The increased competition in e-commerce puts pressure on e-businesses which makes it even more important to influence the visitors on their e-commerce sites. An often overlooked marketing tool is atmospherics. With the increased focus on e-commerce from both traditional and new e-businesses this marketing tool becomes even more relevant. The aim of this thesis is to investigate how the atmosphere on an e-commerce site influences the customers' thoughts, emotions and behaviors. We examine the effects the level of stimulus on a website has on the customer's emotions, attitudes, intentions, behaviors as well as the relationship between these variables.

Studiens syfte var att undersöka byråanställda art directors och originalares olika perspektiv på och förhållningssätt till sin yrkesroll med särskilt fokus på kreativitet och kundrelationer.Nio semi-strukturerade djupintervjuer genomfördes med sex art directors och fyra originalare. Respondenterna valdes ut genom ett kombinerat strategiskt bekvämlighetsurval från nio reklambyråer.Professionalism inom yrkesrollen visade sig vara något som respondenterna inte reflekterat över men det framkom att det främst handlar om hur art directors och originalare förhåller sig till kunden. Dessutom framkom det att respondenterna såg variation i arbetet som en positiv aspekt av yrket medan de såg prestationsångest och utomståendes oförståelse av yrket som negativa.Det framkom även att art directors och originalare i första hand ser på kreativitet som problemlösning, dock såg de olika på problemlösning i sina respektive roller. De använde sig av samma metoder för att finna inspirationsamt hanterade ångest på liknande sätt.Studien visade även att kunden och kundrelationen spelade en stor roll för yrket och ämnet berördes återkommande i respondenternas svar under intervjuernas gång. De använde sig av samma metoder för att finna inspiration.

The purpose of this Master?s thesis is to study how the comics have been evaluated and debated in the Swedish library press from 1960 to 1999. Have they been seen as something good or something bad? What arguments have been put forward against them or in their defense? What kinds of development can be seen over time? The point of doing this, is of course that evaluation always plays a crucial part in library work. By studying how a "new" medium or art form has been evaluated in the past, we can hopefully gain a greater understanding of how today?s newcomers should best be treated.

I have conducted a qualitative study were the aim was to understand how the freedom of choice act in eldercare is handled at a municipality level as well as a national level and the effects that can occur. The methods I have used for this study is a document analysis and semi-structed interviews.     I have conducted semi-structed interviews with three professionals in the eldercare organization in a large municipality in the south of Sweden, I have also conducted a phone interview with a representative from Socialstyrelsen. The professionals that I chose for my study was a chief of staff, an aid case worker and a person who worked in the municipality with the implementation of freedom of choice act.     The study shows that the work quality is expected to rise with the freedom of choice as a consequence of the customer and performer model and will give the caretakers a higher level of influence. The study also shows that the municipality will get a greater responsibility and the aid case workers will get extended tasks though they will have to inform the caretakers regarding the options and they will also be mediate between the caretaker and the performers. However the study also show concerns regarding rough traders whose aim is to make money and does not have the same rehabilitation agenda.     There are also concerns for those who can´t chose for them self though they will not be able to be a part of the freedom of choice act in the same way and that is something the municipality needs to work out a system for.

This study is based on a qualitative study with 8 semi-structured interviews. The aim of thestudy was to describe how social workers in the individual- and family section in socialservices in two different municipalities in Sweden reason about reporting obligations and tounderstand what lex Sarah means in the decisions making to report incongruity or not. Weinterviewed social workers that work in the department of individual- and family section, amunicipality worker who works with state governance with all kinds people in the society.We asked the social workers altered questions about how they handle lex Sarah in their work.Three different topics were identified in our study and became the themes: Description,management and conflicting thoughts. Our analysis is based on two different theories, oneabout the choices a person make being in an organization, the other about how a professionalindividual have altered pressures to handle in their everyday work. By doing a semi-structuredstudy of the social workers opinions, we found out that the description of incongruity was notthe focus just in managing lex Sarah.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

Växjö kommuns mål är att minska sin miljöpåverkan från fossila bränslen och ett steg i detta är den samordnade varudistributionen. Rapportens fokus är inriktat på returhanteringen av SRS-backar som ingår i den samordnade varudistributionen. Rapporten redogör för hur processen för returhanteringen av SRS-backar ser ut vid en samordnad varudistribution i Växjö kommun. Underlag för en processkartläggning insamlades genom semi-strukturerade intervjuer och kartläggningen genomfördes i analysen. I en samordnad varudistribution där flera olika aktörer ingår och vill få sin röster hörda uppstår det problem. Rapporten ämnar utöver att beskriva processens utseende, även att redogöra för dessa problem. Problemen som upplevs i nuläget för respektive aktör är säkerhetsrisker på grund av kvarlämnade SRS-backar på de kommunala enheternas lastkajar enligt logistikhandläggaren vid Växjö kommun, extra transport samt lagerhållningskostnader för Växjö Partiaffär, identifikationssvårigheter för Scandinavian Supply Chain.

