Syfte:Syftet med denna uppsats är att undersöka om det finns skillnader i hur män och kvinnor påverkas av annonsbilder. Ser män och kvinnor i generation Y samma saker i annonsbilden, eller finns här olikheter som påverkar deras syn på annonsbilden.Metodik: Uppsatsen är genomförd utifrån en kvalitativ forskningsansats. Det empiriska underlaget tagits fram utifrån fyra stycken semi-strukturerade intervjuer och två stycken köns-indelade fokusgrupper.Slutsats:Uppsatsens slutsatser är att respondenterna påverkades av annonsbilderna oavsett kön. Männen i studien gav oftare uttryck för känslor kring annonsbilderna som sedan kunde uttryckas i en fantasi. Kvinnorna däremot lät sin fantasi spegla deras syn och tolkning av annonsbilden som i sin tur väckte olika känslor hos dem..

Current technology offers many possibilities for remotecommunication. Nevertheless, people with cognitive and communicativedisabilities have limited access to common communication technology like textmessaging via a mobile phone. This study is part of the project Text messagingwith picture symbols - a possibility for AAC users and people with cognitiveimpairments. Semi structured interviews were used to investigate three menand four women?s experiences of using Windows mobiles with adaptedfunctions for text messaging.

The technological development contributes to an increase in advertising when it comes to media. Those who are working to develop advertising are constantly looking for new ways to reach consumers in unexplored contexts. Web TV is a relatively new technique that involves the distribution of television across the Internet. This study intend to investigate how users perceive advertising appearing on web TV, and contribute to the knowledge about how advertising adapt to new media. To reach the results of this study, we used quantitative data, collected in the form of web-surveys and qualitative data collected through semi-structured interviews.

Syftet med denna studie är att utreda hur arbetet med att bygga förtroende sker i en sektor som drabbats av en akut förtroendekris där det är svårt att definiera produkter eller särskilja sig från konkurrenter. Den teoretiska delen redogör för hur initialt, företagsspecifikt respektive personligt förtroende verkar. Det redogörs även för hur minskad upplevd risk samt hur olika tidsperspektiv påverkar förtroende. För denna studie utgör SEB fallstudieobjekt med anledning av dess profilerade ställning som relationsbanken på marknaden. Data insamlades genom semi- strukturerade personintervjuer på SEB:s Uppsalakontor med fyra olika rådgivare.

Urban trees contribute significantly to our society. By providing ecosystem services and a habitat that other urban species and ecosystems depend on, both biodiversity and the people in the city benefit. Some characteristics that the trees possess include functioning as biological filters for the atmosphere and water, as well as positively impacting people's mental health. However, urban trees are challenged by stressors such as pollution and a drier environment, making them particularly sensitive to climate change. The goal of this study was to estimate the expected magnitude of climate change in Gothenburg and compare it with the current urban species' natural climate boundaries to understand the extent of the climate threat and which species appear to be most at risk.

Glulam is a product that was engineered to make use of timber in a more efficient way. Bychoosing timber of similar quality and discarding natural defects during production, thedevelopment of a stronger cross-section is achieved.Carbon fiber is a relatively new material with a high tension capacity. This feature is used toexamine how the bending capacity of the beams improve by adhering carbon fiber laminateson the lower edge of the beamsThe strength of the material is tested with three experiments: carbon fiber on the bottom of thebeam (a), carbon fiber attached to the lower sides of the beam (b) and carbon fiber in thebeam, covered with a layer of wood (c)The results show that the first case, where the carbon fiber is attached to the bottom of thebeam, gave the best result with an increase in capacity of 59 % compared to the nonreinforcedcontrol. The other two cases also show an improvement in capacity, beam-type 3had a capacity increase of 47% and beam-type 4 increased with 25 %Tests were also made with glulam beams reinforced with fiberglass, but these tests were notanalyzed in depth because the purpose was to compare the capacity to carbon fiber. Thisbeam improved its capacity by 40.3%.The tests show that carbon fiber as a reinforcement material for glulam is a good choice whenthere is a requirement for stronger cross-sections in both new production and renovation ofold buildings.

This study is a survey concerning learning on equal terms. The purpose of the survey is to get a look into how teachers of today integrate students to obtain an individually adapt education. A good education is where every single student can evolve from an individual level and how education is adapted to let high-achieving students keep their motivation and thus develop from their own level of knowledge.Data has been collected through a qualitative method using semi-structured interviews. In the result the answers of the interviews are presented and it shows that teachers turn their focus towards low-achieving students. Low-achieving students are more in need of support to reach the required amount of knowledge, but that the high-achieving students must not be forgotten by the teachers. .

