This essay discusses the legal and economic functions of the trademark and furthermore the degeneration of trademarks. These two concepts are strongly connected as the primary function of the trademark is the ability to separate the proprietor of the trademark?s product from the competitors´ products. The ability to separate is the basic condition for receiving legal protection. Through degeneration the trademark loses this ability to separate the product and becomes a generic term for the category of the product.

The research done in the field of product completeness/incompleteness is limited. The lack of research causes a knowledge gap in the retailing industry, concerning the actual effects on consumer choice, as well as on the overall store evaluation. This report tests the current theories of the subject, and also further aim to explore the effects of completeness/incompleteness on consumer's product choice. The results display an inconsistent effect on consumer's product choice when the completeness/incompleteness in a grocery store is tested. Some products benefit by being incomplete, while others show no such effect.

Emulering och simulering omfattar ett brett spektrum av varierande tekniker på olika nivåer, som involverar både mjuk-, och hårdvaruparadigm. Denna rapport är utformad utifrån ett arkitekturellt perspektiv och ämnar att återge en kortfattad studie av ämnen relaterade till design av en generell referensarkitektur för emulatorer.Särskilt fokus har lagts på sammansättningen av de olika komponenter som vanligtvis utgör en emulator, och dessa ställs sedan i jämförelse med den arkitektur, skapad av Von-Neumann, som idag används i den moderna datorn.Målet är att identifiera de mest lämpade arkitekturella strategierna för att kunna uppnå kvalitetskrav som flexibilitet, generalitet och funktionell lämplighet. Vid skapandet av en prototyp görs en avvägning mellan olika tekniker, vilket resulterar i en hybrid mellan tidskritiska och händelsedrivna paradigm. Vidare jämförs befintliga arkitekturer där modularitet mellan komponenter visar sig vara en återkommande egenskap inom samtliga designer.Det viktigaste resultatet vi kom fram till är att en tillståndsmaskin ofta har en betydande roll inom händelsedrivna system. För den prototyp som designats resulterade detta i en tillståndsmaskin med svagt kopplade deltillstånd som tillsammans leder till aktivering av olika huvudtillstånd, något som går i linje med icke-Von Neumann-alternativ..

Since product placement is a relatively new phenomenon in Swedish television, there is a lack of research on what attitudes Swedish TV-viewers hold towards it. This is where our paper will contribute to the research. The purpose of this reserachpaper is to describe and analyze what attitude Swedish TV-viewers has towards product placement. Kim Schröders multidimensional model of mass media reception were used, which is a developed model from Stuart Hall?s ?encoding/decoding? one-dimensional model.

This thesis describes the work process and the results for the development of a newkind of ergonomic cleaning mop, ranging from basic concept to a virtually productionready digital prototype. The project was made in cooperation with, Ömer Altun, whowas also the project supervisor, and whose plan it is to launch this new product onthe market in a foreseeable future. The mop is meant to be used by both professionalcleaning staff and ordinary home users. What makes this product unique is that it hasa movable center piece that simplifies the cleaning under low furniture.The work began with the establishment of a product requirements specification andlater a study of similar products and existing functional models was conducted. Afterthese surveys the work began with refining the existing concepts in order to makethem more complete.

Processen vid framtagandet av en ny produkt kallas New product development (NPD). Denna process innehåller 6 steg som ska hjälpa företaget vid utvecklingen av en ny produkt. Det andra steget i denna process är konceptutveckling. Utvecklingen av ett koncept är en lång process som innehåller 7 steg som ska hjälpa företaget utveckla koncept till olika produkter. Processen sträcker sig från upptäckt av marknadsmöjlighet till projektplanering.

This essay notice film and TV-series as a resource, which can be utililized by the tourism industry. To be more concrete, the aim of this essay is to examine if and how the Television series ?Midsomer murders? can be utilized as a tourism product. To fulfill the purpose of this essay, two different methods have been used: the study off literature and a content analyses, the later in form of a picture & film analyses. The results of this study showed that ?Midsomer murders? have qualifications enough to be a successful tourism product.

