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3656 Uppsatser om Scientific debate about global advertising - Sida 66 av 244

CARL BILDTS BEMÖTANDE AV JÄVSANKLAGELSER PÅ TRE OLIKA MEDIALA ARENOR ? EN RETORIKANALYS

In July 2011 the journalists Martin Schibbye and Johan Persson are arrested in Ethiopia when on a mission to report the activities of the oil exploration company Lundin Petroleum. Following a trial, closely observed by media, the two journalists are convicted to a prison sentence of eleven years. The Swedish Minister of Foreign Affairs, Mr. Carl Bildt, is now to act on their behalf to preserve their rights as Swedish citizens. However, doubts are raised as to whether Bildt has a conflict of interest because of his former engagements as a board member in Lundin Petroleum.

Global Reporting Initiative : En komparativ studie om efterlevnaden av initiativets riktlinjer mellan Ericsson och Vattenfall

Title: Global Reporting Initiative - A comparative study on compliance with the initiative's guidelines between Ericsson and Vattenfall.Authors: Peter Leidhammar, Mattias ThorénSupervisor: Bo EnquistExaminer: Margareta BjurkloSeminar Date: 2009-01-14Background and problem formulation: The interest and the requirements that stakeholders have for companies sustainability issues are becoming increasingly important. Thus more companies are increasing their work on their sustainability reports. As there are no laws governing how these are to be designed, standards have been created by various organizations that companies voluntarily can follow. Now, after the Swedish government gave them the directive to follow the GRI's guidelines the Swedish public companies have started to follow this trend. The question then stand how much the private companies' sustainability reports differ from state companies and whether this can be traced to the differences in the companies' ownership and their stakeholders picture.Objective: The purpose of the paper is:· analyze how the GRI's guidelines are followed by the two organizations· highlight differences between them from a theoretical perspectiveLimitations: This paper is limited to two companies, one company owned by the government and one privately-owned company.

Lärande i molnet : EduSync belyst ur ett connectivistiskt synsätt

This essay has discussed and analyzed a draft for an idea about a network called EduSync. This idea is based on that teachers and students, attending and holding courses, all over the world should be able to find and interact with each other. EduSync is founded from a new learning theory, connectivism. Interviews, participation in a conference and two workshops have been used to gather information and different points of view concerning e-learning, for example possibilities and problems with this idea of a network.  A comparison of web communities and e-learning environments that exists today was also done. The gathered information from persons as well as literature resulted in a discussion concerning learning and what would or would not be possible with the creation of EduSync.

Pedagogernas inställning till surfplattor : Surfplattan som verktyg för lärande inom förskolan

We live in a society where the technology has an enormous role in our lives. The average age of using digital tools among Swedish people is down to a very young age. In the recent period of time there has been much debate about tablets and their use in preschools. The aim of this study is to examine the preschool teachers experiences and perceptions of tablet use and how the implementation of the tablets benefits the school activities. What is central to this research is not how kids use the tablet, but how educators are using the tablet device as supplement for children?s development.

Reklam i din bästa vän? : en jämförelse av uppfattningar av reklam genom E-mail respektive SMS

The work with this paper began with a belief that the permission aspect plays acrucial part when it comes to consumers perceptions of marketing through E-mailand SMS - especially when it comes to advertising that is received through a devicethat the consumer has a strong personal relationship with. The questions to beinvestigated was: "How do users of computers and mobile phones feel aboutadvertisement received through E-mail and SMS?" and "In what way does the usersrelationship to the computer or mobile phone affect how they feel about theadvertisement?". The study was based on a questionnaire as well as an analysis of theresponses in combination with previous research on the subject.The results showed that the majority of the respondents from this papers surveywere found to have a negative attitude toward advertisement through both E-mail andSMS. However, the respondents turned out to have a slightly higher tolerance foradvertisement through E-mail than towards advertisement through SMS.

Produktplacering : En studie om effektiv marknadsföring

PurposeThe purpose of this study is to investigate whether a combination of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete.TheoryThe study?s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories used in this study were the basis to answer the study's research question using empirical data gathered during the study.MethodThe study has a deductive approach with a qualitative focus, therefore, the study is based on existing research, which was later to use for the data extracted from the interviews. The approach is going to show differences and similarities between how it looks in reality versus theory.ConclusionThe results of this study show that product placement can increase the efficiency of traditional marketing.

Robothandel ? En rättvis arena? -En litteraturstudie om Robothandeln med aktier

The purpose of the thesis is to demonstrate how high frequency trading affects the stock market. The growing high frequency trading is affecting the game plan on the financial markets and concerns have grown about the high frequency users intentions with their business. It is difficult to receive an overall picture of the subject because the lack of previous research and even the research that exist do not show the entire picture. The thesis contributes to the research through a comprehensive picture of the present debate as well as the previous research through a literature study. Our results showed that high frequency trading provides liquidity to the market, there is a statistical connection between high frequency trading and volatility, no price manipulation is being used and there is a need for a supervision of the high frequency trading..

