Syfte: Syftet med denna uppsatts är att öka förståelsen för vilken påverkan samt uppfattning som föreligger vid användningen av celebriteter i olika marknadsföringsåtgärder beträffande Generation X respektive Y ur ett svenskt perspektiv. Metod:Detta är en empirisk studie med hermeneutisk förgrund som genomförts med intentionen att undersöka hur marknadsföring innehållande celebriteter uppfattas och i förlängningen påverkar de båda generationerna. Då vi har för avsikt att få en mer djupgående förståelse beträffande problemet har vi valt att genomföra fokusgruppsintervjuer. Slutsats: Vi har kommit fram till att det finns en del intressanta skillnader, men även likheter, mellan generationerna. Denna komparativa studie har bidragit till en fördjupad vetskap om både hur diversifierade uppfattningarna är samt hur olik påverkan kan vara från generation till generation..

Syftet med studien är att undersöka ungdomar tillhörande generation Zs behov och önskemål av fritidsaktiviteter i Piteå för att sedan utveckla ett koncept för hur utformandet av aktiviteterna kan gå till. Detta på grund av ett uttryckt behov hos Piteå kommun av fritidsaktiviteter för ungdomar i en del av Allhuset. För att skapa aktiviteter som attraherar generation Z är det viktigt att förstå generation Zs karakteristiska drag samt ha en förståelse för dagens upplevelsesamhälle. Vi har använt oss av aktionsforskning och dess lärandeprocess för att ringa in problemet och samtal har förts med tre fokusgrupper med deltagare tillhörande generation Z. Ett koncept för hur utformandet av aktiviteterna kan gå till har skapats..

By reading earlier research on Generation Y, content marketing and on social media during the working process the problem has gradually changed, in accordance with an abductive research approach. The study focus has developed from examine marketing methods on marketing towards Generation Y to include on what social media platform Generation Y is most susceptible for content marketing.The purpose of this study is to help companies whose target market is Generation Y to aim their content marketing through the right distribution channels, to save time and money. To meet this objective and to answer the main question of this study, empirical data was collected through a web based, quantitative survey which was completed by a total of 301 respondents, all of them belonging to Generation Y. The collected quantitative data was contrasted with existing theory and was analysed.The study concluded that Facebook is the social media channel where Generation Y feel most susceptible for content marketing, followed by YouTube. .

The purpose of this degree project is to obtain a greater understanding of how the support for abused immigrant women is designed and if these measures respond to the women?s own wishes and needs. I also want to investigate the possible advantages and disadvantages, there are under the social ser­vi­ces and voluntary organizations (NGOs) and women themselves when it comes to spe­cific sup­port measures for immigrant women. On which basis have these support measures been designed and what experience or research starting points are based on? To what extent do they answer to women?s needs according to the staff, and to the women's own view?The study is based on qualitative data consisting of five interviews and one case report of an abused woman.

The aim with this essay is to emphasize the problems that ethnical belonging causes at schools today. We have chosen to examine and compare two schools with each other, one school is called ?the new school? situated in Stockholms kommun and the other school is called ?the old school? belonging to Huddinge kommun. We have had contact with these two schools for a longer period as substitutes and students. This essay is based on how these two schools prominently differ from each other.

This thesis examines the Swedish labour market with a focus on the immigrant part off the population. There are big differences between the immigrant and particular non-European immigrant part off the population and native Swedes. In the first part off this thesis I will show that immigrants in Sweden have a higher rate of unemployment, lower rate off employment, lower wage incomes, higher risk off unemployment and are overrepresented in low skilled, low status jobs. Even when controlling for different factors such as education level, knowledge in the Swedish language, age etc. a big gap remains.

The official Swedish interpretation of the concept of citizenship is based on the social-liberal concept of citizenship. According to feminist critique, this interpretation of the concept contains male norms that lead to the exclusion of several groups from full citizenship. There is also a corresponding feminist critique which holds that in the womens´ movement and gender research there are strong norms as well, especially in the form of ethnocentrism. Also, the image of immigrant women in public debate is being questioned and the critics here raise the question of the responsibility of the society for integration. Swedish research on citizenship has focused very little on the situation of immigrant women, and this essay aims at helping to fill this empirical gap.

Background: At this present moment, one of the largest changes in the Swedish employment market is occurring, as the people born in the 1940's are retiring. The Generation Y, people born in the 1980's, will enter. Will this have an affect on motivation and leadership, and in that case, in what way Aim: The purpose of this essay is to investigate whether or not Generation Y (born in the 1980's) has an effect on the perceptions on how to lead and motivate employees. Based on research and our empirical results from qualitative interviews at one of Sweden's largest banks, our research questions are:1. Are executives' and employees' perceptions regarding Generation Y in line with previous research 2.

