The purpose of this thesis has been to explore the topic of business simulation from a theoretical foundation in social constructivism and theories concerning leadership as the management of meaning. The most important findings are that business simulation can be used for strategical leadership by management to create a common vision in the organisation members, which affects their perception of the business and the decisions and actions they make, which in turn can lead to a more efficient organisation that becomes better at meeting set goals. This can be viewed in different ways from different theoretical viewpoints: as inducing targeted changes in mental models to create changes in decision making and actions; as a secondary socialization process where the vision of management is externalized as a business simulation that is in turn internalized by the organisation members that participate in the business simulation, or as a way to frame and define the reality of the organisational members which creates a shared reference point against which a feeling of organisation and direction can emerge. In the future, business simulations may become increasingly used by organizations to create a common vision or to communicate a new decision to the organization members..

This report describes a project carried out in cooperation with Klippan Safety AB. The purpose of this project has been to develop a product that facilitates the living area in a truck cabin for the customers. To be able to develop, in a structured way, that kind of product, the project has been based on different product development theories. The project contained of following parts: marketing research, product generation, product evaluation and prototyping. After information from the marketing research and discussions with the company, the decision was made that the task was going to consist an improvement of the existing product referred to as 'the comfort module'.

Statistics indicate an increase in online shopping. This indication could result in the loss of safety factors for the customer, for example the possibility to physically examine the product, interact with professional store personnel and try the product before purchase ? factors which all could support the customer in her choice of company and product. The purpose of this study is to increase the theoretical knowledge regarding strategies in the area of trust-development between customers and companies. We have chosen to investigate what strategies web based companies apply and how they are perceived by their customers.

Dagens utveckling av mjukvara går snabbare och snabbare samtidigt som mjukvaran blir allt mer komplex. Att under dessa omständigheter kunna bibehålla en lika om inte högre kodkvalité är en utmaning. På UIQ bestämde de sig för att undersöka om ett automatiserat unit test kunde hjälpa dem. Metoderna för att komma fram till resultaten i denna rapport har varit intervjuer, en enkät, intern information och litteratur så som forskningsartiklar m.m. Denna rapport är en utredning av automatiserade test, vad man bör tänka på, vilka fördelarna är, vilka testfall som är möjliga att automatisera med mera.

This project was conducted during the spring semester 2013 at mechanical engineering program at University Halmstad. The project was conducted in collaboration with MPQ Consulting in Halmstad. MPQ Consulting is a newly established company looking to take step into the product development world. The company has already had ideas and existing products. One of the ideas is to construct and design a form of beach games whose rules are based on the volleyball rules.

Due to the technical development the enterprises of today are forced to creative thinking when it comes to marketing of their products. An example of one of these new methods are the development of product placement which has come to an interesting turn namely advertiser funded programming (AFP). Instead of the product just being a small part of the storyline it has become the story itself. The purpose of this study is to analyse how the advertiser funded tv-production Roomservice, a Swedish home styling program, communicates with it?s viewers as well as how they perceive the message.

The thesis work was conducted with the company Free2Move AB. The company is located in Halmstad and is an acting provider of wireless communications for industrial customers, mainly focused on Bluetooth? technology.In today's society most people have their music on their computer, MP3 player or mobile phone. What if you could avoid the cable between your sound system and sound source and transfer music wirelessly instead? Together with the company's engineers, I have developed a new comprehensive product for wireless music transmission.

The advancements in digital technology and its availability contribute to the transfer of companycentricproduct development and value creation to networks or communities. It also changes the basisfor creation of customer relationships as described in previous research on Customer relationshipmanagement (CRM). The purpose of this case study was to gain an understanding of how companieslike our case study object Memoto who developed a physical product which gets added-value fromdigital product-related services looks upon product-centered communities as a way of buildingcustomer relationships. How Memoto looks upon incentives for participation in product-centeredcommunities was also examined.Our research indicated that firms in the start-up phase (which Memoto was when this study wasconducted) initially want to have more control over the process of innovation and hence have directcontact with end-customers. The reason for this is because they see a need to define the basis forfurther innovation work.

