Overall aim of this master?s thesis is to describe and identify perceived barriers in Swedish businesses within solar energy field and analyze, based on four theoretical viewpoints, how these barriers can be handled. In other words how can the barriers be overcome or eliminated to better succeed in the commercialization process? The method applied is qualitative in which data has been collected through phone interviews originated from seven Cleantech businesses which operate within solar energy. Furthermore this thesis has a descriptive- and an explorative purpose.

Högkänslighet, eller så kallad sensory-processing sensitivity (SPS), har beskrivits som ett personlighetsdrag där individen bearbetar sensorisk information på ett djupare och starkare sätt än personer som inte är högkänsliga. Syftet med den aktuella studien var att, med hjälp av självskattningsformuläret ?the Highly Sensitive Person Scale? (HSP), undersöka högkänslighet mot skattningar av naturen (NR, NR-Self, NR-Perspective, NR-Experience), grubbleri (RRQ-Rumination) och självreflektion (RRQ-Reflection), subjektivt välbefinnande (WHO) och upplevelser av mindfulness (MAAS). Undersökningen skedde via en webb-baserad enkät och omfattade 213 deltagare. Resultatet visade att individer som är mer högkänsliga värderar naturen högre, samt grubblar och reflekterar mer kring sig själva, än mindre högkänsliga personer.

Syfte: Syftet med rapporten är att undersöka hur man skapar en varumärkesstrategi som fungerar från affärsidé ner till köpsituation. Vad görs idag för att uppnå en ideal upplevelse i butik och vad är gängse synsätt på hur kommunikationen ska utformas i denna kanal? Vidare är syftet att få en djupare förståelse för hur begreppen Emotional Branding, Experience Branding och Sensory Marketing bör sammankopplas och vad det kan tillföra ett varumärke inom retail. Hur kan åtråvärda upplevelser inom dagligvaruhandeln, en plattform som bör fungerar som en förlängd arm till varumärkets strategi, bidra till att bygga starka och känsloladdade relationer till sina kunder?Metodologi: Studien utgår från ett hermeneutiskt synsätt, bygger på en kvalitativt kvalitativ forskningsmetod och har en deduktiv ansats.

This essay investigates the relation between ?usage? and ?hearing? of dialectal words and expressions in the Ryukyu islands, Japan, in this case words and expressions from a mix of Ryukyuan and standard Japanese, so called uchinaa-yamatoguchi. A survey was conducted and in the questionnaires the respondents were asked to fill in the degree of usage and hearing of each word and expression, consisting of three alternatives each; use often, use seldom and never used - hear often, hear seldom and never heard.My findings show a stable pattern in the relation between usage and hearing, where the usage is relatively low compared to hearing in almost every case. Among the most frequently used ones, one could find words and expressions connected to food, festivals, type of person, adjectives, adverb and animals etc..

The aim of this project was to improve taste of a liquid food product, comprising extremelybitter and unpalatable amino acids and one unrevealed ingredient. The amino acids were Lleucine,L-isoleucine, L-valine, L-threonine and L-lysine monohydrochloride. Experimentaldesign was set up as a screening of water solutions comprising these ingredients (called BCAAsolutions) and added ingredients with potential to improve flavour. BCAA solution withingredients that were potential bitterness suppressors were evaluated in flavour, bitternessand/or palatability. Solutions of separate amino acids were also studied.

Purpose: The purpose of this thesis is to examine how students who also serve as writers of bachelor theses mainly utilizing the discourse analysis methodology comprehend the method of discourse analysis, and in what way the students bestow it in their research.Methodology and Material: This is a case study of the theses, which are also the text material, as it can be used examining numerous cases. Another beneficial factor is the relationship to the theoretical framework. One does not need to divorce the two institutions; instead they cooperate with each other.Results: A thoroughgoing apprehension of the Discourse Analysis is it being strongly attached to semiotics and how texts can be analyzed by the method in question to reveal institutions in our society alongside with mapping out the agency of words. In other words, language and soceiety mirror each other in a way or another...Key words: Discourse Analysis, thesis, Foucault, Fairclough, Laclau & Mouffe, language, reality, readings.

It could be argued that theories about gender are something that should be a part of every upper secondary school teachers agenda (knowledge base), because the Swedish curriculum specifically says that schools must encourage and work for equal rights between men and women.The students are supposed tobe encouraged to develop their interest, without judgment, about what femininity and masculinity is.This essay is aiming to find out how gender is used in the teacher program at Södertörns Högskola. The main focus of the essay is to see the possible differences between the curriculum of 2010 and 2013. Using quantitative and qualitative content analysis this essay is aiming to examine how gender words are used in the syllabus, study manuals and literature lists for Educational science A (2010) and Educational science I (2013). In what way are gendered terms, like boy, girl heterosexuality and man, part of the text material? Who is represented in the material? And are there any differences between 2010 and 2013?The results show that there is a difference.

