The Barbie doll is an icon filled with meanings; this thesis discusses the Barbie doll and herfeministic potentials and subject positions using a discourse analysis. The thesis analyzeswhat sort of femininity Barbie portraits in magazines, web series and films about her.Theories being used originate mainly from gender and queer studies, where the focus is on theperformative constructions of gender and femininity. Since the material mostly consists ofmoving images some influence is taken from feminist film theorists and semiotic theory,which focuses on signs and their meaning. The thesis centres around the questions: how isBarbie?s femininity challenged, strengthened and constructed in different types of mediaabout her produced by Mattel? And is there any feminist potential in Barbie?s subjectpositions in these media forms?.

Denna studie grundar sig på ett sociokulturellt perspektiv och syftar till att öka förståelsen för hur förskoleklasselever respektive pedagoger uppfattar tecknad film samt hur film kan användas som pedagogiskt verktyg. Jag har använt mig av en dramaturgisk analysmodel för att analysera den film som visats och därefter valt att genomföra intervjuer med elever och pedagoger för att fördjupa den kvalitativa ansatsen som denna studie har. Studien visar bland annat att elever och pedagoger fäster sig vid olika saker när de ser på film men också att de delar tankar kring att man kan lära sig något av att se på film. Studien visar dock att eleverna fortfarande saknar inblick i vad det innebär att se mer än bara det konkreta i en film, de djupare budskapen går dem förbi..

The purpose of this thesis is to see how film can be used to invigorate children?s language development. There is not much research regarding this, which is why we have chosen to study this particular topic. The study consists of questionnaires, an interview and a pilot study. We have chosen to proceed from a socio-cultural perspective, language perspective and learning perspective, thus we are interested in the teacher?s views and thoughts about film as a learning tool complemented by what children can gain through film.

This thesis examines Swedish composers' modes of work and production within the Swedish film industry. It starts off with a historical overview treating live music in early silent film, the conversion to sound and the Swedish production climate until present time. The analysis consists of contemporary empirical studies; interviews with people writing music for film, TV and commercials. The musician's perspective is in focus but directors and other film workers are heard as well. The situation for female composers in a male-dominated industry is also discussed.

Title: The representation of gender: A semiotic study of Tom Ford's Gucci campaign 2003 and Frida Gianninis Gucci Campaign 2013.Number of pages: 73 (79 including enclosures)Author: Sara AndréassonTutor: Anne-Marie Morhed Course: Media and Communication Studies D (2IV091) Period: VT 2013 University: Division of Media and Communication, Department of Informatics and Media, Uppsala University.Purpose/ Aim: The aim of this study was to examine the representation of gender in advertising that has both men and women as the primary audience. The aim of the study was to investigate how Gucci has chosen to represent men and women in their advertising campaigns 2003 and 2013.Material/ Method: A semiotic analysis was performed by using three images from Gucci's spring/ summer campaign for Tom Ford in 2003, and three images from Gucci's spring/ summer campaign for Frida Giannini in 2013.Main result: The results showed that there was a clear difference between Ford and Gianninis ways of representing women and men in the two advertising campaigns. The women in Fords campaign 2003 are presented as sexual objects and represented by the male pornographic imagination and portrayed as sexual eye-catchers while the men are portrayed as addicted to sex. Frida Gianninis advertising images is a contrast of Ford pornographic portrayal of women. Giannini presents women as confident individuals while the man is represented as feminized and androgynous in his appearance. .

This essay examines an excerpt of the wide range of animated films that our children has access to in Sweden today.It takes up questions about what kind of messages the films are delivering, if there are certain patterns that are being followed, differences between the films relating to the cultures where they?re from, but above all, what the hero is about and what kind of shape he or she assumes. The film analyses that are being made are anchored in two theoretical investigations; one about how children are influenced by-, and how they use, the stories that are being told in films to develop their own identity. The other one treats classical and traditional patterns and genres in stories..

The purpose of this thesis was to examine if users of digital music games may acquire skills from the games that may be of use in learning to play a real instrument, that is a non-digitally simulated instrument like an acoustic piano. We have used Gee?s theory regarding a possible interconnection between different semiotic domains, and how this connection may enable a transfer of skills between related domains. In this thesis we examine possible skill transfer between the domains ?digital games? and ?non-digital instruments?. To examine our question formulation we chose to conduct a pilot study from which we collected both quantitative and qualitative data.

