In this paper, I am using a critical discourse analysis a la Fairclough to examin how various actors talk about the group of unemployed youths in the 52 articles from Dagens Nyheter and Svenska Dagbladet. What?s written in media often portrays different ideas that individuals use in social practice. My theoretical points are social constructivism, risk-, expert-, and media society. Four themes crystallized in the analysis; young and unemployed, education, jobbgaratin and youth and labor market.

This paper deals with a taphonomic study of contexts with osteological material of dog (C. familiaris L.) from the Mesolithic and Neolithic of Sweden and Zealand, Denmark. The general aim is to develop and test a method to try to understand the activity behind and define specific archaeological structures. My questions also regards to wether a taphonomic analysis of the material could be used to identify treatments as wrapping and contraction of the dogs, but also dismembering and other preparations of the body. The study focuses on the relation between the space of decomposition, disarti-culation of the joints, evidence of wall effect, cutmarks, weathering and signs of postdepositional arrangements.The analysis is based on contexts from the materials Hornborgasjön, Vedbæk, Skateholm I and II, Sjöholmen, Ertebølle, Bökeberg, Bredasten, Löddesborg, Bergsvägen and Röekillorna, dating from early Maglemose culture to Neolithic Battle axe culture.The analysis shows that a closer study of taphonomic processes can be used to identify different structures as graves, offerings, religious and non religious contexts or parts of animals, probably put into the ground as waste.

World wide globalization and the rapid development of the Internet have lead to significant changes for companies around the world. The world has ?shrunk? and increased supply of goods and services has lead to a more intense competitive situation. As the market changes, so does consumer behavior. Today?s consumers do no longer wish to be treated as a group, rather they are looking for products and services that specifically fit their personal values.Recent years, the consumption of digital consumer electronics has sky-rocketed.

Engineers are a group of individuals who are attractive when companies are in need for competence in technology. Today it is a shortage of these competences in the labor market. Because of this there has grown a competition among companies when they strive to recruit the best engineers. Therefore companies spend more resources on marketing themselves as an attractive employer. This study was set out to find what engineers think is an attractive employer through a demographic perspective.

Hur kan sponsring stärka ett företags varumärke och vilka skillnaderoch likheter finns det mellan hur tjänsteföretag och producerandeföretag använder sig av sponsring i syfte att stärka varumärket?Syftet är att studera hur företag använder sig av sponsring i avsikt att stärkavarumärket samt identifiera skillnader och likheter mellantjänsteföretags och producerande företags sponsringsverksamheter.En tvärsnittsstudie har genomförts på fyra fallföretag. Primärdatansamlades in genom semistrukturerade personliga intervjuer.Den teoretiska referensramen baseras på vår modifieradeundersökningsmodell, AEGM-modellen, som är utformad utifrånbefintliga teorier inom ämnesområdena varumärke och sponsring.Empiri i form av presentation av de undersökta företagens sponsringsverksamhet ochintervjupersonernas syn på hur företagen använder sponsring i syfteatt stärka varumärket.Slutsats: Det förefaller skillnader, men även många likheter, mellan hurtjänsteföretag och producerande företag använder sig av sponsring.Ett varumärke kan stärkas med hjälp av sponsring, exempelvis genomatt kunden involveras i arrangemanget och att sponsringenkombineras med andra marknadsföringsaktiviteter..

The purpose of the study is to examine how retailing trough brand owned outlet stores effectsthe fashion brand. The problem that the essay is aimed to solve is how the fashion brand isinfluenced by selling through outlets and what opportunities and risks it has on the brand. Thestudy has been carried out by qualitative methods using interviews to answer the questionformulation. Three empirical perspectives have been chosen; an expert-, business- andconsumer perspective which have been linked up with three applicable theories. The fashionbrand Acne and its two stores; the flagship store and the outlet store have been chosen as acase study.

Titel:                                   Hur väljer företag rätt celebritet? ? En studie om företags tillvägagångssätt för att lyckas med celebrity endorsement Syfte:                                  Syftet med denna uppsats är att beskriva och öka förståelsen för hur företag väljer celebrity endorser och hur detta val kan påverka deras varumärke.Teoretisk referensram:    Teoriavsnittet inleds med förklaring av varumärke och brand equity. Avsnittet avslutas med att celebrity endorsement presenteras.Metod:                               Uppsatsen är en kvalitativ studie med deduktiv ansats där tre semistrukturerade intervjuer har utförts. De fallföretag som intervjuats använder sig alla av celebrity endorsement och är kunniga inom området.Empiri:                              I detta avsnitt presenteras materialet från tre intervjuer med våra fallföretag.        Slutsats:                             Uppsatsens slutsats är att företag måste göra noggranna undersökningar kring varumärket och celebriteten för att valet av celebritet ska bli rätt och att användningen av celebrity endorsement blir lyckad.

