Turismaktiviteter till havs har kommit att få ett ökat intresse de senaste åren, där människor har upptäckt fördelen med kryssningsfärjor som transportmedel. De erbjuder ett varierat utbud av aktiviteter och upplevelser ombord, som både privat- och affärsresenärer kan ta del av. Detta omfattar flera kundgrupper med olika behov, vilket innebär att rederierna måste uppfylla kundernas förväntningar och vad de efterfrågar. I nuläget finns det en bred konkurrens på marknaden, där de olika aktörerna försöker skapa en egen nisch genom olika marknadsföringsstrategier i syfte att skapa långsiktiga relationer.Syftet med vår studie är att utreda hur Stockholms tre största rederier, Tallink Silja AB, Viking Line AB och Birka Cruises AB, arbetar för att behålla och vårda sina befintliga resenärer, samt vilka strategier som används för att nå nya kundsegment. Vi har även utgått ifrån kundens perspektiv för att undersöka hur de förhåller sig till företagens produkter och tjänster.

AbstractThe aim of my study has been to investigate which expectations students at The Hotel and Restaurant Programme have for their futue working life and labour market. I want to investigate if these expectations are important factors that female dominance is large within the meal service sector. I have chosen to do qualitative interviews to discover these expectations.Some explanations that the respondent give for the gender differences within the restaurant and meal service sectors are the old tradition of male and female work. Furthermore the possibility of becoming well known within the market and the possibility for personal development in this market are described as important factors.The answers to my questions show that all respondents are positive to future work markets; also they all want to work within the restaurant sector and not in the meal service sector. The reasons for their choice cannot give a complete explanation to why female dominance is so big within the meal service sector.Keywords: Gender, status and celebrity-hood..

IntroductionIn this study, we have explained the complexities of social media, as it is still a relatively unexplored area. With the rapidly growing use of social media in recent years, companies have chosen to establish themselves in social networks to advertise themselves and communicate with their customers. In this study we analyze IKEA Sweden and their use of social media on the national market, where focus lies upon IKEA Sweden Facebook-page. The study intends to find out how the company uses social media as a marketing and communication tool and also analyzes the relations and conversations that occur on the Facebook-page. Purpose and research questionsThe purpose of the study was to gain a deeper understanding of how a large Swedish company as IKEA has chosen to use social media and how it's perceived by them. We also intended to find out how IKEA Sweden uses social media in their daily work and how the company communicates through this media channel.

Background: Budgets has always been a main factor for the management of organisations. Yet, lately has the role of budgets been increasingly questioned. But how is an organisation managed without budgets and what other alternatives can be used? And can these instruments work more effective?Purpose: The purpose of this essay is to describe how non-budget management distinguish compare to traditional management and how to design an effective non-budget system of management. Furthermore we intend to explain the reasons to such management and to present a model for how such a management can be performed.Research method: Empirical material has been performed based on seven interviews with persons within Svenska Handelsbanken.

abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person?s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog?What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise.

Denna rapport handlar om Övervakning i en IT miljö som täcker både nätverk och system. Denna rapport inriktar sig på Fault Management och Performance Management..

Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-EnvironmentDate of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management.Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn.Supervisors: Karin Alm and Ulf Johansson Keywords: In-store Marketing, Point-of-Purchase, In-store TV, Gender, Generations. Thesis Purpose: The purpose of the thesis is to contribute to a greater understanding as to how consumers react to and perceive PoP TV-screens within the in-store retail environment. More specific, the aim of the study is to investigate if gender and generations react and feel differently towards the use of PoP TV-screens. From a practical standpoint, the study will aid marketers in how they can communicate more effectively with their target-market inside the store. In addition to this, the study will provide retailers with an insight into the overall atmospheric effect that the placement of TV screens has on stores.

