Syfte: Meningen med studien är att bidra med en större förståelse och förhoppningsvis nya insikter om konsumtionen av lyxprodukter inom matbranschen genom att integrera redan existerande teori med empiriskt material. Syftet är att ur ett företagsperspektiv beskriva hur en förståelse för konsumententbeteende kring exklusiva matprodukter kan användas i marknadsföringen av dessa produkter.Studien riktar sig till människor, forskare samt organisationer som är intresserade av marknadsföring av lyxprodukter, men är även riktad till människor med intresse för nutidens konsumtion. Vidare motiveras studien ur ett etiskt perspektiv genom att belysa fenomenet kring dagens konsumtion och göra konsumenter medvetna om drivkrafterna bakom sitt beteende.Problemformulering: Hur kan företag som säljer exklusiva matprodukter använda förståelsen för konsumenternas beteende i sin marknadsföring? Vad kan vara bakgrunden till att konsumenter väljer att konsumera högkvalitativa och exklusiva matprodukter? Hur kan företag kategorisera in dessa konsumenter i olika konsumentgrupper? Var och vid vilka tillfällen väljer dessa konsumenter att konsumera exklusiva matprodukter?Metod: Studien är en kvalitativ studie där en kombinerad fall- och tvärsnittsstudie är genomförd. De data som samlats in och ligger till grund för studiens resultat och slutsats är genomförd genom litteraturstudier, intervjuer samt en frågeenkätundersökning.

In order to counteract and to discover unethical actions within an organisation, a growing number of Swedish companies implement a so-called whistleblowing system. The purpose of our essay is to study the mindset of companies and further analyse how this mindset affects the design and quality of companies' whistleblowing systems. To do this, we have used a qualitative approach by interviewing different Swedish companies about their mindsets and systems. The study determines that there seemingly are three different categories of systems of varying quality. In this study we have chosen to call them "internal system", "external system" and "combined system".

Purpose: To examine the hearing environment for tattoo artists regarding occupational noiseand to see whether tattoo artists are exposed to hazardous noise according to Swedish WorkEnvironment Authority regulations. Method: Using a dosimeter we measured a total ofseven sessions of approximately one hour on seven different subjects, located on five studiosin Gothenburg. As a complement we did also hand out surveys based on twelve questions toexamine habits, experienced sound environment and to see if there were any hearing relatedpatterns. Results:. Sound level measurements showed that the lower exposure action valueLpAeq,8h 80 dB(A) in one case was reached if applied to the average working time of sixhours.

Utbudet av etiska produkter har ökat på senare år, vilket borde betyda att människor har blivit mer benägna att köpa etiska produkter. Detta har krävt vissa förändringar i företagens marknadsföring, eftersom en etisk profilering i vissa fall kan kräva en annan infallsvinkel. Om ett företag med en etisk profil samarbetar med ett företag utan en etisk profil, skulle detta kunna ses som att företaget inte står fullt ut för sina värderingar, vilket kan göra att de tappar trovärdighet. The Body Shop är ett företag som säljer kosmetika, hud- och hårvårdsprodukter och marknadsför sig som ett företag med starka etiska värderingar och de arbetar mycket med Corporate Social Responsibility. The Body Shop kallas i detta arbete ett företag som framställer sig som etiskt eller ett företag med etisk profil.

Background: Associated with the change in the regulations in 2009 concerning how goodwill should be handled in the acquisitions, brand valuation is increasingly recognized. Goodwill will now be identified and the brand will therefore be separated to be individually evaluated. The valuation has a problem with a number of factors that will influence the choice of method, to obtain a reliable value Aim: The purpose of this study is to examine the method used for brand valuation associated with the acquisition situations. In addition, it aims to gain a better understanding of brand valuation and its problems.Method: The study has a qualitative basis, where three key people of brand valuation have been interviewed. These work as valuation specialists at various accounting firms, this to get answers that could be compared.

Rapid economic development and urbanization has led to an improved standard of living for the Chinese people. Meanwhile, a series of environmental problems have also appeared and smog, in particular, has caused the Chinese people to realize how serious the situation is. Smog has seriously affected normal economic activities and people's everyday lives, resulting in financial losses, increased mortality and disease. How to handle the smog becomes particularly important. The purpose of this study is to describe and discuss the underlying causes of two sources of pollution, particulate matter and sulfur dioxide, as well as what drives individuals' and firms' environmentally destructive behavior.

The swedish law of contract is fundamental within several civil law areas, among others labour law. The labour law contains more explicit legislation specificly adapted to the relation between employers and employees. Sometimes the labour law needs to rely on more general regulations, such as the law of contract. When the situation contains a specific contract relation dilemma it is logical to use the law of contract, when for example the law of employee protection does not reach an acceptabel solution.Transfer of undertaking is a situation were the employee protection is disregarded. The Euro directive 2001/23/EG prescribes, by its implemented rules in the law of employee protection, that rights and duties, such as employement agreements, passes on to the earner of the business.

