This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and unfamiliar song. 100 high school students participated in the study through a questionnaire.                      The study shows that music is an important tool that complements television advertisings visual aspects. Music creates feelings, emphasizes aspects of the image and clarifies the advertised message.

Xylem Water Solutions AB är en stor del av Xylem Inc. som har totalt ca 12000 anställda i hela världen, Xylem Water Solutions AB huvudkontor i Sundbyberg har ca 400 anställda och ca 50 servrar i en serverhall. Målet med examensarbetet är att som projektledare utföra en förstudie, planera samt genomföra ett switchbyte i en blandad klient och servermiljö med flera huvudmål: Att minska befintlig offertkostnad, minska det dagliga underhållet, se till att de nätverkskopplingar som används verkligen används, säkra upp redundans för både server- och klientnätverkskopplingarna, se till att dagens och framtidens krav för klientsidan samt serverhallen uppfylls på huvudkontoret för Xylem Water Solutions AB i Sundbyberg.Under projektets gång formades en plan och den följdes sedan till att byta från Nortelprodukter till ett nytt, stabilt nätverk uppbyggt av Ciscoprodukter, Nexus 5548P och 2248 för core/serveraccess-switchar och Catalyst C2960S-switchar för klientaccess..

This pilot study examined whether treatment with Vortex Process Technology (VPT) of the irrigation water used on tomato (Solanum lycopersicum) plants had any effect on plant growth. In a block experiment, with two blocks comprising 12 vases containing 1 L water and two tomato plantlets, treatment in which, nutrient solution was based on Vortex-treated water was compared with an control using untreated water. All vases were kept in a static aerated culture system in a daylight chamber for four weeks. The results showed that the effect of the two blocks exceeded the effect of vortex treatment in terms of leaf area and weight of fresh and dry matter. Plant height, stem width and internodal length were significantly different in tomato plants grown in Vortex-processed water compared with the untreated control.

It today's global world we live in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them.

The purpose of this thesis is to examine and analyze the communication effects from the campaign SAS EuroBonus American Express Card. Our aim is to measure the advertising effectiveness of the campaign.To gather primary data we have conducted a quantitative survey at Arlanda Airport, where the campaign is mainly located. The survey included a total of 253 respondents representing the population at Arlanda Airport.Our conclusion is that there is an awareness of the presence of American Express at Arlanda. The company is clearly dominating among its competitors regarding visibility at the airport. Despite this, only a moderate degree of the travelers recognize the pictures from the campaign.

Abstract In high voltage substations there is an increasing demand for computerized equipment, and automation of operation and supervision. The future primary equipment will provide the possibility to collect more information and to provide better control for improved effectiveness. Since ABB has got a large customer target, each product must be custom made to fulfil the customers (often from different countries) demands. Later these products will be configured by engineers who may not be familiar with the tools used at ABB. This is a very expensive and time consuming.

This study aims to research how small companies that operate on the Swedish home electronic-market utilize marketing communications to communicate their message. The focus of this study has been to research these companies use of below-the-line activities in their marketing communications. Interviews have been conducted with representatives from each of the three companies Neonode, Jens of Sweden and Tonium, that compose the selection from the population in this study. The use of below-the-line activities in small companies is mainly motivated by lower cost, which suit small company budgets. Below-the-line activities are also used for branding and the creation of credibility among the consumers when the target audience does not yet know the brand.

Energimätning och övervakning kan bidra till minskad energiförbrukning genom att hjälpa en användare att ta beslut över energianvändandet. Valet av examensarbete gjordes p.g.a. behovet att ge användarna möjlighet att påverka sin energiförbrukning och övervaka sina elprodukter. Ett koncept togs fram där toppvärden på spänning och ström, effektfaktor, spänning-ens vågform, aktiv, reaktiv och skenbar effekt mättes. Samtliga värden skickades till en server som lagrade informationen och innehöll en hem-sida för presentation.

