Dagens konsumenter är skickliga på att analysera och blockera stora delar av de reklammeddelanden de utsätts för dagligen. Marknadsförare och företag måste ideligen komma på nya metoder att tackla problemet med. Som svar på dessa svårigheter och den kontinuerligt ökande konkurrensnivån utvecklas ständigt nya metoder och strategier för detta. Metoderna avlöser sina föregångare i syftet att dessa skall förmedla företagens meddelanden mer verkningsfullt.Den nyaste trenden på marknaden är Sense marketing som kombinerar det visuella intrycket med exempelvis musik eller doftintryck. Att marknadsföra varor och varumärken med doft kallas doftmarknadsföring och syftar till att ge kunden ökad upplevelse med köpeprocessen samt med produkten och varumärket i sig.Metoden utnyttjar luktsinnets oförmåga att stänga av sig själv samt den undermedvetna processen som ständigt pågår i våra hjärnor i att vi analyserar alla doftintryck vi kommer i kontakt med.

Industrialization of construction is by some considered to be a solution to the building industry's problems about the lack of quality, high production costs, low productivity and poor environmental adaptation. Meanwhile, industrialized construction partly earned a bad reputation after the million housing program. As large-scale projects where promoted during this period, it worked very well to use the technique of construction elements. In the mid seventies though, criticism arose which claimed that the aesthetic qualities had been deprived in the corporates effort to make housing production as efficient as possible.Tyréns, Derome and CBBT (centre for building and housing in wood) cooperates in a development project to develop a building system for 4-8-storey buildings, consisting of three platforms: a technology platform, an IT platform and a processing platform. The technology platform consists of flexible, industrially built flat modules of wood and from this platform the subsystem stairwells, is broken out.

This thesis has been performed at International Aluminum Casting AB in Eskilstuna,Sweden.International Aluminum Casting is currently working with a number of improvementsin their production in order to achieve their vision of being the leading aluminum foundry in Sweden. As a step in their improvement efforts, focus was directed ondeveloping the company's fixtures for machining.Efforts were focused on two main objectives: to develop a complete proposal on afixture which leads to a more rational use of an assigned part and also form general design advice for development of fixtures in the future.During the work progress, discussions have been made with experts at International Aluminum Casting within the field of fixture design. The objective was to obtain sufficient knowledge about the underlying problems with the current fixture for the part. At this stage of the thesis, a number of essential criteria for fixture design were produced. Information and inspiration were obtained by examining the company?s currently developed fixtures.After gathering the necessary information the process of developing three different fixture concepts started.

The digital map product kNN-Sweden contains nationwide data of the country?s forest land. The estimated forest variables are mean age, mean tree height, volume per tree species and total volume. Today Södra Skog?s assessments of timber potentials are mainly based on experience rate and subjective assumptions.

Stora Enso Skog has a long term contract regarding felling rights and silvicultural activities on forest owned by Bergvik Skog. In the autumn 2006, Bergvik Skog proposed a new thinning program, ?Bergvikgallring?. The new program implied an increased focus on extraction of smaller trees compared to the present thinning program, Stora Enso Skog?s ?Kvalitetsgallring?.

In recent years it has become more and more evident that man has contributed to much of the climate changes that have taken place during the last century. A major challenge today is to reduce emissions and energy usage at the same time as the global population is growing. To contribute to a better environment, Stockholms Stad has set at target of becoming fossil fuel free by the year of 2050. The construction of new districts is done with this goal in mind; energy efficiency and renewable energy sources are examples of methods to achieve this.Solar energy is considered to be a sustainable energy source and the most common techniques to harvest solar energy in Sweden are solar cells and solar collectors which produce electricity and heat respectively. This report aims to investigate whether an investment in any of these systems would prove to be economically beneficial at Kvarnholmen, a district under construction in eastern Nacka, Stockholm.Since the finished blueprints only cover a small portion of Kvarnholmen, the report examines the possibilities for a house where construction has already begun, Nya Kvarnen.

This essay investigates the psychological aspects in students' experiences of their university library and the information seeking process. Focus of the investigation is library anxiety, a kind of fear towards the university library with cognitive, affective and behavioural aspects. Twenty students at Uppsala university, who was about to conclude or recently have concluded an academic essay, were interviewed about their experiences of the university library, Carolina Rediviva. Five respondents stated experiences of fear, anxiety and apprehension in the library and it is on these informants that the greater part of the analysis and discussion draws. The essay suggests a model of library anxiety where outer environmental aspects of the library, such as the library environment, roles and routines of the library and library staff, interacts with inner personal aspects of the individual such as personal experiences, intellectual capacity and sensitivity to stress and anxiety.

