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3656 Uppsatser om Scientific debate about global advertising - Sida 60 av 244
The USA Patriot Act : - en analys av debatten om frihet
This thesis takes a closer look at the USA Patriot Act and the literary debate that has followed the passing of that Act. The aim of the thesis is to define what freedom is for the two opposing sides using McCallum's freedom model.The literary analysis shows that the most common argument from authors who are pro Act is that in desperate times like these one must relinquish a part of the individual's freedom to ensure the safety of the collective. Amongst those authors who are against the Act concerns are raised for the possibilities of abuse as a result of increased government power such as the ability to detain immigrants for long periods of time, surveillance and increased exchange of information between federal agencies..
Under extrem press En kvantitativ studie av hur svensk dagspress förhåller sig till politisk extremism
Authors: Martin Mederyd Hårdh, Frida Nygren, Daniel PaulssonTitle: Under Extreme PressureLevel: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishMethod: Quantitative content analysisPages: 38Politically motivated extremism is a common topic in the Swedish public debate ? and hence in Swedish media. The purpose of our study is to get an idea of how the media relates to the extremist groupings. On a traditional political scale, ranging from left to right, our study focuses on the Swedish extremists who figure on the outskirts of this scale; The ones who denounce the current system and opt for violence to change it.Violence is often an instrument used to get extreme political ideals in the public eye, and is seen as a threat to the Swedish democracy and the public in general. Both sides argue that the Swedish press is tendentious and treat the various extremist groups differently, airing their distrust for the media as a propaganda tool for these groups to establish themselves in the public debate.Our study consists of a quantitative content analysis where we study articles published in print by seven major Swedish newspapers.
Framtidens gymnasieskola - En styrning utifrån ett modernistiskt eller senmodernistiskt perspektiv?
This empirical work and base has been to analyze the new high school reform that the Swedish government introduced as a statement 2008/09:199 about: Higher demand and quality within the high school. This statement became legal through the government vote in spring 2010. But above all it is the investigation (SOU 2008:27) that is the central piece for these new examination changes for high school students that will come into effect 1 of July 2011. The purpose and questions asked in this analyze has been if the reform takes its base in a modernistic (traditional) way or a late modern scientific perspective. And also to find out how these new quality amendments in the investigation makes visible about the high school and what the purpose are about the changes. When scientific theories in these analyze is placed against the reform, the result shows that the modernization process reflects more of a late modern aspect, which constantly reappraise in a changeable society.
Än papporna då? : Om att få vara invandrarfar i Sverige
This study aims to illuminate central aspects of immigrant fathers' experience of fatherhood in Sweden, a subject that has been widely debated but has garnered scant scientific information. Three informants of Middle Eastern background were interviewed. Central aspects that surfaced during the interviews are family and the cultural/religious group as a basis for individual's lives. Thus the informants prioritize the survival of the family and group through boundary strategies, but these boundaries consists of several layers, some of which are flexible..
Personas, en gökunge i användarcentrerad design : En undersökning av personas roll i samband med användarcentrerad design
The aim of this paper has been to examine personas role in the development phase and whether or not some of the criticism that have aroused against personas is valid or not. In this paper we examine the benefits as well as the downsides of working with personas both from a scientific point of view but also from the experiences of a small company located in the north of Sweden. Since personas much like many other powerful tools have pit falls aswell as do's and don'ts this paper looks to clarify what role personas should take aswell as how to minimize risk and maximize the usefulness of personas..
Medling vid brott : En explorativ studie av medlingsprocessen på Höglandet
Mediation is a process in which various actors are involved with each other, this involvement is what the mediation are built on, because all the actors complement each other, they coordinate their work. This is not an interaction between various actors, it?s a participation. There is no research on this kind of participation, and therefore we believe that this is a scientific problem. The purpose of this paper is to implement an exploratory study of stakeholders views on the mediation process.
Miljöredovisning i svenska företag ?En longitudinell innehållsanalys av tre svenska branscher
Bakgrund och problem: Internationella rapporter om människans påverkan på jordens begränsade resurser har avlöst varandra och en växande allmän medvetenhet om företags påverkan har gett upphov till koncept och begrepp som Corporate Social Responsibility. Hållbarhetsredovisningen är idag till största del frivillig, men dess roll kan diskuteras, exempelvis vilken information det är som presenteras av företag och hur omfattande den är. Tidigare forskning visar på delvis motstridiga slutsatser om relevansen hos företags hållbarhetsredovisningar gentemot deras faktiska hållbarhet.Syfte: Att undersöka hur hållbarheten i företags verksamhet presenteras i deras respektive årsredovisningar, med specifik inriktning på miljöperspektivet, och hur denna presentation har förändrats över tiden.Avgränsningar: Uppsatsen har granskat fem svenska företag per bransch i tre branscher, hämtade från Stockholmsbörsens Large cap-lista. Granskningsperioden är begränsad till år 2009-2013. Endast hållbarhetsredovisningens miljöaspekter har beaktats under granskningen.Metod: I studien har en longitudinell innehållsanalys använts för att undersökta miljöinformation i de valda företagens redovisningar.