The aim of this study was to gain a comprehension of managers experience of their identity and their construction of identity in the work sphere. 14 semi-structured interviews were performed with managers in the public sector. The interviews were analyzed from a hermeneutic approach. The results showed that the managers´ experience of their identity and their construction of identity were full of nuances and was characterized by a being and a becoming. The managers had several social identities at their disposal, which were brought to the fore due to the situation.

Purpose: The purpose of this study is to analyze how employees perceive their leader / manager. How the leader / manager perceives himself in relation to employees and what differences exist.Research Method: The information was made through a qualitative approach. The study includes interviews with semi-structured questions and a subjective selection. The authors interviewed seven respondents from a service company. Based on the information the authors have attempted to draw parallels between the leader?s behaviour and theories involving different leadership styles and see how the employees perceive the leader.Conclusions: The employees and the leader have the same ideas about what is a good leadership.

I wanted to focus this essay on the operative?s perspective of running religious organizations in the city of Karlstad and to see positive and negative aspects of their day-to-day life working with their organization, following up with a comparison of the difference and the similarities between those groups. After delimitating which groups I was going to examine, I implemented a qualitative study of four people, from two different religious groups, whom I performed interviews with. My method of performing these interviews and understanding the perspective of the informants, I had a semi structured interview guide along with a recent study that was opting for similar conclusions, only in a different county and with different input perspective. The result of my study showed a difference in establishment of their region but with a lot of similarities in problems with their religious and structural premises.

Så kallad organisatorisk rättvisa kan påverka anställdas arbetstillfredställelse och arbetsprestationer. Syftet med denna deskriptiva studie var att få en större förståelse för hur organisatorisk rättvisa upplevs av individer på arbetsmarknaden idag. Totalt deltog 14 personer, åtta kvinnor och sex män, i denna kvalitativa studie som bestod av semi-strukturerade intervjuer. Intervjumaterialet transkriberades för att sedan struktureras genom en tematisk analys. Resultatet visade att organisatorisk rättvisa kan upplevas som svårt att uppnå då det är kontext- och personberoende men att rättvisa bland annat kan skapas genom att alla anställda behandlas lika samt att alla får vara delaktiga i beslutsfattande och i sociala sammanhang.

This essay aims to examine what subject positions are possible within the discourse of relationship anarchy. Through semi-structured interviews with four people who define themselves as relationship anarchists I've made a discourse analysis to determine how these relationship anarchists explain what, in the discourse they?re in, is described as an relationship anarchistic way of being, what isn?t and how they relate to this. Relationship anarchy is described as an ideology based on freedom. It is about the right to define their relationships as they like, as something constantly changing and that does not hold a specific value based on its label.

The purpose of this study was to investigate and to bring attention to the phenomenon of violence in young relationships and to highlight the differences between adolescent and adult partner violence. Through semi-structured interviews with three school counsellors and three professionals who work with either adolescents or partner violence, gotten an insight into how they work with partner violence in adolescent relationships. The focus in the interviews was to get their perspective and experience on questions about the differences between adult and adolescent partner violence and the hardships that come with that. I concluded that youth exercise a lot of control and jealousy over each other, and that this has become normalized because of social media and different norms that are developing in the younger generations. It was also found that there are a lot of difficulties in the work with adolescent partner violence since it is hard to identify the expressions of violence in young relationships..

I det här arbetet presenteras en studie från ett projekt som ägde rum i Kolmården djurpark sommaren och hösten år 2003. Projektet bygger på ett uppdrag från jordbruksdepartementet. Det handlade om huruvida grävlingar i fångenskap reagerar i olika stressande situationer. För att kunna undersöka detta har grävlingarnas naturliga beteende studerats under fyra perioder från juni till september samma år. Det som studerats under perioden är grävlingarnas olika beteenden, lokationen i grävlingshägnet samt fysiologiska parametrar så som hjärtfrekvens och kroppstemperatur hos grävlingarna.

Syftet med denna studie är att utreda hur arbetet med att bygga förtroende sker i en sektor som drabbats av en akut förtroendekris där det är svårt att definiera produkter eller särskilja sig från konkurrenter. Den teoretiska delen redogör för hur initialt, företagsspecifikt respektive personligt förtroende verkar. Det redogörs även för hur minskad upplevd risk samt hur olika tidsperspektiv påverkar förtroende. För denna studie utgör SEB fallstudieobjekt med anledning av dess profilerade ställning som relationsbanken på marknaden. Data insamlades genom semi- strukturerade personintervjuer på SEB:s Uppsalakontor med fyra olika rådgivare.