B-uppsatsens syfte är att analysera hur Abecita genom en märkesutvidgning kan utvecklas för att nå ett nytt segment som skall utgöras av den unga trendiga kvinnan. Litteratur kring redan existerande uppbyggnad av varumärkens identitet och image har studerats för att efter ovan nämnda riktlinjer kunna presentera den unga trendiga kvinnan hos Abecita. Sortimentanalyser och trendanalyser av material och snitt som skulle kunna användas i underkläder för att attrahera en mer ungdomlig målgrupp ligger också till grund för produktutvecklingen. Engelsk titel: Product development through brand extension- how Abecita can reach a younger target groupEngelska nyckelord: product development, brand extension, line extension, product segment, underwearSammanfattning på engelska: The essay aims to analyse how Abecita through a brand extension can be developed to reach into a new target market that will consist of the young trendy woman. In order to theoretically design a new market, literature on existing brand image and identity have been studied in order to find the young trendy woman at Abecita.

This report covers a product development project conducted as Bachelor of Science thesis forthe Innovation & design engineer program at Karlstad University.The assignment was supplied by MMB Consulting, Kristinehamn. The purpose of this projectwas to find an alternative way of shaping wire-net insulation mats. This insulation product isused for fire and thermal insulation of technical installations. The insulation consists of stoneor glass wool with a sewn on steel wire netting on the out facing side. This netting has thepurpose to enable fastening to e.g.

It is important for firms to continually develop their offerings as the business landscape develops in order to sustain their competitiveness (e.g. Schumpeter, 1934; Ansoff, 1979; Porter, 1985; Trott, 2012). In a context of globalization, rapid technology development and changing customer needs, the paper packaging industry is urged to enhance its product development activities (Hansen & Niskanen, 2007; Björkdahl & Börjesson, 2011). However, there is little research about paper packaging firms? product development processes (ibid).

In order to increase the independence in everyday life of the elderly population, we have developed a lifting aid for loading in the private car trunk. Independence from outside assistance affects self-esteem in a positive direction and can help increase the quality of life for a large group of individuals. As people age and experience changes in performance, it is important that aids and support is available, particularly to reduce the experience of aging and it?s increasing physical limitations. The aim was to develop a function prototype characterized by simplicity, which facilitates loading of the private cartrunk.The project was conducted at the request of Autoadapt AB, which is one of the leadingactors in car adaptations for individuals with disablilities.

Dagens utveckling av mjukvara går snabbare och snabbare samtidigt som mjukvaran blir allt mer komplex. Att under dessa omständigheter kunna bibehålla en lika om inte högre kodkvalité är en utmaning. På UIQ bestämde de sig för att undersöka om ett automatiserat unit test kunde hjälpa dem. Metoderna för att komma fram till resultaten i denna rapport har varit intervjuer, en enkät, intern information och litteratur så som forskningsartiklar m.m. Denna rapport är en utredning av automatiserade test, vad man bör tänka på, vilka fördelarna är, vilka testfall som är möjliga att automatisera med mera. Rapporten kommer även att presentera grunderna i testning av mjukvara, en introduktion till eXtreme Programming och Test-Driven Development samt hur testningen utförs på UIQ idag. Då jag kom fram till att ett automatiserat unit test skulle passa sig bra på UIQ kommer jag i slutet av denna rapport presentera ett implementerings förslag. Man bör även införa en test driven utvecklings metodik för att säkerhetsställa att det kommer att utvecklas automatiserade testfall..

Test Driven Development (TDD) är en utvecklingsteknik där testning ses som ennaturlig del i utvecklingsprocessen och där tillvägagångssättet hjälper utvecklaren attsektionera upp programkoden till mindre och mer hanterbara delar. På så sätt gerTDD utvecklare ett stöd under programmeringsfasen så att de får fram ren ochflexibel kod som är enkel att ändra och felsöka. TDD som teknik underlättar ävenmöjligheterna att utveckla koden inom den tidsram som finns i och med attbetungande testfaser, som i traditionella metodiker och tekniker kan blitidsavgörande, istället integreras som en naturlig del i utvecklingsprocessen. Syftetmed denna uppsats är att belysa de fördelar som finns med att använda TDD vidutveckling av nya applikationer. Vi ska ge utvecklarna som är involverade iprogrammeringsfasen argument till varför TDD bör tillämpas vid utveckling avapplikationer och hur TDD kan vara ett hjälpmedel för att uppnå en bättrekodstruktur/design för applikationen.

This thesis describes the planning and development of a volume meter of pine and spruce cones. The product was designed and developed for Stigsjö Skog och Frö AB in Härnösand. It was developed taking into account a number of requirements set by the supervisor David Zetterlund. The main requirements were that the volume measurement would be fast and give accurate results. These are two requirements that are missing in today's volume measuring method which is very problematic for the company.The plant was visited several times in Härnösand, mainly to discuss the generated concepts with the supervisor and perform tests on the prototype.