Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

The accounting scandals that have attracted attention in recent years have led to internal control becoming a more central part of business activity. Doubts about what firms actually do have increased, all caused by the attention of accounting scandals. To counter this, frameworks and laws evolved and gained a significant role in the organization and its surroundings. The aim of the present study is to find out how four companies in the Kristianstad region are working to ensure its internal control and how they work to minimize risk and reduce uncertainty. We have used a qualitative method and interviewed a person in a senior position in each company.

The aim of this Master's thesis is to examine what effect two different models of acquisition have on user satisfaction with information resources at academic libraries. The two models examined are the traditional model where a subject specialist librarian makes the selection, and the user-governed model where the larger part of the selection is based on user requests. The scope is the libraries of Roskilde University, which employs the traditional acquisition model and Malmö University, which employs the user-governed. Both libraries have a user-oriented approach to acquisition. The study encompasses a close examination of the acquisition policy through document analysis and interviews with the librarians in charge of acquisitions at each university, as well as a user-satisfaction survey among the professors and senior teachers on two faculties at each university respectively.

Företag har idag en stor press från olika intressenter i samhället på att vara både vinstdrivande och ta socialt och miljömässigt ansvar. Elbolag är speciellt påverkade då de opererar i en bransch där miljöfrågor har ett stort utrymme. Det är således intressant att undersöka huruvida ett av de ledande elbolagen på den europeiska marknaden, Vattenfall, har reagerat på de ökade påtryckningarna från intressenter över tid. På vilket sätt kan vi se en förändring i hur Vattenfall presenterar sitt CSR-arbete från och med det att de började hållbarhetsredovisa år 2001 fram till idag? För att besvara vår frågeställning har vi utfört en fallstudie där vi analyserat Vattenfalls samtliga hållbarhetsredovisningar samt utfört intervjuer med deras Senior Advisor på Sustainability Performance Monitoring och CSR-manager.

AimThe purpose of this study is to investigate if there is any variance between masculine and feminine physical education teachers leadership.Are men more authoritarian than woman in their education? Do the influence of pupils have something to do with the gender of the teacher?s? Do the pupils respect masculine physical education teachers any different compound to feminine teachers?MethodWe have studied relevant literature that consider masculine and feminine leadership. The choice was to work with senior compulsory school. We choose the community of Botkyrka, through comfort choice. The criterion for the teachers were that they would have a swedish physical education and have been working at least for 4 years.

This study examined some contradictive results in a report from the Swedish board of Integration. The contradiction was concerning the Swedish populations dismissive judgments of experience a shared ground of values between the Swedish society and those witch are generally held within Islam. These dismissive judgments were given at the same time as the population reported to have a lacking knowledge of Islam in general. To test for psychological aspects of these contradictions, the analysis was based on the theoretical ground of Social Identity Theory and Theory of Attributions. The study used an existing survey that examines people´s estimations of their own and other members of society´s fulfilling of democratic values.

I have made an inquiry about stage communication, small talk and on-stage rhetoric. The essay is divided into different parts. There is a background part that gives a short overview about other research and literature that has been made on the subject. A background has been put together to help you as a reader to understand the complex science can be. Here you will find work written by Dorothy Irving and Åke Lundberg among others.

This essay deals with the subject of the use of news medium amongst the students inKarlstads University. The presentation of the problem is about illustrating the or thosemedium that is the most used amongst the students, and also which one, ore which onesof the news medium the students puts largest trust in. This subject was chosen with thepurpose to illuminate patterns and attitudes of and to news medium, to make it easierfor eventual research in the future to connect these patterns and attitudes with theparticipation in political elections. The subject in question is interesting because of thefact that the news medium is one of the largest sources of information for the citizensknowledge?s about the society, and the citizen?s attitude to the news medium mightpossibly have the ability to affect people?s commitment in politics.

The purpose of this study is to investigate the perceptions of leadership and gender issues circulat- ing in Womentor leadership development programme, and to have a discussion around what conse- quences they may have on participants' careers. To answer the question I have used a qualitative approach in the form of 10 interviews and non-participant observations. The theories in this study are based on gender and leadership issues.The problem which forms the basis of this study is the underrepresentation of women at senior posi- tions. A basic assumption in this study is that notions of gender and leadership affect the individual's ability to act. The circulating concepts identified in Womentor are: The leader who wants to be a manager, The leader who gets things done, The communicative leader, Change leader, The motiva- tional leader and The leader as a role model.

Abstract in EnglishElsa Grave (1918-2003) is a Swedish writer, artist and composer. The aim of my study is to analyse the female character in Mödrar som vargar, (Mothers As Wolves), which is a collection of poems written in 1972.The analysis is divided into four parts. First I analyse the figures of speech of the female ?I? in the poems. In the second part I`m dealing with how she acts and relates to men.

This essay is a contribution to the process of reconstructing the meaning of a concept that has been long forsaken and somewhat forgotten. It examines the way in which the Swedish nobility perceived the politically active peasantry during the 1740s as an expression of the prevailing political culture of the period. The aim of this study is thus to understand a bygone world of thought that once existed in a very turbulent political culture. I focus on the words formed and articulated in the halls and rooms of the Swedish estates by which the thoughts, opinions and power of the Swedish government came to the fore. In doing so it is possible to say something about how the nobility, in their relationship with the peasantry, constructed an object which represented their perception of the Swedish peasant and what this meant.

The aim of this Masters thesis is to examine the use of IT, that is the Internet and other applications of personal computers, among seniors 65+. It also deals with issues of access to IT for seniors in public libraries. The theoretical background of the study consists of Rogers "Diffusion of innovations", Hektors categories of information activities, and the Swedish IT-commissions categories of motives and prerequisites for the use of IT. The research questions focus on factors motivating the use of IT, the extent and the purposes of IT use, the consequences and the barriers that IT-users experience, and views on IT in public libraries and IT courses, respectively. Qualitative interviews were carried out with nine senior IT-users.

The aim of this study is to analyze the change of Basque nationalism during the last ten years and discuss how the main nationalist party (PNV) tries to impose "we"- feelings and support for its cause. Theories of nationalism and national identity are used in the analysis.A textual analysis of PNV:s unofficial documents is discussed and compared with a discourse analysis of its official documents. Although the unofficial documents deal with similar view of basic political/territorial ambitions, language and identification, there are some differences in the latest documents regarding the view of who is defined as Basque and also to the detoriated relation to Spain. Although references are made to the regard that the Basque Country is for everyone, the persistence of emphasizing the uniqueness and myths of the Basque culture signals a different matter. The discourse analysis of the official documents supports this claim and although they contain an ambiguous relation to Spain it is clear that Basque nationalism has been radicalized.

The aim of this essay has been to study six female seniors use and view of the library and its roles. The two Danish scientists Jochumsen and Rasmussen talk about the library in terms of a social center, cultural center, knowledge center and information center. Depending on what lifestyle the seniors belong to in the social room, they use the library differently. The social room consists of four lifestyles, north-west, north-east, south-west and south-east. The things that are important to consider in order to be able to place each senior within the different lifestyles are education level, economic standard, interests and so forth.

In tune with the cross-border trade the infringement of intellectual property rights has become a growing problem in Europe and the rest of the world. In June 2008 negotiations about a new international agreement was initiated between Europe, its member states and ten other countries, which will restrict infringements of intellectual property rights. The agreement is called ACTA, which stands for Anti-Counterfeiting Trade Agreement. On January 26, 2012 the European Union (EU) and twenty-two of its twenty-seven member states signed a letter of intent to the agreement and the EU?s internal processes of the agreement began.