Due to the highly competitive and busy marketplace of today, companies are forced to take unforeseen measures in defending and developing their brands. Key elements like opinion leadership and lifestyle marketing are commonplace and aim to deliver values that are more difficult to define compared to quality, price, looks and usability. This paper aims to develop what should be considered most fundamental to all commercial branding. By investigating the ideologies that are the core of many successful companies, we hope to clarify the importance of communicating these ideologies. The topic is examined by method of quantitative analysis and the main purpose is to determine; what do the companies think of their ideologies, and how do their consumers recieve them? A secondary purpose is also to investigate whether different kinds of consumers recieve the ideologies in different ways..

The Swedish Code for Corporate Governance was introduced on July 1, 2005. All companies then listed at OM Stockholmsbörsen A-list and those on the O-list with a market value of more than three billion SKr must implement the rules in the Code. The Code includes rules for corporate governance as a complement to the legislation. The Code is based on the principle comply or explain. This means that the companies are aloud to diverge from the rules if they explain why.

The purpose of this study is to investigate and describe the variation in perceptions of demands and expectations of study performance among a group of students at an upper secondary school. The study is inspired by a phenomenographic approach in which variations in perceptions of a phenomenon are of importance. Twelve students at a science program participated and were interviewed in groups of four. The results show that among the students there are several different perceptions of the demands and expectations to perform they felt present in their lives. The most important result is that it is the students' own demands and expectations on their performance and study results that are seen as the most demanding..

Aim and question at issue: The aim of this study is to compare the motivation to participate in the course Idrott och hälsa A between students studying vocational and further education preparatory programs at upper secondary school.What level of motivation do the students of the two programs have towards participation in the course Idrott och hälsa A.What kind of motivational factors are important for students in the two programs concerning participation in the course Idrott och hälsa A According to the students of the two programs, what type of motivational factors would increase the motivation to participate in the course Idrott och hälsa A. Method: A quantitative study has been carried out using a questionnaire. Thirteen randomly chosen upper secondary school classes were included in the county of Stockholm, 7 of them in the vocational program and 6 of them in the further education preparatory program. The questionnaire was filled out by 278 students, 120 in the vocational program and 158 in the higher education preparatory program. The response frequency for the study was 92 %.Results: The results of this study show that the majority (77%) of all students in the population are highly motivated to participate in the course Idrott och hälsa A.

Tropisk regnskog i Sydostasien är ett av de områden som hyser störst biodiversitet i världen, av vilken stora ytor är hotat. Ön Borneo drabbades av en katastrof åren 1982-1983 efter att väderfenomenet El Niño orsakat torka med vidsträckta skogsbränder som följd. Detta lämnade stora ytor av Borneos skogar i ett undermåligt, sekundärt tillstånd. På grund av detta startades INIKEA projektet med syfte att rehabilitera skogar i regionen kring Tawau vid östkusten av delstaten Sabah i Malaysia. I denna studie undersökte jag resultatet av rehabiliteringsarbetet på krontaket i tre olika skogstyper genom att ta hemisfäriska foton med en digital systemkamera (DSLR).

Title: Selection of audit firm - Which factors affects the choice of audit firm in Swedish limited companies?Subject: 4FE03E ? Master thesisAuthors: Alexander Rosén & Martin KarlssonSupervisor: Magnus WillessonExaminer: Sven-Olof Yrjö CollinKey words: Audit firm, audit firm characteristics, client characteristics, limited companyBackground: In Sweden, the auditor is selected when the company has their annual general meeting. Following, the auditor?s task is to secure the quality of the financial information so the owners and other stakeholders can trust the information, which regards to the financial situation for the company and the CEO´s and board of director´s management. Since November 2010, private limited companies are free to use and have an auditor, but only if they fulfils the requirements that are regulated in ABL 2005:551.

In the tropics, logging and wild fire can result in degraded secondary forests with lower biodiversity than in the natural forest. One way to limit forest degradation is to rehabilitate the present large areas of secondary forests. However, there is a lack of knowledge concerning the ecology of tropical tree species and further studies would be advantageous for future rehabilitation efforts of degraded rainforest. The objective of this study was to investigate how mother trees in secondary forest and different site factors affect the abundance and spatial distribution of natural regeneration of non-pioneer tree species in a tropical rainforest in Sabah, Malaysia. The study took place in the INIKEA Forest Rehabilitation Project area, which suffered from wild fire in 1983 and has been selectively logged over both before and after the fire. Natural regeneration and site variables were inventoried in plots, while mother trees were inventoried in the whole survey area.

