Title: The representation of gender: A semiotic study of Tom Ford's Gucci campaign 2003 and Frida Gianninis Gucci Campaign 2013.Number of pages: 73 (79 including enclosures)Author: Sara AndréassonTutor: Anne-Marie Morhed Course: Media and Communication Studies D (2IV091) Period: VT 2013 University: Division of Media and Communication, Department of Informatics and Media, Uppsala University.Purpose/ Aim: The aim of this study was to examine the representation of gender in advertising that has both men and women as the primary audience. The aim of the study was to investigate how Gucci has chosen to represent men and women in their advertising campaigns 2003 and 2013.Material/ Method: A semiotic analysis was performed by using three images from Gucci's spring/ summer campaign for Tom Ford in 2003, and three images from Gucci's spring/ summer campaign for Frida Giannini in 2013.Main result: The results showed that there was a clear difference between Ford and Gianninis ways of representing women and men in the two advertising campaigns. The women in Fords campaign 2003 are presented as sexual objects and represented by the male pornographic imagination and portrayed as sexual eye-catchers while the men are portrayed as addicted to sex. Frida Gianninis advertising images is a contrast of Ford pornographic portrayal of women. Giannini presents women as confident individuals while the man is represented as feminized and androgynous in his appearance. .

Bakgrund: Ma?nga patienter som a?r fo?dda med en livmoder upplever livmodern som ett sexuellt organ och a?r vid hysterektomi ra?dda att fo?rlora sin sexuella identitet. Hysterektomi, avla?gsnande av livmodern, a?r ett av det vanligaste gynekologiska ingreppen och i Sverige genomga?r cirka en av tio patienter fo?dda med livmoder behandlingen. Teoretiskt sett kan hysterektomi pa?verka sexualiteten och den sexuella fo?rma?gan.

The purpose of this thesis is to investigate respectability and the construction of ?free love? in Swedish feminist debater and playwright Frida Stéenhoff?s (1865?1945) drama Lejonets unge (1896). In 1897 the first production of the drama was set in the small town of Sundsvall in Sweden and caused a public storm be-cause of its plea for free love for both men and women.Through an intersectional perspective, where the axes of class, gender, sexual-ity, religion, nationality and age are central and with a starting point in Beverly Skegg?s concept ?respectability? I investigate how ?free love? is constructed in the drama. I also link the construction of ?free love? to the historical context of the debate concerning sexual morality and marriage which was intense in society and literature in Scandinavia in the late 19th century.In the drama the plea for ?free love? is created mainly through the character Saga Leire.

My purpose in this essay is to show how the staff in an institution for young women with a drug addiction, are looking at themselves as "normal" and the young women as "abnormal", and to analyse how sex and gender are made, in interaction with sexuality and class.The essay is based on interviews and a participating observation. The study is made on a compulsory institutional care institution for young women with a drug addict. To analyse the material I use theories by Beverly Skeggs and Judith Butler.In the study I show that the staff in the institution define themselves as "normal" and intend to act as models for the clients, which are described as "abnormal" in terms of being destructive, boundless and sexual. In making class and gender the staffs efforts to make clients learn domestic values and to make their bodies feminine are shown to be central processes. Sexuality is by the staff seen as something happening only between men and women, and defining relations between men and women as always sexual creates gender.A central tension that I show in the essay is that between normal and abnormal, both in relation to differences between the staff and the clients and in relation to the staffs roles as both models of normal life and of violent and violating keeps of order.

The term ?good marketing practice? in the 4 § 1 section Swedish marketing law (Marknadsföringslagen 1995:450) has a wide meaning. Besides 5-13 d §§ and 17 §, the term also covers other non legal rules. The essay intends to define the legal meaning of the term as well as examine how it is experienced of laymen in the area. According to 1 § Swedish Marketing law aims to protect business men and consumers from unjustified marketing.

Bruhner, C. Det händer även män! En kvantitativ studie om myter och normer kring män som utsatts för sexuellt våld. Examensarbete på magisternivå i Kriminologi 15 högskolepoäng. Malmö högskola: Fakulteten för hälsa och samhälle, institutionen för Kriminologi, 2013. Män som utsatts för sexuellt våld är ett fenomen som får ytterst lite uppmärksamhet inom samhällsvetenskaplig forskning. Ämnet är outforskat och har en klar brist på framförallt kvantitativ data.

With focal point on the national directions, created by Länsstyrelsen (Swedish county administration) in cooperation with National Method support against Trafficking (NMT), this paper aims to depict the phenomena trafficking and also portray the concurrent counteracting against trafficking in Sweden that authorities exert. All involved participants in this mechanism have their particular remit and their ability to interact is hence of utmost significance.In order to fully comprehend and be able to analyze these unified operative execution-elements and processes in Sweden we also have to understand what is proceeding in the international arena. The organized crime-combine is not restrained by boundaries and continuously develop and refine methods in sexual trafficking, that has grown into an expanding multibillion industry. International counteracting is consequently a worldwide existing matter of utmost interest. Therefore we will also, in our report, present international machines such as International Organization for Migration (IOM).In regard to the proceedings in the international arena, concerning empirical and methodical techniques and information of research findings, the International Organization for Migration (IOM) occupies the leading place in the analysis.The main focus, the cornerstone of this paper, is an inquiry into the formerly relatively unknown and unexplored aspects of what happens to individuals who have been subjected to sexual trafficking in Sweden after governmental intervention implicating forced re-allocation to the country-of-origin.