The main purpose of this study was to examine the knowledge in biology by immigrant pupils. My investigation is based on the pupil and I have focused on positive and negative factors that affect their performance in biology.The study is based on marks in year 2006/2007, a survey and interviews made with four immigrant pupils at a compulsory school in Västra Götaland.The study indicates that the result in biology of immigrant pupils is lower compared to Swedish.Difficulties in language, the commitments by their parents and their surroundings are the main factors that affect their results negative..

I och med att Baby Boomers-generationen i allt större grad går i pension upplever företag och organisationer en ökande brist på kompetent personal. Detta har gjort att Generation Y, som ska fylla tomrummet som Baby Boomers lämnar efter sig, blir allt mer attraktiva för arbetsgivare. I media och ekonomiska tidskrifter blir vi ofta påminda om detta faktum, men frågan kvarstår, är det så att de arbetsvärderingar som Generation Y prioriterar faktiskt återspeglas på arbetsplatserna? I denna uppsats har en intervju samt en enkätundersökning genomförts på det för sin motivation prisbelönade företaget Concrete IT. Studien visar att det undersökta företaget återspeglar flertalet av de arbetsvärderingar som Generation Y värdesätter och bör anses vara attraktivt för Generation Y.

The aim of this study is to discuss how public officials, who are implementing integration policies, describe and relate to ?immigrant women?. The analysis is based on interviews with eight public officials. Drawing on perspectives from discourse theory, multiculturalism, western feminism and postcolonialism, the diskussion tries to place the interview statements within a theoretical debate concerning the concepts of culture/ethnicity and sex/gender. The picture of the ?immigrant woman? seems to be somewhat revised.

This masters thesis looks at the reception of the beat generation in six given American magazines spanning through the years 1957-1961. The study is basically one of literaty reception. The aim is to see how and if the institution of literature handed the beat generation an identity to go along with their arts. With the use of discourse analysis we have pointed out certain characteristics in the six articles that have been a part of building up an image of the beat generation as a whole. By dividing the result into the two categories social and literary practice we can clearer see what significants were used to create the beat generation.

Arbetsmarknaden genomgår just nu ett generationsskifte där den s.k. generation Y (född mellan 1982?1999) stormar ut på arbetsmarknaden. Eftersom olika generationer antas ha olika arbetslivsvärderingar har det blivit nödvändigt för företags överlevnad att utveckla rekryteringsbudskap och motivationsprogram som tar hänsyn till varje generations unika särdrag. En av de största utmaningarna för företagare i den nära framtiden är därför att förstå generation Y:s arbetslivsvärderingar.

The theme of this bachelor thesis in sociology has been developed through the perspective of ?grounded theory?, where the writers starting point touched the subject of integration in the organization Samhall in Sweden, an organization that hires disabled individuals that do not have enough working abilities to be hired any place else. From there, the methodology moved into a qualitative research through interviews with first generation immigrants hired at Samhall, where the result presented clear patterns of integration problems such as identification with an organization that does not have a normal way of working, the feelings of security which led to an unwillingness to leave the organization (which actually is the main goal of Samhall) and the stigmatized presumptions of the organization as such that makes it even harder to get a regular job on the open work market. These patterns were then put together with theories of stigma, cultural sociology and organizational identification, which three were the theoretical framework of this thesis. This study has contributed with an enlightenment of how it is to be an immigrant in a state governed organization and the consequences that follow when integrating an immigrant in a work disabled working environment. .

Ungdomarna idag tillhör en generation som kallas för Generation Y och de särskiljer sig från tidigare generationer med ett antal karaktäristiska drag. Dock, är det inte endast dessa drag som kan urskiljas utan även ett annorlunda riskbeteende gentemot tidigare generationer. Experter är eniga om att det finns ett flertal faktorer som påverkar individers riskbenägenhet och att faktorerna varierar beroende på individens ålder. Detta leder oftast till att när ämnet undersöks, riktar forskarna in sig på en viss åldersgrupp eller generation. Det begränsat med forskning som specifikt tar upp Generation Y och riskbenägenhet. Därav är syftet med denna forskning att undersöka hur utvalda demografiska faktorer påverkar riskbenägenheten hos studenter ur Generation Y. Uppsatsen antog en positivistisk forskningsfilosofi med ett beskrivande syfte.