The purpose of this paper was to understand internal communication?s critical tradition by studying the interface of the subjective experience and the objective behavior within a management team. During almost two years this group was observed, several semi-structured interviews were conducted and a specific incident was analyzed. The interview texts where analyzed, using the Meaning Constitution Analysis developed by Roger Sages (2010) at Lund University. The observations were summarized in sociograms showing relationships in the organization.

Syftet med studien var att belysa två förskollärares syn på matematik och matematikundervisning, deras syn på barn och matematik samt deras syn på interaktionen mellan förskollärare, barn och matematiskt material. I detta syfte ingick det att studera förskollärarnas syn utifrån ett genusperspektiv. För att genomföra undersökningen gjordes en kvalitativ fallstudie där en intervjustudie som baseras på observationsfall användes som metod. Tre fall valdes ut, en delad i två block som visar på händelser som upprepar sig i våra observationer och som användes i intervjuerna med de två förskollärarna. Resultatet visar på att de två förskollärarna är medvetna om vikten av att få in matematik och matematikundervisning redan i förskolan, men att de ibland missar det.

This is a comparative literature study between two children?s bibles and the Swedish Bible. The study compares three stories from the Bible with the children?s bible versions of them. The purpose of the study is to see whether God is portrayed differently in the children?s bibles, and if so, in what way.

The purpose of this paper is to compare the content and political message in the election posters of the political parties Sverigedemokraterna and Feministiskt Initiativ. This is achieved through a qualitative content analysis combined with text and rhetorical analysis as well as semiotics. Out of all the election posters from Sverigedemokraterna and Feministiskt Initiativ with national spread, eight were analyzed. The conclusions of this analysis are that both political parties prefer posters with high text content with the main purpose of gathering votes, and that persons were used as motives with the objective to present the party representatives and strengthen their perceived ethos..

The purpose with our essay is to examine how Arabic young men, with Islamic background, behave to the origin culture of alcohol in relation to the Swedish alcohol culture. To get the information we used a qualitative method. We interviewed young men with Islamic background.Some central questions that character our essay was about the interview person's positions between the different alcohol cultures and if the Islamic religion in some way affects their view on alcohol. Another important question was how they interpret the message of the Koran about alcohol.The conclusion with our study is that the majority of the interview persons consider them selves between the two different alcohol cultures. All of the interview persons were in some way influenced of the Islamic religions rules concerning the use of alcohol and this even if some of the persons didn't see themselves as faithful Muslims..

Målet med detta examensarbete var att utveckla en applikation på hemsidan www.gratisbio.se som kunde presentera medlemmarnas positioner på en karta. För att erhålla positioneringsdatan utnyttjades redan befintlig teknik som telefonoperatörerna tillhandahöll. Utvecklingsarbetet innefattade ett web-interface där relevant information kunde visas samt själva kartan som ritades upp med hjälp av Google Maps. Klientdelen av arbetet skrevs i html och JavaScript och serverdelen i PHP, utöver dessa användes format som XML, WSDL och JSON för att skicka information mellan klient och server. Den färdiga produkten utformades med Gratisbios allmänna utseende i åtanke. Applikationen använder samma färgschema och design vilket gör att den passar naturligt in på sidan. En utvärdering gjordes också för att se vilka ytterligare tjänster som skulle kunna tänkas vara intressanta för Gratisbio när det gäller positionering av mobiler.

ABSTRACTTitle: Annoying television advertising - What is it about television (TV) commercials that are perceived as annoying and how does it affect the viewer?s purchasing behavior?Level: Final assignment for Bachelor Degree in Business AdministrationAuthors: Benny Berggren and Sofie ErenlöfSupervisor: Jonas KågströmDate: 2012 ? May Aim:Advertising can be found in many shapes and forms such as on: billboards, radio stations, public transport and of course on television. The last form of advertising is possibly one of the most effective and widely used methods of advertising due to the wide percentage of households with a TV in this technological age. One of the problems TV viewers have to face is the wide variety of TV advertisements which are repetitive and can be seen on numerous occasions throughout the day. This is only one of many factors that may cause irritation to the viewer if being executed wrong.