The aim of this Master?s thesis is to investigate different ways of illustrating the information literacy of librarians and with a pragmatic view survey what has been written about marketing the librarians. The thesis is based on a marketing theory introduced by Philip Kotler. He believes that marketing is a social process and that everything can be marketed. I have reviewed three marketing strategies and their significance in marketing the information literacy of librarians.

The report aims to examine how property owners position themselves to reach their targetmarket, and which strategies they use when positioning their product. The investigation has beencarried out mainly in the form of a case study in which a number of interviews with Stockholmreal estate companies has been conducted, focusing on commercial property market segment.The interviews have resulted in identification of common and specific strategies among thecompanies. These strategies have been analyzed in the light of the theory by Philip Kotler andKevin Lane Keller, focusing on how an offer should be designed to reach a competitive position.It can be concluded that positioning is a key activity for successfully addressing the targetmarket. Successful positioning mandates three key requirements to be met; determining thecategory to which the offer belongs, identifying similarities and differences compared to thecompetitors and developing a brand mantra. The result of the case study concludes that theproperty companies work similar in many ways.

Scania Top Team is a competition where the best mechanics in the world are competing against each other. In 2011, the world final was recorded and this material is now used to see which problem solving strategies these top of the line teams are using to solve the realistic problems assembled in front of them. To help them, the mechanics are allowed to use two of Scanias IT-systems: Scania Multi and Scania Diagnose and Programmer 3. This report consists of two parts. The first part is the development of a method to analyze the recorded material.

Automatic milking systems (AMS) provide the opportunity for less manual labour and an increased milking frequency. But in order to reach an optimal milking frequency a well-functioning cow traffic is crucial. There are many factors affecting cow traffic but one factor that has not been studied thoroughly yet is the effect of different light intensities during the night, 22.00 h to 05.00 h. Therefore the aim of this study was to determine the effect of different light intensities during the night on number of selection gate passages (GP), milking frequency and milk yield. The study was conducted as a Latin square were three light intensities were applied: LOW (11 ± 3 lux), INT (33 ± 1 lux) and HIGH (74 ± 6 lux), in three different herds.

Animal welfare is of increasing concern in present society. In commercial pig farming, animal welfare problems are common. One of the causes for these problems is the barren environment in which pigs are housed, which can cause oral manipulation of pen mates. Providing straw might be one solution to this problem. Another solution could be reached through genetic selection.

Aim: The aim of this study was to study through papers if early intervention of children and adolescents with deaf-blindness can be facilitated through early intervention programs, cochlear implants (CI) and communication strategies.Method: The method that we used was a literature study of scientific articles through Pubmed and Cinahl databases. The articles reference lists were also studied which lead to that more papers were found.Results: Children and adolescents with deaf-blindness can benefit from early intervention programs, when their caregivers were educated to give appropriate response to the children?s behavior. The interaction between children and their caregivers can improve through an early intervention model. Children and adolescents with Deafblindness have variable results from CI.

Dementia may cause difficulties in communicating. People suffering from dementia are therefore often described as being unable to take part in meaningful conversation. The responsibility to create understanding in a conversation is shared by all participants. By means of different strategies, participants in conversation can construct understanding through collaboration. How these strategies are utilized in conversation where one or more of the participants suffer from dementia is relatively unknown.

The aim of this study was to gain a greater understanding of what social workers perceive to be mentally demanding and emotionally challenging work, and which strategies they use to handle it. I chose to interview six social workers, three of them had long experience of social work, and three of them had worked for less than a year. The justification for this choice wasthat I wanted to interview people with different experience of social work over time, to be able to see possible differences in what was perceived as mentally demanding and emotionally challenging work, and how it was handled. The social workers were interviewed with a semi structured interview manual.The results showed that the organization of the social service is not fitted to the work that social workers execute. This means that what is perceived as mentally demanding and emotionally challenging work largely depends on this.

Recent years have been very turbulent for most private equity firms. Especially the financial meltdown in global economy has affected the industry, but also the public pressure has made private equity houses change their control strategies towards more conventional methods used in public companies. This thesis aims to put light on the control methods used in listed private equity houses which use a buyout strategy. The paper describes how the control methods change over the different phases the asset experience and how different value generating strategies use altered control methods. Using Merchant's (2003) framework for management control systems and Berg and Gottschalg's (2004) research on value generating strategies in buyouts the thesis shows that action controls as designing instructions for the board and a business plan, together with goal alignment is the commonly used control strategy directly after the acquisition.

Title: How do you get a pupil from Year 7-9 in secondary school to communicate in German?  Five high school teachers views on how to develop pupils oral communicative skill within the German language The aim of this essay is to explore Swedish secondary school teachers, from Year 7-9 in the German language, opinions regarding which work models and verbal strategies that are used and taught in order to foster the pupils oral communicative skill in the classroom. To achieve this aim, semi-structured interviews with five teachers are used.The results show that the teachers find that they encourage the pupils to speak German through creating possibilities for them to practise their oral language skills. The teachers also emphasize that they believe that alternating assignments in groups or pairs, where the students get the chance to be creative, activates the pupils to speak German the most. They also express an awareness for the fact that open or information questions encourage the pupils to use their creativity and speak more German.

The purpose of this study was to identify exerciser athlete?s motivational orientation, coping strategies used and stressors that primarily is perceived in gym training. The study also studied gender differences in relation to motivation orientation, coping strategies and stressors. A survey was conducted with a quantitative design. The study included 118 participants (43 women and 75 men) aged 18 - 42.

The aim of this study is to investigate methods of collection development, the users? influence on selection and quality aspects, focusing on non-fiction literature in Swedish public libraries. To find out opinions of collection development, I use the method comparative literature study. Antonio Gramsci?s concept hegemony forms the theoretical background, and hegemony as concept is related to a library context by using Maj Klasson?s text on the librarians? different positions of authorities.

In this study, we have examined how Swedish tour operators are using social media as part of their marketing plan. Our purpose was to find out which strategies they use in the area of social marketing. The companies that were examined were Ving, Fritidsresor and Jambo tours, and the social network site that the research focused on was Facebook. The examination was conducted with a content analysis of the companies' Facebook pages and qualitative, structured interviews with the companies. The aim was to compare the various tour operators Facebook pages in order to get a broader overview of the companies marketing strategies.

Tanzania is today one of the greatest aid recipients in the world, but still - after over 45 years of huge amounts of aid - one of the poorest and least developed countries. How can that be? Civil society is said to benefit the democratization process, but has not succeed in Tanzania. Has the extensive aid had any impact? Our purpose is to investigate this set of problems.We are using theories concerning civil society and aid in general, and the theoretical framework developed by Hadenius and Uggla ?Making Civil Society Work, Promoting Democratic Development: What Can States and Donors Do??, in particular.

This thesis concerns the feminist consciousness-raising novel of the 1970s. The aim of the thesis is to examine narrative strategies which, according to the consciousness-raising practice, are adapted to enlighten the political aspects of the personal. The focus is both on strategies that address the protagonist and on those that address the reader. I also examine in which way the use of these strategies is dependent upon ideas of class and gender.I find that the narrative situation, in this case the relationship between the protagonist and the narrator, is central to the use of the consciousness-raising narrative strategies. In Anna-Lisa Bäckmans Fia i folkhemmet och Fia med manifestet, the protagonist Fia is positioned as an oppressed working-class woman, which results in a narrative situation that gives the protagonist a limited space of action and that gives the narrator the power to interpret the experiences of the protagonist.