Title: A new battle, the same bottle: A case study of the visual communication of Absolut Vodka and how it?s positioned towards different market segments.Author: Anna von Friedrichs Grängsjö & Niklas SvanlindhTutor: Jessica GustafssonPurpose: To overview the visual communication of Absolut Vodka and how it?s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the communication the same while constantly changing others. Key questions to be answered are: How do Absolut Vodka address their target audiences in their visual communication? Which market segments does the visual communication of Absolut Vodka seem to address?Method/Material: The research was conducted through a qualitative research study in which four Youtube videos by Absolut Vodka were analyzed.

In the current situation in the housing market and in particular the inner city much attention is directed towards achieved prices per square meter in sales. The indicator is as a principle an appropriate measure of the housing market?s health and development, and can to some extent be used to make approximations of the general economic health status of municipalities and counties. It occurs occasionally that questions about whether prices are based on fundamentals at all times.The thesis questions that very issue, not from a macro accompanying financial perspective but rather from a microeconomic perspective, where each tenant ownership in the study is a micro-object. Are the observed prices per square meter rational relative to housing cooperative?s assets or is there a lack in the observed prices anchoring the respective association's finances.

Service delivery acts like a process. This can enable the possibility of attracting attention towards the company who?s making use of this, furthermore generate several opportunities. However, it?s far from easy to deliver new services.

Bräckt vatten smakar som tårar ? En studie baserad på upplevelser inom Socialförvaltningen i Halmstad kommun beträffande hedersrelaterat våld och förtryck.Syftet med studien är att undersöka hur Socialförvaltningen i Halmstad arbetar med hedersfrågor. Vi vill fånga de olika aktörernas upplevelse och förståelse av fenomenet hedersrelaterat våld och förtryck.Studien är baserad på en kvalitativ metod med semistrukturerade intervjuer och resultatet är analyserat med hjälp utav teorierna Intersektionalitet, Postkolonial teori och den Mångkulturella triaden.Resultaten visar på att det finns en ambivalens kring hur intervjupersonerna väljer att definiera hedersrelaterat våld och förtryck och att detta dels bygger på att de är präglade av postkoloniala tankar om ?Den Andre? och dels att de i större utsträckning anammat ett intersektionellt tänkande genom vilket man förstår fenomenet hedersrelaterat våld och förtryck ur variabler såsom kön, klass och etnicitet. Inom Socialförvaltningen i Halmstad urskiljs inte ?hedersrelaterat våld? som en egen kategori från ?våld i nära relationer?.

It is common today that many children in Sweden  grow up in families that speak two or several languages. Language and identity building is connected to each other. So is also Languages and learning (Becknert m. fl. 2008:13).

Empress Livia ? Murderer or wrongfully accused?An overview of the ancient sources on the empress Livia and what that suggests that shemurdered her husband Emperor Augustus and his adoptive children to make way for herown son Tiberius as the emperor of Rome.This work will analyze the ancient roman sources by the great historians from that time;Tacitus, Suetonius and Cassius Dio, and their works discussing the murder conspiracy of theempress of Rome; Livia.Here I examine what these ancient sources tell about the possible involvement of Livia, on thedeath of Augustus himself and his adoptive sons. Each author to these ancient sources will beexamined and contextualized according to their contemporary time, but also their political andideological views of women in high position and Ceasarism itself. Their characteristics andstyles of their written account will also be examined.The following issues will be dealt with in this work:? What does the ancient sources of; Tacitus, Suetonius and Cassius Dio say about theconspiracy theory in which empress Livia is central.? What is known about the authors of these ancient sources and to what extant mighttheir political and ideological view affect their written account?? Can the allegations directed at Livia be the result of the fact that she was a highlyinfluential woman at her time, something which the ancient authors by romanstandards saw as unfit for a woman, and therefore is mistreated in the written sources?? If so, were all women with power under the same time and circumstances criticized inthe same way in which Livia is portrayed?? Are there any other aspects that have not been treated equally in the past by authorsand researchers, in which new questionable guidelines can be made?As is very important to point out, this work and essentially all others alike will not evenassume to solve the final question if empress Livias was guilty or not of murdering herhusband, Emperor Augustus and/or his adoptive sons.

Med växande antal anmälningar från lärare till arbetsmiljöverket har behovet av relevant forskning framkommit. Syftet med denna C-uppsats var att undersöka om kränkningar, hot och våld mot lärare i kommunen Nordanstig förekom. Utfirån syftet ställdes sen tre frågeställningar, Hur vanligt är det att lärare, vikarier samt skolpersonal med pedagogisk elevkontakt, kränks, hotas, samt eventuellt utsätts för våld i kommunen Nordanstig? Hur påverkas läraren om denne blir utsatt för kränkningar, hot eller våld, kommer läraren av olika anledningar att låta detta passera i kommunen Nordanstig? Hur påverkas en lärares pedagogiska arbete om läraren blir utsatt för kränkningar, hot eller våld, kommer läraren att undvika jobbet eller sjukskriva sig i kommunen Nordanstig? För att få svar på dessa frågeställningar så utformades en enkät med 29 frågor som användes som en surveyundersökning. Resultatet påvisade tydliga svar att cirka hälften av de lärare, vikarier samt skolpersonal med pedagogisk elevkontakt kränks av elever och att det 45 av 46 besvarare sett andra kollegor kränkas av elever.

