Bakgrund: Det är intressenterna som tillsammans samskapar platsvarumärket, dock har invånarnas betydelse i sammanhanget hittills inte uppmärksammats. Relationen mellan Kalmar kommun och invånarna påverkar platsens kultur, image och platsidentitet. Dessa element är sammanvävda och utgör platsvarumärket, vilket innebär att varumärkning bör ses som en dynamisk företeelse. Kalmar kommun saknar dock riktlinjer över hur de ska involvera invånarna i varumärkesarbetet, så att de tillsammans kan forma och förmedla ett attraktivt Kalmar. Syfte: Syftet med denna uppsats är dels att undersöka hur invånarna kan relateras till platsens kultur, platsidentitet och image, vilka utgör platsvarumärket. Dels att föreslå riktlinjer gällande hur Kalmar kommun ska involvera invånarna i kommunens varumärkesarbete. Metod: Studien bygger på fallstudie av Kalmar kommuns varumärkesarbete.

The purpose of this work is to explore and illuminate the circle times function and importance of preschool by the pedagogue perspective and the circle time design in relation to children's age group composition. The study questions are:What is the purpose of circle time in preschool educational activities according to the teacher and how does the teacher look at his own role?How do the teachers plan, design and perform the circle time of small children and big children's section? What similarities and differences exist?This is a qualitative study based on interviews with four preschool teachers and observations of their circle times. Research and theories showed that the circle time is a social training, provide a sense of community and is a ritual that gives a good daily rhythm.The results of the study demonstrate that the circle time is an important routine that occurs for a short time daily in early childhood education. The circle time organizes and structures the day for both children and staff group.

The purpose of this essay was to examine and shed light on bullying as a groupprocess, a social phenomenon taking place in a school setting, to increase the understanding of the phenomenon. A theoretical overview of the litterature on bullying was made to investigate bullying and to give the reader a view of the researchfield. A total of 77 articles was studied. With the intention of studying bullying from a groupsychology perspective a metaanalysis was performed discussing groupphenomenon such as rolebehavior, responsibility, cohesiveness and norms in comparison to bullying episodes.Stemming from this analysis the question whether bullying can be view as a response to groupthink emerged. This question also constituted the secondary aim of this thesis.

The main issue of this master is to investigate what influence the phenomenon of postmodernity has on the Swedish public library. Is it possible to talk about the Swedish public library as postmodern, and if so, is it expressed by a postmodern discourse? The concept of postmodernity is defined as an open and inclusive value system where all kind of opinions and preferences take place. According to a postmodern point of view there is no such thing as an objective or general truth. A postmodern ideology does not talk about reality but about realities.

Concentration problems have been discussed from a variety of angles and have been problemized in different ways. One approach is to place the major part of the problem on the child independent of its environment. The terms used as an explanatory model are ?attention disorder, impulsiveness, difficulty at finding suitable activity levels, difficulty in understanding rules and instructions? (Kadesjö 2007). Others place the root of the problem in the environment prevalent at pre-school and school.

In this study we are focusing on Instagram and marketing. We want to know how Web 2.0 and social media creates a new place for companies to market themselves and mostly how they are using the social network Instagram. The amount of swedes using Instagram is 28% and that is the double of what it was a year ago. This creates a whole new place for companies to market themselves and most importantly; it?s free.Our question at issue is In what way is fashion and interior design companies using marketing and Web 2.0 on Instagram and how does it reach individuals? To get an answer we contacted eight different companies and asked if they would like to answer some questions.

This thesis addresses the library environment and how it affects the accessibility for the library users. A study is made of the public library in Eslöv. We wanted to find out how the library staff, the senior librarian and the architect discuss the library environment, considering:? The accessibility for the library users.? The possibility for the users to orientate themselves in the library.We also wanted to see how we as users experience the library environment and compare these experiences with the results from the interviews. The material used consists of qualitative interviews, observations of users and our own experience studies.

SEB Merchant Banking provides to its institutional customers a true market neutral product called Dynamic Manager Alpha (DMA). The DMA is constructed by a long position in an exceptionally well performing mutual fund and a beta adjusted short position in an appropriate index. The key to making the product market neutral is adjusting with the correct beta, since the beta changes, it is very important to have a good model for predicting beta in the future.This master thesis begins with describing what beta is in a CAPM sense. It then continues with recognizing the so called ?Two Beta Trap?, which separates two kinds of beta.

SEB Merchant Banking provides to its institutional customers a true market neutral product called Dynamic Manager Alpha (DMA). The DMA is constructed by a long position in an exceptionally well performing mutual fund and a beta adjusted short position in an appropriate index. The key to making the product market neutral is adjusting with the correct beta, since the beta changes, it is very important to have a good model for predicting beta in the future.This master thesis begins with describing what beta is in a CAPM sense. It then continues with recognizing the so called ?Two Beta Trap?, which separates two kinds of beta.

