Social media has become an important marketing and communication tool worldwide, mostly through the largest social platforms Facebook and Twitter. With two-way communication via Internet companies has gotten the opportunity to interact and communicate directly with their customers. Facebook has been the focus point through the study because it has shown to be the most efficient and frequently used platform for communication. Our study aimed to confirm how communication via social media actually looks like. To be able to reach the best results, we have conducted the study from a phenomenological approach, which means; usage of qualitative semi-structured interviews to reflect the respondents experience on the phenomenon social media as a communication tool. Social media has shown to be a great way of communicating externally for companies who are willing to spend time engaging in the platform.

Relationship Marketing - will banks be able to handle higher consumer mobility in the private market?The purpose of this paper is to gain an understanding of the factors that affect customer loyalty to the bank. Consumer mobility will probably increase as a result of political changes and pressures on the private banking market to become more competitive. This study was carried out using semi-structured interviews and were transcribed and analyzed with the help of models and theories centered on relationship marketing. The theories describe loyalty, the customer lifecycle and relationships between customers and organizations.

The idea of bringing mindfulness into organizations has become increasingly popular. While previous research has shown positive effects of mindfulness practice in individuals, consequences of introducing mindfulness in organizations remain largely unexplored. This thesis examines those consequences through a qualitative study. We conducted semi-structured interviews with members of two case companies. Based on the effects which mindfulness has been shown to have on individuals, our analysis was especially focused on the areas of efficiency, effectiveness and organizational culture.

This qualitative research study aims to investigate how eight members of the Society of Friends (also known as Quakers) experience a divine presence in their Meeting for Worship. The purpose is also to find out how their identity as Quakers has been created, and to see how they look at their Meeting of Worship when it comes to ritual as a concept.The method used in this study is individual, semi-structured interviews and observations of Meeting of Worship. The results show a relatively homogeneous group of individuals from a secular upbringing who as adults sought out a community where silence is appreciated and used to achieve an experience of a divine presence. Berger and Luckmann's theories of socialization have been applied to the results and the discussion reveals how the secondary socialization has been essential in the process of forming the individual into being a Quaker. There is however one exception, in the form of one participant who grew up in the Society of Friends.

The purpose of this study was to depict some elderly people?s experiences of personal safety alarms. Furthermore, the aim was to look into whether there is any difference in experience between men and women and depending on their level of care. Using a qualitative method, semi-structured interviews were carried out with eight elderly people; six women and two men. The main questions of the study were: How do the elderly people experience the practical use of personal safety alarms? In what ways, if any, do the elderly people experience that the personal safety alarm has changed their daily life? In what ways do the elderly people experience that the personal safety alarm effects their ability to stay in their own home? A cognitive perspective was mainly used to analyze the results.

This thesis explores how participants and leaders in ?Alpha?, an introductory course to the Christian faith, relate to and practice faith in Sweden. Sweden has often been viewed as a secular country where religion has been seen as irrational, outdated, and as something that belongs to the other but not to the self. Through the eyes of Swedish Christian practitioners, this study explores what kind of relationship my informants have to Christian faith and God while also exploring how living in a secular or post-secular context affects their way of believing and interpreting God and the stories written in the Bible. Furthermore, understanding of the Bible is viewed in the light of the concepts ?mythos? and ?logos? which highlights where Western explanatory models fail to explain and understand mythological stories.

Abstract Many researchers in social work believe that in today's society require the interaction between organisations takes place on social problems. This study examined the interaction between the police, social services and schools.The purpose of this study are as follows; the aim is to investigate the interaction between social services, the police and schools about young people aged 12-18 years who are at risk for abuse and crime.My questions are: How do the different professions interact regarding young people at risk for abuse and crime? How do they meet young people in their daily work? What obstacles can the different professions see in interaction? What effects do the different professions see in interaction?The study is a qualitative study conducted with semi-structured interviews. Respondents have been two from each organisation.The theory used in the analysis of empirical data is new-institutionalismen. New-institutionalism is a theory developed from organizational theories.