A Queer Reading of Charles Bukowski?s Women and Love is a dog from hellThis thesis aims to examine how the representation of gender is portrayed in relation to sex and power in Charles Bukowski?s novel Women and poetry collection Love is a dog from hell.The theoretical frame of the analysis is based on Judith Butler?s queer theory regarding the heterosexual matrix and gender performativity. The analysis consists of a textual comparison where a specific selection of poems is analysed parallel to the novel to see how they interact and how they oppose each other, through a queer reading.The analysis is divided in three parts where the first one discusses the construction of masculinity in Charles Bukowski?s protagonist Henry Chinaski and how this is presented differently in the two literary genres. The second part reveals how sex is presented in relation to power and how active and passive women are considered as sexually acceptable.

The purpose of this study was to examine how young men and women who are lesbian, gay, bisexual and transgender (LGBT) who are exposed to honor related violence, intimidation or repression perceive their situation, what kind of help/support they have received and if they feel that the help and support offered by the society has been adequate. After the murder of Fadime Sahindal in 2002 attention was drawn to honor violence in Sweden. During the period 2003-2007 the government invested 200 million SEK for efforts to prevent honor related violence. Studies have shown that honor related violence not only affects young immigrants, but also young people with different sexual orientation then heterosexual. It also shows that the honor violence is not depended on religion or ethnicity.

The aim of the study was to examine which approach future social workers have regarding specific competence in the meeting with lesbian, gay, bisexual, transgender and queer clients. Previous research shows that LGBTQ people have a low confidence towards social services, police and courts and say they face discrimination and degrading treatment to a greater extent than the heterosexual population. Research shows that education and better skills of LGBTQ culture among professionals can change the situation.The essay is based on a model of cultural competence in working with sexual minorities and people with a transgender expression. The model defines the meaning of an LGBTQ perspective and is designed to improve social work with LGBTQ clients.The study is quantitative and empirical data consists of 203 survey responses from students with a long experience of the social work education. The analysis of the results is based on the cultural competence three principles; attitudes, knowledge and skills.

Eftersom sexualitet anses vara en del av människans basala behov innebär det att sjuksköterskor bör se sexuell hälsa och ohälsa som en del av sitt ansvarsområde. Tidigare studier har visat ur ett patientperspektiv att sjuksköterskor inte gör detta i tillräckligt stor utsträckning, och under sökordet sexualitet/reproduktion dokumenteras det väldigt sällan. Ur ett sjuksköterskeperspektiv är det därför viktigt att undersöka vad detta beror på. Syftet är att med hjälp av en litteraturöversikt undersöka om sjuksköterskor talar om sexuell ohälsa med sina patienter, och om de inte gör det vilka är då de upplevda bakomliggande hindren till detta. Metoden som användes var en litteraturöversikt som baserades på åtta vårdvetenskapliga artiklar med både kvantitativ och kvalitativ ansats där sjuksköterskornas upplevelser stod i fokus.

The purpose of this study was to, by using thematic analysis, investigate how psychologists experience and are affected by treating sexually assaulted individuals, if and how they use different coping strategies to maintain their own wellbeing and how they are affected by the organization. Semi-structured interviews were conducted with eight psychologists working in a clinic dedicated for patients with history of sexual assault. The analysis identified one general theme and four themes. The general theme Consciousness and active choices minted the other themes. Participants' awareness of their own and colleagues? health supplied conditions for inner reflection, which along with concern for potential negative effects resulted in active choices for mental health and work environment.

This essay is investigating heterosexuality in Gun-Britt Sundströms Maken. With help from the queer theories of formost Judith Butler, but also to some extent the ideas of Michel Foucault, I have tried to answer the question of which norms are becoming clear and which are being broken in the novel. I have also looked at a few of Gayle Rubin?s opposites in her sexual value hierarchy. Some of the norms that are brought to light in the essay revolves around faithfulness, lust towards the ?right? person and for the ?right? reasons.

For a woman who has been diagnosed with breast cancer, there can be many negative things that effects her life. It is a great shock that changes her life and can include a sense of lost femininity and a decreased sexual desire which can be both physical and psychological. The basis of this literature review is from 17 scientific articles which evaluate the changes in cancer patient's body image and sexuality during their illness and treatment. This study illustrates patient's experience of the nursing and difficulties which obstructs the nurse from talking about sexuality whit the patient. The study also showed that the patient had a desire to discuss these sexuality issues with a nurse..

The aim of this study was to investigate how individuals perceive the process of sexual/romantic attraction. A phenomenological approach was used, where the participants were asked to reflect as freely as possible upon a question formulated by the authors. 13 persons were selected through purposive sampling, eight men and five women, all between 20 and 30 years old were interviewed but only 8 were analyzed through phenomenological based software MCA-Minerva. The results showed that all participants talked about three steps; eye contact, closing the distance and conversation. In the latter step they differed regarding actions taken to attract.