The thesis examines the nineteenth century German philosopher and philologist Friedrich Nietzsche?s early notion of how a word is generated in the process of perception. It does so by looking at the ?metaphorical transitions? Nietzsche talks about in the essay ?Über Wahrheit und Lu?ge im außermoralischen Sinne? (?On Truth and Lie in an Extra-MoralSense?). According to the relevant passage in ?On Truth and Lie?? an image is first created as a metaphor for a stimulus and a word is then created as a metaphor for the image.

The purpose of this study has been to examine how collaborations between clothingcompanies and fashion designers can influence their brands. Our ambition has been todescribe this phenomenon by describing how collaborations can affect and influencethe clothing companies? brand identity, image and positioning. Furthermore, we wantto describe how these collaborations have changed the fashion industry and what thefuture holds for it. We find this topic relevant since collaborations are becoming anadvantage for companies in a competitive industry that is constantly in change.

Syfte: Studiens syfte är att studera hur Göteborgs Stads och Staffanstorps kommuns kommunikation har sett ut för att förhindra att en förtroendekris uppstår i samband med Uppdrag gransknings avslöjanden om deras användningav skattepengar. Metod och Material: Textanalys med hjälp av dialogisk analys av transkriberingarna av två avsnitt av Uppdrag granskning och texter publicerade på kommunernas och inblandade bolags hemsidor. Teoretisk utgångspunkt i image repairtheory och situational crisis communication theory. Huvudresultat: Den vanligaste huvudstrategin i denna studie var att minska händelsens anstötlighet. Detta resultat överensstämmer inte med vad aktuell forskning inom området rekommenderar vid den typ av kris som är aktuell för denna studie. .

Syfte: Syftet med denna uppsats är att studera kommunikationen mellan ett varumärke som avsändare och dess kunder som mottagare för att se hur väl varumärkets identitet stämmer överens med dess image, samt om denna överensstämmelse påverkas av kunders olika egenskaper.Teori: Olika teorier kring begreppet varumärke med fokus på Kapferers identitetsprisma.Metod: En kvalitativ undersökningsmetod i form av individuella intervjuer med 26 stycken av NK:s kunder.Slutsatser: Efter att ha genomfört intervjuer med NK:s kunder kan vi dra slutsatsen att deras uppfattning om varumärket endast delvis stämmer överens med företagets avsedda identitet. Resultatet visar också att olika kundegenskaper har en stor betydelse för hur ett varumärke uppfattas och är även i det här fallet anledningen till gapet mellan identiteten och imagen..

This study aims to describe how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in relation to the theoretical frame of reference in this study. The results show that the company does not use conventional marketing, but relies rather on marketing based word-of-mouth generated by its customer base due to its unique store concepts. Previous research has shown that this type of marketing strategy is effective and beneficial to the brand equity, a conclusion that is demonstrated to also apply to the survey object of this study. Furthermore, it is also shown that this is largely due to the distinct and coordinated image that the company maintains through strict standardization..

Aim: Many people react negatively when they find out that I work as an estate agent. They believe that estate agents earn more money then they should. What many do not know is how hard we must work and that it doesn´t suit someone who is looking for an 8-17 work. As an estate agent I thought it would be interesting to found out why the estate agents have such a bad reputation.Method: This essay is based on the interviews with estate agents and branch organizations but also on newspaper articles about real estate agents. Theory is collected marketing, where I have concentrate on concepts of branding, positioning, communication and image.Result & Conclusions: The factors, which I found in my investigation, that have an effect to the bad reputation are; media, commission, the customers and the bidding.

Uppsatsens syfte var att undersöka vilka och mängden av anglicismer som förekommer i kommunikation på svenska mellan svenskar på ett stort svenskt tekniskt företag med ett internationellt verksamhetsfält. Företaget har engelska som koncernspråk i tal och skrift, men på kontoret talar svenskar svenska sinsemellan..

This is a sociological study of religion that examines how gender and female Muslim identity is expressed during the Muslim fasting month of Ramadan in the swedish paper Dagens Nyheter in the year 1951, 1989 and 2009. The aim is to see who creates the image of Islam and Muslims in general and in particular the image of the Muslim woman and whose Islam is given space in the article material. The picture has changed with the increase in immigration from Muslim countries and that we have gone from a modern to a late modern society in which other patterns shape our identity. The historical summary of the paper Dagens Nyheter illustrates how the Swedish society is formed in relation to Islam and Muslims. It provides a deeper understanding of the problems in the swedish multicultural society today..

