During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. On the other hand firms increasingly are adopting more responsible behaviour towards their societies. In this context, one critical question is to understand how corporate conduct may affect brand equity. The purpose of this study was to find how brand equity (BE) measurement methods embrace corporate responsibility (CR), based on a literature review.

The goal of this thesis is to analyse whether the method ?Observiaire? is of any use for traffic analysis. The method consists of analysing film material, preferably before and after changes are made to an area, by answering a survey for the users that are observed within the population. The method also opens up for deeper qualitative analyses which are rooted in the quantitative data collected from the survey-study. In this study we analyse the method by applying it to the case study of the changes made at Götgatan in Stockholm, where a green wave was implemented and the bicycle road widened.

This report describes a study of how the teachers in Sweden are working with the dialog in their classrooms. The aim was to find out how the teachers are using the dialog in their teaching. And if they think that the dialog has a meaning for the pupils learning, and how they think the pupils learn. Even the difficulties whit the use of dialog in the classrooms and which in the classroom should speak the most was examined. The methods that I used in this qualitative report were interviews and observations of four teachers in the primary school.The research questions in this report were:Which meaning do the teachers think that dialog affects the pupils learning?How does the teachers work whit dialog in their classrooms?Who is leading the dialog in the classroom?Which are the difficulties when working with dialog in the classrooms?I found out that the teachers view on knowledge belonged together with how they worked with the dialog.

ABSTRACT Purpose: The purpose of the thesis is to examine and explain which consumers who choose to, or not choose to, shop for clothes via Internet. This will give businesses, and the reader, a better understanding on the views, of customers, on E-business with clothes. Procedure: A quantitative market research has been performed through a survey. Also the gathering of the material and the analysis is done with quantitative methods. The primary sources dominate the thesis.

This degree project deals with the concept of creativity and the creative output based on howSwedish upper-secondary design teachers within the Technical Engineering Programexperience this from a student's perspective. The project discusses how the concept creativityis interpreted and how the creative output is regarded by educationalists and professionaldesigners and how this then can be related to literature on the subject and in the steeringdocuments. The purpose of this degree project is to visualize the interviewees' viewpoint oncreativity and the significance of experience, skills, and environment for the creative outputand within the field of design. This in order to, in the pedagogic and didactic situation, enablethe improvement of teaching so that creativity and its output come to show. Moreover, theproject aims to create a ground for discussion of the view of the importance of these skills inthe pedagogic/didactic situation.In order to reach this aim, I have read literature on creativity from several perspectives andcarried out eight qualitative structured interviews: both with three educationalists withoutexperience within the design profession, and with two educationalists who are or have beenactive within the design profession, as well as with three professional designers.

This EEF-project is a part of a larger project at SLU, Division of Reproduction, Dept of Clinical Science, with the intention of developing and evaluating new methods for the assessment of stallion semen quality. Over the last 10 years there has been an increase in the use of artificial insemination with cooled semen in Swedish horse breeding. At the same time, foaling rates have decreased. This has lead to a need for new and better methods of assessing the quality of stallion semen. This EEF-project was based on an objective method to calculate motility, with QualispermTM, in fresh and cooled stallion semen, and after selection. Today sperm motility evaluation is mainly done subjectively by visual assessment with a light microscope, and the correlation between these motility results and fertility have varied.

Our purpose was to investigate the schools and the social welfare´s experiences of Roman children´s school situation in a Scanian town. We have done a qualitative investigation, interviewing 14 persons from both school and social welfare. Through the interviews we wanted to find the factors which influences the Roman pupils schooling and which efforts the professionals has to their disposition to influence these children´s school situation in a positive direction.The main result of our study is that the majority of the Romans is an isolated group, both in the Swedish school system and in the society. The Romans got access to the Swedish comprehensive school first in 1965, which implies that the Romans have a young school tradition. Most of the Roman pupils have a high absent, which is grounded in a complex of problems.

