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3656 Uppsatser om Scientific debate about global advertising - Sida 48 av 244

Bakomliggande faktorer till presbyacusis; en litteraturstudie av mindre kända faktorer

Background: More than half of the elderly (65-84 years) in Sweden have problems with hearing. In some studiesit?s discussed if age related hearing loss or presbyacusis is a part of natural aging or if it depends on underlyingfactors.The purpose of this literature study was to analyse scientific papers which illustrate correlations between lessknown underlying factors and presbyacusis, defined from psychoacoustic and/or neurofysiological tests.Material and method; Literature study where scientific papers, relevant to the purpose of the study and thequestions at issue were found in the database PubMed.The result shows that cardiovascular disease, hormones, diet and drugs have an influence on presbyacusis. Thehealth condition of the individual and their lifestyle matters, likewise estrogen which according to the results of 2studies has a protective effect on hearing.Conclusion; The studies show that heart attack and high systolic blood pressure in women have a correlation topresbyacusis, but not in men, - the hormone estrogen, - some vitamins, antioxidants and diet have a protectiveeffect on hearing and studies show that smoking and alcohol have negative effects..

En övervikt av kvinnor : En kvantitativ studie av bilder och skribenter på Aftonbladets viktsajt ur ett genusperspektiv

We have investigated the visual representation of men and women in Aftonbladet?s weight site. We have made a calculation of how many of the women and the men who were portrayed smiling/ not smiling, active/passive, looking into the camera/looking away from the camera and from which camera angle the picture is taken. We also kept statistic on the gender representation of the authors of the articles.Our investigation shows that Aftonbladet?s weight site has a distinct overrepresentation of women on their pictures, but also in terms of the authors of the articles.

Internationaliseringsprocessen - en fallstudie av små innovativa företag

Uppsatsens huvudsakliga tema är internationaliseringsprocessen för små innovativa företag. Vårt syfte har varit att undersöka huruvida de evolutionistiska modellerna kan förklara internationaliseringsmönstret hos små innovativa företag eller om det är andra faktorer som styr. Några av de teorier vi behandlar är uppsalamodellen och nätverksmodellen samt den så kallade born global teorin. Vi vill med vår studie komma fram till om den stegvisa internationaliseringen, som uppsalamodellen förespråkar, även kan förklara de innovativa företagens internationaliseringsprocess. Den huvudsakliga empirin har vi hämtat från fallstudier med tre små innovativa företag där vi närmare granskat dess olika internationaliseringsprocesser.

Finns den universella moralen? : En fallstudie av en småstats utrikespolitik

AbstractEssay in political science, C-level, by Bo-Josef Eriksson, spring semester 2007Tutor: Susan Marton?Universal morality - does it exist? - A case study of small states foreign policy?The purpose of this essay is to examine how well does realism stand of against idealism when the focus of the study is on small states foreign policy? The essay takes it?s starting point at the debate between the two theories of international relations (IR). Realism is the theory that has had the most impact on the study of IR since the second world war. Idealism has been it?s greatest opponent and the debate is still active even up til this day.My case study of Danmarks foreign aid policy constitutes a worst critical case scenario for realism and therfore my assumptions were that idealism would be the theory that could explain the core-elements of the Danish foregin aid.

Vem leder kyrkan? : En studie av diskursen kring maktrelationer i Svenska kyrkan

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

"Han är inte mer än människa" : En studie av hur pressen framställer kungens offentliga och privata roll när "skandalbiografin" utkommer 2010

The aim of this paper is to examine how the press describes the public and private role of the Swedish monarch in texts that report about the biography Carl XVI Gustaf ? den motvillige monarken (Sjöberg et al. 2010) when it is published in November 2010. The examined period ranges between the days just before the release and a fortnight after. The analysis is limited to standard Swedish papers: a daily, Svenska Dagbladet, and an evening paper, Expressen.Questions asked in the study are: In what ways do the analysed texts raise a discussion about the monarchy?s importance or function in the society of today, that is a public debate on the monarchy? To what extension are status symbols used in the constructing of royalty, that is what Jürgen Habermas (2003) describes as representative publicity? What similarities and differences are found when comparing the news articles in the daily and in the evening paper?The method used to answer the aim and questions is the critical discourse analysis, as Norman Fairclough (1995) describes it, and the theoretical perspective of the essay is Jürgen Habermas? (2003) theory about the bourgeois public sphere.The result shows that the news articles in the daily unsurprisingly construct only a public who wants to debate on the monarchy.

Diskussionsforum på internet : Demokratiserande potential, eller en potentiell fara för demokratin?

In recent years, the right-wing extremist site Avpixlat (?Unveiled?) and the anti-racist blog Inte rasist, men... (?Not a racist, but??, IRM) have established themselves as political actors and platforms for political discussion in Sweden. However, we know very little about them and their impact on democracy.