Peritonitis is a potentially life-threatening disease in horses. With no published work from Sweden, the objective of the study was to describe the occurrence and demographics of horses with peritonitis and to evaluate the outcome of treatment in terms of short-term survival during a ten-year period in a large clinic in Sweden. Data were examined in a retrospective manner in 69 horses diagnosed with and treated for peritonitis at Universitetsdjursjukhuset (UDS) in Uppsala between 2002-2012. Demographic data examined included age, breed, gender, history, duration of illness before arriving at UDS, reason for seeking veterinary care, initial clinical findings (general state of health, heart rate, respiratory rate, mucous membrane appearance, rectal temperature, abdominal sounds, rectal examination, nasogastric tube results), abdominocentesis results (abdominal fluid analysis including visual inspection, leukocytes and protein, cytology, bacterial culture and sensitivity pattern), complete blood count (CBC), Serum amyloid-A (SAA) upon presentation and a follow up, plasma fibrinogen, plasma protein and albumin, treatments, length of hospitalisation and outcome. All medical records with the diagnosis of peritonitis were extracted from the medical records system Trofast. All records with any other diagnosis code referring to trauma such as rectal tear or ruptured uterus, recent abdominal surgery, external trauma or rupture in the gastrointestinal tract were excluded. To be included in the study, the peritoneal fluid should contain more than 20.000 cells/?L, have a peritoneal protein value of >30 g/L; or have a significantly changed peritoneal fluid sample (orange with increased turbidity or worse) in cases where no data on cells or protein were available. The horses were divided into two groups; one where the peritonitis was deemed to have an idiopathic aetiology (primary peritonitis) and the other group where the peritonitis had a possible aetiology such as intestinal parasites, impaction etc.

This paper compares and discusses teachers´ nonverbal communication in the classroom. The purpose of the study is to find out what the teachers´ nonverbal communication looks like in the classroom and with that information increase teachers´ awareness of nonverbal communi-cation and its impact on the teaching. Ten teachers at the upper secondary school have been observed for twenty minutes when having a lecture. The result shows that the most common nonverbal expressions are hand and arm gestures used to enhance what is said by the teacher. The result also shows that the nonverbal communication is similar with all observed teachers.

The aim of this study is to examine Swedish teachers? role and attitude in the Swedish subject towards motivation and reading fiction at upper secondary school. We are also interested in investigating whether or not there are any differences regarding the way teachers motivate students? depending on their choice of education or not. The method we chose in order to achieve this was interviews with teachers.

Wounds on horses are common and sometimes difficult to treat. The wounds are often big and could be discovered too late for primary sutures, which have to be applied within 8 hours from time of accident, before bacteria has been able to infiltrate the surrounding tissue. The healing is often complicated by delayed healing and wound infection with consequences like phlegmone, fistulation and proud flesh formation.To avoid these consequences, the traditional practice has been to administer systemic antibiotics alone, systemic antibiotics in combination with topical antibiotics or topical antibiotics alone. Because few antibiotics can be used in horses, is it important to household with the few substances that are available. In veterinary medicine today, the increasing resistance amongst pathogenic microbes such as MRSA presents a growing problem.

The purpose of this paper is to examine witch factors lays behind political decisions when reforming upper secondary school. Three major factors are used: political, economical and structural. These factors become visible by comparing the school reforms 1965 and the coming one in 2009. An analytical scheme is used to find the factors in the primary information. The study is based both political inquiries and on debate articles from newspapers and political papers.The results show that two factors are more visible than the third, and that is the ideological and structural.

Background: Today?s market offers customers many more possibilities to choose than before. With that the customer?s requirements on the company have become higher, products of the best possible quality to the less possible price when the customer demands them,specially concerning seasonal products that become out of date when the seasontime has finished.In the recent years the Supply chain management technic has gott attention because of its succesfully way to integrate the companys business processes. Demand Management is an important part of that technic since demand management is dealing with managning thedemand, with the pourpose to find the balance between supply and demand.

This bachelor thesis portray a project where the main task were to develop a computer based system prototype for handling of absence report at the upper secondary school af Chapman in Karlskrona. The project has been conducted in cooperation with students from the university programs software engineering and information economy at Blekinge Institute of Technology. Our task as MDA-students have been to survey the process of absence report of today through field studies and give a proposal of a graphical user interface which later were developed by the software engineers. The thesis also handles the cooperation with other students from other university programs..

This paper presents an analysis of history textbooks used in schools in Sweden and Norway. The intention of the research was to study how the history textbooks describe communism and communistic dictatorship mainly during the cold war. The result of this study is that there were no big differences between Swedish and Norwegian history textbooks, but there are, however, some differences in how communism was described between the authors and also over time. Mostly, the books that were written in the post cold war period were somewhat more critical to communism in the eastern Europe (even thought they mainly handled with Stalin´s communism. And they also set quotationmark between Stalin´s communism and the nazi terror during World War two..