The society of consumption exposes us to a lot of information, where advertisement constitutes an extensive part. Due to its expanding, advertisement receives a natural and obvious space in our everyday life. This study aims to investigate how social and cultural values can be mediated in advertisement. The focus has been put to ideas related to health and fitness in the advertisement of power drinks. The thesis takes social constructionism as a starting point, and combines image- and critical discourse analysis in purpose to analyze the pictures.Sociology of consumption, construction of identity, lifestyle and everyday life all constitute an essential part of my analysis.

Weekly lifestyle magazines constitute an important role for many young people these days. Their purpose is to inform and entertain a broad public within subjects such as fashion, friends, relationships, men and beauty. Frida and Veckorevyn are two big magazines that have a big influence on young women. One subject that frequently occurs is articles about men, written by women. This study focus on how (with which qualities and weaknesses) these women choose to subscribe men.

The research of the essay will be about Solidarity, the Polish trade union that began to rise in the beginning of 1980. In more specific tendencies to the empirical study, it is interesting getting to know about when the free trade union was created with a view to liberate the Polish people from Communism.The essay will be studied as an empirical case study, with a qualitative text analysis. The content will also include how power is allocated to the political, economic and social aspects of the national, and international relations. Therefore it will be relevant to use a method of ideology analysis to the qualitative text.The result of the theoretical analysis was that it is difficult to apply the social movements into a political change, even if it leads to success. According to this, participants in social movements are able to use the most potential and most necessities of resources, just as activists tend to do in reality..

The purpose of this essay is to examine what kind of pictures the children encounter everyday in their classroom. Furthermore, the idea was to immerse myself in how girls and boys are portrayed in these pictures from a gender perspective. Three question were set, to enable this study: What kind of pictures will second grade pupils encounter in their classroom, in a city school and in a rural school?How many girls and boys are illustrated in these pictures?How are girls and boys portrayed in these pictures?The examination was done by a field study of two classrooms, where all the pictures on the walls were documented using a digital camera. The collected material were examined, using both a quantitative analysis and a qualitative ditto.

Patients who undergo surgery receive general anaesthesia or any form of conduction anaesthesia during the operation. For most people it is strange, unexpected and for many something completely new to be a patient and undergo surgery. Awake conduction anaesthetic patients? experiences from the intraoperative period were little studied. The purpose of this study was to examine awake conduction anaesthesia patients? experiences.

The purpose of this master?s thesis is to examine how pupils with Swedish as a second language and school librarians perceive the concept of pleasure of reading and the feeling of being a part of society. Our research is based on qualitative interviews with eight students in grades 6-9 and from two different schools. We have also interviewed two school librarians in these two libraries. As a method of analysis, we used phenomenography because it is the informants' perceptions of the phenomenon of pleasure of reading that we investigate.

The aim of this paper is to describe, visualise- and analyse media’s discursive representations of female politicians in Swedish printed media. The focus of the analysis is to show if, and how these images can be understood and interpreted in terms of a socially constructed gender stereotyped suborder. The paper takes it's theoretical and methodological departure in the discourse analysis, which is combined with feminist political theory. Feminist political theory is concretised in the use of what Yvonne Hirdman calls the "gender system" which arranges the sexes into their respective genders and is based upon two rules/principles/logics: 1) the rule of distinctive separation, and 2) the male norm. Closely related to the aim of the paper lies also the critical theoretic assumption that people has to be aware of their own part in the production and reproduction of the discourse in order to change make a change.

The Armed Forces is looking to improve control of where articles are and the monitoring of their condition within its clothing supply. That is why Försvarets Materielverk is working on a motion to tag the Armed Forces clothing with passive RFID-tags. A cost/benefit analysis has been made in this report in order to find out whether the investment is economical justifiable and what costs and benefits arose. The analysis tool that was used is based on the PENG-model. The analysis had three scenarios with the difference that each scenario included various amounts of clothing to tag.  There has also been made an analysis where only the benefits regarding decreasing amount of lost clothes and simplified inventory were included.The result of the first analysis was that none of the scenarios was profitable during the first year.

