Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.

Our main objective with this essay was to study VisitSweden?s effort to sell Sweden to foreign markets.This has been studied in relation to VisitScotland work and approach. We collected empirical data consisting of document studies and interviews with representatives of VisitSweden and VisitScotland. In addition, we have supplemented with an interview with a representative of Svensk Destinationsutveckling AB. We based our analysis of our empirical data on previous research in destination marketing.

This thesis is an investigation of Iranian immigrants and their use of libraries in Sweden. It isbased on a combination of a qualitative and a·quantitative method.Using a qualitative method, I give an outline of the history of lran from ancient times up to the present, as well as the different ethnological groups in Iran and their cultures. The main objective of this part is to clarify the contrasts between Iranian and Swedish cultural, social, linguistic and family structures, and also the characteristics of the crisis that most immigrants go through on their arrival in the new country. The qualitative method also involves structured telephone interviews with eight highly educated Iranians.This method was supplemented by a quantitative study through questionnaires of the attitudes· of lranian immigrants to libraries and reading. Iranians in Sweden turned out to be frequent Iibrary users.

Sweden is a multi cultural country, where almost twenty percent of the population come from another cultural background. This study examines to what extent people with a foreign origin appear in two local, Swedish newspapers, Barometern and Östra Småland, and what role they are given. Do they appear as foreigners or immigrants or do they figure as any Swede, irrespective of their origin background?We have made a review by studying pictures of people with a foreign origin, based on name and appearance. During the time period, March 1st ? April 30 th 2010, there were 2206 articles with pictures of people where 189 of them did show people with a foreign origin.

This study is made in cooperation with Setragroup AB. Setra is Sweden?s biggest sawmilling company with a turnover of almost 6 billion SEK. 45% of the produced volume goes to the Swedish market where the customers are the DIY-sector and industrial customers. Setra as well as the other Swedish sawmilling companies operate in a very competitive environment.

What impact does the Swedish society have on the practice of Islam? That is the main topic of this thesis.As a result of migration, the distinction between a specific region and a culture or religion has been mixed. Islam is not just part of the Middle East but is more and more institutionalized in the Western, and the Swedish society. Sweden, which is one on the most secular countries in the world, has developed into a country where the view on religion have been privatized. Religion can be practiced, but not in public.

The purpose of this paper is to analyze the ongoing changes in German family policy. It explores the issue of whether the German welfare state, in this policy field, can still be regarded as a conservative welfare model or rather approaches a more liberal or social democratic model. A qualitative method is used to analyze the material, especially from the German government, including press releases, other public documents and also articles from the political weekly magazines Der Spiegel and Die Zeit. The changes analyzed are the new parental benefit, the expansion of child care, the concept of whole-day schools and the system of joint taxation. The point of departure is Gösta Esping-Andersen?s categorization of three types of welfare states: the social democratic, the conservative and the liberal.

How can we use modern X-ray technology to raise awareness of the information that is hidden in historic upholstery? The materials and techniques add information to the history object in question and  about a profession that is sparsely documented in our country. The knowledge we have today has largely been obtained by studying damaged upholstery, or by removing the show cover and upholstery, a technique which involves high risk of damaging the upholstery. X-ray technology offers  a non- intrusive way to examine historical upholstery.Through case studies, I examined four artefacts. The artefacts went trough an inititial visual exam before being transported to The National Heritage Board in Visby where they underwent a thorough X-ray exam.

The purpose of this study is to analyse asylum seeking converts understanding of their conversion process based on church context, specifically within the realm of evangelical church and theology. Through the method of content analysis this essay analyses six qualitative interviews done with converts from two Islamic traditions to Swedish free church Christianity. The essay discusses the results through the lens of Lewis Rambos seven-phase theoretical concept of conversion. The important results given by this study shows that the first contact with other Christians in a new country, which creates a new community serving as an interpretive framework for their lives, triumphs the question of the theological perception for the conversion. Also, the results shows that intellectual understanding of the doctrines of faith is less important relative to the conversion process best described by the words touched, taught, and transformed.

This essay is about the market of traditional rental movie stores, which today are on a mature stage of the marketing cycle. The technique is constantly accelerating and contributes to evaluation of new ways to watch movie. New competitors are such as bigger chain of stores that can offer, in addition to their wide range of other goods, rental movies as a secondary selling. The substitute is of most part Internet based services from where you can watch movie online or download film legally as well as illegally.These different sorts of new competitors or substitutes become a big threat on the traditional rental movie stores as these substitutes can offer the same prices or even lower.With these new ways of watching film this will on turn change the behaviours of the customers that likes to watch movies. The problem for the traditional rental movie stores is trying to keep their existing customers and try keeping them loyal to their store, so that they won?t loose them to the competitors and substitutes.

This essay is about the Swedish Royal Foundations and especially the culture foundations. The Swedish Royal Foundations in culture are four. I?ve also made a short background about Royal engagement through foundations in history. I?ve given examples on what Royals in Sweden have done in the past and what they do today.

Title: To sell the country of Lagom: a study of the Swedish Institute?s re-branding of Sweden and impact on the swedish citizens Authors: Rebecca Dahl & Ellinor Thungren Aim: The purpose of this thesis is to study the Swedish Institute?s branding of Sweden. We have explored if the branding is consistent with the picture that Swedes generally have of themselves and Sweden, and also looked at which consequences differences in this picture may have. Method/Material: Semiotic analysis and interviewMain Results: The results of the thesis shows that SI?s branded image of Sweden agree with the picture that Swedes have of themselves and Sweden.

SummaryThe numbers of students in higher education with foreign background are still lower than expected. The universities around the country are increasingly committed to attract students among this group. Many of investments and researches have been done to explore new approaches. There is need to understand how students evaluate their choices. These studies will help marketing the educations which are more responsive to student's expectations.

This is a study, where we have deepened ourselves little more in the Swedish and the Turkish teacher training. We have both looked on the differences and the resemblances. We are also aware about that the essay builds on a small study and a limited material, special when it comes to the Turkish teacher training. Therefore we have drawn our conclusions with big caution. They are examined and preliminary, but we are than however convinced about that.

Parallel import in the European Union is the perfectly legal activity under Art. 28-30 EC of buying goods in a low-price country in order to ship and sell them in a high-price country. The pharmaceutical market in Europe is subject to the subsidiartiy principle of Art. 5 EC and heavily characterised by national regulations that lead to significant price differentials between – generally speaking – Northern and Southern Europe. This incites the activity of parallel traders in the first place, who act as arbitrageurs.