Background:Studies show that when nurses are experiencing problems in the care of non-Swedish speaking patients, it is often due to obstacles in the communication. Studies also show that a prerequisite for adequate care is that there is a basis for a direct communication. Nurses perceive interpreters as an important link to the patient when they do not share a mutual language, the nurses perceive interpreters as a bridge in the conversation.Aim:The purpose of the study is to describe nurses' experiences of the quality of assessments done with the help of an interpreter.Method:The study was conducted through interviews with ten nurses, working at psychiatric clinics. Qualitative content analysis was used for the analysis, which resulted in five categories.Results:The analysis resulted in one theme: "it´s the interpreter who tells me and have not the feeling that the patient has" and five categories: "shades of the language", "conversation structure", "the interpreter's competence", "interpreting implementing" and "the interpreter's gender and origin". The nurses experience working with interpreters as a challenge.

It is extremely important that the construction of the environment where children and youngsters spend the majority of their days supports the progress of their mentality. That is why I in this study will investigate what a certain amount of teachers consider of the interplay between learning and environment and how they thought a satisfactory environment structure eras of learning and also what the teachers consider to be missing at this point.The schools where I gathered my material are located in Thailand but they use the Swedish curriculum as a starting point and the students at these schools are mostly Swedish speaking.An important element that I came across was the impact of the surrounding on how to shape and use the environment as a tool in the teaching. Thailand?s climate is different than the Swedish climate; I want to investigate if that has any effect in the teaching.The educational environment in schools includes not only the classrooms but also every other space closely connected. Earlier scientific research as well as those people that I used as objects for interviews agrees regarding the fact that a suitable and stimulating environment are one of the most impact on how well children learn.

Ukraine shares a long history with Russia. In the early 21th century, Ukrainians wanted a freer Ukraine. Therefore the orange revolution started in 2004 by the Ukrainians and had a positive outcome. The situation later became worse because of the economic crisis in 2008 and a corrupt president. The pro-western politician Petro Poroshenko was elected to become president in 2014.

Background: Stroke is one of the leading causes for longlasting sequelae, among themloss in cognitive function, like aphasia. Aphasia effects the patients ability to understandand express themselves in speaking and writing. To be able to reach a good level of care,the careproviders and patients ought to have the same goals and values. This requires agood communication between the careproviders and patients. Which can be problematicfor the caregivers when they don't feel secure in their way of getting close to these patients.Aim: The purpose of this study was to illuminate caregivers experience of caring forpatients with the diagnosis aphasia following stroke.Method: This is a literature study where nine studies, with qualitative design, has beenanalyzed and compiled.

To render outdoor scenes with lots of vegetation in real time is a big challenge. This problem has important applications in the areas of visualization and simulation. Some progress has been made the last years, but a previously unsolved difficulty has been to combine high rendering quality with abundant variation in scenes. I present a method to mathematically generate and render vegetation in real time, with implementation in the scene graph Gizmo3D. The most important quality of the method is its ability to render scenes with many unique specimens with very low aliasing.

Aim: The purpose of this study is to, referring to Shulman?s pedagogical content knowledge theory (PCK), examine how selected Physical Education teachers, educated in GIH and with a maximum of two years' work in upper secondary school, pursue their education in training theory. Moreover, another purpose is to examine how their education at GIH has prepared them for teaching in this subsection. Questions to be answered:? What are teachers' attitudes to training methods as part of physical education and health in upper secondary school?? In what way, referring to PCK-theory, are teachers working with training theory??In what way do the teachers think that their education at GIH has contributed to their teaching in training theory, referring to the pedagogical content knowledge theory?Method: The study has a qualitative approach and study design consisting of five semi-structured interviews with teachers working with Physical Education in upper secondary school. The selection was made considering that all teachers have been educated at GIH and had a maximum of two years working experience.

Den teoretiska bakgrunden bygger på de i litteraturen tydliga grundstenarna för andraspråksinlärning, vilka är varierad undervisning, tryggt klassrumsklimat, kulturella variationer, behov och motivation. Dessutom har samtalets betydelse för andraspråksinlärning lyfts fram och huruvida skapande verksamhet bidrar till samtal mellan eleverna. Syftet med studien var att göra en jämförande studie mellan tidigare forskning och verksamma pedagogers uppfattningar angående vilka faktorer som upplevs viktiga vid svenska som andraspråksinlärning. Dessutom ville vi undersöka huruvida skapande verksamhet stimulerar till samtal och om det därmed kan underlätta svenska som andraspråksinlärning. Studien grundade sig på intervjuer som gjordes i en grundskola för yngre åldrar i ett mångkulturellt område.

The purpose of this study was to illustrate how cuts as a result of the economic crisis in 2008-2013 affected the newcomers' situation and the possibilities to reach the requirements for knowledge, based on the area manager, principals' and teachers' perspectives.The material we used for the study was made up of semi-structured interviews. We interviewed a psychologist, an area manager, principals and teachers. Most of the interviews were face to face and were recorded on a Dictaphone which we later transcribed and analyzed. During the process, we focused on the following aspects: acceptance and introduction support for new pupils, local opportunities and work material opportunities, school organization and employment structure, and reaction in the form of protests and demonstrations on restructuring the affected schools as a result of the cuts.The result that has emerged is that the teachers' main problem was the large increase in workload. The supervisors took no account whatsoever of protests and demonstrations organized in the affected area.