This thesis was written by order of Rud Pedersen Public Affairs Company, a PR- consultancy firm located in Gothenburg. The assignment was to investigate Social Media in Pr- activities. The thesis is formed by three main categories:? What is Social Media?? Who are using Social Media?? How can you use Social Media in public relations?The information which is being presented in this thesis is based on academic reports, interviews and research on Social Media blogs and lectures. It is a qualitative approach since the purpose is to get a deeper understanding for the subject in question.

AbstractThe aim off this study is to research social workers´ knowledge, use, risks and possibilities of Social Media in their work with clients. Because today the society is using Social Media networks in daily life and Social Media has become a tool in social work as well. How does Social Media and social work cooperate? And how does Social Media effect social workers? For example the website Facebook has grown huge and many people use it everyday. Where is the line between work and private life? To reach this knowledge in this study, qualitative interviews have been done with six social workers that work with children, youths and families.

This study has examined how Social Media has changed food companies way of holding contests. The study examines how food companies use contests with the help of Social Media and how they used to do the contests before the use of Social Media. We have also researched the users behaviours and opinions of companies contests on and outside of Social Media.In this study we have interviewed four people responsible for contests on the Social Media department on their respective food company. We also performed a survey that was published on Facebook and followed it up with interviews from two of the participants.This study has showed that contests on Social Media, as a technical aspect, have given new possibilities for the design of the contests. But there are still some unexplored areas around contests on Facebook and the companies do not know exactly what the users are demanding.

The primary purpose of this essay is to study and describe what student?s self experiences of the media coverage of social work. The theoretical perspectives applied to analyse the empirical data are social constructionism, roles, and construction. The method of this study is qualitative and based on ten personal interviews. The material has been analysed by condensed meaning units and three themes have been used, the media coverage of social work, the relationship between social workers and media and the influence media coverage has on the students.The results given from these interviews show that the majority of the interviewed group considers the media coverage of social work as negative.

The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing Social Media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers? perception of luxury fashion brands on Social Media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts..

This study examines whether Social Media had an influence on the revolution in Egypt. Social Media was an important tool for the revolution since the president Hosni Mubarak and the Egyptian regime strictly controls the media. However Social Media was not the determining factor for the revolution, the revolt evolved due to many underlying factors. Social Media facilitated communication, made the mobilization effective and, spread information to the inhabitants and to the rest of the world. The authors are discussing this theme from the new institutionalism perspective, democracy- and revolutionary theories and based on six selected interview persons; activists, researchers and journalists..

This study explores how online television works and how it is integrated with Social Media such as Facebook, Twitter and blogs. Through three qualitative interviews with representants from different fields of work regarding online television, we have concluded how online television is being used in Sweden today and concludes with examples of what the future of online television could look like. Representatives from the following companies have been interviewed: SBS Media Group Sweden, Strix Television and Mediamätning i Skandinavien. The use of Social Media for marketing of online television is a fact for the companies in this study. However, the result of the study shows that theres room for development in the integration between online television and Social Media.

This research outlines studies about the relationship between social integration process of Japanese immigrants in Sweden and how Social Media assists in this process. The purpose of this research includes: To find out the reasons of migration to Sweden for six Japanese immigrants, any difficulties that they faced at the beginning of their immigration process and/or any positive qualities that they found in living in Sweden, whether they have accessed Social Media since they have moved in, if they do so, how the Social Media has been used and also, whether the Social Media has had a role to play in contributing to help their social integration process. In addition, it has been considered whether the participants have plans to return to Japan. In Sweden, there is relatively small Japanese migrant population. This social science research paper is the first in Sweden which explores the immigration process of Japanese migrants into Sweden.

Title: Who are you? A study on companies reviewing of Facebook profiles.  Social Media has opened up new possibilities in recruitment situations in forms of background checks on social networks such as facebook. Even though there are many advantages, there are few recruitment workers who choose to embrace the possibilities with social networking..

AbstractDigital media in general and Social Media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that Social Media provides. However, in spite of the plethora of possibilities that comes with Social Media it can also, in some cases, hinder the companies ? success.

This thesis concerns the subject of Social Media in the internal communication, how it can function to improve the communication among the coworkers. Good Old has been the web agency of our case study, through them we have gained understanding of the phenomenon. Media and communication theories and interviews have given us the foundation of the thesis.Our conclusion shows that it is beneficial to use Social Media internally in the type of company that Good Old is. Furthermore, the result shows that it can improve the communication, increase organizational learning and unity among coworkers. Finally Social Media can make organizations more effective..

This thesis highlights the complex relationship between social movements and the mass media. The new social movements really have to struggle to get access to the media sphere, often enforced to use spectacular media strategies, and at the same time maintain their political messages. This struggle gives us reason to question the liberal notion of the media as a neutral arena for political communication and debate. In fact we argue that the media industry should be seen as a powerful actor and that the mass media serves to maintain and enforce an ideology that serves the political and economic elites in the liberal capitalist democracy. The Social movements that seek to question these elites and present an alternative, as they did during the EU-meeting in Gothenburg 2001, quite clearly gets far from neutral media image of the political actions taking place instead the are portrayed as violent or associated with violence and not presented as legitimate or believable political subjects..

AbstractDigital media in general and Social Media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that Social Media provides. However, in spite of the plethora of possibilities that comes with Social Media it can also, in some cases, hinder the companies ? success.

The aim of this study was to understand how the professional in social work handles the media scrutiny. When the media writes about social services there is seldom anything positive written about it, many social services organizations are instead heavily criticized and scrutinized by the media. When social services organizations are scrutinized by the media there is a crisis at work, and therefore should be handled as a crisis. Therefore, we describe how a crisis management might look like in an organization. The study is qualitative therefore we have interviewed four municipalities in Sweden that have been exposed by the media at a national level.

The objective of this bachelor thesis is to examine how some larger Swedish public libraries reason about the use of Social Media as part of their activities and outreach. To attain the purpose three research-questions were established; why does the public library use Social Media? How does the public library utilize Social Media? What extra value do librarians believe that use of Social Media can add to the libraries? function? The methodology used in the thesis is qualitative interviews. Six interviews were conducted with librarians in charge of Social Media at their respective libraries. Five of the interviews were conducted by telephone and one by email.