Our consumption habits are today under development and alteration. The market for mobile commerce is increasing, as well as the use of social networks with mobile devices. This relatively new approach to online shopping requires that retailers adjust to new strategies related to trust issues. The purpose of this study is to examine how social networks affect the establishment of trust between retailers and customers in mobile commerce. We investigate what kind of strategies retailers apply in order for consumers to gain trust in the mobile environment.

The aim of this thesis is to study different aspects of the public libraries' investment in public access computers connected to the Internet. What level of accessibility can be found at the surveyed libraries concerning the number of computers open to the public, as well as chat and email services? What activities have been taking place with the computers in focus, and what have the goals of these activities been? Is there any control of content, and what aspects of the Internet are, if that is the case, subject to censorship. And how do the governmental policies relate to the surveyed libraries' intentions and activities regarding the Internet? In order to answer these questions, each main library in the 42 largest towns of Sweden was surveyed response rate: 100 %.

Sex och samlevnad är ett mångfacetterat ämne som ska ge biologiska, sociala och etiska aspekter på samlevnad. Under de senaste 100 åren har synen på sex och sexualitet ändrats från att ha varit ett mer eller mindre tabubelagt ämne till att idag i mångas ögon vara överexploaterat. Sex och samlevnad finns idag i läroplanen från årskurs fyra. Tidigare studier har visat att ungdomar varit missnöjda med sex- och samlevnads-undervisningen i skolan samtidigt som den sexuella ohälsan bland unga ökar. Det primära syftet med studien var att undersöka unga kvinnor och mäns kunskap om preventivmedel, sexuellt överförbara infektioner och abort samt inställning till sex- och samlevnadsundervisning.

Tidigare forskning kring sexuellt riskbeteende i Sverige har hitintills främst fokuserat på attityder till kondom och kondomanvändning. I dagsläget saknas forskning kring sambandet mellan sexuellt riskbeteende och personlighet i Sverige. I denna studie genomfördes en enkätundersökning bland 59 unga vuxna för att undersöka samband mellan sexuellt riskbeteende och personlighet. Några signifikanta samband hittades; bland annat mellan social förmåga och impulsiva sexuella beteenden. När enbart sexuellt riskbeteende studerades så fanns signifikanta medelvärdesskillnader mellan könen.

Sexuella närmanden som sker via nätet är dokumenterat i ett flertal studier. Dessa närmanden kan se ut på olika sätt, ofta i form av trakasserier. Anonymitet är en förutsättning för att kunna utsätta andra för sexuella närmanden. Bakom en dataskärm kan individer låtsas vara någon annan och därmed tänja på gränserna. Människor använder internet i olika syften, bland annat för att finna sexuella partners och kärlekspartners.

Boklund, Nina & Finnman, Ann-Sofie. (2007). En undersökning om läsvanor och läskultur på yrkesförberedande program ? ur ett sociokulturellt perspektiv. (A study about pupils reading habits on vocational courses).

In 2008 USA was the one country that had the most people behind bars, both in numbers andpercentage, 2,3 million people. Of all the male convicts that were being held in custody aroundthe country's different detention facilities, thousands of them were being exposed to sexualabuse, such as rape. This essay will try to understand why there hasn?t been a bigger public outcryin the American community concerning this. It does so by studying the view of rape as a crime ofgender, by examining religion in USA and the Christian view on homosexuality, looking into thepublics thoughts on prisons and the penalty's purpose plus studying theory's of the publics viewon the prisoner.

This study is an attempt to shed light on problems and possibilities of the school library of the Swedish comprehensive school concerning library law and goals of the school and the school library. Many investigations about the role of the school library of the comprehensive school have been carried through. They have all more or less come to the same conclusions. In spite of Swedish library law and goal documents of the school library, the school libraries are often neglected, if not will and commitment are to be found among teachers. Using a model of the school organisation by Gunnar Berg, three cases of school libraries are presented and analysed in a larger organisational and political perspective.

"A discourse analysis of the debate on prostitution 1993-2011" The aim of this essay is to investigate how prostitution is constructed in the debate. The analysis is based off debate articles from four of the biggest Swedish news papers. Articles from two periods of time has been chosen, 1993-1999 and 2008-2011. The specific periods were selected because they revolve around the Swedish ban on the purchase of sexual services in 1999, and when it was evaluated in 2008. With a constructivist aim based on gender research, the themes and subject positions of the debate are explored via discourse analysis.

Oxytocin is today widely spoken of as a "feel good" hormone. Recent research has increased interest in the hormone and its role in social and sexual interactions, as well as its importance for complex behavioral patterns. There is evidence that oxytocin is released during physical contact and is said to suppress anxiety and stress. In animals and humans, oxytocin, which is a neuropeptide and likewise a hormone, is necessary for parturition and lactation. Synthesis of oxytocin occurs in brain neurons and in specific organs involved in reproduction.

AbstractThis essay concerns a qualitative case study seeking to understand six boys? reading habits and to investigate why it is that some boys who do not like reading nevertheless display good reading comprehension according to the results achieved for that skill in national tests. The study shows that the boys? perception of reading has a lot to do with the contact they have with books when they are small. Whether or not there are adult role models in the home and whether the early encounter with texts in school is a positive or negative experience is significant for the boys? later attitude to reading.

The purpose of this essay is to analyse how medial representations in a specific cultural debate expresses thoughts about gender, power and speech. The debate in question took place in Sweden 2010 and was about an inspection of sexual harassments in the Swedish acting area, made by Sveriges Radio, Ekot. This essay examines the made representations of the debate, with a feministic point of view and concludes that a male gaze shapes the form of speech and gives the debate a discourse sort of reasoning about gender. The special discourse formatted in the examined area contains a certain conception of power and the structure of power, which is also explained by the male gaze and the meaning of post-feminism..

Today, literature is published in a wide variety of formats, it can be published digitally or in the more traditional paper format or as an audiobook. This thesis aims to take a closer look at fan fiction readers? reading habits and motivations for reading, as group accustomed to using different kinds of formats for their reading. It does so by analyzing fifteen responses to an online survey using only open-ended questions. The survey was posted online on fan fiction sites and could be answered anonymously.

The aim of this essay is to study constructions of femininity and sexuality in Sara Stridsberg?s novel Darling River (2010). The analysis is based on queer theory and the term ?skev? ? a variation of ?queer? that allows one to focus on additional forms of normativity apart from sexual desire ? and examines how the characters of the novel are challenging the heteronormative framework by performing gender and sexuality in non-normative, subversive ways. In short, I discuss how the relationship between femininity, body and destiny is being portrayed, how the characters question heteronormativity by overdoing femininity, and by being unable (unwilling) to perform adult femininity.

Warning labels can be used to change the attitude and behavior in the general public. The use of warning labels is also increasing and suggestions have been made to expand their use to more general food products. However, the research regarding the effects of warning labels and how other factors may influence them is limited.The purpose of this study was to develop the research on warning labels and the effects the strength of the brand might have on the warning label?s effect on more regular food products. To achieve this goal a 2x2 factorial design was used where over 200 respondents filled in four different forms.