Researchon Solution-focused brief therapy in shool - A document-analysis of 9 scientific publications
ABSTRAKT
Wallin, Göran (2010). Forskning om lösningsinriktat arbete i skolan, En dokumentanalys av 9 vetenskapliga publikationer (Research on Solution-focused brief therapy in school, A docu-ment-analysis of 9 scientific publications). Skolutveckling och ledarskap, Specialpedagogik, Lärarutbildningen, Malmö högskola.
Lösningsinriktat arbete, SFBT eng., har under det senaste decenniet använts som en mo-dell/metod i skolan. Modellen/metoden har använts både i inlärningssituationen och för att främja elevers socioemotionella utveckling. Uppsatsens syfte är att undersöka vilken veten-skapligt granskad forskning som finns tillgänglig för lösningsinriktat arbete i skolan och vil-ken effekt metoden har i skolkontext.
Natur, Kropp och Ståndpunkt : Situering och feminismens roll i en era av global klimatförändring
Syftet med min uppsats är att undersöka betydelsen av begreppet situering, så som den formulerats inom feministisk teoribildning, i förståelsen av den ekologiska krisen, samt att peka på feminismens roll i en era av global klimatförändring. Utifrån en mängd (eko-) feministiska teorier närmar jag mig kritiskt ett dominerande epistemologiskt ramverk som jag menar förnekar vår situering. I uppsatsens analysdel granskar jag situeringsbegreppet utifrån tre underteman: 1) Natur, 2) Kropp, och 3) Kunskap. I det första avsnittet gör jag en kort utredning av naturbegreppet, i den andra undersöker jag kroppslighetens roll i hur vi relaterar till naturen, och i den tredje analysdelen tar jag upp hur förståelsen av mänskliga relationer till det vi kallar naturen, är beroende av ståndpunkt. Dessa underteman, belyser olika men sammanvävda dimensioner av hur vi är situerade i världen.
En bild säger mer än tusen ord, eller?: en studie om inferens
Without being aware of it, cognitive processes continuously take place in our heads. We are forced to fill in the information gaps that we meet in our everyday life in order to create an understanding and to form a whole, and that?s where the importance of inference comes in. To create inference implies creating meaning from something that is not explicitly given. Having knowledge about this process offers great possibilities, while not taking it into account may involve risks.
Gerillamarknadsföring -Konsten att sprida ett budskap med knappa resurser
I genomsnitt utsätts vi för 3000 reklambudskap under en dag, men bara cirka 14 % av de okonventionella kampanjerna har någon effekt. Vi har blivit för medvetna om hur reklam påverkar oss och för kritiska mot media för att köpa dessa budskap. Jay Conrad Levinsons grundade för cirka 30 år sedan begreppet gerilla marknadsföring. Den här kreativa marknadsföringsmetoden var till en början tänkt för de företag som hade begränsade resurser. Metoden kan vara väldigt kostnadseffektiv och används idag flitigt bland både stora som små företag.
Samhällets kropp
The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.
Upplevelser av stroke. En litteraturstudie om patienters och anhörigas upplevelser av följder, rehabilitering och hemgång.
Stroke is one of the most common disabiliting diseases. A greater knowledge of the personal experiences after a stroke could improve the rehabilitation and the relations during the rehabilitation. The purpose with this literature review was to describe how strokepatients and their relatives experienced the consequences, rehabilitation and discharge after a stroke. This study is based on nine scientific articles and the results points out that patients and their relatives experiences can be positively influenced by participation and information..
Value Investing ur ett Genusperspektiv
In light of the current debate on gender equality and behavioral finance, the study aims to describe whether gender differences in financial stock picking can be explained by the different multiples found within the Value Investing Theory. Furthermore, the study aims to determine which of the four portfolios, value, growth, male or female, that has had the strongest return. The results suggest that there is an association between female and value stocks as well as between male and growth stocks. Out of the four portfolios, the value and female portfolio were on average the best performers with abnormal returns..
Konst eller Kitsch? : Konst producerad i DDR speglad genom utställningar efter 1990
This thesis explores how art produced in the former GDR has been looked upon, handled and exhibited after the reunification of Germany in 1990. Swedish Art History has paid little attention to art in the GDR. The debate starting in the 50s between the spokesmen for abstract art and the defenders of figuration restrained for a long period the ability to look upon art from the GDR without prejudices. This led to a rejection of all figurative art in the GDR and sweeping judgmental attitudes, like it´s all ?kitsch?.