Sports Marketing is a growing part in the world of sports today. Our main purpose of this paper was to analyze which role marketing plays for an ice hockey organization in the Swedish elite today. For this study we did a case study research on the Swedish team Södertälje Sportklubb, where we interviewed seven people. In addition to the people in the organizations we chose to interview two sport journalists. This research was made from an organizations point of view and all of the interviews were of qualitative character.

"Landscapes for Spontaneous Sport" The main aim with this degree thesis is to show how planning and design of urban space can promote spontaneous sport. Public health and urban life would benefit from re-introducing the sport and physical activity in the townscape. The study can be seen as an "inspiration book" that focuses on the connection between sports and landscape architecture. The starting-point for the discussion is the fact that the spontaneous sport is on the decline and the main general question is how this negative trend could be broken. In particular the study asks how landscape architecture could promote and increase spontaneous sport. Good examples of places for spontaneous sports of different kinds are given, both from Sweden and from other countries, which have inspired a case study where I propose a redesign of a centrally located, but hardly used park in Skäggetorp, a suburb of the town of Linköping. .

ABSTRACTStatistics show that breastfeeding prevalence for Sweden has fallen since the mid 90´s. Studies show that breastfeeding offers health benefits to both mother and child and that the mothers' belief and confidence in their ability to breastfeed is a key factor to having a positive breastfeeding outcome. In 2010, Amningshjälpen in collaboration with Sensus studieförbund, started a nursing course, for mothers-to-be, who wished to breastfeed their babies and its aim was to prepare them for a successful and enjoyable experience.Objective: To examine whether a preparatory breastfeeding course can affect mothers' confidence in their ability to breastfeed and if that ability can affect the breastfeeding outcome when the child reaches four months. A further aim is to investigate the experience of  perceived problems surrounding breastfeeding and what affect these might have on the mothers' confidence in breastfeeding when the child reaches four months.Design/Methods: A quantitative approach with prospective experimental design was used to evaluate the study. The questionnaire Breastfeeding Self-Efficacy Scale Short Form (BSES-SF) was used three times to measure women's trust in lactation.

Mot bakgrund av den dokumenterat goda effekt träning har på psykisk och fysisk ohälsa och möjlighet till träning på arbetstid som många arbetsgivare erbjuder sina anställda, syftade denna kvalitativa studie till att få förståelse för vad som styr anställdas vilja att delta i erbjudna träningsmöjligheter. Datamaterialet tolkades med induktiv tematisk analys och baserades på halvstrukturerade intervjuer med sex personer. Resultatet visade att attityden till träning var betydelsefull för intervjupersonernas beslut att delta i erbjudna aktiviteter. Attityden kunde i sin tur kopplas till personernas självförtroende och self-efficacy. Företagets friskvårdspolicy och anställdas tillgång till aktivt stöd av friskvårdspersonal, såväl som utbudet av träningsaktiviteter upplevdes ha betydelse för viljan att engagera sig i träning.

Each year, Heterobasidion spp. is a major cause of economic losses to forestry in the northernhemisphere, including Sweden. New results indicate that pre?commercial thinnings could be at riskfor Heterobasidion spp. infections.

Organisationskultur präglar individer och grupper på olika plan, medvetna som omedvetna. Studier visar bland annat att vår bild av vad vi klarar av, vår så kallade self-efficacy, påverkas av vilken kultur vi befinner oss i. Syftet med den här studien var att undersöka hur organisationskultur upplevs av medarbetare och hur de upplever att den påverkar deras syn på sig själva och sin förmåga. Sju personer från ett ungt och expansivt företag, vars kulturfilosofi har blivit medialt uppmärksammad och hyllad, intervjuades. Resultatet visade bland annat att gemensamma värderingar och normer, såvida de är identifierbara, gör det lättare för medarbetarna att arbeta i samma riktning och tydliggör företagets förväntningar och ambitioner.

Title: To build and transport brands to the Internet ? A qualitative case study of Getinge Infection Control and von Braun Sports Cars. Seminar date: 2009-06-09. Course/ subject: FÖ6016, Degree Project Undergraduate level, 15 University Credits Points (ECTS). Authors: Kristoffer Eriksson and Erik Kaplar.

Authors: Philip Trollér & Jasmin FrljevicTitle: A sharp striker or forwardLevel: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of pages: 62All throughout time the Swedish language has been influenced by various external languages. And throughout the years many loanwords have been introduced to the Swedish vocabulary. And this phenomenon occurs in the texts written by Swedish sport journalists. But in what extent do loanwords from the English vocabulary occur in texts written by Swedish sportjournalists, in what types of texts they can be found. And also why the usage of loanwords occur.The purpose of our study is to find out how frequent English loanwords are in Swedish sports journalism.