Kulturmaffians myggor och tigrar ? En litteratursociologisk studie av litteraturkritik och härskartekniker i en tidningsdebatt

The aim of this Master?s thesis is to examine how the literature criticism are in the Swedish media in the reception of the novel Mosquitoes and tigers from 2007 written by the Swedish author Maja Lundgren. A second aim is to examine how master suppression techniques have been used by the literature critics in the newspaper debate. This qualitative study is based upon a total of 52 articles and reviews from five big Swedish newspapers. The theoretical approach, literature criticism, mainly originates from the Swedish professor in Literature Science Tomas Forser and the literature scholar Gunnar Hansson.

Betalningsmodeller för det svenska elnätet : Vilken modell kommer att fungera bäst för konsumenten?

Recent years there has been discussed how the critical situation in the housing market threatens the Stockholm region's growth. The thesis objective is to examine whether there is a scientific link between the lack of housing supply and growth. The thesis also intends to identify solutions for increased housing construction, for instance by examining the conditions for a greater regional perspective and influence on the region's housing supply. The thesis empirical study is based on semi-structured interviews with representatives from the Government, municipalities and the housing industry.In Sweden, research on the relationship between housing shortages and growth has not been conducted to that extent it can be said to exist scientific evidence regarding the growth threat. However, in Britain and the U.S, empirical studies show that a lack of housing supply has hindered growth through negative impact on countries' gross domestic product.

Det beslöjade partiet : En diskursanalys avsverigedemokratiska texter

The Veiled Party: A Discourse Analysis of Sweden Democratic Texts aims to further the understanding of the underlying ideology of the Sweden Democratic party, by revealing whether or not there is any ideological content that include race, racialization, and racism in the party?s political texts. The study offers a background description of the discursive change in the social and political climate of debate in Sweden, which opened a policy window for xenophobic agenda setting. In addition, the study delivers a presentation of the public debate regarding the Sweden Democrats, as well as statements by party representatives.Through a social constructionist and discourse analytic framework, the study aims at understanding how the application of racial ideas are done and mapped. The core of the theoretical framework is a critical race and whiteness theoretical approach.

A foreign aid dilemma : a study of budget support versus project aid

Foreign aid is a very debated and controversial topic. The most recent studies have focused more on GDP growth and foreign aid correlation, however not much of the debate has focused on what kind of foreign aid should be given. The most common foreign aid is budget support, often a bilateral funds transfer between two countries. This kind of foreign aid can be both conditional and unconditional from the donors? perspective.

Debatt om informationsfrihet i kris- En studie över upphovsrättsdebatten i några svenska biblioteksorienterade tidskrifter 1996-2001.

In the years 1996-2001 the European Union`s copyright-directive was drawn up. This directive led to much lobbying activities from both copyright holders and library organisations like EBLIDA and IFLA. The Internet and filesharing networks like Napster had led to strong reactions among some copyright holders. Internet gave people an easy opportunity of accessing copyright protected material. Some researchers of copyright have written books where they state that the copyright holders utilize authors fear of illegal copying to strengthen the copyright laws, and by that benefit economical.

Från kvinnans problem till problemfri kvinna : En undersökning av audiovisuell reklam för sanitetsprodukter till menstruerande kvinnor mellan åren 1970 och 2000

This thesis tries trough qualitative analyzes to illuminate advertising and its didactic aspects, how menstruation and menstruating women are portrayed over time. The method underlying the survey is didactic, diachronic comparative and hermeneutic. There will also be a feminist point of view on the material. The issue is about how the advertisement presents sanitary products and menstruation and how a menstruating woman is portrayed.The conclusion is that the image of a menstruating woman changes slightly while consolidating the ethos that menstruation should not be visible. The menstruating woman is in constant motion, always fresh and fragrant..

Mitt Komponerande, Kreativitet Och Teknik : Självstudie av den egna kompositionsprocessen

This essay describes a single case self-study of a music composer in order to track the compositional process in real time. In the study the subject and the researcher are the same person. The study builds on previous empirical studies that have used methodological approaches such as analysis of computer-based digital data collection, verbal protocol and video observations. It deals with issues of the compositional process related to for example time consumption, number of artistic decisions, the different roles and skills of a music composer, and methods of research in the musical composition process. During three shifts the researcher worked as a music composer dealing with the issue of converting an audio sketch of a composition into a representative finished audio product.

Grafisk profilering och identitetsskapande

This degree project has been done in parallel to the advertising agency Hera in Uppsala, and containsthe creating of a logotype and graphic profile for Aircall, a new big chain of shops dealing with telecommunication.Aircall was found 1 February 2004, when three smaller companies became one. Thisnew company were in need of a common brand and a uniform profile. The created graphic profile hasbeen applied to visiting cards, letterhead, envelopes, letter cards, bags, cars and advertisement. Thegraphic profile has also been used when designing the shop interior end exterior. Research has beendone on competitors graphic profiles and advertisement.

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