Title: ?The letters jump?- to struggle with decoding and still understand what you are reading.Author: Maria EkUniversity of UmeåDepartment of EducationSupervisor: Asbjörg WestumExaminer: Fredrik KarlssonKeywords: Poor readers, Structured text talks, Reading strategies, Reading comprehension, Commitment and Motivation.During the past decades, Swedish studies show that reading comprehension and skills in reading strategies have decreased. In secondary school for individuals with learning disabilities there has been a focus on care-taking rather than on comprehension in general, and on reading comprehension in particular.The purpose of this study was to investigate whether Reciprocal Teaching would increase reading comprehension and motivation among upper secondary school for individuals with learning disabilities. The study presents how three 17-year-old pupils and their teacher, discussed expository fact texts during twelve lessons using the reciprocal method combined with power point-presentations to get the students to read more actively with interferences and reflections. The ambition was to make the structured text talks as interesting as possible with texts easy to read, technical aids, structure to make the students feel security when reading and to get committed pupils with an increased interest in reading.The results show an increase in motivation in reading, and the students were more prone to take an active part in discussions..

The purpose of this thesis was to investigate on what perspective or perspectives university teachers and librarians at a medium-sized university in Sweden base their view on information literacy. More specifically, how do the respondents view their own information literacy and what opinions they have of their students? information literacy as professionals. Three perspectives are used to interpret the results, the sociocultural perspective, the phenomenographical perspective and the behavioristic perspective.The method used is Semi structured interviews with three university teachers and three librarians.Both librarians and teachers emphasize the importance of information literacy, for themselves as well as for students. The information literacy of the librarians involves being well acquainted with the subjects of the students.

The purpose of this study is to describe how dandelion children has experienced their childhood and how their childhood has formed them in their adulthood. The purpose is also to examine how the attachment between the child and the parents has come to expression. To search for the answers of the purpose the following issues has been created: How do dandelion children experience that their upbringing has formed them as a human being in adulthood? and How do dandelion children experience the attachment to their parents have been expressed during childhood? The empirical material of this study is based on a qualitative approach where the material has been assembled by semi-structured interviews with five respondents. The result shows that all the respondents has experienced their childhood as a problematic existence due to their parents lacking in their basic care of the child.

The aim of this study was to understand how evaluations are implemented and used in procured nursing homes for elderly. Our methodological approach consisted of a single-case study research. The case in this study was Växjö municipality. Three procured nursing homes for elderly were chosen in the municipality as examples of implementation and use of evaluation. The method for retrieving empirical data and the analyzing of it was based on triangulation.

Although  ?naming and shaming? paedophiles are growing in Sweden, professionals working with the rehabilitation and treatment of paedophiles describe that the naming and shaming might not prevent child sex abuse. On the opposite naming and shaming alienates the perpetrator from any ordinary life. The alienation could lead them to only having other paedophiles as friends. Previous studies show that professionals are often distancing themselves from working with paedophiles, even if there is competence.

The aim of this undergraduate thesis was to study the experience of participation in support groups for children of mentally ill parents. The research questions dealt with how the children and the adolescents talked about the knowledge, that they believed having assimilated in the support groups. The knowledge concerned mental illness and the possible impact on children when having mentally ill parents. The research questions also dealt with how the children and the adolescents talked about the meaning of being in a group. Qualitative Semi structured interviews were used in order to capture the respondents? subjective experiences.

The purpose of this paper is to determine the established law and make researches into non-institutional compulsory care (?mellantvång?) paragraph 22 The Care of Young Persons (Special Provisions) Act (from now on called LVU) and examine whether the administration of the law is in harmony with the best interests of the child.This paper combines two methods : traditional judicial method and a social science method. In the juridical part the sources of law have been studied and in the social sciences part semi-structured interviews have been conducted with five respondents. The theoretical framework consists of ideas and theories about the best interests of the child, a concept which is one of the UN Convention on the Rights of the Child's core principles.This study shows that the legislator has identified a problem and an existing need and found a solution to this by introducing a non-institutional compulsory care, paragraph 22 LVU. The problem is that Social Services do not make use of the restraint.

The purpose of this study is to examine the personnel?s perspective on how the emotions shame and guilt are present in the treatment of female addicts on an LVM institution. Three questions have been designed to meet the objective: How do they work in the treatment with guilt and shame, how important is it to work with these feelings and what significance does genders have in relation to shame, guilt and treatment? A qualitative approach and techniques have been used to obtain the result. The study's theoretical starting point consists of three themes: gender theory, labeling theory and a theoretical approach to the concepts of guilt and shame.