The product "urinal funnel" for women has fascinated me for a long time. Not only because it solves a practical problem in a simple way, but also because it challenges our definitions of gender and behaviour. This report describes the process of making a new design for a funnel, taking material, ergonomics and construction in consideration. It also includes structuring a launching of the product in Sweden. It starts up with a large amount of information gathering, both by interviewing testgroup-perticipants, but also by researching and evaluating the range of existing funnels.

 This report deals with thecollaborative project between FagrellProdukt Utveckling AB and studentsfrom the Faculty of Science andTechnology at Uppsala University. Theoverall objective of the project wasin addition to developing students'abilities, to help Fagrell withverification and development ofFagrells prototype, Fundamental flowreactor, for flow chemistry. Theuniqueness of Fagrells flow reactor isthat it should be simple andaffordable compared to competing flowreactors in the market.The verification was done bylaboratory and simulation sessions.The verification shows that Fagrellsidea on how to construct a flowreactor is very good.The development included bothtechnology and business. The result ofdevelopments can be helpful for thecommercialization of Fagrell flowreactor..

The project, Glowtest Fixture, has been carried out to and in collaboration with MSA SordinLtd. MSA Sordin Ltd produces and sells ear protector and is at present a supplier on theworld market. Glowtest Fixture is a product for glow testing off detailed components in oneear protector. MSA Sordin Ltd sends today away your products for testing what is anexpensive aspect in their development. The project's aim is to take forward a test equipmentthat copes with those high nonplussed requirements and wishes that are required for anapproved physical execution.Glowtest Fixture is a physical equipment that comes used stem glow physical off all detailedcomponents in one ear protector.

I will write about product placement in film from a Swedish point of view. This entails writing about Swedish films with different types of product placements, not only how they are done but also discuss how they succeed from a sales perspective. In my earlier work I have written about the product placement of watches. In this thesis I focus on the film series about the Swedish agent Carl Hamilton, since here you can see how Swedish film has developed during the past 30 years with regard to product placements. Both world politics and the concrete placements are illustrated in a clear way.

Nowadays, a lot of resources are spent on developing systems that will make it possible forvehicles to act autonomously, and make them more effective. One of the projects that isworking on this is the Gulliver Project. Gulliver has constructed a number of miniaturevehicles equipped with various sensors, to use as a physical testbed for autonomousdriving. One big disadvantage with this method is the long iteration time that occursduring the development and testing of a new software.This project has improved this process by developing a system architecture of a virtualtestbed where it is possible to simulate autonomus vehicles that communicates throughany type of wireless network. The testbed has made it possible to simulate autonomusvehicle systems that with a reasonable margin of error, acts like the system would actin a physical test.

De stora läkemedelsbolagen har sedan mitten på 1990-talet fått en ökad press på att optimera sina försörjningskedjor på grund av att patent på olika mediciner gått ut. När patentet gått ut kan generiska konkurrenter börja sälja liknande mediciner, de kan sälja dem till lägre pris eftersom de inte har forsknings och utvecklingskostnader att täcka. AstraZeneca tog i slutet av 1990-talet beslutet att implementera en ny strategi för deras försörjningskedja i deras produktion. Detta gjordes för att sänka deras produktionskostnader för att kunna konkurrera mot generiska konkurrenter. En konsultfirma togs in och Demand Driven Supply (DDS) implementerades.

The advantages with product placement in blogs compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure and personal tonality of the blog reinforces the effects of product placement on brand attitude and intention to buy as the consumer has no persuasion knowledge and does not detect the rewriting of the product as commercial.This paper?s overall aim is to provide concrete implications for how to manage product placement on fashion blogs. The purpose of the essay is therefore to investigate the communicative effects of product placement in fashion blogs as well as to examine if a revelation of commercial interest behind a blog posts about a certain brand effects the consumers? attitude towards the blog and/or brand attitude and intention to buy.

Laser for material processing possesses a number of advantages which mean that it has been and will be an important component for a wide range of industries' future development. Cutting materials processing is the dominant use of laser technology and has revolutionized the manufacturing industry. The aim of this thesis is to describe the principles of metal cutting by laser, how laser cutting is applied in practice and to identify how Swedish companies are using laser cutting. For the theoretical and technical description of laser cutting literature studies are the primary source of information. The empirical basis for the mapping of the Swedish industry for laser cutting is grounded on a survey; this includes Swedish companies that use laser cutting in their production.

