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3656 Uppsatser om Scientific debate about global advertising - Sida 56 av 244
Den reflekterande chefen - Ledarutveckling och chefers reflektioner
The essay examines managers reflection after attending a leader development program. When examining their thoughts the author starts out from the assumption that leader development programs with reflecting elements can create reflection on management/leadership and the organisations management behaviour. The examination is done whit help of a case study on a company in the paint industry. To test the assumption the author uses a combination of questioners and interviews on eight managers who has finished a leader development program. The result is analysed by bringing forward the managers general assumptions an by finding relations between opinions on needs, existing norms and preferred management/leadership.
Biblioteks- och informationsvetenskap ? en positionsbestämning. Svenska avhandlingar och uppsatser i en interpretativ innehållsanalys
The purpose of this study is to gauge the current state of Swedish library and information science research. LIS is generally defined as a cross- or multidisciplinary subject, according to some coupled with heterogenity or dichotomy within the subject. In light of Jack Meadows?s description of the scientific community growth and scientific communication, the following two research questions are formulated as basis for the study: 1. What are the current themes, what range of theories and methods are used in our research material? 2.
Det virtuella kontoret : En litteraturstudie i möjligheter och utmaningar med att använda 3D kollaborativa virtuella miljöer inom distribuerad systemutveckling
Distributed system development is a common occurrence in today?s technological and global world. Because the consequences of its geographically distributed nature it creates barriers between people that affects their communication and collaboration efforts in the distributed context. Despite a lot of technological breakthroughs over the last decades and the occurrence of video-conference applications and other tools for communication and collaboration, cultural and geographical issues have so far not yet been completely resolved. In this study I have made a literature study over distributed system development to form a set of central factors that affects the distributed development process.
Gymnasievalet.
This essay studies the christening rites in Church of Sweden and what theological motives that are present herein, and how the current revision of the rites have brought in new theological motives with the basis in the contemporary theological debate about the liturgy and theology surrounding the christening rites.The conclusion of the essay is that the revised christening rites have not included any new motives, but has rather restructured and re-emphasized the motives to adopt the christening rites to the findings of contemporary research regarding the christening..
Europeiska unionens mobila medborgare och rätten till välfärd.
This essay studies the christening rites in Church of Sweden and what theological motives that are present herein, and how the current revision of the rites have brought in new theological motives with the basis in the contemporary theological debate about the liturgy and theology surrounding the christening rites.The conclusion of the essay is that the revised christening rites have not included any new motives, but has rather restructured and re-emphasized the motives to adopt the christening rites to the findings of contemporary research regarding the christening..
En gemensam fiende? : -En jämförande studie om olika staters syn på terrorism
Even though terrorism has been on the political agenda for several years there is no general accepted definition of the phenomena of terrorism. Several scientist do also apply that terrorism have changed after the 9/11-attacks. The purpose with this thesis was to analyze and compare the image of terrorism represented by the United States, United Kingdom, Sweden and Norway, in an attempt to draw conclusions about similarities and differentials. The material that was used was these four nations individual counter terrorism strategy. This was made by using idea analysis and self constructed dimensions based on earlier science about security, terrorism and international law.
Strävan efter marknadsandelar : - En studie om hur Svenska appföretag internationaliserar sig på nya marknader.
Den svenska app- industrin befinner sig i ett skede där flera framgångsrika appföretagutvecklas. Det flesta av appföretagen klassar sig som born globals även fast de intealltid innehar marknadsandelar utanför Sverige men där deras tekniska grund tillåter deatt ha en global marknadsnärvaro. Men att göra dess marknadsnärvaro till enmarknadsandel är en process som kräver mycket mer än att bara kalla sig för bornglobal. Entreprenörer måste fylla en stor roll när det kommer till att skapa dessamarknadsandelar, där entreprenören även måste ta viktiga beslut i bland annat valet avinvesterare eller riskkapitalister, vilket kan bidra till att öka chansen för appföretagenatt bli framgångsrika globalt.Den teoretiska referensramen som används för att komma underfund med problemethar huvudsakligen varit, born global teorin, Nätverksperspektivet och InternationelltEntreprenörskaps teori. Där man även kan hitta underrubriker under några teorier.I analysen har vi analyserar vår teoretiska referensram med det empiriska insamladedata för att tillsammans kunna få en slutgiltig analys genom att kombinera teorin,empirin och våra egna tankar.Vi har kunnat dra slutsatsen att det är viktigt för Svenska appföretag att knyta till siginvesterare och riskkapitalister med kunskap och nätverk för att kunna lyckasinternationellt.
Det personliga nätverkets funktion : Etablering och underhåll av presonliga nätverk inom ljuddesign för rörlig bild
The aim of this paper was to discover the functions and workings of personal networks and their advantages for self-employed sound designers and producers whose focus was upon the moving image (film, advertising, tv, etc). Investigations on how entrepreneurs develop their networks were made, as well as inquiries on how these networks are used for generating work. Another important aspect perused was whether or not the networks are dependent on specific geographical locations in order to function. A case study and comparative analysis was undertaken, based upon three qualitative interviews with entrepreneurs whose operations shared several similar characteristics. The results pointed out the importance of constantly making new contacts, and maintaining and managing current ones.
Att styra mot allmännytta och affärsmäsighet - samtidigt.
This essay studies the christening rites in Church of Sweden and what theological motives that are present herein, and how the current revision of the rites have brought in new theological motives with the basis in the contemporary theological debate about the liturgy and theology surrounding the christening rites.The conclusion of the essay is that the revised christening rites have not included any new motives, but has rather restructured and re-emphasized the motives to adopt the christening rites to the findings of contemporary research regarding the christening..
