Launching and marketing a health food product is associated with larger problems than a launch of a traditional food product. There are several sales channels that can be used for a health food product, for example the product can be sold as a traditional food product, natural health food product or as a prescription drug. A smaller company can however experience problems while launching its product as a prescription drug because of the large costs associated with this particular sales channel. There is often no other alternative than to launch the product as a traditional food product, this can however create other problems because of the existing regulations on what can and cannot be mentioned in the marketing of a health food product. The limited amount of information about the product that can be enclosed together with it makes it hard for a company to differentiate and position it on the market.

This Masters thesis deals with query expansion in an online library catalogue. The aim of the study was to compare the retrieval effectiveness of four different query types when applied to the online library catalogue of the University College of Borås. The query types were: an initial query, the initial query with right hand truncation, the initial query expanded with synonyms and finally the initial query expanded with synonyms and right hand truncation. 24 topics were formulated, and four queries for each topic were constructed. The records retrieved by the searches were judged with regard to topicality, and were judged to be non-relevant, partially relevant or relevant.

AbstractThe aim of the research presented in this thesis is to study how interactional strategies are used by children and what these strategies mean or imply in the preschool cultural context. The theoretical point of departure in the study is the socio-cultural perspective (William Corsaro, Roger Säljö, Jim Wertsch). The study is a contribution to the field of research that focuses upon contextual issues and an overall way of seeing the child. This is in opposition to the strong traditional psychological perspective in the development of the child, where a focus upon the individual dominates in special education. This ethnographic study aims to answer the following research questions; What interactional strategies are co-constructed by the children in preschool play? How do the interactional strategies influence the creation of culture in preschool play? The children, 3-5 years olds, and their play situation were in focus.

Jag har studerat en liten torgbildning på Hisingen, Göteborg, i området Jättesten. Platsen är intressant då den har många besökare trots att den ligger vid sidan av de större stråken. Platsen har en del gestaltningsproblem och stora nivåskillnader, som gör den svår och otillgänglig. Intresset för torg och offentliga rum är större än någonsin och välgestaltade gemensamma platser har anlagts i nya bostadsområden såsom Norra Älvstranden i Göteborg, Hammarby sjöstad i Stockholm och Västra hamnen i Malmö. Men vad händer med förortstorgen från efterkrigstiden? Hur används 40-, 50- och 60-talets torg idag? I mitt examensarbete har jag också studerat olika torgstrukturer från olika epoker under 1900-talet då byggnadsidealen skilt sig åt.

Syftet med uppsatsen är att undersöka hur en plats kan beskrivas och vilken mening som tillskrivs den. Fredrika är en mindre tätort i Västerbottens län beläget vid Viskasjöns strand. Här bor lite drygt 200 människor och i denna uppsats får vi möta sex av dem. I materialet som grundas på kvalitativa intervjuer beskrivs hur invånarna ser på sin bygd, hur det är att leva där och tankar kring framtidens utmaningar och möjligheter. För att göra detta sammankopplas ovannämnd information till teorier inom samhällsvetenskap och socialkonstruktivism och begrepp som space, imaginative geographies och reciprocitet blir satta i arbete i en analys av platsförståelse. Vidare diskuteras den gestaltning av Fredrika som sker i det offentliga rummet, som till exempel i tv, tidningar och radio. Hur ser framställningarna ut, varför ser de ut som de gör och hur relaterar invånarna till dessa bilder? För att möta dessa frågor blir begreppet representation användbart och bidrar till diskussionen om en stadsnorm.

This thesis is basically an attempt to discuss the intrinsic intersubjective nature of the so-called ideal sciences, i.e. geometry or arithmetic. Based upon a thorough analysis of Husserls The Origin of Geometry and Derridas Edmund Husserl's Origin of Geometry: an Introduction this thesis takes geometry as an example of an ideal science. The main question of the thesis is how an ideal science or object is constituted. The thesis consist of two main chapters - ?Geometry and Historicity? and ?Language?- and a concluding discussion.

Background.Telephone advice increases the accessibility to health care and the streamlined work at primary health care centres. The goal of telephone advice nursing is to give the caller a correct advice, adapted to the caller?s situation, in order to reach correct care level. However, registered nurse?s telephone advice includes risks for misjudgement.

Purpose/aim: The purpose is to get increased knowledge about how the communication had developed from the first contact online to the first meeting in real life and even after when it had turned into a real relationship. I also wanted to know why the eight women I interviewed experienced that the Internet is a good venue to meet and develop a real relationship at and if there existed any differences between those four women who were a bit older and those four women who were young.Material/method: When the purpose with this survey stood clear I decided to use interviews as the method to find out more about my subject. I decided to do eight interviews and I contacted eight women who all found their partners online that were willing to help me and answer my interview questions. I did six of the total eight interviews through MSN Messenger and the other two through the telephone.Main results: I found out that three of the older women had used e-mail and telephone and sometimes SMS communication to find out more about their soon to be partner and after that decided to meet the other person in real life. One of the older women and all four of the younger ones had used a Community and Instant Messenger to communicate with their soon to be partner, they also used the telephone and SMS to communicate with each other but Instant Messenger was the medium that dominated in their wish to communicate.

