ABSTRACTTitle: Challenges in the implementation of internal marketing in the real estate brokerage businessLevel: Bachelor, Business AdministrationAuthor: Markus BylundAnna IsakssonSupervisor: Agneta SundströmDate: 2013, MayIntroduction: For businesses to succeed and to get satisfied customers, they need to meet their expectations. The companies make promises to customers through external marketing, internal marketing needs to ensure that personnel have the tools required to deliver what is promised. Competition is increasing and hence the customer requirements have to be met. Through the implementation of internal marketing, companies can strengthen staff skills and motivation to perform a more committed and effective work, both internal and during customer contacts.Aim: The aim of this paper is to understand the implementation and the importance of internal marketing in service companies. Through our in-depth knowledge of the subject, from a theoretical and practical perspective, we will hopefully be able to convey the challenges businesses face when implementing internal marketing.Method: This paper is to achieve a greater understanding of the studied subject.

Det här kandidatarbetet behandlar hur en typisk förortsmiljö, Rotebro centrum i Sollentuna kommun, med hjälp av rådande blandstadsidéer kan utvecklas till att bli en miljö som präglas av blandade och integrerade funktioner. Med utgångspunkt i kommunens översiktsplan tas ett gestaltningsförslag fram med hjälp av rådande teori. Syftet med uppsatsen är att undersöka och beskriva blandstad som ett planeringsbegrepp och se hur Rotebro centrum kan förtätas och utvecklas med en blandstadskaraktär för att upplevas trivsamt, tryggt och levande. Hur skapas en tydligare urban karaktär och vilka funktioner kan inkluderas. Genom aktivitetsobservationer, intervjuer och platsanalyser identifieras nuvarande problem och möjligheter. Nuvarande svårigheter finns i bullerproblematiken som idag gör sig påmind i stora delar av området, från både passerande tågtrafik, närliggande motorväg och flygtrafik.

Around the year 2007, several news segments appeared in the Swedish media with focus on the social website Facebook. At the time, an increasing number of people in Sweden started to join the social platform and accepted the terms of contract to get access of the website, without further consideration of what they were agreeing to. This resulted in some private individuals felt violated when it turned out that major points of the contract entail that user?s private information, photos, videos and other publications that was shared on the website, were considered property of Facebook cooperation. Even though this incident made users more aware of what they should, and should not publish on the website, the episode did not result in users closing there accounts on Facebook.

The Saami, a Nordic indigenous people scattered over four countries, has for centuries been regarded as parts of the national populations of the countries in which they live. During the 19th century saami demands for greater influence resulted en several changes, among them the founding of a Swedish Saami Council in 1993. The council became a popularly elected, representative institution with an agenda of its own, but also a public authority answerable to the government. The decision to attribute the council this twofold role was unusual and, from a certain point of view, even controversial: it makes it difficult to determine the location of the power to act in saami-related issues and the legitimacy to do so.This essay is about how the twofold role came into existence, what it leads to and how the seemingly contradictive duality is managed. It has an institutional approach with theories concerning institutions and etnicity as well as institutional change and handling of complicated and ambiguous demands.

Background: According to many authorities Trademark consideration will within the companies become all more prioritized objectives for competitive advantage and a strong organisational structure.Trade marking is becoming an important tool, not only Production oriented companies apply this on their products or services whereas it is today spread in many different sectors.Problems: On the basis of theoretical and empirical studies, we will try to see how a trademark is built up.This will guide us to our questions at issue:? How has the actual process for HTF been in order to strengthen and to build up their trademark, how have they achieved this in practice?? What are the underlying criteria?s to for this work and what role has the consultant company BMN in the actual process?Aim: The authors have for intention to create an understanding on why there is interesting for a trade union organisation like HTF to carry out a trademark development investment. A further understanding will be to highlighting a strong trademark's advantages and possible disadvantages.Results: As a trade union organisation where the relationship to the members and the potential members is becoming all more important is the interesting to highlight their trademark clear and in addition to that contribute to building and establishing strong relationships. on the basis of this study we can state that it is now one of the most important support activities that as a trade unions to highlight its core values through trademark. As a trade union, one can to a large extent work with and to apply the market the economic mocks-up for trademark build up.The most important aspect is that we can state , in the future developed to concentrate more on communication, positioning, segmentation and diversification, which the trademark act as intermediary.

This study departs from the observation that since the late 1980´s educational programmes for curators have been established and since then expanded greatly. The programmes are part of a process of institutionalization and professionalization of the role of the curator within the international contemporary art field where the role as such has gained much power. Even though many statements have been made about this relatively new phenomenon of curatorial studies, there is a lack of sufficient research. The intention of this study is therefore to examine the educational programmes as such. The selection of 15 programmes has been made with the purpose to include early as well as newly established and to cover a wide geographic area.

Dagens förändrande värld skapar nya förutsättningar för våra organisationer, dess struktur och uppbyggnad, vilket ställer krav på anpassning av chefskapet/ledarskapet. Ledarskap är ett frekvent diskuterat ämne där nya trender kontinuerligt sätts i fokus. Idag finns det delade ledarskapet som ett alternativ till det traditionella ledarskapet och det är ett fenomen som blir allt mer förekommande inom organisationer. Det delade ledarskapet innebär att två eller flera delar på samma chefsposition. En organisation som implementerat detta är Södertäljepsykiatrin där ett unikt samarbete mellan de två huvudmännen, landstinget och kommunen, arbetar i avsikt att skapa en helhetssyn för patienten.