Hälsorelaterad livskvalitet efter total höftprotesoperation - en kvantitativ studie om könets och utbildningsnivåns påverkan på hälsorelaterad livskvalitet

Introduction: Sex and education level has demonstrated effects on health status.Osteoarthritis is a widespread disease that causes reduced health-related quality of life and isthe most common reason for total hip replacement. Osteoarthritis was ranked as the 11thhighest contributor to global disability as reported in the Global Burden of Disease 2010.Aim: The aim of this study was to explore how sex and education level together affectedhealth-related quality of life after total hip replacement. The aim was also to examine whatdimensions of EQ-5D that changed.Methods: The study is a prospective observational study with a quantitative approach. Dataconsisted of education level, obtained from Statistics Sweden (SCB) and health-relatedquality of life before and one year after total hip replacement from the Swedish HipArthroplasty Register (SHAR). Health-related quality of life was measured with astandardised instrument, the EQ-5D, and the study population consisted of 39,141 patients.Results: Womens? EQ-5D-value, before and one year after surgery, were lower in alleducational categories compared with men.

Ikeas familjer : En semiotisk analys av män, kvinnor och barn i Ikeas katalog 2014

The purpose of this study is to see how men, women and children are made ??in the Ikea 2014 catalog, this from a gender perspective. It will also examine if gender stereotypes are seen and how equal the people in the images is produced.This essay is studied on the basis of gender theory and theories about stereotypes and how men, women and children are prepared in advertising and commercials. The method that was used during the analysis process was a qualitative semiotic method. The analysis tool that was used from the semiotic method was denotation, connotation and metonymy.The result of the study shows that the major part of the pictures that was analyzed was gender stereotypical and that a few of the pictures showed some kind of equality between men and women, both between grow ups and children.

En demokratisk organisation - ett klick bort? : En kvantitativ innehållsanalys som undersöker potential för demokratisk kommunikation via intranät

AbstractTitle: A democratic organisation - one click away? A quantitative content analysis which studies the potential of democratic communication through intranet use.Authors: Stina Gabrielsson and Jill Johansson VennelinPurpose: The purpose of this study was to investigate whether there is potential for democratic communication within the NGOs through intranet use.Key questions to be answered were: To what extent is authority versus members represented on the intranet Klick?s discussion forum? What/which communication-related functions out of social function, knowledge transferring and debate are featured in the posts published on the intranet Klick?s discussion forum? Are deliberative discussions being practiced in the discussion forumthreads on the intranet Klick? The thesis is based on the theory of deliberative democracy. In order to substantiate the theory has theoretical perspectives concerning participation and involvement also been applied. These perspectives are derived from organizational theory and internal communication.Method/Material: This study consists of a quantitative content analysis of the 477 posts and the 129 discussion threads available on the NGO RFSU?s intranet Klick the 29th of november 2012.Main results: The results show that 63, 4 percent of those who were active in the discussionforum represented the category authority, while the category members were formed by 36, 6 percent.

Hur en ökad marktemperatur påverkar fotosyntes och markrespiration i en boreal skog

During the year of 2008, a powerful earthquake hit the southern part of Iceland, which changed the geothermal conditions in the area around the city of Hveragerdi. Elevated soil temperatures in a nearby forest plantation have contributed to a unique opportunity for researchers to study how an increased soil temperature affects the boreal forest ecosystem, something that partly can be connected to the climate changes which are happening today. The boreal forest is representing a carbon sink and a buffert for the emissions that occurs. Changes in this ecosystem will for that reason contribute to major impact for the global carbon cycle. To study the impact of how elevated soil temperatures affects different processes in a plantation of Sitka spruce, studies were made on the photosynthesis of the trees and the respiration from the soil.

Hur de viktigaste faktorerna påverkar värdeskapande för marknadsintelligensprocesser åt företag i Kina

China is a unique market that differs from the Western market in many ways. Companies are not required to publicize financial reports, and furthermore a heavy focus on business relationship building can make it hard for companies to have high quality streams of data to get insights about their markets. For a consultant company to successfully enter the Chinese market and helping producing and technological global firms improving their insights on the Chinese market, the consultant company needs to understand which the important factors are and how those factors can help in creating value for their potential customers. To help the analyzing and consultant firm called Kairos Future, a qualitative case study was conducted on 16 different global companies with focus on industrial production. The case study was mainly conducted through face to face interviews with decision makers who had a broad understanding of their respective companies.

Sjuksköterskans omvårdnadsåtgärder vid cancer hos barn - en litteraturstudie

Every year 300 children in Sweden are diagnosed with cancer, but through research and successful clinical work 70 % of the children survive their cancer. Aim: To illuminate nursing care of children with cancer. Method: The study was carried out as a general literature study through systematic review and analyse of 18 scientific articles. Result: The analysis resulted in five themes: Support, play as a psychological assistance, alternatives to alleviation of pain, nutrition and relieving symptoms of fatigue.Conclusion: It is important that the nurse has knowledge about the children and their family?s experiences when dealing with a cancer illness to provide the children with adequate care.

Varför kommer inte fler kvinnor upp i hierarkin och gör karriär inom revision? Är det en tidsfråga eller finns det ett glastak?

The number of women in Swedish firms of accountant is not lower then the number of men, but when we compared the number of chartered auditors, the number of women are low compared to men. This is connected to the public debate that is mainly emphasising that there are no differences between men and women and therefore the sexes should be treated equal. The method used is a qualitative study and the primary data was collected through interviews. The respondents consist of members, women as well as men, from eighteen auditors in Malmö and Kristianstad. The result shows that both male and female characters are needed in the work on the firm of accountants.

Klarsynthet : om den filosofiska innebörden av "det närvarande och verkliga" i Clara - or, On Nature's Connection to the Spirit World av F. W. J. Schelling

This essay aims to explore the philosophical meaning of the expression ?present and real? in Clara ? or, On Nature?s Connection to the Spirit World by F. W. J. Schelling.

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