More often consumers demand instant dry soup that can be prepared with a water temperature below 100o C, which is currently not possible, because the dry soup becomes too thin when using water with a lower temperature. In this study, various kinds of starch studies were made to optimize the starch used in the existing product to make it more viscous at both high and low temperatures. The result was that one of the two starches present in the existing product was retained by change in quantity as it contributed to important flavor parameters. The second was removed and replaced with a starch that made the product more viscous at lower temperatures. To find out if the new product differed from the existing product a viscosity measurement and a sensory paired preference test were made.

The purpose of this Master Thesis is to investigate whether the technical service available in the "Reading and Writing Corner" has an influence on the total quality of service in a public library. This service is intended to give sensory/print-handicapped persons access to information. The title KOM LOSS is a Swedish expression for "come on" and LOSS is short for reading and writing support. I have chosen to study three libraries in the region of Västra Götaland, Sweden. The thesis examines total quality from the aspects of goal steering, accessibility, education and marketing.

Syfte: Syftet med den här studien är att undersöka hur reklambyråer strategiskt tänker och praktiskt användersig av syn, hörsel, lukt, smak och känsel i marknadsföring av sina kunders varumärken samt undersöka vilka möjligheter och risker som finns med sinnesmarknadsföring.Metod: Studien följer den hermeneutiska vetenskapsinriktningen och har genomförts utifrån en kvalitativmetodansats där litteraturstudier och intervjuer genomförts.Teoretisk referensram: Studien utgår bland annat ifrån boken ?Sinnesmarknadsföring? med fokus på användningav de fem mänskliga sinnena syn, hörsel, lukt, smak och känsel. Referensramen består av information, fakta och exempel kring upplevelserummet och sinnena. Därefter behandlas ämnesområdet varumärkesstrategi i kombination med sinnesmarknadsföring.Empiri: Empirin grundar sig på genomförda intervjuer med sex respondenter från fem olika reklambyråer i Norrköping och Linköping samt en intervju med Niklas Broweus, sinnesmarknadsföringsexpert, som alla bidrar med information och åsikter kring arbetet med sinnesmarknadsföring.Analys: Analysen består av svar på om och hur byråerna arbetar med sinnesmarknadsföring i sitt dagliga arbete men även vilka anledningar det finns till att de i vissa fall inte gör det. Därefter behandlas hur sinnesstrategier används i olika upplevelserum för att skapa upplevelser hos konsumenter samt hur sinnesstrategier används för att stärka ett varumärke.

  ABSTRACTThere is a limited possibility for many of the concert-goers to go behind the stage and follow the work process with putting together a program for the concert season in a concert institution. The purpose of this study is to describe a concert institution's work with developing a concert program for each season. This is done through a presentation of the factors affecting the work. This is a descriptive essay and a case study of the Malmö Symphony Orchestra. Interviews have been made with people directly involved in the work or affected by the outcome of the work process.

In this study, I will discuss Hegel?s words on the death of God as they are stated in his Phenomenology of Spirit and Faith and Knowledge. I will present a reading of what I consider to be the two different usages of these words, and relate their meanings to each other. Focus lies on what Hegel refers to as the ?unhappy consciousness? and its experience of a disenchantment of the world, and on Christianity as the answer to this position.

The purpose of this essay is to discuss and compare different ways of learning new words and expanding your vocabulary in a foreign language. This is done by an examination of relevant literature and available research, as well as by an empirical study with two upper secondary school classes, in which two different methods are put to the test: one traditional method of the kind that is found to be most common in second language acquisition, and one designed to take existing research into account. The results show that, although effective in the initial stages of acquisition, the traditional method, where words are learned in isolation and via translation to L1, results in a very limited form of knowledge. A big part of the words acquired via this method is also forgotten soon afterwards. The other method, where words were learned and tested in its proper context, was found to result in a broader form of vocabulary knowledge, covering more aspects, and that remained over time.

Social indexing is an approach to manual indexing of web content. The purpose of this master thesis has been to investigate terminological and conceptual consistency in social indexing of web content. Conceptual consistency was investigated/measured focusing on synonyms and (the use of) singular and plural forms of words. In order to measure consistency in social indexing data were obtained from the Delicious website. The data set consists of five indexed objects, 3001 tags and 239 users.

Social networks have become an important factor in today?s society. Companies as well as individuals are using these platforms to interact with one another on a daily basis. This phenomenon has mostly been acknowledged by companies on B2C markets where these social network sites are being used to communicate their brand. On B2B markets however, the usage of these platforms have not been as optimistically implemented.