The increased interest in relationship marketing and the potential of the Internet as a platform for relationship building activities have given rise to new ways for companies to interact with their customers, such as services based on a freemium pricing model. Based on the premise that relationships are processes consisting of interactive moments of value-creating activities, value is considered subjective, relative and dependent on the context in which the activity takes place. Value is therefore variable given its context and cannot be pre-defined without nuances being lost. Despite the Internet's given role in societal development, our understanding of what contributes to customers' intentions to build relationships with online services is yet to mature.As the music industry is well established on the Internet, alongside the change in how music is consumed, it is thus appropriate to examine activities in accordance with a freemium based service that distributes music online, since it still lacks in academic understanding.This study aims to provide insights about virtual relations and how online services that provide cultural content should relate to there users as well as contributing to the ongoing academic discussion regarding value and how it is manifested by highlighting contextual impact on relational activities. For a rapprochement of relations to online services in cultural industries, this study assumed a practice perspective.

Syftet med detta examensarbete är att undersöka hur några pedagoger i olika skolor uppfattar sin professionalitet när det gäller att samtala med föräldrar och elever vid eventuella samtal som upplevs som svåra. I vår studie har vi intervjuat sex stycken pedagoger på tre olika skolor i Stockholms län. De pedagoger vi valt att intervjua är en rektor, en specialpedagog, en kurator och tre lärare i de lägre åldrarna. Vi kommer förutom dessa sex pedagoger även genomföra en försöksintervju med en lärare. Studien utgår från ett interaktionistiskt perspektiv och bygger på teorier från Vygotskij, Bronfenbrenner och Mead.

There are around 855 000 on-site sewage systems in Sweden and some 1 800 of these are located in the municipality of Sigtuna. The Sigtuna local authority has set the goal that all sewage systems with insufficient function should be improved before the end of year 2010. A malfunctioning on-site sewage system may cause three main problems: spreading of diseases, discharge of eutrophicating compounds and wastage of resources. The municipality strives to reduce these problems already at the stage of granting permits for installation of on site sanitation systems. The municipality has recently adopted new guidelines, which demands certain minimum reductions for different compounds. The guidelines also state that it is preferred that neighboring house-owners cooperate in jointly built and operated sewage systems and that the system should be able to recycle plant nutrients.

Mitt projekt är en urban strategi för Uddevalla, som är en stad med väldigt dålig självbild. Jag kallar projektet: ?Vision för aktivering av Uddevalla centrum?. Projektet handlar om att ge de de offentliga rummen i stadskärnan ett värde som inte bara handlar om kommersiell handel utan också om interaktion och utbyte mellan människor. Mitt fokus är Uddevallas centrala årum, som är ett outnyttjat område med stor potential.En del av strategin innebär att jag tar utgångspunkt i Uddevallas planerade satsning på ett kulturhus.

For many providers of ERP-system, Poland is one of the most valuable markets in Central andEastern Europe. The Polish market for ERP-systems is still a growing market, especially; wecan see the low utilization of ERP-systems among small and medium-sized enterprises. Thisis due to several factors, primarily the cost of implementing the system and the necessary infrastructure.Subsequently due to the lack of knowledge, where there is no sufficientknowledge of the benefits arising from the use of an ERP-system in their business, and thereis a fear within the companies that its business would start stagnating.This paper investigates the implementation process of a Polish consulting company whichworks towards small and medium-sized businesses. The key success factors will be studied inthe implementation of ERP-systems, and the instance factors of the interrelationship betweenthe consultant and client from a consultant perspective. The review of the literature has beenidentified and discussed in relevance to the empirical study.

Executive summary This master thesis was originally based on a specific assignment given to the authors from ABB Full Service, a unit specializing in providing maintenance outsourcing: ?How can ABB Full Service expand its offering of providing fundamental maintenance by seamlessly incorporating the business concept with competencies and solutions from other ABB divisions?? The academic issue was developed throughout the thesis, resulting in the following formulation: ?From an organizational perspective; how can service providers bring continuous added value to intra-organizational outsourcing partnerships?? Many of the key findings of this thesis are reflected in the issue. The term intra-organizational outsourcing is a proposed addition to the terminology in the academic discourse on outsourcing. The definition of the term is: ? Where an organization outsources a business process interlinked with the physical operations, requiring the service provider to take over a preexisting unit and its employees.This is an accurate description of the form of outsourcing that ABB Full Service is engaged in.

SammanfattningSyfte och frågeställningarSyftet med studien är att studera den fysiska aktiviteten i idrott och hälsa på gymnasiesärskolan ur ett sociokulturellt perspektiv samt analysera faktorer som kan hindra respektive främja fysisk aktivitet. Följande frågeställningar utgår studien ifrån: Hur uppfattar lärarna elevernas fysiska aktivitet? Vilken form av stöd och resurser använder lärarna för att främja elevernas fysiska aktivitet? Hur upplever lärarna elevernas sociala samspel?  MetodStudien utgår från sex kvalitativa semistrukturerade intervjuer av lärare inom idrott och hälsa verksamma på gymnasiesärskolor i Mellansverige. Samtliga intervjuer har spelats in på diktafon, transkriberats samt bearbetats tematiskt. Empirin har delats in i meningsfulla teman och har analyserats från tre aspekter inom det sociokulturella perspektivet; scaffolding, mediators och shared activity.

In Automatic Milking Systems (AMS), cows are kept in a free stall barn equipped with one or several milking units (MU). The cows? activities in the system are called cow traffic. There are three types of cow traffic systems: guided, partly-guided and free. Free systems have no gates, allowing the cows access to the feeding and resting areas at any time.