Syftet med min undersökning var att se hur elever och lärare förhåller sig till film i jämförelse med böcker. Dessutom ville jag veta hur lärare förhåller sig till elevers attityd till film. Frågeställningen besvarades med hjälp av två datainsamlingsmetoder, närmare bestämt intervjuer med en grupp elever och två lärare samt enkätundersökning med tre klasser. Resultatet tyder på att elever och lärare delvis har samma förhållningsätt till film. Eleverna föredrar att se film framför att läsa böcker, detta då film är lättillgängligt, roligare samt ger mer intryck.

This thesis examines Swedish filmmakers' modes of work and production within the Swedish film landscape. An introductory historical overview treats the Swedish regionalization since the mid 1990's. Political and economical aspects of producing films in various regions serve as a background for understanding the new generation of decentralised Swedish filmmaking, and the use of sound and music in contemporary film. The analysis consists of empirical studies; interviews with directors and producers, working with music for film and TV. Although the filmmaking perspective is in focus, composers and film scholars are heard as well.

Att filmmusiken är en viktig del i en film nog de flesta beredda att hålla med om. Men vad har musiken egentligen för betydelse för hur vi som åskådare upplever film? Med hjälp av två visuellt identiska filmer vars enda skillnad är filmmusiken undersöker jag hur olika typ av musik kan ge en annorlunda upplevelse av samma film. Ett antal personer får ta del av filmerna och svara på frågor i enkätundersökning, vars resultat sammanställs och analyseras. Med hjälp av det slutgiltiga resultatet kan jag avgöra om frågeställningen är besvarad och vad det får för betydelse för forskningen inom ämnet, och inte minst hur man kan bygga vidare på undersökningen för att få en djupare förståelse för filmmusik och hur den påverkar åskådarens upplevelse av film..

The aim of this thesis is to examine user experience and engagements in interactive cinema.A great deal of the research that is conducted today involves creating interactive films, toexplore and examine film structures. In this study, we build on this research by comparingthree different interactive film structures. To carry out our study, we have categorized threedifferent interactive films after three different models to define their narrative structureand interface. To examine the experiences of those structures we have performed anexperiment where we have collected data from the three different sources; interviews,observations and surveys.It is difficult to draw conclusions about how an interactive film should be constructed asdifferent structures apply to different narratives. Based on our research the conclusion canbe made that the combination between the narrative structure, the narrative content, theaesthetics, the implementation of interactivity and how the film?s interface is constructed ismore important than building a specific structure for an interactive film.

Title: Women's best beautiful will never be good enough: a rethoric and semiotic analysis of four advertisements for beauty products.Because of the medias central role in peoples lives in the modern society we today live in, they have become a reference in peoples processes of making sence of their subsistences and environments. Commercial companies also want to present an as good image as possible of them towards the recipients through their marketing. Both parts can lead to a distorted picture of the real och everyday and norms and ideals easily form, for example about the correct way a woman should act and be, as the media affect which references should be made available for society.The purpose of this thesis is to examine how four advertisements for beauty products produce ideals and norms of beauty as well as construct and reconstruct femininity through the ways women are represented. The study will also contain the question about how rethoric and semiotic tools are used to strengthen the messages and sell the products. The following questions will be answered within this study:How is femininity being represented in the advertisements?How can the advertisements contribute to the creation of ideals and norms of beauty? How do the companies use rethoric and semiotic tools in the four advertisements to sell their products and/or strengthen their brands?The study will be executed with a qualitative rethoric and semiotic analysis and the theories applied to it are Mediatization theory, Envisionment theory as well as a theory about gender and femininity.   The foremost results of this study has been that women are represented as constantly striving towards a better beauty to be able to also feel better about themselves, gain better self-esteem and to have more fulfilled and successful lives.

This thesis is a study of documentaries about fictional feature films. The development of the DVD format has contributed strongly to their massive increase in quantity. The capacity of the format enables film companies to include more material than the feature film itself. As some people regard this type of documentary as self-righteous and presumtious, others think of it as a great educational aid giving the audience a greater understanding of the intentions of the director and others involved, thus adding more levels to the experience of watching movies. By using established theory on documentary I?m trying to find distinctive features of ?documentary on fiction?..

The purpose of this study is to generate a greater understanding of the different ways in which music can be used to build an identity and create image within movies, and also to explain the different impacts this can have on the parties involved. Through the history of movies music has been used as a tool for enhancement and for expression of emotions. Through music the audience relates to personal memories or emotional states and the experience is given a deeper impact, helping to create memorable movie scenes. Certain directors have created a unique identity through the use of music in their movies, and also artists have been brought forward by starring in a soundtrack. What we find interesting, and what is also the discussion in this study, is in what ways this collaboration/artistic expression can be done and what impact it has on the parties involved.

An investigation into the industrial and economic conditions concerning the production, distribution and showing of what the contemporary hegemonic entertainment industry labels independent film..