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1160 Uppsatser om Sense of coherence - Sida 61 av 78
Marketing and Branding a Nation : tillämpningen av ambassader som plattform för att stärka Sverige som varumärke
Problem: The authors have, during the process of development of this thesis, tried to create an understanding of how a number of organizations, all working with different approaches around the ?brand Sweden?, perceive the efficiency and benefits of using extended concept around embassies as a tool in their strategic work. The embassies in question have an evolved concept in the sense that they don not only hold a traditional political and legal role. The problem facing us authors was the issue whether theses embassies are efficient arenas to coordinate the forces and resources of the organizations concerned, in the mission to enhance the visibility and awareness of Sweden abroad.Purpose: The purpose is to describe the strategic work with marketing Sweden to be able to look in to whether the evolved concept behind the embassies in question are used as a tool in within the work of the organizations. We wish to research this to be able to evaluate if this arena is perceived as efficient for the organizations concerned.Method: In order to get a background to which one establish and communicate a nations brand the authors have studied literature within the subject.
DEN GODA MARKNADSFÖRINGEN
The term ?good marketing practice? in the 4 § 1 section Swedish marketing law (Marknadsföringslagen 1995:450) has a wide meaning. Besides 5-13 d §§ and 17 §, the term also covers other non legal rules. The essay intends to define the legal meaning of the term as well as examine how it is experienced of laymen in the area. According to 1 § Swedish Marketing law aims to protect business men and consumers from unjustified marketing.
Stockholms blodbad i historieboken: En l?romedelsanalys under perioden 1869 - 1996
This thesis explores in which ways the portrayal of the event known as the Stockholm bloodbath has changed during the period 1869-1996. This is done through textbook analysis. In Sweden, history has been a school subject since the 17th century, and has throughout its history had a formative role in the Swedish school system. In the middle of the 19th century it was specifically stated that the aim was to help students nurture a sense of national pride and love of country. The aim of the study is to investigate how nationally loaded events have been portrayed in text books, as well as if and how the evolution of said textbooks reflect the evolution of the history subject as a whole.
Adaption och subversion : Återbruk, mening och nonsens i Block av Ulf Karl Olov Nilsson
The Swedish contemporary poet Ulf Karl Olov Nilsson (UKON) creates his poems by recycling and manipulating existing material. Though the overall opinion of his work has been positive, the idea that experimental poetry focus shape on the expense of content has led critics to either interpret the nonsensical and absurd aspects of UKON?s poetics as a consequence of the technical methods he uses to create his poetry, or to look beyond the nonsensical and absurd aspects to focus the fact that the poems creates meaning at all. The poems of UKON?s sixth collection of poems, Block (2005), differ from each other in many ways: some poems are lists and other revolves around a person ? their content and construction vary and they can hardly be read as an expression of one persons thought.
Upphandling av vinterväghållning
This report was undertaken at the request of the Management and maintenance department of Swedish National Road Authority (Vägverket Region Sydöst) in Jönköping.In 1992, the management and maintenance of Swedish roads were laid out on external constructors. When putting out a tender for the work, the foundation is from a national set of rules which are in constant change. This report is limited to winter road upkeep.The trend in the invitation for tenders is that it is moving from the more conventional executional demands towards the less controlling demands. The downside of functional, less controlling demands is that it is difficult to articulate how to measure them. The order authority therefore has to find ways to make sure to get what has been paid for.In connection to the invitation for tender of winter road upkeep for 2005, the new set of rules, ATB Vinter 2003 was deployed.The main purpose of this thesis is to see which the big changes in the set of rules are and how these changes affect the organisation and activities of the constructor.It is also studied how the changes in execution is perceived by road users and how it affects the possibilities of the constructor to come as a newcomer to a new area of administration.Interviews and examination of sets of rules has led to a list of a number of changes that the constructors feel affect their work in any sense.Views from road users that have come in to the order authority have been scrutinized to see how they have experienced the change.
