In this paper we have examined why Seniors do not use e-business to the same extent as other age groups. Seniors belong to the age group that, according to statistics from Statistics Sweden (SCB) in 2011, utilizes e-business the least in relation to the number who use the internet. To understand how Seniors reason and perceive the possibility to shop on the internet, we have conducted four interviews with people from 65 years and older. We have let the respondents answer questions regarding utility aspects, e-business interfaces, general shopping habits, risks, and whether or not they usually shop online. We also found out how Seniors reason when they sell products and services.

Since the Internet was introduced, it has taken over faster than anyone was ever expected it to do. It has taken over how we, humans, today live our life and is expected to accomplish our errands, such as paying our bills, ordering clothes and looking up information about travelling.With that said it is important to remember and have in thought that not everyone has the knowledge and skills to use the Internet, this because of the extreme development that the Internet brings.As mentioned above there is one group of people that has been called the ?forgotten group? when it comes to the expansion of Internet, and those are the Seniors. Most of the Seniors today have difficulties using the Internet due to either lack of knowledge or due to the size of the text on the websites, as well as the different color combinations. Since the Seniors today have special needs on how to easily use a website, they are forgotten since most websites aren?t developed for Seniors.However, sometimes appearances are deceiving and that is what this study has shown us.By questionnaire and interview study, the result of this study has showed us that the majority of the informants do use Internet, but they have special needs when it comes to the design on a website, and that includes color combinations, sizes of the text as well as on how to navigate from one page to another..

The aim of this essay has been to study six female Seniors use and view of the library and its roles. The two Danish scientists Jochumsen and Rasmussen talk about the library in terms of a social center, cultural center, knowledge center and information center. Depending on what lifestyle the Seniors belong to in the social room, they use the library differently. The social room consists of four lifestyles, north-west, north-east, south-west and south-east. The things that are important to consider in order to be able to place each senior within the different lifestyles are education level, economic standard, interests and so forth.

The aim of this study is to examine the information behavior of younger Seniors with a special focus on the Internet. Using a qualitative method consisting of a case study, including observations, diaries, questionnaires, and information diaries, we were able to compare the information behavior of the Seniors in their use of the Internet, with the information behavior in their everyday life. The result of the study shows that the respondents led very active lives and used many different information sources in everyday life. They did not only seek information, but also assimilated it, often with a purpose to mediate it to other people. The motives behind the information use in everyday life were mainly connected to their life situations.

This thesis deal with how Seniors treat and view the digital world, what their information seeking process looks like and what they perceive as the major obstacles regarding the usage of IKT and the Internet. The experience of the Seniors is put in relation to how Uppsala City Library is carrying out the task to increase digital participa-tion. This operation is part of the Digidel network which during the preceding year concluded their campaign Digidel2013 which aimed to render 500 000 new users digitally participant. Following the campaign Digidel published a report on how to further work to increase the digital participation derived from the experience gath-ered from Digidel2013. This report is discussed and put in relation to the proposed measures of Jan A.G.M.

The aim of this Masters thesis is to examine the use of IT, that is the Internet and other applications of personal computers, among Seniors 65+. It also deals with issues of access to IT for Seniors in public libraries. The theoretical background of the study consists of Rogers "Diffusion of innovations", Hektors categories of information activities, and the Swedish IT-commissions categories of motives and prerequisites for the use of IT. The research questions focus on factors motivating the use of IT, the extent and the purposes of IT use, the consequences and the barriers that IT-users experience, and views on IT in public libraries and IT courses, respectively. Qualitative interviews were carried out with nine senior IT-users.

The aim of our study was to increase understanding of older people?s views on social media?s and identity by asking the question: How do Seniors perceive identity on Facebook? Based on a qualitative approach with written interviews conducted by e-mail, we contacted respondents who had and used a Facebook account. In our study we used categories, such as Seniors, identity, Facebook and networking to be able to answer our research question. The result of this study is shown as a description of nine respondent?s testimony regarding identity on Facebook.

This qualitative study investigated what factors influenced older adults to motivate themselves to continue to be pshysical active in their later life. Six individuals, both men and women in the ages of 65-89, were interviewed. The interviews were analysed by informal content analysis. The results showed that there is a certain group who had a strong will to lead a long, well-conditioned and sound life. Although, the Seniors are getting older, they continue to make active choices about physical activity on a daily basis.

The aim for this thesis is to illuminate expectations and conceptions of senior housing from an individual perspective of Seniors and how senior housing is put in relation to the process of ageing. Safety, community and accessibility are main notions for the Seniors and therefore also in this essay. The method used for writing, analysing and interviewing is Grounded theory, with basis from social constructionism. Theoretical background comes from theories developed in social gerontology and gerotranscendence. These theories helps to give perspective to the analysis of the interviews.

Assisted living is a relatively new form of housing that received a government definition in 2007 in conjunction with a government appointed investigation of future alternative accommodation for senior citizens. The type of accommodation is intended for Seniors who have the need for increased security, which may be a consequence of that they feel anxious or lonely. It concerns ordinary homes with qualities that suit needs of Seniors. There is no allowance from the local municipality required in order for Seniors to apply for these homes and so assisted living should not be confused with nursing homes/ sheltered housing. The purpose of this study is to identify success factors for a winning concept for assisted living in the Gothenburg region, on behalf of Skanska Project development.

This paper aims to study upper secondary school Seniors? relationship to poetry. The researchers seek to discover the students? conceptualization of the subject of poetry. Fur-thermore, this paper will present a case study, in which sixteen students participate.

Technology has grown rapidly in recent years. At present, almost all social interaction are through computers and telephones. It is, however, not everyone who can manage these media. This applies mostly to elderly people who have not kept pace with technological developments. A major contributing reason is that the manuals are usually bulky and too technical for this group.The purpose of this paper is to develop a concept/prototype into a product that will facilitate the use of mobile phones for Seniors.

The aim of this study is to examine which communication channels and communication strategies Umea? municipality could use for information concerning outdoor recreation. To achieve this aim the following theories and views have been applied: social communication, communication strategies, two-way symmetrical communication, social media and uses and gratifications. The study was conducted through four focus group interviews and one informant interview. The focus groups consisted of four groups of outdoor enthusiasts in Umea? municipality: outdoor interested students, organized outdoor enthusiasts, active families and active Seniors.

This study is about how older people are portrayed in TV- commercials, and what those images are saying about senior citizens as consumers. I?ve chosen two of Sweden?s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning, afternoon and evening/night). My purpose with this study was to see when older people stared in commercials, which kind of merchandises they were marketing, in which manor they acted out their roles, and (if possible) say something about the elderly people as consumers..

Syftet med denna studie är att studera fenomenet snowbird, undersöka Filippinernas förutsättningar för turism för att till sist beskriva Filippinernas förutsättningar för svensk snowbirdturism.Uppsatsen utgår från ett kvalitativt angreppssätt genom både kvalitativa intervjuer och en kvalitativ innehållsanalys. Studien bygger på tio semistrukturerade intervjuer som tillsammans med en innehållsanalys av internetbaserade källor leder fram till studiens resultat.Studien har visat att Filippinerna har förutsättningar för en utveckling av svensk snowbirdturism. Genom studien har det även kunnat konstaterats att en problematik råder vad det gäller avståndet mellan Sverige och Filippinerna..