The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.

Syfte och frågeställningar: Syftet med denna studie var att undersöka hur individer med multipla extremitetsskador som hade genomgått utredning eller rehabilitering inom EX-Centers verksamhet upplevde sin livskvalitet. Frågeställningarna handlade om att jämföra gruppen med svenska populationsbaserade referensvärden och att undersöka om det fanns skillnader i livskvalitet mellan individer med medfödda eller förvärvade extremitetsskador och mellan kvinnor och män. Att undersöka om det fanns samband mellan SF-36 delområde Fysisk funktion och smärta i relation till övriga delområden och övergripande domäner samt samband mellan SF-36 självskattning i relation till kön, ålder, typ av skada, ortstorlek, sysselsättningsgrad eller civilstånd. Metod: 105 individer bjöds in till denna kvantitativa tvärsnittsstudie var av 62 (59 %) individer deltog i studien (33 kvinnor och 29 män, förvärvade (n=19) respektive medfödda (n=43) extremitetsskador). Livskvalitetformuläret Short Form 36 (SF-36) och frågeformulär om demografisk data användes.

This master thesis was conducted in order to investigate the effects of the browsing species Yeheb on animal tissues in Swedish landrace goats and to make a literature review in order to increase the knowledge of the importance of this plant for livestock production in Somalia. The evergreen Yeheb bush is a very important feeding source for grazing and browsing animals in Somalia during the dry period. Yeheb contains cordeauxiaquinone that stains the bones of the animals red/pink, which has been an increasing problem when exporting meat to foreign countries. In an experiment, two goats were fed dry and fresh leaves from the Yeheb bush for one and two months, respectively. The goats did not feed the intended amount of dry leaves, since the supply and palatability was not as high as estimated.

We must all take our responsibility to our common environment, we have to make sure that the following generation is guaranteed a healthy and good environment. Swedens universities have a significant role too achieve this. Environment questions have to integrate in the educa¬tion as a compulsory element, then more people will have an increased comprehension for the influence we have ion the environment. . My degree project have I decided to do about the environmental work at Halmstad University.

The purpose of this study was to investigate the association between physical activity and perceived stress, energy and musculoskeletal disorders among office-workers and warehouse-workers and also to see if there were any differences depending on work-place and gender. The method that was used to collect data was three different validated questionnaires that measured stress and energy (the Stress-Energy questionnaire), musculoskeletal disorders (intensity and localization of pain, a Pain Drawing questionnaire with a VAS-scale) and physical activity (IPAQ ? the short version). Eighty-eight workers participated in the study. Forty-seven of them were office-workers and forty-one were warehouse-workers.

What can make us identify ourselves with places? Why do we feel stronger for certain environments? Is it possible to change the identity and how can we do it? What exactly is building identity on a site, what elements it is safest to hang on to when the wind of change is blowing? In this paper, I?m going to discuss the subject identity in different ways and from different angles. Important questions I have had, has been how to analyze a site and what is the importance of identity and the possibility of changing it?The first part of the paper aims to provide an introduction to the concept of identity. I'm giving a short explanation of what identity is and how places relate to identity.

AbstractAbout 160 000 persons living inSwedensuffer from some form of dementia. Alzheimer disease is the most common form of dementia and affects mostly people in the age of 65 and older. People with some form of dementia have memory problems and may even have other problems as aphasia and behavioral disorders. This may lead to communication problems and difficulties for the people around them. The number of demented people is increasing; it is therefore important to study methods for communication in order to improve the wellbeing for people with dementia.

The aim of this report is to give a picture of how attitudes and behaviours of owners of environment cars look like and how they can be influenced. The alignment lies on environmental cars which run on biogas and ethanol which both are renewable fuels. The starting point is to sort out if it is environmental thinking that controls the choice and use of an environmental car. The feeling is that there are many other factors that can be more controlling, for example the price and the quality of the car. The result of the questionnaire survey which is the foundation of the report shows however that those who buy an environmental car do it mostly because of environmental reasons.

