AbstractTitle: Strategic Communication within franchising, a case study of GallerixNumber of pages: 60 (65 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala University, SwedenPurpose/Aim: To find out, by doing a case study, how communication between the two parties in a franchising relationship works, and how communication can strengthen the concept and brand. By analysing the communication, identify strengths and weaknesses and make suggestions for improvement.Material/Method: Qualitative method by using interviewsMain results: The understanding of the concept and the relationship between franchiser and franchisees are vital for the success of the franchising chain. The main internal communication channel today is the Intranet, and more personal contacts and meetings are requested. The yearly meetings are appreciated by the franchisees, but the content of the meetings are of varied quality. The chains value words, which are important for how the brand is perceived by the customer, are slightly different from how the franchiser and the franchisees sees them.

The purpose of this essay is to study how feminists portray themselves and their opinions about gender issues and other political matters in popular feminist blogs. The blogs that are studied are Lady Dahmer, Fanny Åström, Hanapee and Genusfolket. The overall essay questions are: How does the feminist bloggers present themselves? Which subjects are discussed in the feminist blogs? Which rhetorical devices does the feminist bloggers use? The theories that are used to answer the essay questions are the four spheres where there are inequality between the sexes, theories about third wave feminism, the rhetorical concepts ethos, logos and pathos and the SPADER-model for writing good argumentation. A descriptive method is used to study how the bloggers present themselves, a quantitative content analysis is used to count which subjects the bloggers write about and a qualitative rhetorical text analysis is used to study the rhetorical devices the bloggers use.The result shows that the two bloggers Lady Dahmer and Fanny Åström describe themselves with provocative words while the other blogs have more neutral descriptions.

The topic of this essay is core value issues, how they are mediated in school and how they are practiced. I am investigating a problem concerning the existential worth of the core values-content for children, or in other words, the difficulty of reconciling the theory of the core values and their practice. This problem is portrayed by two stories. The aim of this work is to investigate how to combine the core values theory with its practice, in other words, make it meaningful. In my essay, I turn to recent research in the field to provide a background to my issue, and hereby further point to my problem.

Microwave is a time- efficient device for heating and reheating of foods. Despite the fact that its effects on foods have been evaluated during a long period of time, without any more negative effects shown compared to conventional cooking, one third of the Swedish population believes (in 2010) it accounts for a higher loss of nutrition. This literature review aim to compile studies regarding how food is affected by cooking in microwave, with respect to cooking losses, nutrition, secondary metabolites as well as sensory and textural aspects and compare it with conventional cooking. The compilation shows that different combination of effect (W), time and amount of water during microwave cooking have different effects on foods. The contents of proteins, vitamin B and carbohydrates are generally higher after microwave cooking, while anti-nutritional substances are affected much less during conventional cooking. This also depends on if it is of animal or non-animal origin. However, for the majority of nutrition values the differences are quite small.

Microwave is a time- efficient device for heating and reheating of foods. Despite the fact that its effects on foods have been evaluated during a long period of time, without any more negative effects shown compared to conventional cooking, one third of the Swedish population believes (in 2010) it accounts for a higher loss of nutrition. This literature review aim to compile studies regarding how food is affected by cooking in microwave, with respect to cooking losses, nutrition, secondary metabolites as well as sensory and textural aspects and compare it with conventional cooking. The compilation shows that different combination of effect (W), time and amount of water during microwave cooking have different effects on foods. The contents of proteins, vitamin B and carbohydrates are generally higher after microwave cooking, while anti-nutritional substances are affected much less during conventional cooking. This also depends on if it is of animal or non-animal origin. However, for the majority of nutrition values the differences are quite small.

Background: First Line Managers are expected to create a health promoting work environment. Research has shown that the prerequisites for accomplishing a health promoting leadership are not always the best. Aim: The aim was to elucidate the prerequisites for a health promoting leadership as First Line Manager at a University hospital in Sweden based on competence, role, support structures and own durability. Results: First Line Managers at the chosen hospital seems to have rather good conditions for conducting a health promoting leadership. All respondents did have a university degree and most thought that their competence corresponded well with the role.

This thesis is intended to respond to the extent to which South African textbooks on the subject of history is linked to the governmental policy documents and whether they are producing and reproducing national identity. The two textbooks are aimed at students in grade 10. Both books were produced in 2008 but published by different publishers.The essay is based on Norman Faircloughs critical discourse theory which has been supplemented by Michael Billings theory Banal Nationalism, which assumes that it is the national words that remind us daily of our homeland that is producing and reproducing national identity.  The survey shows that both textbooks are closely tied to the government policy document for the teaching of history. The textbooks refer to the policy, both explicitly and implicitly. The two textbooks reproduce a common national identity in South Africa based on the discussions taking place in society.

The aim of this Master?s thesis was to find out more about the delimiting quality- and shelf-life parameters over time for liquid oat-based products. According to that, to present applicable subjective and objective shelf-life test approaches at accelerated conditions. The study aimed to gain a deeper knowledge concerning the general and accepted way of performing accelerated storage tests. This study focused especially on products, which suffer from quality failure caused by oxidation, such as liquid oat-based products.