The purpose of the study is to describe how financial management functions within the individual and family care services in three mid-sized municipalities.27 interviews with managers and key personnel at three management levels in Örebro, Växjö and Jönkö-ping were conducted using a descriptive approach and qualitative method. In addition governing docu-ments and delineations in regards to these municipalities have been studied.The combined findings show that all municipalities have separate visions and control systems/models for their municipality with focus on management by objectives and politically determined goals, which in-clude economical measurements and requirements for the departments. Moreover, are also tracking sys-tems, which are described as following up on the results thru indicators and/or measurable goals. The municipalities utilize framework financials and budget processing on a high level and its timings appears similar in each municipality.Additionally the study has shown that there is a desire and aspiration to implement central economic goals in all three municipalities. The interviewees describe how they use their leadership to anchor, follow up and create participation in economic objectives and results thru instrumental and institutional leadership.

Background: Myocardial infarction is the most common individual disease among people in the west world. In Sweden there are over 50 000 women and men who get myocardial infarction every year and about 40 % of them dies. Exercise training is one part of cardiac rehabilitation and since 1980 Sweden use the guidelines from that time. Aim: The aim was to review exercise-training modalities in cardiac rehabilitation after myocardial infarction and the physiologic- and psychological effects. Method: Facts were obtained by searching through the database PubMed for articles published from 1994 and ten years forward.

This thesis is performed at Saab Bofors Dynamics in Karlskoga and investigates a technique for ranging with laser pulses. The investigated technique is called Constant Fraction Detection (CFD). Described briefly, the received laser pulse is split into two equal parts, where one part is delayed half the pulse width and inverted. This signal is added to the original pulse. The resulting curve has the shape of a laying S and the detection of the zero level is used to stop the time measurement.

New forms of Information and Communication Technologies (ICTs) have become more influential in development contexts. The concept of ?The Digital Divide? points at a large division between rich and poor countries regarding access to ICTs. Critics say that the debate concerning this topic for far too long has focused mainly on the technology itself rather than social factors which impact social inclusion and development. Scholars agree that ICTs holds a tremendous potential, but how is this implemented in development contexts and how can it be used with more sensitivity towards local preconditions and social aspects?This paper aims to examine how ICTs are being used in the context of development within an India based organisation for women called SEWA (Self Employed Women?s Association).

A patient simulator for testing anaesthesia machines has been developed at Maquet Critical Care AB, to reduce costly and time-consuming experiments on animals. The device simulates human lungs regarding lung dynamics and volume, uptake of anaesthetic agents and the production of carbon dioxide, heat and moisture. Further demands on the simulator are durability and size; the device shall be compact enough to be moveable.The resulting simulator fulfils the requirements and enables better repeatability and ability to test extreme cases than experiments on animals do.Uptake of the anaesthetic agent is achieved in a active carbon filter and controlled by regulating the flow. The flow is created by a regenerative blower and controlled using a proportional valve. The uptake can be set by the user or by a simple uptake model modified to recursively handle changes in the concentration of anaesthetic agent.Carbon dioxide is fed into the system from a tank by a mass flow regulator.

The taste of the dairy product is probably the main factor determining consumer?s dairy products choice. Consequently it is of great importance that the product tastes good and as expected every time. Off-flavors in milk can be caused by for example oxidation of the milk fat. Since copper is a prooxidant, a high copper content in the milk can cause oxidation.

This essay deals with the support and help offered to elderly people over 65 with mental disabilities out of personnel from a special support team. We have chosen to use the qualitative method to answer our questions. We have four semi-structured interviews with all staff from the support team we have been in contact with, three nurses/nursing assistants and project manager for the support team. We have recognized five themes and divided the text into six different categories and disciplines that answers and highlights the importance of meeting clients' needs, increase their independence and quality of life. Our theme is security, continuity, time, treatment and relations.

The bioenergy market has been introduced relatively late in a perspective of the Swedish forestry. Nowadays branches and tops are used more frequently as bioenergy after harvesting. Therefore, it has developed a competitive situation between pulpwood and bioenergy. This situation has even established some questions. Two examples of these are: ? At what top diameter should the final piece of pulpwood be crosscut to get the best economically result? ? Should the top diameter, at the final piece of pulpwood, be crosscut at a thicker or smaller diameter than what is done today? The purpose of this report is to answer these two questions when the harvesting is made motor manually in beech stands.