The purpose of this study has been to create a communication plan to use at the launch of an independent fashion store and give a current storeowner an overall picture concerning which communication aspects to use during his ongoing business. To fulfill our purpose we have targeted one important question, which is:   Which communication fields are the most important to use, when you are about to launch an independent fashion store.  For this study we have used a qualitative approach in which we have conducted eleven personal interviews with people who has a strong understanding in communication regarding to this type of business. Most of our respondents are currently working actively with communication because they are active in retailing.The remaining respondent has a strong experience in the field of communication. In the final chapter we present our conclusions of the study. We have found the main factors in a communication plan, which is most important for a storeowner. Which are the most important communication parts for the owner to focus on before he launches the store? The basic need of knowledge in social mediaDevelop a unique concept to differentiate yourselfUnderstand the nature of networks and relationshipsThe relevance of store layout and sensory marketing which is an important tool when you need renewal and develop your concept.

The purpose of this master thesis is to investigate the influencing factors on the businesspotential of products with health claims, using PrimaLiv as an example. And togive recommendations on how a dairy producer, which is present in the Swedishmarket, could improve the sales rates of products with health claims. We have chosento put a main focus on the consumer, as he or she determines the business potential.This is an unusual approach since most studies cover the producer?s perspective. Wethereby wish to contribute with new knowledge on the area in question.

Inledning: Många organisationer och projekt har under de senaste åren fokuserat på att främja en ökad konsumtion och kunskap om viltkött. Den enkla frågan ?hur smakar vilt?? blir i detta sammanhang mycket betydelsefull. Hur kan smaken vilt beskrivas med ord?Litteraturgenomgång: Idag står viltkött för 4 % av den totala köttkonsumtionen men runt 59 % vill äta mer viltkött.

Microwave is a time- efficient device for heating and reheating of foods. Despite the fact that its effects on foods have been evaluated during a long period of time, without any more negative effects shown compared to conventional cooking, one third of the Swedish population believes (in 2010) it accounts for a higher loss of nutrition. This literature review aim to compile studies regarding how food is affected by cooking in microwave, with respect to cooking losses, nutrition, secondary metabolites as well as sensory and textural aspects and compare it with conventional cooking. The compilation shows that different combination of effect (W), time and amount of water during microwave cooking have different effects on foods. The contents of proteins, vitamin B and carbohydrates are generally higher after microwave cooking, while anti-nutritional substances are affected much less during conventional cooking. This also depends on if it is of animal or non-animal origin. However, for the majority of nutrition values the differences are quite small.

Microwave is a time- efficient device for heating and reheating of foods. Despite the fact that its effects on foods have been evaluated during a long period of time, without any more negative effects shown compared to conventional cooking, one third of the Swedish population believes (in 2010) it accounts for a higher loss of nutrition. This literature review aim to compile studies regarding how food is affected by cooking in microwave, with respect to cooking losses, nutrition, secondary metabolites as well as sensory and textural aspects and compare it with conventional cooking. The compilation shows that different combination of effect (W), time and amount of water during microwave cooking have different effects on foods. The contents of proteins, vitamin B and carbohydrates are generally higher after microwave cooking, while anti-nutritional substances are affected much less during conventional cooking. This also depends on if it is of animal or non-animal origin. However, for the majority of nutrition values the differences are quite small.

The aim of this Master?s thesis was to find out more about the delimiting quality- and shelf-life parameters over time for liquid oat-based products. According to that, to present applicable subjective and objective shelf-life test approaches at accelerated conditions. The study aimed to gain a deeper knowledge concerning the general and accepted way of performing accelerated storage tests. This study focused especially on products, which suffer from quality failure caused by oxidation, such as liquid oat-based products.

Microwave is a time- efficient device for heating and reheating of foods. Despite the fact that its effects on foods have been evaluated during a long period of time, without any more negative effects shown compared to conventional cooking, one third of the Swedish population believes (in 2010) it accounts for a higher loss of nutrition. This literature review aim to compile studies regarding how food is affected by cooking in microwave, with respect to cooking losses, nutrition, secondary metabolites as well as sensory and textural aspects and compare it with conventional cooking. The compilation shows that different combination of effect (W), time and amount of water during microwave cooking have different effects on foods. The contents of proteins, vitamin B and carbohydrates are generally higher after microwave cooking, while anti-nutritional substances are affected much less during conventional cooking. This also depends on if it is of animal or non-animal origin. However, for the majority of nutrition values the differences are quite small.