Den transformativa kommunala ledaren?
This essay studies the christening rites in Church of Sweden and what theological motives that are present herein, and how the current revision of the rites have brought in new theological motives with the basis in the contemporary theological debate about the liturgy and theology surrounding the christening rites.The conclusion of the essay is that the revised christening rites have not included any new motives, but has rather restructured and re-emphasized the motives to adopt the christening rites to the findings of contemporary research regarding the christening..
Ett varumärke kan inte välja sina föräldrar
Within the interconnected global markets of today; people, products, and information travel at a pace never met before. In light of the global retail markets recent integration, consumers are opened up to new products and are beginning to develop a vetted interest in the heritage of those products. Within literature this process has been coined "Country of Origin" COO, and its impacts on consumer attitudes, product value- assessment, and overall behaviors has been one of the most emphasized areas of "international business" studies, during the last three decades. Numerous studies have shown a correlation between positive or advantageous associations to a country of origin, and the actual products representing and coming out of that country. It is by this synergetic process that so-called positive COO-effects are brought forth.The goal of this thesis stems directly from the still unexplored potential for Swedish firms to differentiate their products and brands on new international markets, through a strategic and coherent communication of relevant Swedish COO-effects.
Miljöhänsyn och sociala hänsyn vid offentlig upphandling : Om möjligheten att ställa krav som går längre än harmoniserad EU-lagstiftning
Den svenska app- industrin befinner sig i ett skede där flera framgångsrika appföretagutvecklas. Det flesta av appföretagen klassar sig som born globals även fast de intealltid innehar marknadsandelar utanför Sverige men där deras tekniska grund tillåter deatt ha en global marknadsnärvaro. Men att göra dess marknadsnärvaro till enmarknadsandel är en process som kräver mycket mer än att bara kalla sig för bornglobal. Entreprenörer måste fylla en stor roll när det kommer till att skapa dessamarknadsandelar, där entreprenören även måste ta viktiga beslut i bland annat valet avinvesterare eller riskkapitalister, vilket kan bidra till att öka chansen för appföretagenatt bli framgångsrika globalt.Den teoretiska referensramen som används för att komma underfund med problemethar huvudsakligen varit, born global teorin, Nätverksperspektivet och InternationelltEntreprenörskaps teori. Där man även kan hitta underrubriker under några teorier.I analysen har vi analyserar vår teoretiska referensram med det empiriska insamladedata för att tillsammans kunna få en slutgiltig analys genom att kombinera teorin,empirin och våra egna tankar.Vi har kunnat dra slutsatsen att det är viktigt för Svenska appföretag att knyta till siginvesterare och riskkapitalister med kunskap och nätverk för att kunna lyckasinternationellt.
Oralt intag av grönt te och dess effekt på uppkomsten av UV-inducerad hudrodnad, erythema solare ? En systematisk litteraturöversikt
Sahlgrenska Academyat University of GothenburgDepartment of Internal Medicine and Clinical NutritionAbstractTitle: Oral intake of green tea and its effect on the appearance of UV-induced erythema, erythema solare ? A systematic literature reviewAuthors: Ernita Antoni Mulliqi and Pernilla GustafssonSupervisor: Sofia KlingbergExaminer: Ingrid LarssonProgramme: Dietetics programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: April 10, 2013Background: UV irradiation of the skin can cause erythema, clinically called erythema solare. The condition can exert pain as well as discomfort and may in the long term lead to negative effects including skin cancer. Green tea contains catechins which are substances with anti-inflammatory effect that may have positive effects on the skin. The intake of green tea is believed to have a protective effect against UV irradiation, since green tea extracts in lotions in previous studies have shown to increase the skin tolerance level against UV irradiation.Objective: To examine the scientific basis and determine whether an oral intake of green tea has a protective effect against UV-induced erythema.Search strategy: Searches in the scientific databases PubMed and Scopus were made to find suitable articles.
I huvudet på framtidens konsumenter. En studie om negativ kategorisering av konsumenter och sökords potential som marknadsföringsredskap.
This thesis examines effects that occur when consumers are placed in a negative category by the sender in an internet marketing context. The effects studied are attitude towards the ad, attitude towards the media, sense of being monitored and sense of being categorized. The authors argue that consumers will become increasingly aware of the fundamentals of internet marketing and how advertisements online are being directed towards them. Consumers will thus, to a larger extent than today, analyze advertisements and how they have been individually categorized by the sender. This will affect the way advertisements are perceived.
Kompetensutveckling inom ledarskap i reklambranschen i Göteborg
För ett kreativt ledarskap behövs kompetens inom flera olika områden. Olika former av struktur, kunskap om personal, medvetenhet om maktrelationer och det skådespel som pågår är fyra perspektiv på organisation och ledarskap som Bolman och Deal (2005) skriver om i boken Nya perspektiv på organisation och ledarskap.
Syftet med rapporten är att se om det finns marknadspotential för kompetensutveckling inom ledarskap i reklambranschen i Göteborg. Detta görs genom att ställa resultatet av strukturerade intervjuer om kompetensutveckling inom ledarskap i reklambranschen i Göteborg mot några av de teorier och studier som gjorts om organisation och ledarskap.
Resultatet visar att reklambyråer kompetensutvecklar inom ledarskap men att det finns ett behov av och en marknadspotential för ytterligare kompetensutveckling inom ledarskap i reklambranschen i Göteborg..