change, and the factors behind it. The aim is also to compare if the social workers? view of the child?s position in the enquire has change accordingly to Socialstyrelsens intentions of BBIC. The theoretical approaches that was used is the new institutionalism, the Shier?s pathways to participation and the term discretion.

This study examines whether social media had an influence on the revolution in Egypt. Social media was an important tool for the revolution since the president Hosni Mubarak and the Egyptian regime strictly controls the media. However social media was not the determining factor for the revolution, the revolt evolved due to many underlying factors. Social media facilitated communication, made the mobilization effective and, spread information to the inhabitants and to the rest of the world. The authors are discussing this theme from the new institutionalism perspective, democracy- and revolutionary theories and based on six selected interview persons; activists, researchers and journalists..

Based on phenomenological hermeneutics and narrative theory the study explored how parents experience and create meaning when the child receives the diagnosis of autistic disorder. Interviews were conducted with eight parents and the analysis concerned both contents and form in their stories. The resulting aspects of the contents is presented in seven areas: stories about the time before the diagnosis, seeking help, receiving the diagnosis, the meaning of the diagnosis, coping, living with autism and stories about the future. The six resulting aspects of form included: chronology of the stories, creating order out of chaos, cultural norms, rewriting the story about the child, aspects of metaphors and changing perspective. The conclusion of the study is that the diagnosis serves as a way for the parents to transform experiences into a meaningful whole.

The aim for this study was to describe Social Physique Anxiety and Self-Efficacy in the school year of 7 and 9. To that the aim for this study was to describe if there was differences between girls and boys, but also between the school years, when it comes to the estimation of Social Physique Anxiety and Self-Efficacy. The method for this report was of statistic design, with a deductive methodology who was analysed and presented in. The empirical material was collected thru questionnaires where the level of information was of quantitative characteristics. The results from this study showed that girls estimate higher Social Physique Anxiety then the boys, in school year 7 and 9.

In this study, we have examined how Swedish tour operators are using social media as part of their marketing plan. Our purpose was to find out which strategies they use in the area of social marketing. The companies that were examined were Ving, Fritidsresor and Jambo tours, and the social network site that the research focused on was Facebook. The examination was conducted with a content analysis of the companies' Facebook pages and qualitative, structured interviews with the companies. The aim was to compare the various tour operators Facebook pages in order to get a broader overview of the companies marketing strategies.

The aim with the study was, that through a qualitative research approach, to examine in which way social services employees perceive information about children with incarcerated fathers and how they furthermore relates to the child's right to both parents in these situations. Seven interviews were implemented with social workers in the Stockholm County to obtain informa-tion on the following questions; how the children's needs are noticed at the social services, how employees discuss the child's right to their incarcerated father and which possibilities and obstacles social workers experience to promote contact between the child and the father. The ecology of human development theory was used in the analysis. The conclusions are that chil-dren with incarcerated fathers seldom is noticed at the social services as a result of inadequate cooperation between authorities but also due to whether the social services should be respon-sible for the children. Furthermore, children always have the right to maintain contact with their incarcerated father, with exceptions for situations where physical or sexual abuse have occurred.

The aim of this study was to explore how social workers interpret the part of the Swedish social services act that regulates each municipality?s responsibility of the people staying in it. The study?s general methodological approach connects to sociology of law. The research questions were: (1) What factors are considered important by the social workers in assessments of responsible municipality? (2) Are there variations in the assessments of responsible municipality and in that case; how can the variations be explained? (3) What discretion do the social workers consider that they have in assessments of responsible municipality? Previous studies have found considerable differences in professional social work assessments in Sweden.

Abortion remains a contentious issue, which greatly raises ethical problems. This thesis examines the leading arguments in the Swedish abortion debate around the ? in terms of legislation ? critical years of 1938 and 1974. With Foucault's genealogical method, Butler's theories of gender as a social construction in relation to power and doxa, the study examines what the development of the argumentation says about the views on morality, the woman's body, life, individual and state? How has the arguments pro and against abortion changed over time and what does this say about the norms that guide and orientate the arguments? The most obvious change in argumentation is seen in the shift from an absolute moral and conservative position into an increasingly relativistic and liberal position, and this study will argue that this shift has its prerequisites in the changing status of the citizen and state.

Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the empirical material. Primary data was collected from telephone interviews with seven companies, active in social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for social media.

This thesis examines the possibility of Bolivian indigenous women?s social movements? getting their demands of a gender equal society fulfilled in the new state which was initiated in 2005 when Evo Morales became the first president representing the indigenous people of the country. By using a qualitative method I have showed that although the Bolivian indigenous women?s social movements? historically has been significant political actors for social change in the country, with representation at both regional and national level, Bolivian women are still subordinated in the social and political sphere. By applying a feminist intersectional perspective which takes its point of departure in a understanding of power as multidimensional, where gender, ethnicity and class are constitutive principals, multiculturalism theories and a social movements theory framework, I have found that even if institutional changes, that opened the system increased the indigenous women?s social movements political participation in Bolivia, power structures based on gender limited their possibilities to influence both socially and politically.

Our purpose was to examine how social workers, within the child- and youth psychiatry, works with aggressive children and which theoretical perspectives they use. The questions we wanted to examine were how they worked with these children, how they motivated their work and which theoretical perspectives they used. The method that was used was a qualitative interview, where six social workers were interviewed. The result showed that their work foremost was based on conversation methods and all social workers emphasized the importance of a near cooperation with the parents since they considered that parents had the strongest influence on the children. Some social workers focused foremost on altering children's aggressive behavior while others focused on understanding the meaning of the behavior.

When you talk with the municipal housing companies today there is a general view that theyare doing all the work when it comes to social responsibilities in the municipalities, theprivate landlords only have a focus on profit. The private landlords doesn't agree but says thatthey take a social responsibility, at the same time there is a difference in what socialresponsibility is. By looking at how the picture of CSR and its use is seen today we analyzewhy the opinions and definitions about social responsibility differ. We also look at CSR in itslocal adaptation in Sweden's special conditions at the same time as we compare it to CSR inEurope and the world. We thereby create an analysis of how CSR is perceived, prioritized anddeveloped in Sweden to see the root of the disagreements.In our study we show how different views and roles in the community influence the picture ofCSR in Sweden.