The purpose of this study is to examine political crimes in and women?s political activity in 18th century Sweden. The cases of political crimes which has been used range from 1700- 1789 and they form an outline of the patterns of political crime in this century. These cases contain different types of political crimes, but most common ar defamation of the royal family, defamatory writings, rumor-spreading and treason. To study women?s political activity, seven cases ranging from 1749 to 1758 have been more closely studied.

Microwave is a time- efficient device for heating and reheating of foods. Despite the fact that its effects on foods have been evaluated during a long period of time, without any more negative effects shown compared to conventional cooking, one third of the Swedish population believes (in 2010) it accounts for a higher loss of nutrition. This literature review aim to compile studies regarding how food is affected by cooking in microwave, with respect to cooking losses, nutrition, secondary metabolites as well as sensory and textural aspects and compare it with conventional cooking. The compilation shows that different combination of effect (W), time and amount of water during microwave cooking have different effects on foods. The contents of proteins, vitamin B and carbohydrates are generally higher after microwave cooking, while anti-nutritional substances are affected much less during conventional cooking. This also depends on if it is of animal or non-animal origin. However, for the majority of nutrition values the differences are quite small.

Tidigare forskning visar att individer med en diagnos inomautismspektrumet (ASD) upplever en större sinneskänslighet vad gällerhörsel, syn och känsel men få studier har undersökt lukt känsligheten. Syftetmed föreliggande studie är att få en djupare förståelse för luktfunktioner hosvuxna med ASD.16 deltagare med ASD (14 kontroller) testades iluktkänslighet, fri- och stödd luktidentifiering. Samtliga deltagaresjälvskattade även den upplevda luktkänslighet samt genomgick ettscreeningtest för autism, The adult spectrum quotient, AQ. Lukt känslighet,fri och stödd luktidentifikation skiljde sig inte åt mellan de båda gruppernaSjälvskattning av luktfunktioner korrelerade signifikant positivt med AQpoäng vilket visar att personer med högre grad av ASD också upplevde sigsom mer luktkänsliga. Föreliggande resultat påvisade att personer medhögre AQ-poäng upplevde att de hade en känsligare luktfunktion.

The aim of this thesis is to evaluate a Swedish subject headings list for childrens and young adults fiction, from the perspective of consistency, and to analyze this concept's importance as a tool for measuring indexing quality. Another aim is to examine how librarians view the subject headings list as an aid for indexing fiction. The main questions are: How does the degree of consistency change when using a subject headings list for indexing fiction compared to free indexing? How does indexing change according to the facets Form/Genre, Time, Space, Matter and Person when using the list? What do consistency calculations reveal about indexing quality? How do the participants look upon the list as an aid for indexing? The empirical material consists of results from two different indexings of fiction, conducted by librarians. Consistency is calculated using Hoopers and Rollings algorithms.

Abstract Aim: Since there is a lack of research based educational interventions concerning the relationship between coaches and young athletes, the aim of this study was to implement and examine the effects of sport psychology intervention for coaches in a track and field club. The research questions were: What are the effects of an educational intervention for coaches, with focus on a motivational climate, on: A) the coaches´ coaching approach B) their athletes´ goal orientation and C) their athletes´ perceived competitive anxiety?Method: The coach education stretched over two months and consisted of four two-hour lessons with focus on motivational climate, goal orientation and sport anxiety. Six coaches (three females, three males), aged 38-52 (M=44.33 years, SD=4.84) and their 59 athletes (27 males and 32 females) aged 12-14 (M=13.10 years, SD=0.82), participated in the study. A control group of 35 athletes (10 males and 25 females), of the same age (M=13.46 years, SD=0.70) and with similar demographic data, was also recruited.

This thesis is intended to respond to the extent to which South African textbooks on the subject of history is linked to the governmental policy documents and whether they are producing and reproducing national identity. The two textbooks are aimed at students in grade 10. Both books were produced in 2008 but published by different publishers.The essay is based on Norman Faircloughs critical discourse theory which has been supplemented by Michael Billings theory Banal Nationalism, which assumes that it is the national words that remind us daily of our homeland that is producing and reproducing national identity.  The survey shows that both textbooks are closely tied to the government policy document for the teaching of history. The textbooks refer to the policy, both explicitly and implicitly. The two textbooks reproduce a common national identity in South Africa based on the discussions taking place in society.

Syfte: I denna studie har vi undersökt hur Tolv Stockholm använder sig av sinnesmarknadsföring för att skapa en upplevelse och om det har den önskade effekten på besökarna.Metod: Denna kvalitativa studie baseras på primär och sekundär data. Vi har intervjuat anställda som jobbar både på och för Tolv Stockholm för att få deras perspektiv. Sedan har vi utfört observationer för att avgöra om besökarnas upplevelser stämmer överens med Tolv Stockholms intentioner.Referensram: Tidigare forskning och teorier menar att sinnena spelar en stor på våra upplevelser. Dessa kan påverkas av de som producerar upplevelserna genom till exempel belysning, musik och doft.Resultat & Slutsats: Många av de sinnesintryck som Tolv Stockholm arbetar med får den önskade effekten hos deras besökare. Vi anser dock att de har gjort en lite miss vad gäller samspel av musik och belysning.