The purpose of this study is to generate a greater understanding of the different ways in which music can be used to build an identity and create image within movies, and also to explain the different impacts this can have on the parties involved. Through the history of movies music has been used as a tool for enhancement and for expression of emotions. Through music the audience relates to personal memories or emotional states and the experience is given a deeper impact, helping to create memorable movie scenes. Certain directors have created a unique identity through the use of music in their movies, and also artists have been brought forward by starring in a soundtrack. What we find interesting, and what is also the discussion in this study, is in what ways this collaboration/artistic expression can be done and what impact it has on the parties involved.

Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.

The goal with our research has been to describe how often and in what way female athletes are represented in the sport section in Sweden?s biggest evening newspaper Aftonbladet. The material we?ve used are the newspapers that we collected during two weeks in 2008, the 3rd of November to the 9th of November and the 11th of November to the 17th of November. We?ve conduced two qualitative researches ? a text analysis and an image analysis ? and one quantitative analysis on our material.

This thesis investigates the communicative role of scenography in the performing arts for children, with an aim to make the readers understand the ways in which a set design can be optimized so that a young audience can be able to interpret the play and its message.The art of scenography is complex and includes many elements. The research questions can therefore be grouped into three clusters: one artistic oriented (How does the scenographic process work and what is its relation to the scenic piece at large? In which ways may scenography be used to support the desiderate interpretation?), one audience oriented (Which work processes enhances the chances of creating dramatic art that is perceived as meaningful to the audience? On what premises can the semiotics of theatre be used in the performing arts for a young audience?) and last a cluster that focuses on Den magiska cirkeln (The Magic Circle) by ung scen/öst (What is told in the show and how is this portrayed in the scenography? Who is in the target group, and does the audience get the feeling of the performance as intended?).Den magiska cirkeln is used as a case study in the thesis in order to reflect the theoretical material. Methods in the case study includes performance analysis, a survey completed by 178 people in the audience and an interview with scenographer Anna Dolata. 14 performing analyzes of Swedish children?s theatre shows have been made in addition to the case study.The thesis analyses and compares two work logics; the internal logic and the external logic, and it is shown that meaningful interpretations are likelier to happen with an external logical point of view.

This study highlights the stereotypical depictions of journalists in film using a narrative analysis of four major Hollywood productions, starting with All the President?s Men from 1976 through The Girl with the Dragon Tattoo from 2011. Its purpose is to highlight traits given to journalists in the movies and re-occuring themes in the portrayal of the media and the journalistic occupation. Differences and commonalities between the films are concluded in a discussion of ethics, personalities and the media?s self image.

This study is about how videogamecompanies and Swedish newspapers represent masculinity and femininity in the covers of the games Assassins Creed 3, Grand Theft Auto 5, Bayonetta and Tomb Raider along with the reviews being done in conjunction with the game. The reviews has been published in the following newspapers: Aftonbladet, Svenska Dagbladet, Expressen and Göteborgsposten. The image that is formed in our society about how a man and a woman should be and behave will be the basics of this study. The covers of the games often represent what the game itself is about and what it contains and the reviews also conveys what the consumer who buys the game gets. The video game industry has grown in recent years to become one of the largest entertainmentindustries, but despite this, there has not been many studies on how this media represents masculinity and femininity.

Syftet med denna uppsats var att belysa förhållandet mellan image och tjänstekvalitet inom försäkrings-branschen. För att kunna besvara vårt syfte studerade vi skillnaden mellan förväntad och upplevd tjänst. Vi studerade även i vilken utsträckning olika faktorer påverkar den upplevda kvaliteten av en tjänst, samt vilket inflytande image har på kunden vid köp av tjänst. En enkätundersökning gjordes bland ett försäkringsbolags kunder, där vi undersökte SERVQUALS sex dimensioner samt imagens påverkan. Vår empiriska undersökning visade att det fanns en klar koppling mellan image och tjänstekvalitet.

This study concerns digital stories told by five young Romani students and one teacher from Roma Culture Class in Stockholm, Sweden. The theoretical framework draws from theories concerning identity, culture,Romanipe, the Romani value system and social semiotics. The material for the study is the digital stories that were analyzed qualitatively. The results show that the young Roma in the study demonstrate pride in their Romani background and culture, but also signs of changes and development in their culture. Some of the participants do not show external signs of Romani traditions, for example in the ways of dressing.