We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic and utilitarian products. We have been able to establish that by adding a branded ingredient to a private label product, one obtains a more positive product attitude as well as a higher perceived product quality and taste. The study also shows that attitudes towards the ingredient brands were improved by the collaboration whereas the brand attitude towards the private label did not change significantly.

Multichannel-shopping has become a wide spread phenomenon in the retail industry due to a significant development of retail channels and formats. Consumers now shop for the same product category in many different retail settings and this trend is increasing. Therefore both the academic world and the retail industry are screaming for knowledge about the multichannel-shoppers. Several studies have focused on the characteristics of different channels and how multichannel strategies should be designed to minimize cannibalization. There is however a lack of research concerning what characterizes multichannel-shoppers and what drives them to shop in several channels.

This report looks at the possibility of designing a universal adapter for Flat Blade windshield wipers in cooperation with European Automotive Supplier AB.To understand and see if this is possible, a research and an extensive patent search where done. Then to add structure to the project a Ganttschematic were developed. To generate good and solid ideas, different methods for product development were looked upon.When a method was chosen and applied, a series of concepts emerged. Now the focus was to design and construct all the pieces. The desired manufacture procedures were looked upon as well as materials.

This thesis has been a part of Forsmarks Kraftgrupp AB's evaluation of a turbulencemodel used in simulation of turbulent flow called PRNS (Partially Resolved NumericalSimulation). This model has promising properties and may be of use in savingcomputational resources. The purpose of this thesis was to analyze this model andcompare it with industrially applied models such as k-omega SST and LES (Large EddySimulations).PRNS works as a hybrid of the k-omega SST and DNS (Direct Numerical Simulation)where a constant, RCP (Resolution Control Parameter) with a value between 0 and 1are selected. This constant is then used in the calculations and determines thebehavior of the simulation. When RCP is set to zero the equation are the same as fora DNS simulation and when RCP is set to one the equations for k-omega SST issolved.

The purpose of this study is to further develop the understanding of Nextopia, the belief that the next product will always be better, and the effects it has on Word of mouth, both oral (WOM) and electronic (eWOM), and investigate possible causes of this effect. This has been made through an experimental study of responses to two mineral water ads, with a manipulated time frame. First, this thesis supports the fact that there is a general Nextopia-effect on customers being exposed to a future product, which makes them evaluating the product higher in terms of feelings, attitude and intention. Further this study shows that there is also a Nextopia-effect on WOM and eWOM, by customers being more likely to recommend a future product rather than a current one. This propensity to recommend the product also has a relationship with responsibility, which correlates much stronger with WOM than eWOM.

Within system development users have rarely been involved or received much attention during the development. Most of the times, the primary focus within system development lies on insuring functionality, rather than making the system usable. The literature specifies that a non user-centered approach can contribute to a product with low usability, which can lead to an ineffective and unsatisfactory experience for the end users.The purpose of this thesis is to begin an investigation to see if the use of non user-oriented system development methods is a possible cause of low usability in the final system.To achieve the purpose of this thesis, we have conducted a case study. Within the case study we examined the usability of a time reporting system. The case study included seven minor studies; an investigation concerning the development of the system, an expert evaluation of the system, interviews and observations of users, developed paper prototypes and executable prototypes, both which user testing was performed on.The result of this study shows that by working with user-entered methods, the usability in the time reporting system increased after the design had been revised.

The aim of this report is to give the reader insight into the development of theweb-based accounting application SuperBooky. Accounting is a complex task thatmany beginner entrepreneurs struggle with. The development of this application wastherefore focused on making accounting as convenient and as easy as possible. Theend product targets small enterprises and its functionality was designed with this inmind.To make sure that the application was designed in a user-friendly way, polls werecarried out among individuals with basic accounting knowledge. These polls werethen used as a basis when the application was under development, to ensure that itwas well-suited to the target audience.This project was carried out as a bachelor?s thesis for Chalmers University of Technologyand University of Gothenburg during Spring 2015.