Aim: The aim of our study is to analyze and evaluate from a marketing perspective how estate agents can use facebook to strengthen their brand. Method: We have used an inductive study form where we?ve used a quality and a quantity data gathering method. The data has been gathered from an interview with Botkyrkabyggens marketing coordinator and from an internet survey based on a convience selection and a snow ball selection.Theory: SWOT, Brand Equity, Word of Mouth, Customer Relationship ManagementConclusion: Facebook can create and measure "word of mouth" effects, and also create better information management and flow of information compared to traditional marketing for an estate agent. The risks of facebook is the difficulty in educating the staff about the site and the fact that facebook dominates the policies and rules which suddenly can change.

Den här uppsatsen undersöker lärarnas betydelse för musik- och kulturskolornas utbud och prioriteringar. Den undersöker också deras attityder inom olika områden som skulle kunna ha betydelse för dessa prioriteringar. Undersökningen är gjord enligt kvalitativ metod, genom intervjuer med instrumentallärare vid olika musik- och kulturskolor. Det är mycket som talar för att musiklärare uppfattar att de har ett stort inflytande över beslut som fattas inom musik- och kulturskolan. För det första upplever lärare att musikskolan själv har ett stort inflytande över sin verksamhet och att kollegiet bör vara en viktig grund för de beslut som tas.

AbstractCompanies in the Swedish process industry has for a long time spent a lot of capital in high-tech development, which have given them increased ability to compete with high quality and excellent technical knowledge, which has given them greater opportunities to grow on the market. But it?s not enough to achieve success with new products and service; it must also be consistent what market wants and preferably something exceptional. The purpose of this study was to determine the factors that are predominantly success factors and how they may affect the sales target of a new product, in this case Frövi White. Another objective of the study was to examine how Korsnäs Frövi communicates and transforms information as requests and demands from customers into refined material. To obtain relevant information to the study several interviews with respondents from most of the value chain in Korsnäs Frövi has been carry out.

The banking industry is a fundamental part of the economy in Sweden. Despite its importance, the competition and the concentration level within the Swedish banking sector is relatively unexplored. This paper aims to examine the development of the concentration level in the Swedish banking sector during a period of ten years, 2003 to 2013. The examined banks in the study are the four largest banks in Sweden; Handelsbanken, Nordea, SEB and Swedbank, and four selected niche banks, ICA banken, Ikano Bank, Länförsäkringar Bank and Skandiabanken. In order to examine the development in percentage change, there are six selected variables; loans, deposits and borrowings (both public and households), net interest income and return on equity, which are observed during a period of ten years.

Bankruptcy is a problem for the society in form of high costs for including suppliers, customers, employees, investors, banks, insurance companies etc. The purpose of this study is to confirm or dismiss a bankruptcy prediction model that has been developed in a previous Swedish study, in order to predict bankruptcy with help of specific key figures. The model has only been tested in a larger perspective where the population consisted of all small firms in Sweden, in this study the model´s reliability is tested by that it instead been applied to a minor perspective, where the population only includes Stockholm. With a quantitative approach of 12 different key figures from a total of 60 Swedish smaller registered companies in Stockholm between the years 2005-2007, has been studied. The companies are divided into two groups, companies with good financial health and companies that have ended up in bankruptcy.The results shows that the model is applicable in a smaller population, but some of the key figures do not generate essential or any type of information about bankruptcy, but the majority of the key figures in the model did.

Background: As Porter?s diamond (1990) suggested, the business environment highly influences firms? strategies. Today, most of the companies have to decide their strategy depending from a worldwide business environment. Yet, strategy researches and the growing importance of marketing for business success also show that customer dimension must be taken into consideration. On some markets and in certain industries, the offer is much higher than the demand and then, companies need to attract customers.

Titel:                                   Hur väljer företag rätt celebritet? ? En studie om företags tillvägagångssätt för att lyckas med celebrity endorsement Syfte:                                  Syftet med denna uppsats är att beskriva och öka förståelsen för hur företag väljer celebrity endorser och hur detta val kan påverka deras varumärke.Teoretisk referensram:    Teoriavsnittet inleds med förklaring av varumärke och brand equity. Avsnittet avslutas med att celebrity endorsement presenteras.Metod:                               Uppsatsen är en kvalitativ studie med deduktiv ansats där tre semistrukturerade intervjuer har utförts. De fallföretag som intervjuats använder sig alla av celebrity endorsement och är kunniga inom området.Empiri:                              I detta avsnitt presenteras materialet från tre intervjuer med våra fallföretag.        Slutsats:                             Uppsatsens slutsats är att företag måste göra noggranna undersökningar kring varumärket och celebriteten för att valet av celebritet ska bli rätt och att användningen av celebrity endorsement blir lyckad.

This paper discusses the issue of trade dress imitation in the grocery sector. Our study has its starting point in the conflict that may arise between a brand owner and an imitator following an imitator?s marketing actions. In this study we look at the Market Court?s precedents in which this question has been addressed.