In this thesis I'm trying to examine the meaning potential of visual elements and layout in a Swedish newspaper front page and the same newspaper's website's start page, drawing on theories about multimodality and social semiotics developed mainly by Theo van Leeuwen and Gunther Kress. The study is focusing on Swedish newspaper Aftonbladet and the website aftonbladet.se and compares these three different days. In this thesis I also try to examine what the newspaper communicate about its identity through the different visual components. My conclusion is that visual elements and layout have a great importance regarding what a newspaper communicate about how the news articles should be read, but what can be said about a company's identity mostly depend on the genre the newspaper belongs to and how well the reader knows that particular genre..

Slutsatsen efter genomfört arbetet är att Örebro Bostäder AB bland annat har en önskvärd image av Vivalla som ett område med en unik och personlig omgivning med mindre individuella bostadsområden där det finns något för alla smaker. I Markbacken vill Öbo behålla och förstärka en image av variation, där allt från barnfamiljer till den som söker ett lite mer exklusivt boende skall lockas. Vidare har undersökningen visat att dessa önskvärda imager främst förmedlas via mun till mun-metoden, massmedia, samhälleliga åtgärder och events..

In this essay the authors are trying to level the success in the IT-company Apple?s market communication. The problem investigated is if the company?s profile, the picture they are trying to implement onto the market, is the same as the market consider the image of the company to be. The problem is studied in a method which combines both a qualitative and a quantitative survey.

The goal with this essay is to determine if the image of preschool, in a specified number of picture books, is consistent with the posted goals of the preschool operations in the curriculum of preschool published in 1998 (hereafter Lpfö 98). Besides that the essay is also planned to look at how the preschool?s status have changed after Lpfö 98 was established and if this is shown in the picture books. Therefore this essay will focus on picture books published 1998-2009 because after that a new version of Lpfö 98 was published. Also the picture books chosen for this study are all stories about preschool or kindergarten.The questions that this essay will answer are: How are the activities in preschool described, and how do they match the guidelines in Lpfö 98? In what way has the status of preschool been affected since Lpfö 98 was published? In what way has the teachers? role been affected and how is that shown?In order to answer these questions I will use a quality text analysis of picture books for children.

The aim of the paper is to explore the dominating perception of the Other after the conflict regarding the Danish Mohammed caricatures. How Swedish newspapers have portrayed Arabs, which role they have been given in society and what problems they are struggling with is going to be the focus of this thesis.As methodological approach I chose discourse analysis, since it presents a view where language defines and structures our understanding of reality. Through the study of various Swedish newspaper articles, this essay tries to illustrate the implicit yet existent negative image of the Arabs as a group and potential alternative ways of understanding the Other.The perception of Arabs is a product of a necessary imaginary foe, a mirror image of the bad and strange in contrast to the idyllic and safe Swedish nationality. The rhetoric?s of the discourse are therefore constructed between a politics of acknowledgement and a will to culturally dominate the Other.

Background: People diagnosed with psychosis are often described as introvert, isolated and with little or no ability to create and maintain social relationships. While every angle of a phenomena is valid and important, we believe that the first-person perspective provides the only direct access to the diagnosed persons? feelings and experiences.Aims: The aim of this study is to explore how a few people diagnosed with psychosis describe their experiences of social interaction.Method: This study is conducted in a Grounded Theory manner. An analysis has been performed on interviews made with five individuals, all diagnosed with a psychosis diagnosis.Results: The main result of this study is that the self-image is a core factor in the individuals experiences of, and initiative to, social interaction. The social interactions are linked to the individuals own relation to their diagnosis in a dynamic process where all components affect each other in the creating of the self-image.Conclusion: This study concludes that people diagnosed with psychosis is no different than other people when it comes to dreaming and longing for functional social relationships, but that they have some difficulties in actually finding them due to both social stigma and a poor self-image..

This master?s thesis has the intent of showing that the tattoo can be regarded as an individuals document according to prevailing notions in archival science. Suzanne Briets definition of the concept of document is used in this thesis as a widening definition, a document does not have to presented in a defined form, it is only required to represent an object or intellectual phenomenon and to be informative.Tattoos are presented in this thesis as informative with regard to the status and position of russian/soviet convicts and as such presenting an individuals identity within a specific context. As documents they also provide the individual with the essential evidence of his or her endeavours in a criminal environment. Also, they have the ability to function as an individuals memories of relationships, hardships and comradeships.