Problem och syfte: Kvinnor är starkt underrepresenterade på ledande befattningar i organisationer samtidigt som serviceyrken med föga möjligheter att avancera domineras av kvinnor. Samhället har visserligen gått framåt och förändringar har skett för kvinnor på olika sätt men de föråldrade strukturerna vad gäller chefskap fortlever, något som exempelvis kan urskiljas i könsfördelningen på chefspositioner. Vårt syfte är att beskriva och analysera förklaringar till den låga andelen kvinnliga samt vad detta innebär. För detta ändamål har vi valt att titta närmare på områdena ledarskap, genus, service och mångfald. Frågeställning: Varför finns det så få kvinnliga chefer? Metod: Teorier och information relevant för vår frågeställning har samlats in från böcker och artiklar.

In this two years master's thesis a regional project, Futurum.kom, is studied through the experiences of eight librarians from two of the participating libraries. The interviewees have all attended local and regional seminars where questions about core values, target groups and the role of the public library were discussed, among others. The seminars resulted in a number of core values and target groups. During the project, a number of advertising campaigns are to be conducted. The first one of these had recently been implemented at the time of the present study. The aim of the thesis is to investigate the interviewees organizational self-perception in relation to the project.

Examensarbetet undersöker den nya versionen av affärssystemet Microsoft Dynamics AX R2 2012 och dess plattform Commerce Runtime och analyserar dessa ur perspektiven arkitektur och kommunikationsmöjligheter. Examensarbetet undersöker systemets arkitektur och implementerar tre metoder för att visa upp kommunikationen mellan komponenterna i systemet. Undersökningen avgränsar sig dock till de områden av systemet och plattformen som har med butikslösningen att göra. Undersökningen går hand i hand med implementationen. Implementeringen sker löpande under arbetet för att säkerställa att undersökningen stämmer.

Sammanfattning (for english: scroll down) Titel: Entreprenören i servicebranschen Seminariedatum: 2007-05-31, 2007-06-01 Kurs: SMT302 Kandidatuppsats 10p Författare: Jimmy Heijel, Lars Jacobsson, Fredrik Svensson Handledare: Elin Bommenel, Carl R. Hellberg Nyckelord: Entreprenören, serviceentreprenören, servicebranschen, service management, kontrollens lokalisering, innovationsförmåga, riskhantering, prestationsbehov och intuition. Syfte: Att med utgångspunkt i entreprenörers vedertagna egenskaper identifiera beskriva och analysera egenskaper som särskiljer entreprenörer i serviceverksamheter. Metod: Arbetet genom uppsatsen har följt ett kvalitativt angreppssätt där en deduktiv ansats använts. Två intervjuer har gjorts med entreprenörer verksamma i näringslivet.

The need for auditing originates from the agency problem that arises due to the separation of ownership and control in companies. The purpose of the audit is to increase credibility of the financial statements that management uses to communicate with owners and other stakeholders. In order for the audit to fulfill its purpose a certain level of quality needs to be obtained. The auditor can also be seen as a provider of a commercial service in which service quality is important. Audit quality can thus be separated into technical quality, which is defined as the probability that the auditor both discovers and reports a breach in the client?s accounting system, and service quality, which relates to the provision of services in general.

The paper investigates the role of packaging within brand management of FMCG food companies and their attitude towards packaging. This study enhances the understanding of how FMCG food companies actually work and strive to work with packaging..

This thesis deals with information provision to the knowledge intense biotechnology businesses of Ideon Science Park in Lund, Sweden. Previous research concerning the information needs of Science Park companies has been conducted from the information provider s perspective. Instead, we apply a user perspective to find out what information needs these companies have, and how they prefer to acquire information. Central terms are: information, -needs, -acquisition, -consciousness, -strategy, small and medium sized enterprises, scientists and engineers, information (resources) management, networks, tacit knowledge, knowledge transfer and innovative milieux. The companies need scientific and business information; the latter is easily obtained within Ideon.

The aim of this report is to improve the fire safety at Hallsta Paper Mill in Hallstavik, Sweden. In order to do so large parts of a fire-protection management system for the paper mill has been created. The report begins with giving a general description of management structures and fire-protection management systems. An account is given for how management structures are designed, and how they should be implemented, maintained and updated. Thereafter follows a description of what routines and instructions should be included in a fire-protection management system..