On July 22nd 2011, there was a terrorist attack in Norway. First a bomb exploded in the Parliament House, in Oslo; and shortly after that a man shot 69 politically active young people at a camp on the island Utöya. Throughout the weeks to follow, we could read about the victims' stories. They told of tears, fear and heroism. But who got to tell what? The purpose of this study was to see how the Swedish tabloids described the victims from a gender perspective.

The aim of this study was to examine how the interviewed primary teachers in two schools situated in the Stockholm area understand themselves as teachers in relation to their image of the good teacher. The research questions were: How do the informants discuss their image of the good teacher? How do the informants describe their own role as a teacher?A qualitative method, by interviews made with four primary teachers, was used to collect data for the examination. The results from the interviews were analyzed and discussed from the theories and earlier research concerning the role of the teacher and what they describe as the good teacher. The theoretical connection of this study was based on the theories of Vygotsky, Piaget, Bruner, Dewey, Dreikurs, Kounin and Glasser concerning the relationship between the role of the teacher and learning.

Bakgrund: Det är intressenterna som tillsammans samskapar platsvarumärket, dock har invånarnas betydelse i sammanhanget hittills inte uppmärksammats. Relationen mellan Kalmar kommun och invånarna påverkar platsens kultur, image och platsidentitet. Dessa element är sammanvävda och utgör platsvarumärket, vilket innebär att varumärkning bör ses som en dynamisk företeelse. Kalmar kommun saknar dock riktlinjer över hur de ska involvera invånarna i varumärkesarbetet, så att de tillsammans kan forma och förmedla ett attraktivt Kalmar. Syfte: Syftet med denna uppsats är dels att undersöka hur invånarna kan relateras till platsens kultur, platsidentitet och image, vilka utgör platsvarumärket. Dels att föreslå riktlinjer gällande hur Kalmar kommun ska involvera invånarna i kommunens varumärkesarbete. Metod: Studien bygger på fallstudie av Kalmar kommuns varumärkesarbete.

När en kock komponerar en maträtt som skall fotograferas kommer han behöva göra en medveten estetisk bedömning innan maträtten tillagas, för att sedan analysera och förstå hur betraktaren uppfattar matfotografi.I denna litteraturstudie är syftet att undersöka hur estetiska begrepp och bildanalysmetoder tillämpas inom matfotografi.Uppsatsen bygger på en litteraturstudie, där fyra vetenskapliga artiklar har tillämpats för att besvara syftet.Resultatet i litteraturstudien visar att det är svårt att finna en metod att applicera på matfotografi, men om det går att skapa ett språk med flera metoder tillsammans finns det stora fördelar ur ett analytiskt perspektiv.Tillämpningen av estetiska begrepp tillsammans med bildanalyser är komplicerat och forskningen som gjorts är inte tillräcklig.

The aim of this thesis is to examine how personnel working with asylum cases at the Swedish Migration Board handle their role as administrators of asylum. For the study 7 asylum administrators were interviewed and the analysis was made with influence from the method critical discourse analysis. To understand the themes in the analysis I have used Michael Lipskys theory about street-level bureaucrats. Main results from the analysis of the interviews were that the street-level bureaucrats had certain strategies for managing the difficult aspects of the job. The interviews also showed that the participating informants had difficulties with different identity positions..

The aim of this master thesis is to study the reliefs of a Romanesque tombstone from 1130 AD, with the intention to form a plausible understanding of their meaning. During the course of the investigation, my main focus will be on collecting materials of an iconographical and historiographical nature, as they appear in previous studies. I will also use performative analysis when examining the tombstone. Consequently this thesis can be seen as a survey of history and place; early Christian iconology as well as the experience of the viewer. As a result, the 900-year-old tombstone will not only be seen as a memorial in this text, but also as a performance of one man?s faith and as representing the core message of the early Christian church.The tombstone is a rarity in Swedish art history and well worth a closer examination.

The purpose of this thesis was to create a deeper comprehension for the role of place marketing within Swedish municipalities and how it is applied to attract visitors and residents. A case study was performed to obtain this purpose. Interviews with three northern municipalities were conducted in order to retrieve essential information. This was compared to previous studies of place marketing in order to find similarities and differences. The results of this study showed that municipalities emphasise on creating an attractive image, directed to the residents as well as to people outside.