The energy consumption in the sectors of residential and public buildings is 40 % of the total energy consumption in Sweden. The main part, 85 %, of the energy use in these sectors is for operation of the buildings. The rest is used in the building process. When energy-efficiency measures are taken the energy use during the operation time decreases and the fraction of energy consumption during the building time increases. This project is carried out in cooperation with JM AB and concerns the energy use during the building time of production of blocks of flats at the building site.The main part of the electricity that is used during the production of apartment buildings goes into the heating of portacabins and illumination of the building during the construction phase.

This master's thesis aims to explore the field of evaluative bibliometrics. In short, this field of research uses bibliometrics - i.e. the application of mathematical and statistical methods to books and other media of communication - as a research assessment tool. In recent years, evaluative bibliometrics has been an increasingly used method in research evaluation and is today used and implemented in many countries worldwide. Today, in Sweden, we can also see that evaluative bibliometrics is highly recognised and, in some cases, used in practice.

This essay deals with 18 year old boys´ experience of their usage of pornography. My main focus was the pornography found on Internet, which includes pornographic films and nude pictures.Both developmental and social psychological perspectives were applied in the study. These theoretical perspectives were chosen, because boys´ view of sex, especially during their adolescence, are influenced by the increased supply of porn and that boys understanding of porn are influenced by values present in our society. The methods used were three focusgroups and a short survey with simple questions regarding pornography. The choice of methods was based on my standpoint that an open discussion concerning porn was less offensive of integrity, in comparison of working with individual interviews.

Examensarbetet syftar till att ge förslag till ett trivsamt bebyggelseområde på Lövholmen i Stockholm. Vad är det som gör vissa stadsrum mer trivsamma än andra? Vilka faktorer påverkar vårt intryck av det offentliga rummet? Jag har valt att fokusera på faktorerna form, flöde och funktion, som jag anser har stor påverkan på hur människor upplever stadsmiljön. Stadens form utgör dess gestalt, d v s struktur, skala och utseende. Med flöde avses de mänskliga rörelserna i det offentliga rummet.

Ett utvecklingsarbete med gymnasielever om faktorer som ligger utanför skoltid och som de anser inverkar på deras skolprestation. The purpose of this paper was to develop a material that highlights what causes there were outside school that pupils thought affected their performance in school. This was strictly done according to the statements that the pupils made. To fetch these statements the paper used essays, interviews and inquiries, all of whom were presented for the pupils. Initially we asked the pupils to write a short essay where we wanted them to describe circumstances in the classroom, in school and spare time that affects their performance in school.

The aim of this literature review was to make a comparison between the feeding requirements of Swedish reindeer (Rangifer tarandus tarandus) and meat producing cattle (Bos taurus) within farming. Reindeer are an intermediate feeding type; they have the ability to adapt to short term seasonal changes in food. They avoid eating fibre as much as possible and display highly selective behaviour while foraging. Adaptation to harsh environments with a limited amount of food has made reindeer dependent upon easily digestible food and consequently their digestive systems are less capable of processing plants with high fibre content. Herding is an extensive system which requires a significant amount of land and labour and describes the reindeer industry.

WLAN i form av standarden IEEE 802.11 används inte i större utsträckning i industriell miljö. Vi undersöker hur pass protokollet kan användas för datakommunikation i sådan miljö med avseende på störningskänslighet och datorkraftsbehov, i form av en empirisk undersökning. Dessa undersökningar har utförts på en industri med de tre vanligaste standarderna IEEE 802.11b/g/n. Syftet med denna uppsats är att kontrollera vad som stör signalerna samt om den nyaste standarden 802.11n har något nytt som kan revolutionera inriktningen. Tester och undersökningar har visat att 802.11b och 802.11n är bäst när det gäller signalstyrka med störningskällor i omgivningen.