The aim of this Masters thesis is to understand how librarians develop their reference service. The purpose was to find patterns in how librarians work with reference questions. As a theoretical framework we have used reSearch in the reference field. Where do the skills of the Search process come from: education or experience? Answers were sought to the following questions: - How different are the Search process in practice compared to theory? - Which similarities and differences are there among the informants? - How important was the education in comparison to the knowledge about the libraries collections? - How did the changes in the school system in 1993 influence reference education and what could the consequences be to the reference knowledge among librarians? We sent out a question form and a Search question which was answered by 12 librarians in university and university college libraries.

The aim of this thesis is to contribute to increased knowledge concerning students? information seeking in an electronic environment. Using a qualitative approach; focus groups interviews, a total of nine nursing students were interviewed in two groups. The interviews were transcribed and analyzed with an analysis tool based upon Lucy Kuntz?s, Gary Marchionini?s and Carol C Kuhlthau?s models of the information seeking process.

The purpose of this MSc thesis is to examine the retrieval effectiveness of two Web Search engines with queries from the academic discipline of Classical Studies. The two Search engines are chosen to represent two different types Google as a broad general Search engine and Argos as a specialised Search engine for the subject of Classical Studies. The Search engines are compared for precision among the first twenty results returned for thirty queries. In order to avoid bias in the study, the queries are based on real users' information needs. Due to the subjective character of the concept of relevance, the study is performed with five different experiments with five different definitions of relevance.

iProspect is a global digital marketing agency and work primarily with Search marketing. They were the first Search engine marketing agency in the world when the company started up 1996 in Boston, Massachusetts, and the first in Sweden to offer services in Search marketing after establishing themselves on the Swedish market the following year. iProspect can be found in the södermalm office in south central Stockholm. They are a comprehensive agency within Search and offer everything from Search engine optimization and sponsored links to advertising on social media. They?re goal is to lead developments in Search marketing and to keep ahead of competition.

The theses discuss information seeking with a focus on Google and social networks. Students attending the librarian program in Lund have been examined by means of two methods; diaries and information horizons, where they had to solve a specific assignment. The information horizon as a method contributes to getting a structural perspective on the information Search process instead of viewing information Search as a procedure. Information horizons use social network analysis.The aim of the theses is to investigate the importance of the social network in information Search, with a particular focus on Google as a Search tool. Our hypothesis is that Google acts as a compensator to the social network when the students Search for information and in the educational program.The reSearch indicates that there is no direct correlation between usage of the social network and usage of Google.

This master thesis states the following questions: Is it easy or difficult to retrive information from a mobile phone manual? How can the Search process be described among user for a mobile phone manual? What similarities and differeces can be identified between users? Arhe there any variables that affect Search performance such as reading skills or technical domain knowledge? Eight mobile phone users participated in an empirical observation and the scope was to find information in a paper version of a mobile phone manual according to given tasks. The results shows that some users has problems to retrieve information due to that the correct page in the mobile phone manual could not be located. The results show that the user is using several Search strategies, for example the table of contents and the index, when trying to locate information. The results also revel that the user initiates multiple Search steps before the correct information can be located.

The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information Search process (the second part of the buying decision process) before a purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information Search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.

The purpose of this bachelor's thesis is to examine the information needs and behavior of Swedish theater students. The aim is to get an increased insight into how theater students Search and use information as they create their character roles and also to examine how the information seeking is integrated in the creative process. The findings of this study have been made through qualitative data gathered from five interviews with six theater students who are studying at the Swedish Theater Academy. These students studied between autumn term of 2014 and spring term of 2015. To analyze the result of the interviews four different theories? have been used, Carol Kuhlthau?s information Search process model, Lars Höglund and Olle Perssons model of four domains, Lars Höglund and Olle Perssons information Search barriers and Tom Wilson?s model of information behavior.

This aim of this thesis is to measure the effect of the user interface in real Searches on the Internet through a small experiment. Theories on web and Search usability and psychological factors concerning usability were first explored. Then three interfaces were constructed, one "good" that followed usability guidelines and had multiple Search functions, one "bad" that completely disobeyed those guidelines and had only a simple and small Search field, and one "intermediate" interface that was a mix of the two. The Search field was set to different sizes, with the shortest in the "bad" interface, a medium field in the "intermediate" interface and several long fields in the "good" interface. All three interfaces were then attached to the same web Search engine, Altavista.

Within telecommunication and routing of tra?c in IP-networks a protocol named?Open Shortest Path First? (OSPF) is widely used. This means that a server dealswith the routing over a network with given weights by calculating shortest paths touse for routing. If we assume that a desired tra?c pattern is given the problem isto ?nd out if it is possible to set the weights so that the desired tra?c pattern is apart of a shortest path graph.

This paper is a comparing study of the retrieval effectiveness of the Search engines Google, Google Scholar and Scirus. The aim is to find out how good they are at retrieving relevant academic material in the reSearch-field of Library and Information science. The thirty Search questions where based on actual information needs collected from exams within the field of Library and Information Science. This method was used to prevent that none of the Search engines were given an advantage because of construction of the information needs. The first twenty retrieved documents on the retrieval lists are examined for academic content and relevance.

The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information Search process (the second part of the buying decision process) before a purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information Search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.

The main object for this thesis is to study how students in library and information science at Högskolan i Borås Search and valuate documents in the process of writing a paper. The study is based on a series of interviews with 12 students. Our methodology is also based on studies of their final product. The goal of the study was to map out how the students make their decisions during their Search process. We studied the students use of Search words, relevance judgements and how their need for information changed trough out the writing of their paper.

This study aimed to investigate whether there was a correlation between an individual?s selfesteem and Search for confirmation on social media. The study also sought to answer whether there were differences in self-esteem and Search for confirmation from a gender perspective. In this study social media was defined as Instagram. The choice was founded on the basis that Instagram in the current situation is one of the world's largest social media that allows users to share their everydaylife in pictures, which are commented and ?liked? by other users.

The purpose of this Master's thesis is to examine whether a web-based library catalogue is to be considered user-friendly. We have examined this from a user-perspective by interviewing users of a web-based catalogue at a public library. In order to get a picture of the user-friendliness of a catalogue, the thesis is centred upon the following questions: How is a web-based catalogue used? What problems do the users experience? How is the catalogue perceived by its users? Since the producers of these catalogues now are taking into account the reSearch upon human-computer interaction, we are also interested in finding out whether a web-based catalogue is more user-friendly than a more traditional OPAC. We do this by comparing the results of our examination with earlier studies of OPAC use.