Thesis purpose The study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. Methodology The effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database. Theoretical perspective The study is derived from Kapferers (2004) definition of brand equity, where he is dividing the concept into three parts. This study is focused on Brand strength in particular, which is one of the parameters in the above-mentioned theory.

In this thesis tests has been performed on the pull strength of screws glued into glulam beams.The experiment is based on the already approved method whereby the diameter of the drilled holes is the same as the screw outer diameter of 1 mm or bigger. The screws strength class shall not be less than 4.6 (EN ISO 898-1:1999, 1999).The difference in the experiments that were performed where that the drilled diameter were 1 mm smaller than the outer diameter of the screw so that the screw thread was worked into the wood.In the tests the gluing where made on M8 glulam beams. The screws where drilled at and angel of 90°tangental to the fiber direction with a diameter of 7 mm. The gluing of the screws where made in three different depths and where later exposed to pulling forces. The results showed both pulling breaks and screw breaks when they reached their maximum capacity.

Thesis purposeThe study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. MethodologyThe effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database.

Tryckhållfasthetsutveckling hos broar. En studie av svenska broar byggda under 1900-talet.

This thesis is divided in to two different parts. The first part includes examination of the measurementsystem of an industrial robot using a resolver sensor. The main focus is on methods for suppressing noise in the angularvelocity signal without increasing timedelay. Five different methods are investigated. Three of these are based on oversampling: burstsamplingmethod, meanvaluemethod and correlationmethod.

Detta examensarbetet undersöker möjligheten att eliminera de amplitudtoppar som uppstår då flera sinussignaler av slumpmässiga frekvenser adderas. Det som eftersträvas är en signal innehållande flera godtyckliga frekvenser samtidigt som den bibehåller en låg Crestfaktor (eller PAPR). De metoder som tas fram implementeras sedan i en FPGA. Rapporten behandlar de metoder som undersökts både i teoretiska utvärderingar samt i en hårdvaruimplementation. Resultaten visar på att det inte finns någon enkel lösning på problemet, men att en kombination av metoder kan användas för att få en förbättring av signalens Crestfaktor.

Oestrus in dairy cattle has changed over the last decades, the duration has decreased and the intensity of oestrus has declined. A possible explanation can be their high and increasing milk production. Heifers ability to show oestrus is probably not affected to the same extent. The aim of this study was to estimate and compare oestrus duration and strength in heifers of the Swedish Red and Holstein breeds. Standing oestrus has been the primary oestrus sign during many years.

This master thesis has been performed at Sectra Communications AB in Linköping where they manufacture electronic encryption devices. In cryptology it is essential that an eavesdropper cannot find the plain text. To assure that a system is safe, all devices are thoroughly examined so that they don?t emit any secret information, so called Compromising Emanations (CE). This is done by comparing the secret signal with measured signals on the screen of an oscilloscope, a process that is very time consuming and furthermore, the risk of missing compromising emanations is high.

Cement manufacture accounts for 3-5 percent of total global carbon emissions. There is a growing interest in reducing the environmental impact and conserve limited natural resources. In cement production, clinker productions consume 87.5 percent of the total energy consumed in the cement manufacture.Cementa has since many years, focused on reducing the environmental impact of cement production. The work has involved the entire production process from selection of alternative fuels to the development of cement with less clinker content. During 2013/2014, two new types of cement (Bascement and CEM II / B) will be introduced to the Swedish market.

Term: Spring term 2007Study objects: Reitan Servicehandel AB, Vi-butikerna, ICA Sverige ABPurpose: The purpose of this study is to analyse how procurement is used as a strategy to achieve better competitive strength, within the retail food industry.Theoretical: The theoretical chapter illustrates different procurement organisations, multiple and single sourcing, brand equity, consumer behaviour and involvement, Efficient Consumer Response including supply chain and category management and finally Demand Chain Management.Method: For the case studies, three food retail companies have been interviewed: Reitan Servicehandel AB, Vi-butikerna and ICA AB. To illustrate how consumer behaviour influences retail food market, several secondary consumer research studies have been analysed.Conclusions: The results indicate that the procurement organisation can achieve a better competitive strength by a centralised organisation, which make it possible to improve conditions of terms when ordering higher purchase volumes. The sourcing strategies can improve a company?s power within the supply chain. All companies within the study had a very good knowledge about consumer behaviour.

During test flights SAAB uses the data acquisition system COMET 16. The part of the system that receives the signals from the sensors and converts them is called KSM 15. The purpose of this thesis is to develop a data acquisition module on stacked PC/104 modules with a lower production cost. Our work has been divided into one part about analog signal conditioning and a second part with digital filtering and memory management of the sampled data. The analog part, designed of regular components like instrument amplifiers, voltage references, operational amplifiers and multiplexers, adjusts the sensors signal levels for the ADC?s that converts the signals.

Volvo Cars in Skövde manufacture and assemble Volvo engines. When attaching the ignition coil to all 4-cylinder engines, a special mounting tool is required. This mounting tool is currently manufactured from injection-molded polyoxymethylene (POM), a thermoplastic. It has been noted that the life span of the tool is shortened as a result of abrasive wear that occurs during the attachment process of the ignition coil.An investigation of the possibility of manufacturing the mounting tool with a 3D-printer is undertaken in cooperation with ÅF, a consultant to Volvo Cars. A literature study is first presented to introduce broader knowledge on the subject.

Ternary codes for unequal error protection is a part of a communication system where different parts of the information to be transmitted can receive different amount of error protection. There are a lot of applications where the channel conditions fluctuate so that reliable or acceptable communication can not be guaranteed. Regardless whether the fluctuations of the channel are intentional or not the idea is to let the coderate decrease so that the error correcting capability can increase for the part of the information to be more protected. By using the support, the nonzero positions of the ternary code, a new binary code can be extracted with properties different from the ternary code in the sense of cardinality and minimum Hamming distance. When the channel conditions are good the receiver decodes the message using ternary decisions and receives all information included in the codeword.

In this study I investigated whether the strength in the manual response for emotional and neutral stimulus search arrays can explain some of the difference in reaction times (RT:s) for emotional stimuli, or not. Earlier, perceptual, cognitive and attentional processes has mostly been used to explain the variance in RT:s. Thirtythree individuals were asked to, as fast as possible, detect a target picture among distractor pictures in 3 rows x 4 columns arranged search arrays. The pictures were categorized in fear relevant animals (snake, spider) and neutral animals (cat). The results showed, more correct responses for cat target.

This technical report describes the master thesis in material engineering called ?Testing of surfaced hardened materials conceivable for gears and shafts?. The work extents 20 academic points. Land systems Hägglunds manufactures and sells different kinds of combat vehicles and terrain vehicles. Since the demands for bigger and stronger vehicles increases all the time, so are the demands on shafts, gears and other transmission details.