The overall purpose of this essay is to come to a deeper understanding about videos in the Youtube beauty community by using a mixture of qualitative and quantitative methods. By answering the main questions of the essay which are; What quantitatively measurable components are there in the videos that can be seen as contributing factors leading to the fact that some generate more views that others?; Is there a set mold for success containing certain aspects that a video must have to stand out?; What correlations can be found between the two categories of analysis and how do these potential correlations affect the popularity of the video? and What effects do specific components on the level of popularity of the video?, we?ve been able to distinguish differences as well as similarities on both qualitative and quantitative levels. We have also seen that using the two methods together have enabled us to reach more profound results. The main result that we have found on a quantitative level is that there are obvious correlations between a high level of popularity and a good visual quality.

The purpose of this essay is to perform an evaluation regarding retrieval performance of three web search engines. The search engines included are All the Web, Alta Vista and Google. These have been tested using ten queries within different subject areas chosen by the author. The first twenty hits for each question have been analyzed for relevancy. Relevancy is judged on a three-point scale; 0, 0,5 and 1 where 0 goes to irrelevant and inactive or duplicate documents, 0,5 point goes to partially relevant documents and 1 point goes to highly relevant documents.

Background A lot of children live in families where a parent is suffering from some kind of mental illness. As nurses we have to notice these children, when we meet patients with mental illnes.Aim The overall purpose of this study was to examine if and how the district/ psychiatric nurse acknowledge the child?s situation, when a parent is suffering from mental illness.Method A qualitative approach was chosen for this study. Six psychiatric nurses and seven district nurses were interviewed. Content analysis was used for the analysis.Result Four main themes appeard in the result: dialogs of different character, family focus, collaboration and report duty.

Volvo Trucks is the second largest manufacturer of heavy trucks, with factories in several countries and with around 21 000 employees. At the plant in Tuve, trucks have been built since 1982 and the activity mainly consists of producing side members and to assemble and packing kits of trucks. In 2005, the factory in Tuve launched the ambition to be the first carbon dioxide neutral vehicle factory in the world. This will be implemented by streamlining and investing in renewable energy. The aim of this degree thesis is to map the usage of energy within production, and also to prepare a method to measure key figures (use of energy per produced unit).

The occupational therapist uses meaningful activities to promote health and accomplish functional progress. The professional role is to support and enable for the client to change his/her life. One way to accomplish this is to use the group as a tool. Knowledge is needed about how learning works and which teaching methods exist to promote learning, so it is adapted after the clients´ personal way of learning. The aim of this study was to investigate which pedagogical approaches occupational therapists use in group activities.

Title: This is not Africa - West African teaching methods in Sweden. This is a work of "translation". The study started with a musical journey to Guinea, West Africa. It was a field study where I had the opportunity to open my senses towards another culture and another kind of music. I found another learning tradition and decided to try to bring it with me back to Sweden, into the Swedish school system.

This essay deals with 18 year old boys´ experience of their usage of pornography. My main focus was the pornography found on Internet, which includes pornographic films and nude pictures.Both developmental and social psychological perspectives were applied in the study. These theoretical perspectives were chosen, because boys´ view of sex, especially during their adolescence, are influenced by the increased supply of porn and that boys understanding of porn are influenced by values present in our society. The methods used were three focusgroups and a short survey with simple questions regarding pornography. The choice of methods was based on my standpoint that an open discussion concerning porn was less offensive of integrity, in comparison of working with individual interviews.

The purpose is to improve IKEA´s understanding of how their target group of 12 to 18 years old boys and girls thinks when they visit the showrooms in the department stores. What make them enter the showrooms? Is it the colours, the furniture or the whole concept? How are they inspired to furnish their own room? Do they get ideas from the showrooms or are they looking for a specific furniture? These types of questions have increased young people´s interest for design and decoration over the last decade. It transpires with help from an article written by Vittorio Girotto and Michel Gonzalez how children are influenced in an early age by their own temperament and their natural surroundings. Children reasons and acts according to what they believe adults would have done in a similar situation.The methods that have been used during this project are interviews, surveys, observations, hypothetical persona, persona and ABL (IKEA´s own method).