Syfte: I denna studie har vi undersökt hur Tolv Stockholm använder sig av sinnesmarknadsföring för att skapa en upplevelse och om det har den önskade effekten på besökarna.Metod: Denna kvalitativa studie baseras på primär och sekundär data. Vi har intervjuat anställda som jobbar både på och för Tolv Stockholm för att få deras perspektiv. Sedan har vi utfört observationer för att avgöra om besökarnas upplevelser stämmer överens med Tolv Stockholms intentioner.Referensram: Tidigare forskning och teorier menar att sinnena spelar en stor på våra upplevelser. Dessa kan påverkas av de som producerar upplevelserna genom till exempel belysning, musik och doft.Resultat & Slutsats: Många av de sinnesintryck som Tolv Stockholm arbetar med får den önskade effekten hos deras besökare. Vi anser dock att de har gjort en lite miss vad gäller samspel av musik och belysning.

Packaging has had little impact in marketing literature. Research has focused on a single transaction approach. Lately researchers are looking at packages as a tool for brand building purposes. Thus, the focus is moving towards a multiple transaction approach, where packages can affect the consumer also after the purchase. For a range of goods extrinsic cues has been shown to have stronger effect on consumers' evaluation than intrinsic ones.

An open fitting is suitable for persons with sloping hearing loss and relatively good low fre-quency hearing. Sensory neural hearing losses often have this type of configuration. A large ventilation canal gives a greater feeling of comfort and less occlusion. The purpose of this study was to look at the hearing aid benefit of open fitted hearing aids. Self report question-naires were sent out to 102 patients who were given ReSound AIR during the year of 2006 in Uddevalla.

Since the role of the libraries as merely a place for loans has decreased, the importance of giving the visitors a total experience has increased.The aim of my thesis was to investigate whether a change in the sound environment at the library of Jokkmokk could generate more satisfied visitors, whether they are borrowers or use the library for other purposes. The change in the sound environment was to be effected by means of a background sound experiment in the magazine room at the library. Action research was used as a research strategy and observations and interviews as method to collect data.The experiment was conducted with two selected sounds of nature: birdsong and a rippling brook. The observations and interviews were executeted in three stages: 1. Without any background sound.

Uppsatsen är en litteraturstudie som syftar till att definiera begreppet dyspraxi och kartlägga de faktorer som ger upphov till dyspraktiska svårigheter. I arbetet framgår hur svårigheterna manifesteras i individens vardag samt hur man på bästa sätt kan möta och stödja individer med dyspraxi. Det som framkommit av vår studie är att dyspraxibegreppet är ett mångfacetterat begrepp med olika definitioner beroende på i vilket land man befinner sig. Det är i hjärnan och nervsystemet man kan finna de bakomliggande faktorer som ger upphov till svårigheter i främst tre specifika områden nämligen: perception, motorik och sensorisk integrering. Det har visat sig att det neuropedagogiska synsättet är ett ypperligt sätt att se på individens svårigheter men även att lyfta fram individens starka sidor och potentiella utvecklingsmöjligheter.

Syfte: Syftet med denna systematiska ?versikt ?r att unders?ka huruvida intaget av omega-3-fettsyror under graviditet kan p?verka utvecklingen av f?do?mnesallergi hos barnet. Metod: Litteraturs?kningen genomf?rdes i databaserna Scopus och PubMed. Enbart randomiserade kontrollerade studier inkluderades och s?korden som anv?ndes var ?omega 3?, ?fish oil?, ?food allergy?, ?food hypersensitivity?, ?pregnancy? och ?pregnant?. Populationen i de inkluderade studierna var gravida kvinnor och deras barn.

Prolifererande verrukös leukoplaki, PVL, är en ovanlig sjukdom som yttrar sig genom multipla, vita förändringar i munslemhinnan som recidiverar och med tiden riskerar att utvecklas till cancer. Diagnosen kan endast ställas kliniskt när sjukdomsförloppet pågått under lång tid och det finns heller inga effektiva behandlingsmetoder. Etiologin till sjukdomen är okänd, men idag vet man att det finns ett samband mellan cancerutveckling och vissa virustyper. Syftet med studien är att undersöka om det går att påvisa humant papillom virus, HPV, i vävnadsprover från patienter som kan misstänkas ha PVL. Urvalet bestod av 11 patientfall, där vävnadsprover från biobanken vid avdelningen för oral patologi, Malmö högskola, samlats in och studerats med kromogen in situ hybridisering. Resultaten visade en högre förekomst av HPV i biopsier tagna i det senare skedet av sjukdomen jämfört med tidigare biopsier.

In nature settings people often experience positive emotions. Litterature and theories about the positive effect of nature on humans are largely based upon visual impressions and aesthetic preference. The purpose of the present study is to examine how visually impaired individuals that lack visual impressions experience nature. The background is about what it means to be visually impaired and what it is like to be visually impaired in a nature setting, followed by a presentation of the five human senses and about stimulation of senses in healing gardens. That is followed by theories about the health promoting effect of nature, about why nature and therapeutic gardens make people feel good. After that theories about experiences and relations with settings are presented.