This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco myth with an anti-myth.

The purpose of this thesis has been to explore in what ways Franz Kafka?s ?The Metamorphosis? can be read as a story of gender. By bringing together Judith Butler?s theory of materialization and Lennard J. Davis?s crip theory I have spoken of Dismodernity as the domain of abject bodies that have been repudiated by (post)modern societies as untintelligible and dysfunctional.

Too many dogs are euthanized because of different kind of behaviour problems today. Is it really necessary? Who has the main responsibility for this action? Do breed differences matter when it comes to increased risk of euthanasia of the dog? The purpose of this piece of work is to find the answers to these questions and also to find out what kind of behaviour problems that can lead to euthanasia of dogs in general. The most common reason for dogs being euthanized is aggression. The aggression can be directed toward humans or other animals, mostly other dogs. There are some important factors of the dog that increases the risk of being euthanized, and these are the breed, the gender and sexual status and also the size of the dog.

The present work has been implemented as a literature study aimed to investigate the prevalence, possibly causes and consequences of an eating disorder. In today's modern society individuals are living with a constant reminder from the media about how a person should look and act to blend into the social norms and expectations of the modern society. This literature review has been analysed on the basis of concepts such as identity, gender identity and gender. In addition previous research has been analysed in terms of themes, history, possible causes/risk factors, media, body image and control, depression, shame and guilt as well as culture. The above themes were analysed on the basis of behaviouristic theory and role theory.

AbstractTitle: The signification of the traditional gender roles in misuse treatment ? the experiences of eight addictsAuthor: Andersson Malin, Gunnarsson AnnelieSupervisor: Lindberg OddThe purpose with this essay is to study if the staff in two LVM treatment facilities do strengthen the traditional gender roles in their daily work and interactions with the clients. The aim was also to study if the staff reconstruct traditional gender roles and if this can be seen as an advantage or disadvantage in the treatment. Finally the aim was to investigate if the staff encouraged the clients to break loose from the traditional gender roles. A qualitative approach using face to face interviews was used.

Abstract"The Care of Work" is a study whose background comes from the problems surrounding work-life balance and equality that permeates social debates today. The problematic work-life-balance and gender equality are just as relevant today as they were 35 years ago. The aim of the study was to investigate whether or not men and women have a satisfactory work-life balance and if the organization they work for is doing something to make their life puzzles function. Last, but not least, the purpose is to see if gender equality is in the interest of the individual or the state.The study is based on work-life balance, gender equality and gender as the theoretical frames of reference. Eight respondents, four men and four women, from established IT companies were interviewed.

This thesis highlights the importance of social relationships for high school adolescents? identity in a multicultural school in Stockholm?s suburb. The second purpose of this thesis is to shed light on, if the school sees the students? cultural background as an asset and how teachers can take advantage and implement it to the way they teach .The theories in the study were developed by Urie Bronnfenbrenner; The ecological theory, Pierre Bourdeau; The three forms of capital and George H. Mead; The significant other, The generalized other and "I" and "Me".

This master essay is about teenagers, alcohol and the preventing measures taken by the Swedish government. Consequences of the rising consumption of alcohol among adolescents and how to prevent dangerous alcohol consumption in the future is one of the most prioritized issues in the Swedish society today. Today there is no prevention that clearly shows any effect on teenager?s alcohol consumption and the education about the dangerous effect of alcohol is clearly not the same in schools around Sweden. To gain knowledge about how teenagers view their own consumption of alcohol we have used the Grounded Theory.

The purpose of this thesis has been to explore in what ways Franz Kafka?s ?The Metamorphosis? can be read as a story of gender. By bringing together Judith Butler?s theory of materialization and Lennard J. Davis?s crip theory I have spoken of Dismodernity as the domain of abject bodies that have been repudiated by (post)modern societies as untintelligible and dysfunctional.

Sofia Hedberg: "Wut is Wut?" En studie av maskuliniteter och sexualiteter inom hiphop-genren. Uppsala universitet: Institutionen för musikvetenskap. C-uppsats 15 hp. 2013.This essay examines how a group of male, homosexual or bisexual African-American rappers from New York City are challenging the norms of hypermasculinity and heteronormativity within the musical genre of hip-hop.

Regionalisation has become an increasingly important phenomenon in a globalized world. As models of regional integration, the European Union (EU) and the Association of Southeast Asian Nations (ASEAN) are two prominent examples. This thesis seeks to explore through a comparative analysis, the different mechanisms and institutions for handling breaches against fundamental values within the two regional organizations. Inter-linked with the issue of the legal-institutional framework is that of what values the mechanisms are designed to protect. The method used for the analysis is first and foremost that of public international and European law, but the thesis also attempts to give a broader picture of the issues presented.

SammanfattningSyftet med den här litteraturstudien var att ta reda på vad det finns för möjligheter och svårigheter att producera ål i fångenskap. Med nya hållbara metoder att föda upp konsumtionsål skulle utfiskningen av glasålar minska i världen och man skulle kunna fortsätta äta den goda rökta ålen med gott samvete.Det finns välutvecklade metoder för att inducera könsmognad hos han- och honålar. Detta utförs genom att injicera hormoner och man kan därför fråga sig om det är hållbart i en produktion för framtiden. Efter kläckning av larverna finns flera viktiga faktorer att ta ställning till, så som utfodring och optimal hållning av ålarna. Även ägg- och mjölkekvaliteten spelar en stor roll när det gäller att hålla ålarna vid liv.Abstract The aim with this study was to find out how far we have come to develop reproduction strategies in eel culturing.

 Prostitution has been intensely debated in Sweden for nearly four decades. Two major investigations have so far been initiated by the government and numerous propositions have been put forward in the Swedish parliament resulting in the sexköpslag from 1999 that criminalizes purchase of sexual services. The law aims at punishing the buyer and protecting the women in prostitution, thus making it possible for women to be helped by various social interventions rather than punished. Swedish society has undergone major changes in these decades. Globalization, the internet and the membership in the EU have changed the Swedish society and influenced the discourse on prostitution.This paper has a twofold aim, on the one hand investigating if and how these changes have had an impact on the prostitution discourse in texts produced by the government and analyze how female and male sexuality in connection to prostitution is constructed.

The aim of this study was to acquire a greater understanding and knowledge about how care staff at houses with special services for people with intellectual disabilities think and work (handle situations) regarding sexuality. To achieve our goal we carried out nine semi structured interviews using an interview guide. These interviews took place in two different communities in southern Sweden. The theoretical perspectives that were used to analyze the result were Sense of Coherence, Scope of action and Normalization. The result showed that the staff considered sexuality a part of their work and a natural subject to talk about.

I dagens samhälle har ungdomar allvarliga hälso- och sociala problemrelaterade till sexuellt överförbara sjukdomar, vilket är en av anledningarna till varför undervisningen inom sex och samlevnad behövs. Elever får sin primära kunskap inom sex och samlevnad från skolan, men de uppger att de inte har någon användning för dessa kunskaper. Syftet är att undersöka elevers intresse inom sex och samlevnad i högstadiet, för att få en uppfattning om vad elever önskar för kunskaper inom området.Undersökningen genomfördes med två olika enkäter som 223 elever i högstadiet besvarade. Den första enkäten bestod av både öppna och slutna frågor och den andra enkäten bestod enbart av slutna frågor. Killarna i undersökningen ville inte läsa om "sexuella läggningar" eller ansåg att det borde tas upp i skolans undervisning.