To the world you may be one person, but to one person you may be the worldThese words sum up my account of social worker expertise. How does one become skillful?a master?in the profession? I answer this question by exploring how social worker proficiency can be developed and grow with the help and support of supervisors, clients and colleagues. Development through professional supervision and in the encounter with clients is an essential part of the work. I also discuss what it means to be new in the field (a novice) in relation to being experienced (a master).

Vårt syfte med uppsatsen är att få en ökad förståelse för den svenska kosumentens uppfattning om CSR samt hur detta påverkar deras agerande i en reel köpsituation.Vi har utgått från teorier såsom FCB-grid, TORA-modellen samt en modell över konsumenters attityd till att handla etiskt. Vi har även belyst informationsbehovet och dessutom tagit del av fyra stycken undersökningar som tidigare gjorts kring ämnet.Empirin grundar sig på nio stycken kvalitativa djupintervjuer, gjorda på konsumenter.Vi fann att den svenska konsumenten tycker det är viktigt att ett företag tar sitt etiska samt sociala ansvar. Dock är de inte konsekventa i ord och handling i och med att de inte agerar etiskt i en köpbeslutsprocess..

Följande studie är ett bidrag till forskningen inom strategisk kommunikation och varumäkeskommunikation. Huvudsyftet med studien är att klargöra och finna svar på huruvida varumärkena Audi, BMW och Mercedes-Benz lyckas vara särpräglade i sin kommunikation. Studien ämnar även klargöra var de särpräglade dragen gör sig synliga. Genom att studera varumärkenas homogenitet, och inkongruenta inslag, inom de två dimensionerna; retorik och grafik avser resultatet ge svar på varumärkenas koncept och således tydliggöra de särpräglade dragen i kommunikationen.Önskan med studien är att ge mottagaren en vidare inblick och förståelse för varumärkesskapande och varumärkeskommunikation i en snäv konkurrenssituation. Målet är att besvara de två frågeställningar som studien vilar pa?, följaktligen: 1) Hur skiljer sig Audi, BMW och Mercedes-Benz varumärkeskommunikation åt utifra?n inkongruens och homogenitet? 2)    Lyckas    varumärkena    vara    särpräglade    trots    den    påtagliga    konkurrensen? Studien utgår huvudsakligen från tre teoretiska ramverk; 1) Teorier kring inkongruent varumärkeskommunikation,    2)    teorier    om    det    traditionella    perspektivet    inom varumärkeskommunikation, 3) teorier om de tre dimensionerna inom studerandet av varumärken.

In July 2011, new regulations regarding school libraries came into effect through a new education act for Swedish schools. The wording of the Act has been the basis of much discussion in which the concepts of "school library" and "access" makes it difficult to build consensus among different parties, why this can cause difficulties in ultimately construct equal access to school library. The purpose of this survey is to examine the interpretations and practices that exist around the school library and its functions among primary school principals. The principals have been selected on the basis that they themselves (the schools) already indicated that they do not have access to their own school library within the school premises. As a theoretical starting point, I used the school library researcher David Loertscher?s taxonomy for school leaders.

Geographical indications designate products which have a specific geographical origin, which can either be national, regional or local. The subject is complicated since geographical indications arises a large number of questions There are EC regulations which regulate the protection of geographical indications, but since the field has not yet been exhaustively harmonized, the existence of national rules of protection is therefore still possible, which can lead to trade barriers between the member states. Consequently, one problem consists in whether it may be legitimate to restrict the free movement of goods by article 28 in the EC Treaty by referring to national rules of protection and to what extent such measures may be justified by article 30 or by the Cassis doctrine. An additional question consists in how the line between geographical indications and generic terms is to be established appropriately. Further, geographical indications are exposed to improper use by other dishonest commercial operators and therefore the possibilities of protection against unfair competition and misleading are also discussed in the thesis.

Long transport of products is an environmental issue discussed to an increasing extent. The consumers are increasingly aware of how far our comestibles really have been transported. The increasing levels of environmental emissions are something that concerns people. The question is nevertheless delicate and many choose to ignore it. This is no longer an option.

Being able to know how use the rules about how taxes works, allows a shareholder with qualified holding in a closely held company, to pay less taxes. When the owner of the share makes an agreement, which the ownership rights transfers later than the actual date for when legal contract is written. The question is therefore who can consider being the new owner at the beginning of the year and taking part of the benefits. Do the ownership rights transfer on the contract date or the date of access?When a buyer purchase a share during the year, he may not partake of any threshold amount, then the expected time is for those who are owners at the beginning of the year.

EC and WTO have been prosecuting collaboration for some time, which purpose is to liberalize the global market for commerce. There have been some alterations under the last decades. Establishing in other countries than their own is far easier, nevertheless it is getting more difficult. The enterprises demand equal treatment and the countries want to have the most favourable legislation. This has resulted in conflicts between different countries and even between the companies.