The purpose of this study is to compare students (both male and female), from the Linnaeus University in Kalmar, about their perceptions with a particular focus on identity and self-esteem. In regards to the current societal problem concerning obesity and beauty ideals, this paper aimed to study the student?s opinions concerning health and diets in order to fully answer the purpose of the study. The theory used in this paper is in particular regards to identity and self-esteem. In order to answer the study questions, a qualitative approach was conducted in the form of various focus groups.

In my thesis, I set out to study academic peer reviews in the hope of clarifying the experts? views on what qualities and qualifications are desirable when appointing or promoting scholars within History of Science. I also investigate whether or not these views change over the years, as I have studied opinions written between 1980 and 2010. I use a qualitative method of analysis, in which I study what words in the peer reviews are used to describe certain values, and how these words relate to the historical and political background of History of Science in Sweden. My research indicates that academic experts are starting to adapt their opinions to the change in educational politics that has taken place during the second half of the 20th century.

This essay aims to investigate young people's vision of clothes as a means of communication. Focus lies on what message the clothing we have on sends out and how they are interpreted by our surroundings. Do other people interpret us the way we intend to through our clothes? The theoretical frame of reference that applies is Thomas Ziehe?s theories about Clothing and Identity, Anthony Giddens? Reflexive Identity Processes and the Uses and Gratification?s theory. The researches were carried out with a comprehensive questionnaire survey among high school students, at Lars Kaggskolan in Kalmar, with an associated image, and two personal interviews.

Drinking water is produced from raw water and is either from groundwater or surface water. This thesis aims to find out if the cleaning process of raw water is sufficiently effective. This is important because consumers are otherwise at risk of waterborne infection caused by pathogens. There are three groups of pathogens; bacteria, virus and parasite. These have different characteristics which mean that they require different water treatment to be separated.

Steam was used as a site preparation method to eliminate unwanted bilberry (Vaccinium myrtillus L.) in the boreal forest. The efficiency of steam to suppress bilberry was compared with prescribed burning and cutting the bilberry. Different combinations of steaming and/or cutting the bilberry were set up to investigate in which way steaming and cutting influenced the sprouting and regrowth of bilberry. The regrowth of the bilberry vegetation was monitored for 40 month. Steam was most efficient in suppressing bilberry.

Drinking water is produced from raw water and is either from groundwater or surface water. This thesis aims to find out if the cleaning process of raw water is sufficiently effective. This is important because consumers are otherwise at risk of waterborne infection caused by pathogens. There are three groups of pathogens; bacteria, virus and parasite. These have different characteristics which mean that they require different water treatment to be separated.

Effektiv och uppmärksammad marknadskommunikation som skapar positiva associationer är en av de viktigaste kuggarna i hjulet för att en organisation ska lyckas urskilja sig från mängden, presentera ett enastående budskap och knyta till sig konsumenters uppmärksamhet. På en allt konkurrenstätare marknad gäller det att anpassa sig efter de situationer som kan tänkas uppstå och hela tiden ligga steget före sina konkurrenter.Studiens syfte är att undersöka hur en organisation inom elektronikbranschen arbetar för att skapa långvariga relationer med konsumenter genom effektiv och välgenomtänkt marknadskommunikation. Studien är baserad på företaget Electrolux och kommer att åskådliggöra deras tillvägagångssätt när det handlar om att, som ett av världens största företag inom elektronikbranschen, erbjuda konsumenterna något utöver vad konkurrenterna erbjuder.Den teoretiska referensramen kommer presentera litteratur inom områdena marknadskommunikation, konsumentbeteende och varumärkeshantering för att vi som författare ska ha en så bred grund som möjligt att stå på inför analysering av senare insamlad empiri. Studien har utförts med ett hermeneutiskt förhållningssätt av kvalitativ natur där empirin samlats in genom intervjuer med Electrolux för att sedan sättas i relation till befintlig teori. Därefter analyseras de empiriska data som samlats in för att finna meningsskiljaktigheter mellan Electrolux tillvägagångssätt och vad teorierna säger.

The smartphone is part of our daily life. Smartphone users type on a screen area that is no larger than the palm of a hand. To help with this endeavor the software known as AutoCorrect was created. However little is known about how AutoCorrect actually change the language and if AutoCorrect users at all perceive the impact it has. This study aims to find out if our test subjects are aware of AutoCorrect?s presence and how much it influences them.