Det är tuffa tider, En kvalitativ studie om sexuellt riskbeteende bland ungdomar
Sexual risk-taking among teenagers has rapidly increased and only during the last decade the existence of Chlamydia has more than tripled. The future is facing big challenges to cope with the problem. Though the big efforts made on preventive work, Chlamydia continues to spread.
The study aims to examine the existing attitudes towards sexual risk-taking among teenagers. The central mode of procedure is to use qualitative focus group interviews, and is complemented with a quantitative survey. A total of 30 teenagers, 15 boys and 15 girls, age 16-20, are participating from three different high schools in Gothenburg.
Pappan, mamman och fyren : Manligt och kvinnligt i Tove Janssons Pappan och havet och Muminpappans memoarer
Tove Jansson was born in 1914 and died in 2001. She was a Finnish, though Swedish-speaking, novelist and painter. She wrote many books of which the Moomin books were the most popular. She wrote in total eight Moomin books (picture books not counted) of which some were rewritten one of more times. The first Moomin book appeared in 1945 and the last as late as 1970.
Att fastna i socialrullen : En kvalitativ studie om långvarigt försörjningsstödsberoende
We have chosen to focus on the meaning of long-term income support dependency regarding health, goal setting and motivation for the recipient of economical aid. We have chosen to use semi structurized interviews to achieve our goal of reaching the clients experience of long-term income support dependency. The study consists of interviews of six clients whose answers have been analyzed through appliance of Kielhofner´s Model of human occupation, Scheff´s Shame in self and society. Our results show regarding, 1) the factor health that long-term income support dependency may elevate the risk of illness and less experienced options of possibilities to act. 2) regarding the factor goal setting, that goals may be inefficiently used during social work with long-term income support dependent clients and may result in a disorganized relationship between client and social worker in the sense of making the parties pull in opposite direction. 3) regarding the factor motivation, that long-term income support dependency and the living with the emotion of shame elevates the risk of maintaining a negative image of oneself that limits the willpower to assimilate new knowledge and/or skills.
Utilitarism i en modalrealistisk kontext
David Lewis heter upphovsmannen till den kontroversiella teorin som kallas modal realism. Den modala realismens syfte är att förklara vad det innebär för en möjlig sats att vara just möjlig. Teorin säger att det måste finnas en värld vari sådana satser får sin satisfiering. Därför är alla möjligheter aktualiserade någonstans och allt som kan hända händer i någon av alla möjliga världar. Lewis menade dessutom att hans teori inte tolererar moralteorier såsom en universalistisk utilitarism, eftersom summan av gott och ont i totaliteten av alla världar med nödvändighet måste vara fixerad enligt den modala realismen.
Röhnisch : En marknadsundersökning gällande klädval, lojalitet och positionering.
In light of the resent surge in globalization, and the heightened competition that follows as a result of this, there has been an increase in the importance that is placed into understanding buyer behaviour. This increase has been seen since the realization that by building strong customer relationships it is much easier to reach these through the marketing communications that are put in effect. There are also a number of upsides to enlisting the customers at an early stage in product development, such as creating greater value and a stronger sense of involvement.Röhnisch is therefore trying to show a genuine interest in supplying the costumers needs as they adapt and evolve. In order to accomplish this strive towards gaining a deeper understanding into the thoughts and attitudes that precedes the buying behaviour they conduct regular surveys. To complement this, the purpose of this paper will be to determine the actual preferences and buying behaviour of the market segment that Röhnisch has chosen for themselves, and while doing so, keeping an emphasis on loyalty.
HVB för ensamkommande flyktingbarn : En arbetslivssociologisk studie
The purpose of this study is to examine how the work with young people at home to care and accommodation (HVB) are organized in a municipality outside Karlstad and how the staff perceive emotions in the workplace. The issues that are discussed are based on the concepts of social ties, emotional labor, roles, shame and pride. The number of people who are fleeing in the world is today about 51 million. There has not been this high since World War II. The Swedish Migration Board calculated that about 7,000 of these people were unaccompanied children and came to Sweden in 2014.