The aim of this study was to examine self-harming women?s own experiences. To try and raise understanding and awareness about how they themselves create their identity and meaning round the self-harming behaviour. Our three questions were; how do the young women conceive society?s reactions on their self-harming behaviour? Do the young women express an imposed or self-elected alienation? If so, in what way? In what way do the young self-harming women construe their own identity in relation to the self-harming behaviour?We have used a narrative approach when we have examined the blogs as life stories in the sense that all our lives and everything in them is a story by definition.

This Bachelor ?s thesis is about the conversations and meetings that take place in the mobile library. The research questions will try to answer: What do the staff talk about with each other, what conversations do the staff engage in with their users and what do the users talk about amongst themselves? The thesis main question is trying to answer of what is characteristic for the mobile library ?s conversations and meetings. Is the mobile library as a meetingplace any different in comparison with the city library? Focus lies on the eveningtours of the mobile library and excludes those tours that service schools and learning-centers.

Background: Intimate partner violence (IPV) is a large public health problem that foremost affects both women and children, nationally and globally. Several accessible reports about IPV and education for staff that in their occupation can meet battered people shows the importance of increased education for several occupational groups to decrease the large number of unrecorded cases.Purpose: The study explored how six occupational groups, in the municipality of Kungälv, related to IPV in their professions, were influenced by whether they had education in IPV or not.Method: We chose a quantitative approach, a cross sectional study. A questionnaire was constructed and handed out to 156 participations. The occupational groups were a section in a hospital, the police, the home care services, an elementary school, a pre-school and the public dental care. The answer frequency was 86 %.

The aim with this report is to investigate what influence the way playgrounds are used throw the case study in Vänersborg, and also to find methods for municipalities to collect information about how playgrounds are used. The methods were observations, interviews with parents and children, a questionary with questions about what playgrounds they used, how often and why they used them and what the children used to do there. There was also a demographic investigation and documentary research. The most popular playground, Skräcklan, gets visitors from all parts of the municipality. It is located in a park with a view over the lake Vänern, there is a parking place and a café and it has furthermore a large area and many play equipments. Many of the families make shorter trips and picnics to this place. In exception of this playground, the families almost always go to the playground in their neighborhood and their part of the town.

Syfte:Att se om en positiv effekt av ett interventionsprojekt i gruppen långtidssjukskrivna kan påvisas utöver den intuitiva nytta som förutsågs.Undersökt grupp och metod:7 långtidssjukskrivna kvinnor inom vård och omsorg med anställning i Bjuvs Kommun erbjuds ett aktiveringsprojekt kallat AktiVERA. Detta innebar gruppmöten med representation av arbetsgivaren, företagshälsovården och det lokala Försäkringskassekontoret samt friskvårdsinsatser och förväntan om att ta aktiv del i rehabiliteringsprocessen.De 7 fallen matchades med 7 kontroller och de sammanlagt 14 individerna fick i två omgångar besvara enkäterna Subjective Health Complaints (SHC) och Sense of Coherence (SOC) med knappt 6 månaders intervall.Resultat/diskussion:Resultatet av projektet blev inte helt oväntat väsentligen oförändrad grad av arbetsförmåga och utfall i de båda enkäterna Subjective Health Complaints (SHC) och Sense of Coherence (SOC). Någon statistiskt signifikant förändring av enkätufallen som resultat av interventionen kunde inte ses med den använda metoden parad T-test.Detta kan förklaras av att den undersökta gruppen var liten och att observationstiden på knappa 6 månader för förhållanden med lång förändringslatens. Emellertid kan man fortsatt hävda intuitiv nytta av den här typen av intervention hos långtidssjukskrivna. Sammantaget framkom också bekräftande uppgifter om nedsatta salutogena faktorer och vulnerabilitet i gruppen övre medelålders kvinnor med anställning inom vård och omsorg.Slutsats:Någon positiv effekt kunde inte säkert påvisas men intuitiv nytta har säkert förelegat och interventionen som sådan är lovvärd i en grupp där lidandet är stort parallellt med stora samhällsekonomiska konsekvenser.Referens:1.

The legal right to take time off from work to care for one`s children has been regulated in Swedish law since late 1930. This right was limited to mothers and was provided under restricted forms. There was a long qualification period and the length of parental leave was limited.Since then, the right to parental leave has been extended through several modifications of the law. The question of equality in both the labour market and the private sector has been one of the greatest forces behind these changes. By including men in the right to take parental leave, the work place has become more equal and it is now considered a natural part of the employee?s life to request time off to care for children.Labour Arbitration Court has shown through its case law that equality in the work place is of the utmost importance and has shown its support in this matter through its judgements.