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Ett parti i marknadsföring - Strategier på en föränderlig spelplan
På modemarknaden råder idag en stor konkurrens och det blir allt svårare att differentiera sitt företag. Ett ökat mediebrus distraherar kontinuerligt det budskap företaget vill sända ut till kundgruppen. Idag tvingas företagen ta ett allt större socialt ansvar främst av kommersiella skäl. Miljöengagemanget blir allt större och framför allt attityden och beteendet hos konsumenterna leder till en annan slags konsumtion eller rent av till en ny trend. Utifrån problematiseringen har vi undersökt, beskrivit samt analyserat marknadsförings-strategin av en kedjeägd- respektive en privatägd butik.
Re:Regional
?Re:Regional? is a diploma work by Sanna Alm and Ylva Hedin, for the Master?s
Programme in Spatial Planning presented at the Blekinge Institute of
Technology, Karlskrona, Sweden. ?Greater Helsinki Vision 2050 ? International
Ideas Competition? was the starting point of this study. The competition was
launched the 15th of December 2006 and the closing date was the 31st of May.
Högskärmar och kalhyggesfritt skogsbruk på bördig mark i Medelpad
Under senare år har intresset för ett alternativ till kalhyggesbruk vuxit sig starkare i både Sverige och andra länder i Europa. I Sverige ses skärmskogsbruk och blädning i granskogar som två högst intressanta alternativ till kalhyggesbruk. De båda alternativen utgör dock mycket komplexa skogsskötselsystem och kräver god kunskap och gott om tid för att lyckas. På fuktiga marker där det kan vara svårt att föryngra skog eller områden med höga naturvärden kan de dock utgöra ett mycket bra alternativ till det konventionella kalhyggesbruket. En högskärm av gran används ofta på fuktiga och känsliga marker där markberedning kan vara svår eller kostsam.
Friluftsliv i staden : tillfällig landskapsarkitektur på sex platser i Linköping 3-15 april 2012
The subject of this project focuses on how
Landscape Architects by their profession can
explore and directly make a difference in the
cityscape. This paper documents the process of art -
based research practice. The purpose of installing
temporary activities is to encourage people in the
city to discover, participate and invite people to be
more playful in the city.
My experience of interaction in public spaces comes
primarily from the education within landscape
architecture, from site-specific art installations I have
performed in different cities and from observations
of landscape architecture, street art and urban life in
the cities of Vienna, Berlin and Linköping. It is
fascinating and inspiring to see how the urban space
can invite and allow visitors to participate and
therefore feel invited to the open space. As a
landscape architect I wish to create urban spaces
that are useful and inspiring for their visitors.
The projects main question: How can you make
temporary landscapes that encourage outdoorinspired
activities at selected locations in the city? is
answered by practice based research, an approach
in which theoretical research are developed through
practical experiments in the designing- and
implementation process.
Transit Objekt
Transit Objects In the Master Essay I argue around two existing levels in the works presented at the graduation exhibition. On the one hand, it is about influence; on the other hand it is about the phenotypes of purpose-ness. In the introduction, I describe the relationship between the shapes that I have come to call Transit objects, and their on the one hand ideological superstructure; on the other hand, the different aspects of their shapes regarding the imitation I, in creating the objects, performed. In the case with the objects shape-aspects, I stand on the thoughts that I found during my bachelor's work, that is, to express the phenotypes of purpose-ness.When it comes to influence, I speculate about how linguistics, and particularly a branch called neuro-linguistics, illustrates how the arguments that make up our world can be transformed. I use a meta-model and a conversation model as a tool to illustrate this. When I, like that, illustrate the plasticity of meaning, and cognition, I note Catherine Malabous taught (in her book What Should we do with our brain?) on the plasticity of the brain in relation to the neo-liberal systems of capitalism. She argues for how the brain has come to stand model for the organization of different types of networks. I hint the link to a future scenario where the desire to influence takes new forms and uses the latest brain research challenges, more specifically the use of ultrasound for the treatment of pain and other similar conditions. This also can be used as generating various types of seizures, pleasant or unpleasant.