Det här är slutreflektionen för ett examensarbetet Recúrrens, skapat av Mikael Berglund och Johan Cederholm från Medieteknik och Joel Arwidson och Charlie Persson från digital ljudproduktion. Recúrrens är en novellfilm vi gjorde från idé till färdig film och vi kommer beskriva hela vår arbetsgången i den här slutreflektionen. I den andra, reflekterande delen, diskuterar vi hur arbetet gick, motgångar, framgångar och slutresutlatet. Bifogat finns även manuset och bildmanuset..

The Disney princess line includes nine films, in our study we have extended this line to include the latest three films from Walt Disney Pictures that follow the same pattern. These films are Tangled (2010), Brave (2012) and Frozen (2013). We have conducted our study using the same method used by England, Descartes and Collier-Meeks (2011) in their study of the first nine films, starting with Snow White and the Seven Dwarfs produced in 1937 to Princess and the Frog from 2009. A quantitative study was executed where we focused on gender role portrayal, the main characters behavioral characteristics and performed rescues. We applied the following theories to our result; the Social Constructivism, Laura Mulvey?s theory of the Male Gaze, Michel Foucault?s theory of power and discourse, intersectionality and Claude E.

The aim of this study was to explore how young students can be taught during their first year of learning English towards the A1 level according to The European Framework of Reference for Languages, and how the students understand their own learning. The study was carried out in two different classes but with the same teacher, who is qualified to teach English to young learners. The result is based on the analysis of a total of twelve observations of English lessons in two classes in school year one and eight group interviews with the students. Recurrent ingredients through all lessons were activities such as listening to teacher talk, watching films or film clips, singing songs and doing rhymes, using drama activities, talking about the meaning of learning English, practicing guessing competence and learning new vocabulary. The teacher consistently talked about and taught different strategies for language learning.

This thesis is an attempt to shed light on how the authors of the Swedish Government Official Report, SoU 1999:83, speak about how the globalization affects democracy. The method used is critical discourse analysis and ideological analysis, with the main emphasis on the former. The results of the analysis are then interpreted with central parts of Jürgen Habermas? The theory of communicative action. One of the main conclusions is that an absolute majority of the authors, talk about how the globalization affects democracy in terms of the economic market and the European union.

The purpose of this study was to evaluate the different substrates that enter the digestion on Sundet wastewater treatment plant for production of biogas.This work have done an analysis of data about the biogasproduction from January 2012 to feburari 2013, this showed that the food substrates has a greater gas production than internal sludge.Through laboratory test the VS, TS and COD values for all the substrates used in the biogas production could be determinded. But the COD-method was less optimal for analysis of fat and food, therefore it optimized the method for fat but due to time constraints, this could not be done on the food substrates..

Our purpose is to analyse three different epistemological discourses that exist in the social practice, Library and Information Science LIS, using the strategy for interpretation from the mimesis model by Paul Ricoeur and the terms from the critical discourse analysis by Norman Fairclough. The aim is also to explore there different views of knowledge organisation. We review previous research involving epistemology, knowledge organisation and discourse analysis in LIS. These show that there are many different epistemological standpoints and that later research has shown a more critical and sceptical state of knowledge organisation than earlier traditional positivist ideals. Discourse analysis is described as an important theory and method in LIS.

The aim of this two years master thesis in Library and information science is to study the foundation Centrum för lättläst and its work regarding information use with focus on information structures and information needs. The aim is also to examine how Centrum för lättläst cooperate with Swedish libraries to promote the work concerning people with reading disabilities. This master thesis applies a domain analytic theory and method inspired by Birger Hjørland. The domain analysis is confined to examine ontology, epistemology, sociology, empirical user studies, document and genre studies and studies of structures and institutions in scientific communication. The main source material consists of information from the homepage of Centrum för lättläst.