Uppsatsens titel: Stockholm ? the fashion capital of Scandinavia? En studie i strategiskplanering utifrån detaljhandelns företagsperspektiv, i samverkan med turismsektorn.Kurs: Kandidatuppsats i företagsekonomi, inriktning marknadsföring, 15 hp, StockholmsUniversitetFörfattare: Linda Holdo, Hanna Jäderholm och Mariah LindborgHandledare: Doktorand Andrea LucarelliNyckelord: Detaljhandeln, turismsektorn, strategisk planering, varumärkesbyggande,destination, detaljhandelsmarknadsföring, Stockholms stadProblemformulering: Handeln vill nyttja den växande turismsektorn för att vinnamarknadsandelar. Problematiken för detaljhandeln är avsaknad av strategisk planering, isamverkan med turismsektorn, som bottnar i bristande kunskap och erfarenhet.Syfte: Syftet är att skapa ett förslag på strategisk planering som detaljhandelsföretagen, i samverkan med turismsektorn, kan använda för att fylla det praktiska gap som i dagsläget existerar.Metod: Studien har genomförts med 12 stycken kvalitativa semistrukturerade intervjuer med relevanta personer inom respektive bransch. Deltagande i två seminarier samt granskning av fyra rapporter utgör primärdata. Sekundärdata är baserad på vetenskapliga artiklar samt litteratur.

Within the subject of retouching there is an ongoing debate about whether fashion retailers should retouch their ads or not. There has been a large amount of criticism to the communication of stereotyped beauty ideals that is used by companies in their marketing. The stereotyped ideals also contribute to negative psychological effects among people. As a response to the criticism, or as a way to differentiate one-self from competitors, retailers are starting to use unretouched models in their advertising. How this affects the consumer's perception of CSR along with the attitudes and behaviors is still unknown.

Utvecklingen på den teknologiska marknaden har kommit att påverka företag i en allt större utsträckning då marknadsföring på Internet blivit allt viktigare. Den ökade använd-ningen av smartphones har bidragit till att fler och fler människor ständigt är uppkopp-lade vilket i sin tur har öppnat upp för nya sätt för företag att skapa relationer och att inte-ragera med sina kunder. En bidragande faktor är sociala medier som har öppnat upp för interaktion där företag och kunder kan kommunicera med varandra. De har även öppnat upp för kommunikation kunder emellan, vilket både skapar positiv och negativ word of mouth. I takt med utvecklingen av den nya telefonin, har mobilapplikationer kommit att få en allt större betydelse som marknadsföringskanal.

The aim with this study was to investigate the effects a change of manufacturing process would have on the mechanical properties of drill bits made of a WC/Co composite used for stone cutting. The method used today is sintering, where the material is heated in a conventional sintering oven. The other method was microwave sintering, where the material is heated by radiation in the microwave region. Also an investigation of the manufacturing cost were made.The main difference between the two heating methods is that the conventional way is a rather slow process and the microwave method is very fast. The material is also heated homogeniously in the method with mirowaves, aposed to the case with the conventional sintering where the material is heated from the outside in.This makes the material harder and more wear resistent.

The varieties of paint are today very big, but many of the more popular paints are less than environmental friendly. The uses of fossilized fuel in paints are common because these paints dry fast and are color true. It would be beneficial for the environment if more renewable source were used to produce paint. Linseed oil is an old base for oil paints. It is renewable and easily procured.

This project examined the possibility to create an electronical aid with the purpose of increasing environmental awareness and to design the aid in a fashion that inspires other to develop similar applications. The impact of car traffic was examined, and the base of the aid was built up in modular form to simplify the hardware aspect. For the active, data processing part of the aid the Arduino platform was chosen because of its simplicity and big possibilities of help in different internet fora, for those who choose to create similar applications in the future. The main part of the project var the use of real-time information from the car?s on board diagnostics.

This essay will discuss consumption as a strategy for creating one?s identity for persons with visible disabilities. Along with this, questions asked and answered are concerning how lack of inclusion in the fashion industry affects the informants? consumption of clothes and how the informants discuss identity in relation to their disability. Compulsory able-bodiness (McRuer, 2006) is a main theory that will influence both the discussion and the results.