AbstractIn my work on language development in preschool the purpose was to examine how and to what extent the pre-school supports children with special needs in their language development. Trough qualitative interviews with four preschool teachers, I wanted to see how they work with language development in preschool. In the study, Main questions asked in the inquiry :How do teachers and support children?s language development?What techniques, resources and tools available to facilitate language development? The conclusion that I made from my inquiry is that the primary language stimulation methods teachers use to encourage children?s language development are rhymes telling, books reading and song singing based on active selection of pieces that match the children?s maturity level.And how they are using different language stimulation techniques Karlstad model, TAKK (Signs of augmentative and alternative communication) and TRAS (Early registration of language development) to promote children?s language development. Keyword: Language development, language stimulation, treatment, communication, methods..

To assure good quality the software needs to be tested to find errors and to verify that the programme meets the customer?s expectations. Traditional methods are usually used in software development and means that a number of predetermined steps are followed. By using agile methods the development can more easily be adapted to the changes on the market. With these methods the testing is carried out continuously throughout the project.

In this thesis, input data for energy performance calculations on commercialpremises have been studied. In energy performance calculations, where internal heat gain parameters are unknown, template values that, in a reasonable way represent the activity in the room, are necessary. These values can be used as input data for whole-year calculations, or for calculations on shorter periods of time.The purpose of the Sveby project is to create standardized work practice in energy issues for the construction industry. The work in this thesis is conducted to correlate with the purpose of the Sveby project, with aims of contributing with information and guidelines for the continuing work with commercial premises.In this report, suggestions for template values for internal gains parameters, based on research and calculations in the field are presented. Suggestions on how these can be implemented in a user-friendly way for two energy performance calculation software are also given, VIP Energy and IDA ICE.

In 1993 the internal market within the European Union was formed and ensured free movement of goods, services, capital and people. This led to the removal of trade barriers between members of the European Union. When opening up for competition, price differences between countries decreased and more jobs were created. A single currency was introduced by eleven countries in 1999 with the goal of reducing transaction costs, eliminating exchange rate risk and to further simplify trade. In 2001 Greece joined the collaboration and introduced the euro.

Ella Mathematics is a web portal that will completely replace the printed math text book in the Swedish elementary school. When the math education is moved in to the digital world the flexibility and adaptability will increase.In 2011 the Swedish government revised the Swedish school system, which contained a whole new curriculum for the elementary school math education. This has been the foundation for the development of Ella Mathematics and the design of the three different users; student, teacher and parent. The development has been done with Dynamic Product Development methods from the project start in September 2011 until the final exam in May 2012.Ella Mathematics has been developed with the pupil?s math knowledge in focus.

During the last year?s Swedish agriculture have had difficult times, with decreasing prices and at the same time increasing production costs, which has led to bad profitability and faith in the future. The dairies in Sweden have also had a rough time and there have been large rationalizations during the years. In the beginning of the 20th century there were almost 1700 diaries in the Swedish countryside. There has been a large technical development during the 20th century resulting in a decrease in diaries to only 46 in the whole country today. They are owned by 15 diary companies, of which 7 large and dominate on the market and the rest are small-scale companies. With this development the confidence and feeling for the diary companies also has decreased.

Without being aware of it, cognitive processes continuously take place in our heads. We are forced to fill in the information gaps that we meet in our everyday life in order to create an understanding and to form a whole, and that?s where the importance of inference comes in. To create inference implies creating meaning from something that is not explicitly given. Having knowledge about this process offers great possibilities, while not taking it into account may involve risks.

Background: Literature regarding brand identity within the service industry is relatively under developed. As a result one theory is used for both the service and product brands, even though there is a significant difference between a product and a service. As a result of this, the brand identity within the service industry has consequences. Purpose: The purpose of this thesis is to contribute to the brand identity within the service industry. This is done by focusing on how and why this work is done.