The aim of this study is to examine ways of writing experiences of the strange and different, experiences of the other in his or her otherness and experiences of suffering. The study focuses possibilities and limits for the writing of these experiences and aims at finding a tangible way of writing literature. Part of the aim of this study is to elaborate a proposal for a way of writing experiences of the strange and different, experiences of the other in his or her otherness and experiences of suffering.    The material for the study consists of three different approaches to literature, in which theories on literature or analyses of literary works are presented. This material is initially analysed in separate analyses in which conceptions, strategies and methods for writing experiences of the strange and different, the other and suffering are identified. Secondly, the material is analysed in a comparative analysis, aimed at finding similarities and differences between the approaches but above all to let the approaches supplement and challenge each other.

AbstractThe Swedish public school system claims to be a school for all. This means in particular that school is, not only open to all children between 7 and 16 years, but also that compulsory schooling prevailing. Our society's development is making increasing demands on the theoretical capacity, and school's goals aligned in the same direction. The proportion of pupils failing to achieve the goals are increasing in number, a failure which has major implications not only for the individual student but also for society at large. This study's focus is directed against a group of students where the reason for this is a lack of ability to abstract thinking.

Horses respond individually to challenges, and the possibility to use these reactions to evaluate equine temperament with an objective instrument would have several advantages. Horse welfare could be improved by making it possible to find individuals best suited for a specific use, and understanding of the development of abnormal behaviours, such as stereotypies, could be increased. Management routines and training could be adjusted tosuit each individual horse and it could facilitate the selection of individuals appropriate for breeding. There are also economic implications, as horse buyers consider temperament important and after evaluating temperament, money can be spent solely on specific horses with all the right qualities. During the last decade, many attempts have been made to measure different aspects of temperament in horses, and the first aim of this project was to look at these studies and see which methods were used and which temperamental characteristics they measured.

This study was carried out at the request of the Swedish forest company Sveaskog which is an important producer of logging residues (branches and tops) intended for energy production. The company wanted to increase the average dry content to 60 percent in their delivered logging residues. At the time when this study was initiated, the dry content in the chipped logging residues originating from the Bergslagen district was at 52 percent. The aim of the study was to find out how windrows of logging residues could be arranged in order to help obtain desired properties such as increased dry content. Sveaskog had developed a system for evaluation of windrows and a standardized form was utilized to describe different properties of the windrows.

Amyotrophic lateral sclerosis is one of the major neurodegenerative diseases, causing an ascending paralysis that usually kills the patient within a few years from disease onset. The motor neurons show aggregates of proteins which in approximately 20 % of cases of the familial form contain mutated SOD1 protein. Trehalose is a disaccharide which has been shown to reduce protein aggregation and increase viability in cell models and alleviate symptoms in animal models of several neurodegenerative diseases associated with protein aggregation. When given orally to the SOD1G93A mouse model of ALS, trehalose failed to slow down the disease progression, which has led to questions about the uptake and distribution of the molecule in this mouse strain. The aim of this study was to investigate whether significant levels of trehalose reach the central nervous system of the SOD1G93A mouse after oral administration. This was performed by a trehalose assay of the brain of trehalose treated animals. A glucose assay was optimised for use in small samples of brain lysate after the digestion of trehalose into glucose by trehalase, and the difference in glucose concentration before and after digestion represented the trehalose level.

Social media has meant that organizations can engage in dialogue with their audience without journalistic intermediaries. PR 2.0 is a term that defines the new way for organizations to work with public relations in the new media landscape. The aim of our study is to examine how IKEA uses social media to create, maintain and develop their relationships. Furthermore, great interest is directed to the concept profile. This essay will examine how the stated profile IKEA has pervades the work on social media.

This essay will examine the historical picture of the island Rapa Nui as it is portrayed in popular science and in ecohistorical literature of the university of Gothenburg. This historical picture states that the inhabitants of the island cut down a lot of trees in the process of transporting the big and heavy statues, moai, from the quarry to the platforms along the coastline of the island. During this process all trees disappeared and resulted in soil erosion. The cultivation was destroyed and brought hunger to Rapa Nui. The following rivalry for food led to a situation of war followed by a cultural collapse.

AbstractThe Swedish public school system claims to be a school for all. This means in particular that school is, not only open to all children between 7 and 16 years, but also that compulsory schooling prevailing. Our society's development is making increasing demands on the theoretical capacity, and school's goals aligned in the same direction. The proportion of pupils failing to achieve the goals are increasing in number, a failure which has major implications not only for the individual student but also for society at large. This study's focus is directed against a group of students where the reason for this is a lack of ability to abstract thinking.