Marketing research has acknowledged the concept of authenticity. It is argued that consumers in modern society increasingly search for something real, in contrast to what they perceive as mediated and distorted. Producers of regional food brands has acknowledged this trend, and started to market their products as being authentic. Given the potential practical and theoretical contributions in studying the concept of authenticity in this context, this study aims to explore how consumers perceive these claims of authenticity. Therefore, the purpose of this thesis is to extend knowledge on how consumers come to perceive a regional food brand as authentic.

Sahlgrenska Academy at University of GothenburgDepartment of Internal Medicine and Clinical NutritionAbstractTitle: The effect of a high versus low carbohydrate intake on endurance performanceAuthor: Emma Andersson and Josefine DahlqvistSupervisor: Fredrik BertzExaminer: Frode SlindeProgramme: Dietician study programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: May 22, 2013BackgroundCarbohydrates play a significant role in the human metabolism, especially during training. Manystudies have investigated the effects on different carbohydrate intakes on training performance. Thescientific researchers have met a consensus in the fact that a higher intake of carbohydratescompared to a lower carbohydrate intake improves athletic performance. Lately, the increasedinterest in low carbohydrate diets has despite these recommendations gained followers globally.ObjectiveTo determine if a higher carbohydrate intake results in a better endurance performance, comparedto a lower carbohydrate intake, for adult males and females, measured as time to exhaustion, totaldistance covered and power output/cadence. To be able to give nutrition recommendations toendurance athletes based on the current scientific evidence and identify if there is need for furtherresearch in this area.Search strategyThe databases used for the literature search were PubMed and Scopus.

While the strategy of lending a voice to the monstrous is a well known aspect of Howard Phillips Lovecraft's works, the female monster is a notable exception to this case. In this thesis, I excavate a theory of female monstrosity through a reading of some of Lovecraft's most read stories and the agency of female characters that appears within. Comparing these female registers of monstrosity to their masculine counterpart, I develop a concept of female monstrosity manifested through categories of class, race and gender with the help of Judith Halberstams theories of monstrosity.Rather than treating these women as active characters, I argue that Lovecraft's inability to handle these monsters forces him to literally put them away ? in attics, cellars, or boxes. These are the marginalized positions from which these women elaborate a monstrous form that transcends the boundaries of sex, gender, class and race.

The number of inhabitants of the towns and city centers have generelly increased, concurrent as the population in smaller towns has decreased. In Stockholm, the migration is very fast and here is also the most populous place, if one compares with other Sweden. In order to respond to the increasing population and the pressure they put on city spaces has Stockholm's town a town building strategy that says "build inwards". It means that one stem seals the town with spaces and business activities in central locations. The increased population in the towns and the densification of buildings leads however to an increased pressure on parks and public places.

Alevism as such is both contested and difficult to define, despite the fact that nearly a quarter of the Turkish population can be said to identify with it (See egMarkussen, 2005; Sirin, 2013). Discussions regarding whether alevism should bedefined as a religious minority or not is going on both in the research communityas among the Alevis themselves. Also the meaning of Alevi religiosity as such isdebated and can be simply described as a discussion of whether alevism should beregarded as a part of Islam. The purpose of this discourse study is therefore to examine the construction of Alevi religious identity in two English-language Turkish newspaper, namely the Hürriyet Daily News and Today `s Zaman. With the overarching aim to achieve adeep understanding of the conditions that are given the Alevi group to form their own identity.

Karlskrona är unikt i Sverige genom sin geografiska placering i kustlandskapet med de begränsningar det ger för framtida utvidgningar. Centrala Trossö ligger i en ände av staden och under flera århundraden har staden bara kunnat växa in över land. När många städer pratar om stadsformer som ?rund stad? och ?bandstad? har Karlskrona en form av ?tårtbitsstad? med centrum i spetsen och resten av staden i nordöstlig riktning. Staden strävar efter att behålla Trossö som centrum, men har idag problem med att allt fler bor längre och längre från ön.

The purpose of this paper was to learn more about the strategies used by senior high school librarians and teachers in educating their students' information skills, such as criticism of the information sources. The paper was based upon qualitative interviews with one senior high school librarian and three senior high school teachers. The respondents were asked to spontaneously tell me about their counseling strategies when the students do research assignments in medicine-oriented subjects. The respondents? narratives were analyzed with Carol Collier Kuhlthau?s theories about the information search process and its levels of mediation, as well as with literature about counseling strategies in mind.