?Hur ska jag gå tillväga?? En kvalitativ studie om ungdomars informationssökningsprocess.
Titel: ?Hur ska jag gå tillväga??En kvalitativ studie om ungdomars informationssökningsprocess.Författare: Fanny Eineren.Handledare: Magnus Fredriksson.Uppdragsgivare: Athlete School Advisor.Kurs: Examensarbete i Medie ? och Kommunikationsvetenskap.Institution: Institutionen för journalistik, medier och kommunikation, JMG.Sidantal: 44 (exklusive referenslista & bilagor)Antal ord: 18 227 (exklusive referenslista & bilagor)Syfte: Att studera hur ungdomar söker information och hur detta kan förstås i ett socialt sammanhang.Metod: Den kvalitativa samtalsintervjun.Material: Studien bygger på 8 stycken samtalsintervjuer med ungdomar som någon gång haft för avsikt att kombinera studier och idrott i USA. Sex av respondenterna ska åka till USA i år eller nästa år. En av respondenterna studerar för tillfället i USA och den sista hade för avsikt att åka men kom aldrig iväg.Huvudresultat: Min studie har visat att målgruppen har ett konstant informationsbehov genom hela informationssökningsprocessen. Detta eftersom nya frågor hela tiden uppkommer.
The Male Gaze som retorisktverktyg : En utredande litteraturstudie över hur the Male Gaze kan användas inom retorikvetenskapen
The thought behind this bachelor essay regarding gender and rhetorical feminist criticism developed years ago out of the fact that I read just a little too many dirty chick lit-pockets as a teen. Those chick lit-pockets were my first introduction to sex, to gender roles, to how men and women react and are supposed to react to each other and, in some sense, even to feminism. Those chick lit-pockets, later turning into hardcore Harlequin-books, became my benchmark when I started to contemplate the fact that this is a man?s world, produced and reproduced by a male gaze which influences everything from sex, porn, advertising, gender roles, jobs and payment to dirty pockets for teenage girls.The essays aims to show how the male gaze-phenomenon could be to use for the rhetoric discipline: first combined with other rhetorical theories as a way to analyze and understand gender and objectification. The main question asked; How to put the male gaze on a rhetorical leash? This bachelor essay consists of a qualitative literature study focusing on four articles and one book in which five different male gaze-perspective appears.
Bedömning : för en högre måluppfyllelse i matematik i grundskolans tidigare år
Assessment is considered one of the most important tools used today by people in almost everything they do and learn. This also applies to school, where assessment is considered as a constant companion to teaching and used in order to develop students' learning and skills. Assessment is also an educational necessity which has different purposes and therefore different consequences. The idea of ??this thesis was on the basis of the interviewed teacher's perspective to investigate what role the formative assessment has on the development of pupils' learning and knowledge in mathematics for primary education, and explore how the teacher can, according to my informants, work with this assessment practice in the classroom so that it promotes the learning of the students in the best possible way. To carry out this study, I used qualitative research studies, the interview method, and also talked to five different teachers in the lower school ages on their view at the work of the formative assessment. Theoretical basis of the thesis is also based on the research that says that the assessment can be used to promote student learning and knowledge, but also the teacher's learning?s in the educational process: assessment can and should be an assessment for learning.
Fruktosamin som markör för diabetes mellitus hos katt :
Diabetes mellitus is characterised by persistent hyperglycemia in all species. Fructosamine is a glycated protein reflecting blood glucose concentration during the preceding weeks. It has become a valuable analysis to differentiate persistent hyperglycemia from transient stress induced hyperglycemia in cats. It is also used to evaluate current therapy in diabetic patients. Although fructosamine is a well accepted analysis, it is sometimes regarded with scepticism.