AimThe aim of the present investigation was to study the side distribution (right, left) and possible gender differences in terms of anterior cruciate ligament (ACL) injuries in different sports.MethodThis Register study comprises a total of 27856 subjects from the Swedish National Anterior Cruciate Ligament Register. Side- distribution and possible gender differences were analyzed. The different sports consisted of aerobics, alpine skiing, basket, cross-country skiing, dancing, enduro, floorball, gymnastics, handball, ice hockey/bandy, martial arts, outdoor activities, racket sports, snowboard, soccer, and volleyball. Due to injuries that had occurred in the traffic and at work 5076 subjects were excluded. Statistical data have been analyzed with one way ANOVA and x2 test and the Tukey post hoc test has also been used.

This paper attempts to illustrate a gap when it comes to the knowledge about unpaid volunteers in Swedish organisations. The person-oriented explanations of individual preferences when choosing an orientation in which to volunteer does not suffice to explain and enlighten the fact that there is a gender-based division that orientates women towards voluntary work within organisations with a social direction, while men tend to choose sports-oriented voluntary tasks. This illustrates a pattern that is common in society in general. Eight interviews including four women volunteering in socially oriented organisations and four men in sports-oriented organisations have been conducted. An attempt has been made to explain results from earlier research as well as the respondents reasoning about their voluntary work with gender related theories.

Självledarskap innefattar strategier som syftar till att medvetandegöra och förändra individens tankar och i förlängningen beteende. Genom att förändra tankemönster kan individen förhoppningsvis öka chansen att hantera stress. Forskning visar att ökat självledarskap medför ökad self-efficacy, vilket i sin tur förbättrar förmågan att hantera stress. Studien syftar till att undersöka om det även finns samband mellan självledarskap och stress, hypotesen var att det föreligger ett negativt samband mellan de båda variablerna. Deltagarna (89 studenter, varav 56 kvinnor) besvarade en enkät bestående av självledarskap, självskattad stress och arbetsmiljö.

Psykosocial motståndskraft (?resilience?) innebär att klara sig bra i samband med motgång. Det är viktigt att främja detta i unga år då utvecklingskaskader (kedjereaktioner) som följd av olika upplevelser kan påverka resten av livet. Syftet med denna studie var att undersöka hur motståndskraft uppfattas och hur det främjas i det dagliga arbetet i förskolan. Sju intervjuer med förskolepersonal genomfördes och analyserades och resultatet tyder på att begreppet i sig inte är känt men att många delar av det appliceras.

Our starting point has been to use the football player Zlatan Ibrahimovic as a model person for individualism that seams to break the ordinary socialization pattern in Sweden. The purpose of this study is to examine how the team leaders handle the socialization of more individualistic focused individuals/young persons into groups, since the Swedish School Curriculum is designed to meet each individual on his or hers former experiences. Is the socialization of individuals within team sports affected by their cultural background? And, in that case, should those facts have consequences for the sport subject at school? Those are the questions we want to explore. Besides a survey of documents, we have been seeking answers to our questions through interviews with the team leaders Roland Nilsson and Peter Bergander, the pedagogues/teachers Karin Jutterström and Håkan Jensgård and the professional football player Abgar Barson.Our study shows that the leaders and teachers of today have begun to change their view about individualists.

Our starting point has been to use the football player Zlatan Ibrahimovic as a model person for individualism that seams to break the ordinary socialization pattern in Sweden. The purpose of this study is to examine how the team leaders handle the socialization of more individualistic focused individuals/young persons into groups, since the Swedish School Curriculum is designed to meet each individual on his or hers former experiences. Is the socialization of individuals within team sports affected by their cultural background? And, in that case, should those facts have consequences for the sport subject at school? Those are the questions we want to explore. Besides a survey of documents, we have been seeking answers to our questions through interviews with the team leaders Roland Nilsson and Peter Bergander, the pedagogues/teachers Karin Jutterström and Håkan Jensgård and the professional football player Abgar Barson.Our study shows that the leaders and teachers of today have begun to change their view about individualists.

This essay studies how and why large sports clubs from sports with a different degree of commerciality interact with their institutional surroundings in the way that they do. It compares two large Stockholm-based table tennis clubs, Ängby SK and Spårvägens BTK, with a large Stockholm-based football club, AIK Fotboll. In order to get proper data, a number of key persons within the organisations were exploratively interviewed using open and semi-structured questions, together with study of literature and other sources related to the subject. One of the key findings was that the non-profit table tennis clubs, who were expected to resemble the institution association closely, were subject to company-ization, and thus acted a lot more like the institution company than expected. The other key finding was that the football club, although driven partially like a public limited company, in many aspects placed a greater value on cultural capital than on economic capital..